Corporate Video Production

“Seeing once beats hearing a hundred times, and watching for yourself beats ten thousand words of advertising”. People tend to believe what they see more than what they hear. This is also an important principle for understanding and persuading customers. A corporate video is the first thing you need to make an impression and build trust with customers. Corporate introduction video services quality at MONA Media will give you professional, distinctive and creative company introduction videos.

What is a corporate introduction film or company introduction video?

Company introduction film also called a self-introduction film, is a short video/ film (usually 3 – 10 minutes) produced to introduce a company or business. It is also an engaging, eye-catching medium chosen by many businesses.

Corporate introduction filming aims to convey the message along with the brand image and values, products/services, culture, people, core values, vision and mission, and achievements of the business,… With a well-made corporate introduction film, customers and partners can understand the business and its position correctly, and have more reason to trust and choose to work with it.

Types of corporate introduction films

Depending on its needs and goals, a business should choose a different filming approach and type of corporate introduction video. Below are some common types of corporate video that many companies choose when producing a corporate introduction film.

Brand story film

Producing a corporate introduction film as a brand story is a great way to help customers remember your brand quickly.

It could be the story of the founder, the business's own philosophy or core values, vision and mission,… A corporate film with the story format being relatable, meaningful and deeply human. It is also the fastest way to build a brand and connect the business with its customers.

Story-based corporate videos are also considered an impressive format that drives higher engagement because they speak to people's emotions. When stories create empathy, viewers have more reason to choose your products, and your business stands out from competitors.

Corporate culture film

This is a familiar type of corporate introduction film that many businesses choose today. Culture is like a cool breeze alongside strict rules and regulations, and a soft thread that binds the members of a company together.

Corporate culture shows in how people talk, listen and understand each other internally to work better. It grows from the leader's spirit or is part of the business's philosophy.

A corporate introduction film focused on culture is an effective tool for internal communication and a great handbook for culture training.

Factory introduction film

For manufacturing and trading businesses, factory video production is an essential form of promotion. Corporate profile photography and corporate films for factories and plants are an effective way to communicate in production and business.

Films of just 3 – 10 minutes help partners and customers better understand the whole factory and the process by which a product is made and reaches consumers.

It also marks a milestone in the factory's growth and maturity and conveys the business's mission to viewers. It is a way for the business to reach customers and present itself to them in the most authentic, clear way.

Recruitment film

Recruitment films help a business attract talent professionally, make its case more convincing and build a good image in the eyes of candidates.

Investing in a corporate self-introduction film also supports recruitment by showing candidates that the business cares. At the same time, it promotes the brand image to a wide audience.

With just one 3 – 10 minute recruitment video and a range of media channels, you can easily and effectively reach thousands or tens of thousands of people at an optimized cost.

Inspirational corporate film

Corporate introduction films are an effective choice for corporate communication campaigns, bringing the brand closer to its target audience.

Corporate videos can also inspire and motivate viewers with lively content, effects and sound. Inspirational clips open up deeper thinking and fresh ideas and leave a strong impression on viewers, helping achieve specific goals.

Why do you need a corporate introduction film?

There are many ways to introduce a business, but a corporate introduction video remains the top choice because film is more effective than any other type of content.

Video makes your company profile professional

A corporate introduction film plays an important role as the company's profile. It lets customers easily follow and learn everything about the business in just 3 – 10 minutes, on a single channel, without searching for information in many different places.

Drive strong conversions

With online business booming, how do you convince customers through a screen? Beautiful photos alone are not enough; you need authentic video to build complete trust.

A company video is an important factor in their buying decision. Statistics show that ¾ of internet users prefer watching videos to reading text-heavy articles.

Experts have also found that corporate introduction films help:

• Increase organic traffic to a website by at least 157% (according to Conversion XL)
• Increase calls by 39% after viewers watch a corporate video (according to Forbes)

Many experts also see this as an effective marketing trend not to be missed. Using a corporate film production service is a way to build trust, attract and retain customers, and increase conversion rates. We live in a time of booming internet use and online shopping.

Use the marketing channel that fits best to strengthen brand awareness and customer trust, and grow revenue and your customer base steadily.

If you need a corporate film production service that makes a strong impression on customers, MONA Media is a great choice for you.

A corporate introduction film works better than ten thousand words

An interesting study shows that a short video of just a few minutes can convey a message worth more than 1.8 million words. That's a surprising number! Imagine how many quality articles you would need to reach 1.8 million words, and how long readers would take to absorb your message through that many words. With a corporate film of just 3 – 10 minutes, they know it all.

Many studies also show that the human brain can take in and process images 60,000 times better than text. When images are combined with sound and engaging motion, that number can be even higher. And with text, unless the wording is smart and engaging, users skim, skip ahead or quickly leave. Based on these figures, you can see that producing corporate introduction video services is certainly the better option!

Favored by many platforms

Users generally prefer video and image content to text. Social networks such as Facebook, Instagram, Tiktok, Youtube,… and even Google give special preference to video content.

So businesses should make use of this to bring their products/services and brand closer to customers.

Corporate videos spread widely and make a strong impression

Compared with other ways of advertising and delivering content, such as text or images, video gets far more shares on social networks. The difference is more than 1200%.

