10 tools to check if your website is SEO friendly

When businesses invest in a website, most want it to look good and also create conversion value. But in practice, if a website isn't properly optimized for SEO, then however impressive the design, it struggles to compete in search rankings. That is why checking your website's SEO regularly is a step you can't skip. In this article, MONA Media will help you understand what an SEO-ready website looks like, how to check one, and the complete solutions that bring your site up to standard.

What makes a website SEO-ready?

An SEO-ready website is one designed and optimized to meet the requirements and standards that make SEO work well and stay friendly to search engines such as Google, Bing and Yahoo. The goal is to help the site reach high organic rankings for relevant keywords.

SEO-friendly website design must meet the technical requirements so search engines can read and evaluate it easily, and it must also give users a good experience: fast loading, an easy-to-use interface and quality content.

Criteria for an SEO-ready website:

• Easy for search engines to understand and rate highly: A clear structure, clean code, correct use of meta tags and a sitemap.

• A good user experience: Fast loading, a friendly interface, and content that is easy to read and easy to find information in.

• Meets users' search needs: Content that relates to the target keyword and solves the problem users actually care about.

An SEO-ready website When it goes live on the market, a website must meet all the standards for SEO Onpage, so it delivers the highest practical value.

≫ Read now: A detailed guide to building an SEO-ready website for beginners

Why should website design be SEO-ready?

Internet users' habits are very clear today: more than 90% look up information and read reviews before deciding to buy. If your website isn't optimized for SEO, you lose not only Google rankings but also the chance to reach customers at the moment they start looking into a product or service.

So what does SEO-ready website design bring?

• More organic traffic: SEO-ready web design improves your keyword rankings on Google. This brings in more potential customers without paying for ads.

• Better user experience: An SEO-ready website usually loads fast, has a clear layout, a friendly interface and useful content. All of this helps customers find information easily, stay longer and come back more often.

• Greater brand awareness and credibility: Appearing at the top of search results means more people see and trust your brand, which builds a professional image in customers' eyes.

• Lower promotion costs: Instead of depending on paid ads, full-scope SEO brings steady, lasting traffic and helps your business use its marketing budget well.

• Better business strategy: An SEO-ready website lets you track user behavior, so you can use the data to adjust your content and marketing strategy and improve business results.

It is clear that SEO-ready website design is not just a trend. It is an important strategy for a business to survive and grow steadily in the digital age.

Criteria for judging an SEO-ready website

A website needs more than a good design. It also has to meet SEO standards to be found on Google. To check that, you need specific criteria. They are the basis for spotting what is missing and optimizing your site more effectively.

Code requirements

Making sure a website's code meets SEO standards takes deep knowledge of code evaluation criteria and web programming skills across many languages and platforms. A website has SEO-ready code when it meets three basic points:

• User-friendly: A website with an attractive design and easy-to-navigate content keeps users on the site longer.
• A structure friendly to search engines: Code written so search engines can easily crawl the site.
• Easy to manage: A website management system that lets admins with no deep coding knowledge customize SEO easily

You can use standard HTML structures such as "<head></head>" to declare the title tag, meta description, CSS libraries and so on, or "<body></body>" in the page content. A sensible hierarchy of heading tags also helps Googlebot read and understand the content of the page.

Today you can use many SEO optimization checkers to evaluate a site's code and structure objectively. These SEO checkers help find technical errors, so developers and marketers can optimize from the very first step of building the foundation.

CMS feature requirements

When checking whether a website is SEO-ready, using a content management system (CMS) with the right features is extremely important. Here are the CMS features that help a website pass an SEO check:

• Table of contents (TOC): A table of contents gives the content a clear structure and improves the user experience. A TOC also makes Sitelinks more likely to show in search results, so users can reach your site's inner pages easily.
• Schema Markup: Structured data helps search engines understand the content of a page and show more accurate results on the search results page (SERPs). Schema markup supports optimization for different types of content such as products, events and places.
• Other features: These include Canonical, redirects (301 and 302), parent-child categories, and noindex and nofollow settings. These features not only help a site meet SEO standards but also improve the user experience and your chances of attracting and keeping customers.

To evaluate a website thoroughly, combine checks directly in the CMS with popular SEO checking tools. This helps you catch hidden errors early and improve the site's overall performance in time.

-> Read more: What you need to know about nofollow and dofollow links

Canonical tag requirements

The canonical tag, also known as “rel=canonical” is a way to consolidate URL that have similar content, preventing duplication and making your site clearer to search engines.

