Corporate Video Production

“Seeing once beats hearing a hundred times, and watching it yourself beats ten thousand words of advertising”. People believe what they see more than what they hear, and that is worth knowing if you want to understand and persuade customers. A corporate video is the first thing you need to make an impression and build trust with them. Quality corporate introduction video production by MONA Media gives you professional, distinctive and creative company videos.

What is a corporate introduction film or company introduction video?

A company introduction film , also called a company profile film, is a short video or film (usually 3 – 10 minutes) made to introduce a company. Many businesses choose it because it is an engaging format that easily draws viewers in.

Corporate introduction filming is meant to convey your message along with your brand image and values, products and services, culture, people, core values, vision and mission, and achievements. A well-made company film helps customers and partners understand your business and where it stands, and gives them more reason to trust you and work with you.

Types of corporate introduction films

Different needs and goals call for different kinds of corporate introduction video. Below are some common types of corporate video that many companies choose for their company film.

Brand story film

Telling your company's story as a brand story is a great way to help customers remember your brand quickly.

It could be the founder's story, the company's own business philosophy, its core values, vision or mission, and so on. A story-led corporate film feels relatable, meaningful and human. It is also the fastest way to build a brand and connect your business with its customers.

Story-led corporate videos also tend to get more engagement because they speak to people's emotions. When a story makes viewers feel for you, they have more reason to choose your products, and your business stands out from competitors.

Corporate culture film

This is a familiar type of company film that many businesses choose today. Culture softens the strict rules and regulations of working life, and it is what holds the people in a company together.

Corporate culture shows in how people talk to, listen to and understand each other so they can work better. It grows from the leader's spirit or from the company's business philosophy.

A company film about your culture is an effective tool for internal communication and works well as a culture training guide.

Factory introduction film

For manufacturers and trading companies, factory video production is an essential form of promotion. Corporate profile photography and corporate films for factories and plants are an effective way to communicate what your operation does.

A film of just 3 – 10 minutes helps partners and customers understand how the whole factory works and how a product is made and reaches the consumer.

It also marks a milestone in the factory's growth and tells viewers about the company's mission. It lets the business reach customers and show itself to them as it really is.

Recruitment film

A recruitment film helps a business attract talent professionally, make a more convincing case and build a good image with candidates.

A company film also supports recruitment by showing candidates that the business cares about its people, and at the same time it promotes your brand to a wide audience.

With just one 3 – 10 minute recruitment video shared across several channels, you can reach thousands or tens of thousands of people at a low cost.

Inspirational corporate film

Company films are an effective choice for corporate communication campaigns and bring your brand closer to its target audience.

Corporate videos can also inspire and motivate viewers with lively content, effects and sound. An inspiring clip gets people thinking, sparks new ideas and leaves a strong impression, which helps you reach specific goals.

Why do you need a corporate introduction film?

There are many ways to introduce a business, but a company video is still the first choice, because film works better than any other type of content.

Video makes your company profile look professional

A company introduction film works as your company profile. In just 3 – 10 minutes, in one place, customers can learn everything about your business without searching for information in many different places.

Drive more conversions

With so much business now done online, how do you win customers over through a screen? Good photos alone are not enough; you need authentic video to earn real trust.

A company video plays an important part in their buying decision. Statistics show that ¾ of internet users would rather watch a video than read a text-heavy article.

Studies have also found that company introduction films help:

• Increase organic traffic to a website by at least 157% (according to Conversion XL)
• Increase calls by 39% from viewers after they watch a corporate video (according to Forbes)

Many marketers see video as a trend that is too effective to ignore. A corporate film helps you build trust, attract and keep customers, and raise your conversion rate. Internet use and online shopping are booming.

Use the channel that fits best to strengthen brand awareness and customer trust, and grow your revenue and customer base steadily.

If you need a corporate film that makes a strong impression on customers, MONA Media is a good choice.

A company film says more than ten thousand words

One study found that a video of just a few minutes can carry a message worth more than 1.8 million words. That is a surprising number. Imagine how many good articles you would need to reach 1.8 million words, and how long readers would take to get your message through all of them. With a corporate film of just 3 – 10 minutes, they get it all.

Studies also show that the human brain takes in and processes images 60,000 times better than text, and the gap can be even bigger when images come with sound and engaging motion. With text, unless the writing is sharp and engaging, readers skim, skip ahead or leave quickly. Given these figures, it is clear that corporate introduction video production is the better option.

Favored by many platforms

Users generally prefer video and images to text. Social networks such as Facebook, Instagram, TikTok and YouTube, and even Google, give video content special preference.

Your business can use this to bring its products, services and brand closer to customers.

Corporate videos spread widely and make a strong impression

Compared with other formats such as text or images, video gets far more shares on social networks, more than 1200% more.