Users are steadily shifting to video

Statistics show:

• More than 25% of the world's population watches videos every day
• ⅓ of users' online activity is spent watching video clips
• More than 65% of users watch most of a video
• 25% of shoppers say they watched a video about a product before deciding to buy it.
• 41.3% of websites use Facebook Ads for video advertising

These numbers show you, at least in part, how much users love video. And the shift from text content to videos and clips is becoming clearer. Miss this format and you miss one of the biggest opportunities to reach customers.

Instead of writing flowery company introductions, use a quality company introduction video service. It gives customers a better experience and the clearest overall picture of your business.

When do you need a corporate or company introduction film?

Company introduction film is now a familiar marketing format, which shows that an introduction film is not just a communication medium but also an effective tool for a business to build its image and brand.

So when should you make a company introduction film? In MONA's view, any business can make a corporate promotional film, but there are some specific cases where you should prioritize it:

• When the business wants to grow its customer base and scale: When a business plans to expand into new markets or run promotion or advertising campaigns, a corporate introduction video helps deliver its message clearly and memorably to potential customers.
• Showing stature and future direction: At conferences, seminars or new branch launches, screening an introduction film helps customers and partners better understand the business's vision, mission and core values.
• Staff training and coaching: Videos introducing the company, its work processes, culture and employee benefits not only support recruitment but also help current staff understand their work environment better.
• Showing growth and change: If the business has made major changes to its structure, products or services, investing in an introduction film helps customers catch up on the latest information and understand how the business has grown.

Steps to making a quality corporate video

Any business starting a new strategy weighs the expected results against what is actually achieved. So with corporate introduction film projects there are always 2 things to consider: the benefits and the cost. On top of that comes the pressure to make communications and marketing effective, spending little and gaining a lot.

To produce a corporate film that promotes the company or its products easily and effectively, MONA recommends that businesses follow a step-by-step process that a professional corporate film production service should have. You can refer to the steps below:

Step 1: Define the goal of the corporate film

Before writing the corporate film script, the business needs to set a specific goal for the video.

• What is the corporate film for? It could be a film for a marketing campaign, communications, a thank-you for an event,…
• Who is the audience? New customers, existing customers, partners, candidates,…

Once you answer these 2 questions, you will know the goal and the content the company video needs.

Step 2: Set the right length for the corporate film

The length of a corporate introduction film matters a great deal. It affects the cost and how content is spread across the video. A professional corporate promotional film usually runs 3 – 10 minutes. Within that length, the business needs to be clear about what it will convey and how the content is split across each section.

Setting the right length helps you avoid risks such as:

• Having to cut the script in post-production because of excess detail
• Not suiting the platform it is shown on
• Being too long or too short to deliver the message effectively,…

Step 3: Define the style of the company introduction video

Each business has its own style and tone. This is also what sets it apart from competitors in the market.

Defining the direction and style helps the corporate film carry the brand's own character with clear positioning, make a strong impression on customers and compete effectively.

Step 4: Choose a professional corporate film production service

A good company introduction film needs professional filmmakers. If you don't have an in-house film team, you need to be careful when choosing a corporate film production provider.

Choosing a professional corporate film production company is the key to an impressive, distinctive promotional film that helps your business stand out among many competitors. A professional, reputable corporate film production company brings real benefits to a business, such as:

• Saving time and cost: A professional corporate film production provider helps you save time and money and avoid unnecessary extra costs.
• Delivering the right message: The video delivers the business's message and direction correctly, with a script and production that match its vision and mission.
• Product quality: The corporate film service uses modern equipment and advanced filming techniques to ensure image and sound quality and create impressive footage.
• On schedule: We commit to delivering the project on schedule, so you can launch your promotion and marketing campaigns on time.

MONA Media is proud to be one of the most reputable companies in corporate filming hay commercial video production in the market. MONA not only has a professional, creative and experienced media crew but also uses the latest technology to ensure the best image and sound quality.

From ideation and scriptwriting to filming and post-production, every stage is carried out with care and precision, with the final aim of delivering high-quality products that convey the business's message and vision accurately.

Full-package corporate introduction film services at MONA Media

Trusted and chosen by many partners when it comes to professional corporate introduction film production services, MONA Media provides not only corporate film production but also complete communication solutions for businesses.

When you choose MONA Media as your corporate introduction film provider, you get:

• A complete solution: Beyond making the corporate promotional film, MONA provides a complete solution, from content and script development to post-production editing. The whole process is carried out professionally and rigorously, helping the business save time and money while ensuring the best possible final product.
• Understanding of every industry: Each company introduction film is designed to suit the specific industry and the message the business wants to convey.
• A professional team: MONA has a professional team with many years of experience in corporate introduction film production and communications, ensuring every video is of the highest quality and reflects the business's spirit and values.
• Modern company video equipment: MONA has invested in modern equipment and its own studio to ensure final product quality, creating sharp, authentic and creative footage.
• Strict post-production standards: MONA's post-production process is strict, ensuring every product reaches the highest quality, with a commitment to no technical or aesthetic errors in the final product.
• Creativity and originality: 100% of the corporate videos MONA produces are highly creative, clearly conveying the business's message and style, because we study the industry and the business carefully to create unique videos, not copies.