As a website grows, having several similar pages is unavoidable. The canonical tag stops search engines from ranking URLs you don't want ranked, and makes sure your SEO is judged on the one correct page. That improves how often your site appears and how well it ranks in search results.

For the canonical tag to work properly, though, it has to meet a few specific criteria:

• Use absolute URLs in the canonical tag.
• Normalize URLs to lowercase.
• Use the correct domain version HTTPS or HTTP.
• Use a self-referencing canonical tag on every page.
• Use only one canonical tag per page, so Google isn't confused.
• Variants such as www, non-www or the ending .html should be redirected to a single URL to avoid confusion and to improve how easily search engines can crawl Google bot.

When you check whether a site is properly optimized, the canonical tag is always one of the first things to be looked at. An on-page SEO checker can help you spot canonical errors, duplicate content and redirect problems, so you can fix them in time and improve your overall SEO.

URL requirements

URL optimization is an important part of checking a website for SEO standards and keeping it high in search results. Some “unwritten rules” commonly used are:

• Keep the URL from getting too long, generally within a maximum of 96 characters.
• The URL structure also needs to be complete and logical to work well.
• Using a keyword in the URL matters too, but use the main keyword only once and avoid repeating it.
• Static URLs are another effective way to optimize for SEO.
• Write URLs in lowercase, with no capital letters, and use hyphens to separate words.
• Short, simple, easy-to-understand URLs can raise click-through rate by up to 37%.

Example: Our article on blocking video downloads completely (stopping visitors from downloading videos on a website with IDM, Coc Coc and browser extensions/add-ons), by MONA Media, has the URL: https://mona.media/chan-download-video/ which meets the requirements above. Together, these factors give you simple, readable URLs that are easy to find, which helps your website's SEO.

Navigation requirements

Navigation does more than give users flexibility; it also supports search engine optimization. Navigation includes menus, footers, bars, tabs and buttons like CTA, and so on. They form a network of links between pages and make the site structure clear and logical.

To check your website's SEO, follow these requirements:

• Plan in detail: Decide which type of navigation suits your content and the goals of your site.
• Follow standards Navigation Web: Make sure the position and signals of the menu follow standard web navigation.
• Use plain language: Use clear, user-friendly wording and avoid complicated terms and heavy slang.
• Use a footer menu: A footer menu lets users reach subpages easily and makes the site more convenient.
• Use a responsive menu: Make sure the site displays well on mobile devices with a responsive menu.
• Limit dropdown menus: Avoid too many dropdown menus, which clutter the screen for users.
• Keep the navigation bar simple: Keep the navigation bar simple and not overloaded, so attention stays on the main content.
• Consistency: Navigation menus need a consistent style so users get a sense of unity.
• Accessible and mobile-friendly: Make sure the navigation works on mobile phones so users get the best experience on any device.

With a logical, easy-to-use navigation system, you give users a good experience and also help Google and other search engines understand your site's structure and content. That makes your site more likely to appear in search results, improves the user experience and supports a good SEO evaluation.

Page loading speed requirements

To check that a website meets SEO standards, pages should load in under 3 seconds. Fast loading doesn't just make a site friendlier to Google, it also gives users a better experience. With a wait of only a few seconds, visitors feel satisfied and think better of your site, which raises your chances of conversion and keeps customers coming back.

There are many ways to improve page speed, including techniques Technical SEO such as lazy loading and optimizing image and video sizes. One particular suggestion is to use a JAMstack website architecture and a single-page app to optimize your site.

To help with optimization, you can use an SEO checking tool such as Google PageSpeed Insights – one of the most popular SEO optimization checkers, which gives a performance score and detailed suggestions for improvement. The score isn't perfectly precise, but it is very useful for quickly identifying the technical problems hurting your speed and SEO performance.

As a rule, aim for a minimum score of 60/100 or above on mobile and 80/100 on desktop. Reaching these thresholds helps your website run reliably and efficiently across platforms and gives visitors a smooth experience.

Requirements for a consistent, clear website layout

When checking a website's SEO, make sure the layout is consistent and clear. A tight, logical layout makes content easier to find on your site, which improves the user experience and your chances of attracting traffic.

• Header section: Shows the brand logo and the navigation menu. The menu should be clear and easy to use, so users can reach the content they care about.
• Content: The most important part, where the site's main information appears. Content needs to be optimized not only to attract customers but also to keep them for a long time.
• Footer section: Holds the contact and company information users need, so they can find it easily after exploring the whole site.