Users are steadily shifting to video

Statistics show:

• More than 25% of the world's population watches videos every day
• ⅓ of users' time online is spent watching videos
• More than 65% of users watch most of a video
• 25% of shoppers say they watched a video about a product before deciding to buy it.
• 41.3% of websites use Facebook Ads for video advertising

These numbers show how much users love video. The shift from text to video is becoming clearer every year. Skip this format and you miss one of the biggest chances to reach customers.

Instead of writing flowery company introductions, use a quality company video service. It gives customers a better experience and the clearest overall picture of your business.

When does your company need an introduction film?

A company introduction film Corporate films are now a familiar part of marketing, which shows that an introduction film is more than a communication channel: it is an effective tool for a business to build its image and brand.

So when should you make a company introduction film? In MONA's view, any business can make a corporate film, but there are some situations where it should be a priority:

• When you want to grow your customer base and scale up: When you plan to enter new markets or run promotion or advertising campaigns, a company video helps get your message across clearly and memorably to potential customers.
• To show your scale and future direction: At conferences, seminars or new branch launches, showing an introduction film helps customers and partners understand your vision, mission and core values.
• To train and coach staff: Videos about the company, its work processes, culture and employee benefits support recruitment and also help current staff understand their workplace better.
• To show growth and change: If your business has gone through major changes in structure, products or services, an introduction film helps customers catch up on what is new and see how you have grown.

How to make a quality corporate video

Any business starting a new strategy weighs the results it hopes for against what it actually gets. With a corporate film project there are always 2 things to weigh: the benefits and the cost. On top of that comes the pressure to make the marketing work, spending little and getting a lot back.

To produce a corporate film that promotes your company or products easily and effectively, MONA recommends following a step-by-step process that any professional corporate film service should have. Here are the steps:

Step 1: Define the goal of the corporate film

Before writing the corporate film script, you need to set a specific goal for the video.

• What is the film for? It could be a marketing campaign, a communications push, a thank-you for an event, and so on.
• Who will watch it? New customers, existing customers, partners, candidates, and so on.

Once you have answered these 2 questions, you will know the goal of the company video and the content it needs.

Step 2: Set the right length for the corporate film

The length of a company film matters a great deal. It affects the cost and how the content is spread across the video. A professional corporate film usually runs 3 – 10 minutes, and within that time you need to be clear about what you want to say and how the content is split between sections.

Getting the length right helps you avoid problems such as:

• Having to cut scenes in post-production because there is too much detail
• A video that does not suit the platform it is shown on
• A video too long or too short to get the message across,…

Step 3: Define the style of the company introduction video

Every business has its own style and tone, and that is part of what sets it apart from competitors.

Settling on a direction and style helps your corporate film carry your brand's own character, position it clearly, make a strong impression on customers and compete effectively.

Step 4: Choose a professional corporate film production service

A good company film needs professional filmmakers. If you don't have an in-house film team, choose your corporate film production company carefully.

Choosing a professional production company is what makes a corporate film memorable and distinctive enough to help your business stand out from its many competitors. A professional, reputable production company brings real benefits, such as:

• Saving time and money: A professional production company helps you save time and money and avoid unnecessary extra costs.
• Delivering the right message: The video gets your company's message and direction right, with a script and production that match your vision and mission.
• Quality: A professional corporate film service uses modern equipment and up-to-date filming techniques to ensure good picture and sound and create memorable footage.
• On schedule: The project is delivered on schedule, so you can launch your promotion and marketing campaigns on time.

MONA Media is one of the most reputable companies for corporate filming hay commercial video production in the market. MONA has a professional, creative and experienced media crew and uses up-to-date technology to deliver the best picture and sound quality.

From ideation and scriptwriting to filming and post-production, every stage is done with care and precision, so the final product is of high quality and conveys your company's message and vision accurately.

End-to-end corporate introduction film services at MONA Media

Trusted by many partners for professional corporate introduction film production services, MONA Media , MONA offers not only corporate film production but also complete communication solutions for businesses.

When you choose MONA Media as your corporate introduction film provider, you get:

• A complete solution: Beyond making the corporate film, MONA handles everything from content and script development to post-production editing. The whole process is run professionally and carefully, saving you time and money and making sure the final product is as good as it can be.
• Experience across industries: Each company film is designed to suit your industry and the message you want to convey.
• A professional team: MONA's team has many years of experience in corporate film production and communications, so every video is made to a high standard and reflects your company's spirit and values.
• Modern company video equipment: MONA has invested in modern equipment and its own studio to guarantee the quality of the final product, with sharp, authentic and creative footage.
• Strict post-production standards: MONA follows a strict post-production process to make sure every product is of the highest quality, with no technical or aesthetic errors in the final cut.
• Creativity and originality: Every corporate video MONA produces is highly creative and clearly conveys your company's message and style, because we study your industry and your business carefully to create something unique, not a copy.