MONA does not sell cheap products or low-value services; we make sure every product and solution delivers real results for the business and is worth your investment. MONA Media is committed to delivering creative company and corporate videos that raise your business's image and reputation in the market.

Meeting clients' needs is MONA's top priority, which is why MONA offers 4 company video service plans below: 

With more than 10 years of experience and more than 12,000 clients who have trusted us, MONA Media has established its position in the industry. We are confident we can turn your ideas into reality with high-quality company introduction films that raise your business's image and reputation in the market. Contact MONA now via HOTLINE 1900 636 648 for support and a detailed quote for corporate film services.

Price list for corporate introduction film production at MONA

Below is MONA Media's price list for corporate films and company introduction videos for your reference.

Note:

• The quote is for reference only.
• A specific quote for corporate film services is based on your requirements, video type, length and content.

Corporate filming process at MONA

A corporate introduction film is an effective way for a business to convey its message and build a professional image with customers and partners. MONA Media has a professional corporate film production process that ensures quality products that fit clients' needs.

Phase 1: Pre-production

The pre-production phase is an important first step to make sure the final video performs as well as possible. MONA's corporate filming service goes through the following steps in order:

• Receiving the business's requirements: We listen to and understand your needs regarding your industry, services and products/ services. Then we define the goal and message the business wants to convey through the company video.
• Research and analysis: We learn about the business's culture, size and standout features, and identify the “spotlights” and “keywords” that highlight its strengths.
• Solution and plan consulting: We propose creative ideas that fit the business's goals, and prepare a moodboard and storyboard to sketch the concept, costumes, makeup and props suited to each industry.
• Finalizing preparation: We prepare a detailed script and filming schedule for the company video, and make sure everything needed, such as filming locations, equipment and crew, is ready.

Phase 2: Corporate introduction film production

In the corporate film production phase, MONA's crew works closely with and supports the business throughout filming. Depending on the type of video the business wants, the MONA team handles everything on set to ensure the best source footage: 

• Corporate filming at the business's location: We film the corporate introduction at the company, office, warehouse, workshop,… to capture a real, authentic setting. The MONA team, including account, media and logistics staff, works closely with the business to make sure the image and sound match its spirit.
• Filming and photography at MONA Media's studio: Using all of MONA's equipment and professional camera operators, with no extra costs, keeping expenses as low as possible for the business.

Phase 3: Post-production

Phase post-production gets MONA's close attention because this is where the video is edited and finished. Whether the company video meets expectations and needs depends on this process.

The editing team edits the video on a strict timeline, avoiding delays that add cost. All resources MONA provides are guaranteed free of copyright claims on every platform, so the business can run its marketing campaigns with peace of mind. MONA then takes client feedback and makes adjustments so the result matches what the client wants, before delivering the final product.

Finally, MONA hands over the finished corporate introduction video as agreed in the contract, along with a guide and advice on using it after handover so the business can get the most out of the video in its marketing.

Frequently asked questions about corporate video

To better understand company and corporate videos, and MONA's corporate filming service in particular, see the questions and detailed answers below.

Is a corporate introduction film a TVC?

A company introduction film and a shooting TV commercials have a lot in common in promoting and communicating for a business. However, a corporate introduction film is usually longer (usually 3 to 10 minutes or more) and has richer content, not focused on one specific product or service. The main goal of a corporate film is to build the brand image and present the core values, corporate culture and standout activities of the company, helping viewers understand the business better.

What kinds of company introduction films does MONA make?

MONA films all kinds of corporate films without limits, including typical formats such as:

• Corporate introduction filming: Focuses on the business's image, core values and standout activities.
• Interview film: Records views from key staff, customers or partners to add authenticity and credibility.
• Event film: Films and edits major company events such as openings, seminars or internal parties.
• Documentary: Explores the business's history, founding and development in depth.

→See also: Product videography services

Does MONA Media have its own studio for corporate introduction films?

MONA Media is a reputable company introduction film production company in Ho Chi Minh City. MONA has its own studio in The MONA building, at 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City. The studio is fully equipped with modern equipment for corporate promotional films, ensuring the quality of the final product for clients, including:

• Professional lighting: Ensures the best lighting for each company video scene.
• High-quality cameras and video cameras: To capture the sharpest, most authentic images.
• A variety of backdrops: To create different settings as clients require.
• Editing and post-production area: To process and finish videos before handover.

Does MONA write scripts for corporate films?

Absolutely! MONA provides a full-package solution, from defining the video's goal and advising on the right company introduction format to writing a detailed script and making the corporate introduction film from A to Z. The MONA crew works closely with clients to make sure the content and message of the video fit your brand advertising direction and production budget.

Those are some insights from MONA Media in professional corporate introduction film production services. Company filming is a communication trend that delivers strong results. If you need to introduce your brand or promote your business, this is an excellent choice for you.

For more information, contact MONA Media for a free 24/7 consultation and a detailed quote:

• Hotline: 1900 636 648
• Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City
• Email: info@themona.global