Website design should be consistent from section to section, avoiding repetition and overly dense content, with sensible white space so the page feels tidy and easy on the eye. That gives you a user-friendly site that performs well when it is checked for SEO standards.

UX and UI requirements

A professional UX/UI design Good UX/UI helps users find information easily, keeps them on the page longer and lowers bounce rate – two factors closely tied to SEO performance. A smooth user experience is the foundation for keeping visitors and increasing conversions.

When checking a website's SEO, besides technical factors like page speed or content structure, evaluating UX/UI is a must. A friendly, easy-to-use interface improves metrics such as traffic, time on site and bounce rate, which in turn supports better search rankings.

To do this well, you can use on-page SEO tools that include user-behavior features, such as heatmaps, click-rate analysis or real user experience reports. This data gives a fuller picture of how user-friendly your interface is, so you can adjust the design to real needs.

So when you check a website against SEO standards, it isn't enough to look at technical factors. You also need to review and improve the UX/UI side to give users the best experience and get the most out of SEO.

Title and meta description requirements

Your title and meta description are your website's “receptionist”. Optimize them so your site ranks high on Google.

Specifically, pay attention to the following points when optimizing title and meta tags:

Titles:

• Mind the length and keep it within about 60-65 characters so it isn't cut off in search results.
• Avoid duplicate meta titles, so each title is unique and eye-catching.
• The meta title should contain the main keyword, ideally at the start, to catch the reader's eye and appear more prominently in search results.
• The meta title should also reflect the content of the article accurately and offer the reader a benefit.

Meta Descriptions:

• Make sure keywords appears in the description to catch the attention of search engines.
• Write the description so it is easy to understand and appealing, to spark the reader's interest and raise the chance they click through to your article.
•  Organize the meta description logically and avoid duplicate descriptions, so it isn't treated as copied content.

Sitemap requirements

When a website provides a Sitemap Google's bot can find new and updated content more easily, which improves how often it appears in search results. With a sitemap you can also specify the important URLs that should be crawled first, helping Google understand the structure of your site and which content matters.

In addition, with the robots.txt file, you can control how the URLs in your sitemap are crawled. This makes Google's crawling more efficient and makes sure only the content you want is shown in search results.

In short, checking your site's SEO through the sitemap is an important step to make sure Google understands your site and ranks it well in search results, which helps bring in more traffic and online business opportunities.

Domain requirements

One of the first things to consider when building a website is the domain – your site's domain name. It may seem basic, but a domain has a deep effect on brand recognition, credibility and long-term SEO. It is also one of the first things looked at when checking a website's SEO.

The domain you choose should be SEO-friendly, closely related to your keywords and reflect the content of the finished site. If the domain can contain the main keywords, even better, and combined with a long registration period it will be well regarded for meeting users' real needs.

Looking for a trusted place to register a domain for your business? With MONA's domain registration service, you can easily own a professional domain that builds your brand effectively

We commit to international-standard domain quality, strong security and service available 24/7. At MONA you'll find domain types to suit your business (.media, .net, .com, .vn, etc.). Visit the website mona.host get it to to register your domain today.

Hosting requirements

Buying Choosing hosting has to meet the basic requirements before you can build an SEO-ready website that works well and benefits its users. Fast operation, high stability and quick response times all deserve investment so the site performs well in every respect.

MONA recommends you consider placing your website's hosting in-country, in the region you are targeting and close to your users. That makes buying and using the service smoother, gives users a great experience, and also helps search engines rate your site higher.

Many businesses think hosting is just a place to “store the website” and choose a cheap option to save money. Then the site gets attacked, data is lost, customers can't get in, and they realize the cost is many times greater. A few minutes of downtime can lose you an important order, and one small security hole can wreck a brand built over years.

That is why MONA Media offers a Hosting premium solution in Vietnam, optimized against hacking and DDoS, with stable speed and strong security for SMEs.

More than 60% of clients using hosting at MONA are businesses that built their website with us and chose to trust us again. MONA's experienced support team is always ready to help 24/7 so your website runs safely and for the long term. Contact to get advice on the hosting plan that suits your business best.

Steps to check an SEO-ready website

When you need a website, design providers always promise it will be built to SEO standards. But as an “outsider” who is new to technology, how can you check that your site really is SEO-ready as advertised?

Instead of leaving you to puzzle over how to checking whether a website meets SEO standards, MONA has put together the simplest steps so you can easily check whether your website really meets SEO standards:

Your website must have a sitemap

A sitemap plays an important role when checking whether a website meets SEO standards. It is an essential tool that helps Googlebot understand your site's structure and index your articles efficiently, directly affecting SEO performance.