MONA does not sell cheap products or low-value services. We make sure every product and solution delivers real results for your business and is worth what you invest. MONA Media is committed to delivering creative company videos that raise your business's image and reputation in the market.

Meeting clients' needs is MONA's first priority, which is why we offer 4 corporate video plans below: 

With more than 10 years of experience and more than 12,000 clients, MONA Media has built a strong position in the industry. We can turn your ideas into high-quality company films that raise your business's image and reputation in the market. Contact MONA via HOTLINE 1900 636 648 for advice and a detailed quote for corporate film production.

Corporate introduction film pricing at MONA

Below is MONA Media's price list for corporate films and company introduction videos, for your reference.

Note:

• This quote is for reference only.
• Your actual quote depends on your requirements, the type of video, its length and content.

Corporate filming process at MONA

A corporate introduction film is an effective way for a business to convey its message and build a professional image with customers and partners. MONA Media follows a professional corporate film production process that delivers quality videos suited to each client's needs.

Phase 1: Pre-production

The pre-production phase is the important first step that makes sure the final video works as well as possible. MONA's corporate film service goes through these steps in order:

• Taking your brief: We listen to and understand your needs, your industry and your products and services. Then we define the goal and the message you want the company video to convey.
• Research and analysis: We learn about the business's culture, size and standout features, and identify the “spotlights” and “keywords” that highlight its strengths.
• Advice on solutions and approach: We propose creative ideas that fit the business's goals, and prepare a moodboard and storyboard to sketch the concept, costumes, makeup and props suited to each industry.
• Finalizing preparation: We prepare a detailed script and filming schedule for the company video, and make sure everything needed, such as filming locations, equipment and crew, is ready.

Phase 2: Corporate introduction film production

During production, MONA's crew works closely with you throughout the shoot. Depending on the kind of video you want, the MONA team handles everything on set to capture the best possible footage: 

• Filming at your location: We film at your company, office, warehouse or workshop to capture a real, authentic setting. MONA's account, media and logistics staff work closely with you to make sure the picture and sound match your company's spirit.
• Filming and photography at MONA Media's studio: We use all of MONA's own equipment and professional camera operators at no extra cost, keeping your expenses as low as possible.

Phase 3: Post-production

MONA pays very close attention to post-production , because this is where the video is edited and finished. Whether the company video meets your expectations depends on this stage.

The editing team works to a strict timeline, so delays never add to your costs. Everything MONA provides is guaranteed free of copyright claims on every platform, so you can run your marketing campaigns with confidence. MONA then takes your feedback and adjusts the video until it is what you want, before delivering the final cut.

Finally, MONA hands over the finished company film as agreed in the contract, along with a guide and advice on using it, so you can get the most out of the video in your marketing.

Frequently asked questions about corporate video

To learn more about corporate videos and MONA's corporate film service, see the questions and detailed answers below.

Is a corporate introduction film a TVC?

A company introduction film and a a TV commercial have a lot in common: both are used to promote and market a business. A corporate film, though, is usually longer (typically 3 to 10 minutes or more) and covers more ground, rather than focusing on one specific product or service. Its main goal is to build the brand image and present the company's core values, culture and key activities, so viewers understand the business better.

What kinds of company introduction films does MONA make?

MONA makes all kinds of corporate films, including:

• Corporate introduction filming: Focuses on the business's image, core values and standout activities.
• Interview film: Records views from key staff, customers or partners to add authenticity and credibility.
• Event film: Films and edits major company events such as openings, seminars or internal parties.
• Documentary: Explores the business's history, founding and development in depth.

→See also: Product videography services

Does MONA Media have its own studio for corporate introduction films?

MONA Media is a reputable company film production company in Ho Chi Minh City, with its own studio in The MONA building at 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City. The studio is fully equipped with modern gear for corporate films, so the final product is of high quality, including:

• Professional lighting: The best lighting for each scene.
• High-quality cameras and video cameras: To capture the sharpest, most authentic images.
• A variety of backdrops: To create different settings as clients require.
• Editing and post-production area: To process and finish videos before handover.

Does MONA write scripts for corporate films?

Yes. MONA provides an end-to-end service, from defining the video's goal and advising on the right format to writing a detailed script and making the company film from start to finish. The MONA crew works closely with you to make sure the content and message of the video fit your brand direction and production budget.

Those are some thoughts from MONA Media on professional corporate introduction film production services. Company films are a marketing trend that delivers strong results. If you want to introduce your brand or promote your business, a company film is an excellent choice.

Contact MONA Media for a free 24/7 consultation and a detailed quote:

• Hotline: 1900 636 648
• Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City
• Email: info@themona.global