To picture it, imagine inviting a guest to your home without giving an address or directions. They would spend a lot of time finding the way, but if you give the address and clear directions, they arrive sooner. SEO works the same way: when you have an article that isn't indexed yet, the sitemap guides Googlebot to it so it can be indexed sooner.

To create a sitemap for your website:

• Use plugins such as Yoast SEO or create one online on sites such as web-site-map.com or xml-sitemaps.com.
• Once you have a sitemap, submit it to Google through Google Search Console to make sure your website is indexed correctly and quickly.

Your images must be optimized

Optimizing images doesn't only improve the user experience, it also helps Google's bot understand what an image shows and rank your site higher in search results.

• Most important is editing the alt text and caption of each image. This helps Googlebot better understand the content and meaning of the image, which makes it more likely to appear in users' image search results.
• Alignment and image size also play a big part in improving the user experience, which in turn has a positive effect on SEO results.

Say you introduce a woman to your brother. If all you tell him is that she's a woman and to look for her in the square, he certainly won't find her. But if you add a description of her and where she's standing, it becomes much easier. Google also relies on this kind of information to work out what your image shows and to serve it to the right audience.

When you check a website, if it doesn't let you edit alt text and captions, SEO optimization will be difficult. So make sure your site has this feature and always optimize images fully and accurately to get the best SEO results.

Heading tags must be set up properly

To check that a website meets SEO standards, you need to make sure you can set up heading tags. Pay attention to a few key points so your site is optimized effectively. Specifically:

• Make sure your site lets you add heading tags to articles. This doesn't just make the page easier for users to read, it helps Google understand the structure of your content.
• SEO specialists usually optimize heading tags from H1 to H6, and H1, H2 and H3 are the most important.
• Don't confuse adding heading tags with making text bigger or bold. They may look the same, but styling does nothing for SEO. Add heading tags properly so Google can understand the main content of the page.

If you can't find a heading setting on your website, contact whoever manages the site or the web design company. This matters a great deal for meeting SEO standards and not breaking Google's rules.

Google indexes your website

Index is the process in which Google visits your website and collects data through automated bots. Once the bots have found the information and data on your site, Google's systems receive it automatically. Google then checks the content and compares it with other websites to decide how to rank the site in search results.

On a typical SEO-ready website, bots find it easy to visit and pick up information and data. Usually, while a site is being built, the designer temporarily switches this off so Google doesn't find and collect unfinished content. But when the finished site is handed over to the client, sometimes it is forgotten and never switched back on.

You can use this method to check whether your website has enabled Google Index yet:

• Step 1: Go to Google.com
• Step 2: In the search box, type site:your_website_domain
• Step 3: If you see a results list that includes your website, the site has been indexed. If you find no results at all for your site, contact the company that designed your website straight away to have it fixed.

Optimized, user-friendly URLs

URLs are used constantly when browsing the web, and they also play an important role in checking whether a website meets SEO standards. According to industry sources, a URL is the means by which users reach resources on the internet, such as articles and category pages on a website.

Every online page you visit or search for each day always has a clear URL “address”. The more optimized and friendly a URL is, the more you can tell what the page is about just by looking at it. For example, if the URL of an article looks like this: https://mona.media/post.php?post=311&action=view, it means the URL is not optimized. You read it and have no idea what it is about, although a programmer would understand it shows an article with the ID 311.

By contrast, an optimized URL looks like this: https://mona.media/mau-website/. Even though it is written without Vietnamese diacritics, you can at least read the link name and understand what it is. To check whether your website meets SEO standards, just click through its links and see how they look.

Search results show a title and description

A third way to check whether your website is SEO-ready is to type your website name into Google together with a keyword that appears in your articles, and see whether the site shows both a description and a title. 

To show a specific title and description entry, your website needs two input fields for this information every time you publish a post or a new product. If your site doesn't have this yet, ask your design company to add it.

Mobile-friendly design

Google now also relies on a website's responsive design to rank results. Users access websites on many kinds of devices, such as phones, tablets and laptops. Each has a different screen size, big or small, landscape or portrait.

So an SEO-ready website has to look good on the standard screens of all those devices. If a site isn't responsive, it is inconvenient and frustrating to view on upright devices like smartphones, where the layout gets messy and spills over both sides of the screen.

Almost 100% of website projects at MONA Media are built to standard and work on every device. CLICK HERE to see all projects by MONA Media.

Website loading speed

Page download speed is also extremely important. It directly affects, and is one of the deciding factors in, whether customers stay and come back next time. A site that loads too slowly doesn't just annoy customers by wasting their time, it also makes it harder for Google to collect data. Visitors may close the site immediately and have no intention of coming back if they have to wait too long.

Based on practical experience researching, designing and fixing client websites, MONA has found that how fast a page loads depends on many factors. First is whether the hosting is fast or slow, then whether the code is minimized, whether the page uses many images or few, whether images are sharp or ordinary, and so on.

A website of decent quality has a load time of about 5-7s, well-optimized sites can load faster, taking only about 1-2s, and any site that takes more than 10s to load is considered slow.

-> To check your site's loading speed, go to the link below:  https://developers.google.com/speed/pagespeed/insights/

Then enter your website address and click Analyze. The higher the score, the better your site's speed.

SEO is not something done in a day or two; it is a long process built on a solid strategy. Watch the video “4 Core Factors That Get Your Website to the Top of Google” shared by Huy to optimize your website for Google's top spots more effectively.

Score your own website in 30 minutes, without hiring anyone

The sections above covered the criteria and the steps. Now for the hands-on part. Open your company website next to a Google Search Console tab and score it against the table below. Every row has a clear passing threshold, so there's no room for impressions.

The three speed thresholds in the table are the levels Google publishes for the Core Web Vitals metrics: main content in under 2.5 seconds, interaction delay under 200 milliseconds, layout shift under 0.1 (web.dev, Core Web Vitals documentation). These are measured on real users' devices, not lab scores, so don't celebrate a score of 90 while the real-user data is still red. For the sitemap and robots.txt file, read Google's own documentation on how to build a sitemap and how to write robots.txt, rather than relying on hearsay.

Read Search Console to see what is wrong with your site

A scoring tool tells you whether a page is free of technical errors. To know what Google thinks of your website, you need to read Search Console, and you only need four numbers: impressions, clicks, click-through rate and average position.

Here is how we read those four numbers when we take on a website:

• Lots of impressions but few clicks means Google already shows the page; people see it but don't find it appealing. The problem is the title and description. Fix those two lines and you'll see a change within a few weeks, without touching the content.
• Average position from 5 to 15 is the group worth fixing first. The page is already close to page one, and adding the missing content and tightening the title is usually enough to move it up, far cheaper than building a new page from scratch.
• Position above 30 is not worth patching bit by bit. That page needs a rethink of both its content and its internal links, or you accept that it's not its time yet.
• Impressions falling steadily month after month is a sign of lost rankings, usually because competitors update while your page stands still. This is the problem of websites nobody looks after, and we cover it in detail in the article website management guide.

Take the page you're reading right now as an example, with the real numbers. Over the last 90 days, this article appeared 546 times and was clicked 12 times. For the phrase “kiểm tra seo website” (website SEO check) alone, it sits at an average position of 7.2 with 144 impressions and only 1 click. Reading that against the table above, the problem is clear: the page is near the top of page one, but its title isn't strong enough to make people click, and the content used to lack a do-it-yourself guide. That is why we wrote this section instead of opening a new article.

What to fix first for the biggest payoff

After scoring, the list of errors is usually thirty or forty lines long. Fixing all of it is tiring and doesn't necessarily bring results sooner. This is the order we follow for clients, from the top:

1. Pages blocked from indexing. Fix this before anything else. If Google can't read a page, every optimization after that counts for nothing. The most common cause is a noindex tag left over from when the site was built on a test version and never removed when it went live.
2. The group of pages at positions 5 to 15. This is the fastest place to make money: tighten the title, rewrite the description and add the content that's missing compared with the pages ranking above you.
3. Speed. Heavy images are the most common culprit on Vietnamese business websites, and fixing them usually speeds up a whole group of pages, not just one.
4. Thin and duplicate content. When two pages cover the same thing, Google hesitates and ends up pushing both down. One stronger page beats two weak ones.
5. Internal links. Do this last, once the destination pages are strong enough. Only then does guiding readers and Google down the right path have an effect.

Mistakes we keep seeing on Vietnamese business websites

These are the things we run into so often that checking them first has become a habit:

• Default theme titles left untouched on dozens of pages, such as “Home”, “Services” and “Products” with no industry or brand name.
• Product photos taken on a phone and uploaded straight to, each one 4-5MB. A category page with twenty photos makes visitors download over 80MB just to look at the goods.
• Two or three service pages saying the same thing because the work was done in batches, a different writer each time, and nobody reviewed it.
• A sitemap that lists deleted pages, so Google keeps running into 404 errors.
• A canonical tag pointing to the test version of the previous web company, which tells Google that your real page is just a copy.
• A broken contact form that nobody knows about, so even a top ranking brings no inquiries. A quick way to test it is in the article website management.

Top 10 most popular tools for checking an SEO-ready website

To make evaluating and checking SEO standards easier for you, MONA has compiled a list of 10 tools that experts trust most today:

1. SEOquake, a website SEO checking tool

SEOquake is a browser extension that helps with competitor analysis and effective website optimization. It is one of the most widely used tools in the SEO community.

Specifically, SEOquake gives you a range of SEO metrics such as:

• Alexa score
• PageRank
• Number of links pointing to the website.
• Age of the website, and much more.

You can use these metrics to judge your website's SEO performance.

 2. WebSite Auditor, a website SEO evaluation tool

Similar to Screaming Frog, Website Auditor also is one of the reliable SEO checking tools, helping you evaluate your site's SEO performance thoroughly. It gives a detailed view of many technical and content factors, so you can easily find and fix outstanding problems:

• Detailed information on the site's basic SEO elements, including titles, meta descriptions, keywords, H1, H2 and H3 headings, internal and external links, and more.
• Plus information on page loading speed and more.
• WebSite Auditor also gives specific suggestions to help you optimize your site for search engines more effectively.

With its in-depth analysis, WebSite Auditor deserves a place in the list of on-page SEO checking tools that every SEO practitioner should use regularly.

3. Screaming Frog SEO Spider, a tool for evaluating SEO-standard websites

Screaming Frog is a tool that checks SEO standards effectively. This software gives a complete view of a site's SEO performance, making SEO checking and analysis accurate and quick.

Specifically, Screaming Frog helps you:

• Check basic SEO elements such as titles, meta description tags, page headings (H1, H2, H3, etc.), URLs and keywords.
• Check internal and external links and anchor texts easily.
• Calculate page loading speed quickly.

4. SEO PowerSuite, a tool for evaluating SEO-standard websites

SEO PowerSuite is software for checking and optimizing a website comprehensively, often used by SEO experts as well as by companies offering the website management service professional services. It is regarded as one of the effective SEO optimization tools, helping you track and improve the overall performance of your site in search engines.

This toolkit integrates many powerful features such as backlink analysis, rank tracking, keyword research, technical on-page SEO checks and detailed reporting. With it, users can easily find optimization errors and improve content, site structure and links across the board.

5. Check SEO standards with Seoptimer.com

Seoptimer.com is an online tool for checking and evaluating whether a website meets SEO standards. Specifically, it supports features such as:

• Checking on-page SEO factors.
• Checking page loading speed.
• Keyword analysis.
• Checking the internal and external links of the website.
• The tool also provides suggestions for improving SEO performance.

6. Google PageSpeed Insights, an SEO check

Google PageSpeed Insight is a free online SEO tool from Google that checks page loading speed and gives suggestions for improving your website's performance.

Although this tool doesn't give specific figures for other SEO factors such as titles, meta tags and headings, improving page speed plays an extremely important role in SEO and the user experience.

7. Seorch.eu, a website SEO evaluation tool

Seorch.eu is an online website SEO checker that gives an overview of the site's SEO performance. Specifically, when you use Seorch.eu to evaluate whether a website meets SEO standards, you get these benefits:

• Gives SEO performance metrics: title, meta tags, page loading speed, and more.
• Supports keyword analysis and suggestions.
• Checking internal links and external links of the website.

8. Check SEO standards with Moz Pro

Moz Pro is a product developed by Moz, one of the leading companies in SEO and digital marketing.

This is a SEO tools comprehensive suite that helps you optimize the following tasks:

• Keyword research and analysis.
• Tracking and analyzing internal and external links.
• Providing domain score information.
• Integrating reports on search results, click-through rate, ranking position and more, giving you a better basis for judging SEO results and page performance.

9. SEMrush, a website SEO evaluation tool

SEMrush is SEO website checking software that supports a complete check of a site's SEO performance and offers ways to improve rankings in search results and the user experience.

With SEMrush, you get these standout features:

• Supports effective analysis and search of high-volume keywords.
• Checks and evaluates the quality of backlinks on the site.
• Gives detailed information on site performance such as click-through rate, search results and ranking positions.
• Includes features for effective comparison and competitive analysis between you and competitors in your industry.

10. SEO PowerSuite, a tool for evaluating SEO-standard websites

SEO Powersuite is a complete SEO toolkit that provides useful applications for analyzing and evaluating a website's SEO factors.

Specifically, SEO PowerSuite helps you:

• Track keyword rankings in search engines
• Check and optimize on-page SEO factors such as titles, meta tags, URLs and headings.
• Manage backlink strategies effectively

Depending on your needs and goals, choose the SEO checking tools that suit you best.

In general, most newly built websites today meet the standard, but some still fall short of the basics, perhaps because the designer or the site administrator doesn't have the right information. Many factors add up to judge whether a website is SEO-ready, and the ones listed in this article are the most basic “components”, the ones used most often to check whether a website meets SEO standards.

If checking and optimizing your site's SEO factors is too complicated for you, the SEO services from MONA can take care of all of it.

MONA Media with began as a programming and website design company, one of the leading ones in Vietnam, and we know what an SEO-standard website needs and how to optimize your site's SEO properly.

The more than 10 years of experience With a highly qualified team, the figures below show MONA's success in building SEO-standard websites and delivering top-ranking SEO services in the Vietnamese market:

• Completed more than 3000+ website SEO-standard sites in 50 industries of all kinds.
• More than 150+ SEO projects delivered successfully, getting more than 70 hard keywords to #1 on Google.

Every project, as soon as we take it on, even before a contract is signed or any payment received, MONA Media prepares a professional digital marketing strategy plan with detailed research into the client's industry, brand, website, weaknesses and potential, and recommends an SEO and online marketing direction that fits the business.

If you're wondering whether you can do SEO yourself or you don't have much hands-on experience across many fields, work with MONA Media and improve your website with our SEO expertise and service quality.

Five on-page SEO checkers worth using alongside

To optimize on-page SEO effectively, you can't rely on impressions or on checking every page by hand. SEO checking tools help you quickly find technical errors, meta tag problems, heading structure, page speed and other factors that affect the user experience. Free or paid, each tool has its own strengths and suits different needs.

Below are accurate free and paid on-page SEO checking tools you can look at and apply to your own website.

Google Search Console, a free on-page SEO checking tool

Google Search Console (also called GSC) is an extremely useful free tool from Google itself. With GSC, you can see how your website is performing on Google, whether it has any errors, and how to improve its SEO performance.

Some standout GSC features every SEO practitioner should know:

• Check indexing status: You can see which pages Google has included in search results and which it hasn't. For pages that aren't indexed, you can also submit a request for Google to index them faster.
• Keyword performance analysis: GSC shows which keywords your website appears for, how many people click, what the click-through rate (CTR) is and what the average position is. This data is very important for adjusting your content to work better.
• User experience reports: Google tells you whether your website is user-friendly, especially on phones. There is also the Core Web Vitals metric, which rates loading speed and stability when users visit.
• Internal and external link analysis: You can see which pages are linked to most and who links to your website. From there you can adjust your link structure to make more sense.
• Submit a sitemap: This feature helps Google understand your site structure better and crawl it faster and more completely.
• Security alerts and manual actions: If your website has a security problem or Google applies a manual penalty, you are notified straight away.

Google Analytics, an effective on-page SEO check tool

Google Analytics is a familiar, extremely useful and 100% free tool from Google that tracks all user behavior on your website. Put simply, it helps you answer the question: “Where do visitors come from? What do they do on the website? Do they stay long? Do they buy? Which pages do they visit most?”

Key features of the analytics tool SEO Onpage which is free and worth using for SEO:

• User behavior analysis: See which pages users usually enter, how long they stay and where they leave, so you can adjust content, layout and CTAs to fit better.
• Traffic source reports: Shows where traffic comes from, whether Google, Facebook, email or ads, so you invest in the right channel and don't waste ad money.
• Conversion tracking: If you have a sign-up form, a buy button or any action you want users to take, Google Analytics can measure exactly how well each campaign performs.
• Custom reports: You can create separate reports for different goals, for example tracking customer behavior from one specific channel or one particular landing page.
• Connect with other tools: Google Analytics data links smoothly with Google Ads, Search Console or Tag Manager, giving you an overall analytics system.
• Automatic suggestions and predictions: With AI, Google Analytics can spot anomalies and suggest fitting optimizations, even if you aren't comfortable with numbers.

Google Analytics SEO tools is a strong helper that shows you what customers do on your website, so you can make decisions based on real data. Whether you're new SEO or have been doing it for years, this is a tool you can't afford to skip.

XML Sitemap, a popular on-page website checking tool

When it comes to on-page SEO, many people only think of titles, descriptions or the density of keywords, and overlook an extremely important factor: the sitemap. It is an XML file listing all the URLs on your website, making it easier for search engines like Google to crawl and index them faster.

Although the Sitemap factor does not directly improve search rankings, it acts as a roadmap for search “bots”, making sure every important page on your website is discovered and shown in search results. For an XML sitemap to work well, it has to be formatted correctly and free of technical errors. That is when you need an XML Sitemap Validator, a dedicated website checking tool that verifies the validity of your sitemap and helps you optimize its structure.

Standout features of the XML Sitemap Validator on-page SEO check tool:

• Sitemap format check: Verifies whether the XML syntax, namespace, character encoding and required elements in the sitemap meet the standard.
• Sitemap index and child sitemap checks: Some tools can also check recursively into the smaller sitemaps inside a sitemap index, so you can be sure the whole sitemap structure works reliably.
• Friendly, easy to use and free: Most online validators need no sign-up. Just enter the sitemap URL or upload the file for a quick check, completely free and usable on any device.
• Clear, easy-to-read reports: After checking, the tool returns clear results with the errors to fix and suggestions for fixing them, so you can resolve problems quickly.

Ahrefs on-page checking tool 

Ahrefs is a name familiar to most SEO practitioners today thanks to its wide range of features and the huge amount of data it provides. Beyond backlink analysis and keyword research, Ahrefs is also a complete on-page SEO analysis tool that helps you check and optimize your website from the inside.

By scanning and assessing hundreds of factors that affect search rankings, Ahrefs helps you find technical errors, improve content structure and speed up page loading, all key to improving both the user experience and your Google rankings.

That is why Ahrefs is seen as one of the most advanced website checking tools today, suited to individuals, agencies and large companies that want to boost SEO strategy.

Standout Ahrefs features for on-page SEO checking:

• Complete website performance analysis: Automatically scans the whole site to find errors such as duplicate titles, missing meta descriptions, 404 links and images without alt text, so you can optimize every small detail.
• Page speed and Core Web Vitals analysis: Evaluates page loading speed and key UX metrics such as LCP, FID and CLS, then suggests how to optimize to improve the user experience.
• Keyword density analysis and content optimization suggestions: Helps you control how often the target keyword appears, and suggests related keywords to enrich your content naturally.
• Technical error and HTTP status tracking: Finds errors such as 404s, wrong redirects and 5xx server errors so you can fix them in time and avoid harming the user experience and Google's ability to index.
• Integrated competitor analysis: Compares your website with competitors in your industry so you can learn from their keyword, backlink and content strategies and build a more effective on-page SEO plan.

More than a website checking tool, Ahrefs is a platform that helps you understand the real SEO condition of your site, so you can make accurate, timely optimization decisions.

Sitechecker, an effective on-page SEO checking tool

Sitechecker is more than an analysis tool. It helps you check technical issues, optimize content and improve the user experience in just a few clicks.

With deep scanning and clear recommendations, Sitechecker suits both SEO beginners and experts who want to save time on website audits. Whether you run a small business or own a personal blog, the tool delivers practical value for improving the quality of your SEO systematically.

• Integrates Google Search Console and Google Analytics data: Sitechecker turns the data it collects into personalized SEO guidance, so you know exactly which steps to take to improve search performance
• Website change monitoring 24/7: Helps you catch problems as they arise, such as page errors, lost backlinks or content changes, so your website stays stable and running well.
• Backlink management and analysis: Tracks existing backlinks and warns you if a link is removed or bad, helping you keep a clean and safe backlink profile.
• Keyword rank tracking: Detailed reports on keyword positions over time, by country and by device, helping you evaluate the results of your on-page SEO campaign.

On-page SEO optimization is the key factor that helps your website rank better in search engines and give users a better experience. With professional website checking tools such as Ahrefs and SEMrush, you can easily find errors, analyze data and work out how to improve quickly and accurately.

Each tool has its own strengths, from technical checks and content analysis to user experience assessment. Choosing the right on-page SEO analysis tool saves you time, makes your SEO more effective and helps you reach your online business goals sustainably.

As you can see, checking whether a website meets SEO standards Checking carefully, evaluating thoroughly and fixing sensibly is a vital step, a bridge between a business and its customers. We hope the information MONA Media shared above has given you the criteria and methods for evaluating an SEO-standard website, so you can quickly get yours running steadily and bringing in better revenue.

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• Hotline: 1900 636 648
• Email: info@themona.global
• Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City

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