What is traffic? How to increase website traffic

Increasing website traffic has always been a top goal for every business, as a way to quickly raise a website's standing in the top SERP. With millions of clicks happening every second on the internet, how do you keep your website from getting “lost”? How do you attract the right people, at the right time, with the right need? In this article, MONA Media we will share with you ways to increase website traffic that are effective and sustainable. That helps your business reach more people potential customers and grow sales. Read on.

Why is traffic the most important factor for any website?

Traffic is a familiar term in Online Marketing and SEO, referring to the number of users who visit a website in a specific period. Every website has a different amount of traffic, and the higher the traffic, the more users the site is attracting. Google also uses this metric to judge a website's credibility and rank it in search results.

Whatever the website's goal is, from selling and brand promotion to providing information, traffic always plays a key role. The amount of traffic determines your ability to convert, which helps a business reach goals such as higher revenue, a bigger customer base or stronger brand awareness.

SEO case study for CPT Medical, proof of how much organic traffic matters. Before working with MONA, this brand had almost “disappeared” from the Internet and was very hard for searchers to find. But after a period of full-scope SEO, with the user experience and a search-engine-friendly structure reworked, CPT Medical's organic traffic grew strongly. From a name few people knew, it quickly became familiar and appeared widely in search results. See the details below.

More website visits help improve rankings

Google doesn't only look at content or technical SEO to judge a website. It also looks at the real traffic the page receives. When your website gains views naturally and steadily, with quality content, a smooth experience and sound SEO, Google understands that your site really offers value to users.

That gives the website a chance to appear higher in search results, reach more potential customers and raise the conversion rate, turning plain views into real revenue for the business.

Higher conversion rate

In a digital marketing campaign, a business's most important goals are to increase traffic and raise the conversion rate to reach the highest sales. In practice, if your website has thousands of visits but can't improve its conversion rate, it all means nothing. Conversely, a website with low traffic but a high conversion rate has quality traffic that brings real value to the business.

Increase ROI

ROI (Return on Investment) is the measure of how much profit you earn compared with the money you spent. The core goal of every advertising campaign is not simply to increase website visits, but, more importantly, to bring the right potential customers to your website or landing page.

However, if you only focus on increasing website visits and neglect conversion rate optimization, you can easily end up with “many views but few orders”. That not only pushes up ad costs but also sharply reduces the return on your investment, making it hard to reach your expectations. So alongside increasing visits, conversion optimization is always the key to turning traffic into real revenue.

Increase brand awareness and credibility

Today, a website is an important channel for building a brand, for individuals and businesses alike. When visits grow steadily and consistently, it shows your content is genuinely useful and trusted by users.

To raise your brand's credibility, focus on creating quality content that solves the exact problems your customers are searching for. When users feel the value, they come back often and even share it with others on their own, becoming natural “ambassadors” for your brand.

More traffic increases upsell opportunities

When customers visit your website and buy for the first time and have a good experience, they are more likely to come back. So to improve those chances, the site needs to keep adding valuable information and content that creates more opportunities to sell additional products to loyal customers. That raises sales further and helps your business reach the goals it set at the start.

Meet your business goals

Increasing website traffic can serve almost any business need, such as:

• Selling products – e-commerce
• Selling online courses
• Service introduction
• News websites earning from advertising, Affiliate

Organic traffic shows that users can easily find your products or services on Google. From there you build customer trust with quality content, increase brand awareness, measure conversion goals and more.

The way people search is changing every day. Instead of typing a few keywords into Google, they ask AI directly, such as Google SGE, ChatGPT or Bing Copilot, to get the fastest and most accurate answer. So optimizing SEO the old way is no longer enough. Businesses need to carry out an SEO AI strategy so their content appears at the moment customers need it. MONA Media is confident it can help you make this happen with the right method at the best cost.

Benefits of implementing AI SEO services at MONA Media:

• Optimize content so AI understands it more easily, recommends it and shows it ahead of competitors.
• Widen your chances of appearing across more smart search platforms.
• Increase organic traffic and improve the real conversion rate.
• Keep your brand's position strong in the era of AI search.

MONA Media doesn't just keep up with the trend. We are leading the way in applying AI to SEO for hundreds of businesses. Contact us to get advice on the AI SEO roadmap that fits you best.

Traffic types by source

Traffic is classified by its main source across common channels such as Google Analytics, specifically the following channels:

Direct Traffic

What is direct traffic? Direct traffic is visits where the user types the site's address straight into the browser, without any help from a referring channel or source.

Direct traffic usually appears once a website has become a familiar or well-known brand in the market. Its notable features are that it costs nothing and has great room to grow, but reaching that point takes a lot of effort and sustained investment of time. Direct traffic is clear proof of users' trust, loyalty and awareness of your brand.

Organic Traffic

Organic Traffic is natural traffic that comes from search engines such as Google, Bing, Yahoo and Yandex. It is a free source of visits and is considered the most effective and highest-quality type of traffic for a website.

However, to increase organic traffic, you need to do a lot of work to optimize SEO strategy to meet users' search needs and search engine algorithms. Organic traffic depends heavily on content quality and the site's overall optimization. When content is relevant and well optimized, the website has a better chance of appearing higher in search results and attracting more potential customers.

Referral Traffic

What is referral traffic? It is traffic referred from other websites or channels through links (backlinks). The more a website is referred, the more trust and credibility it gains.

Accordingly, Referral traffic comes from people who did not know or already knew the website, arriving through links on other channels or on websites placed in their blogs. A feature of Referral Traffic is that it is free, and you can track the referring domains in Google Analytics.

Social Media Traffic

Social media traffic is traffic that comes from different social networks such as: Instagram, Facebook, Youtube,… and many other media channels. This traffic can be 100% free, but if a business pays to promote its services or products, it counts as paid traffic.

Social media today plays a very important role in driving traffic to websites, especially now that everyone spends more time on social networks than on other online platforms.

Paid Traffic

Paid traffic is also one of the types many businesses choose. Here, the website receives paid traffic from different channels by paying a certain fee on social media platforms or search engines. 

Google Ads is a typical example of a paid advertising platform, where individuals or companies pay Google so that their website appears in search results.

Specifically, a business pays Google for each click. You can choose the ad type, target audience and placement so that users are most likely to see your ads.

Email Traffic

Email traffic is traffic generated when users click links to your website that are included in the emails you send. It is one of the effective ways to bring traffic to a website and is used by many businesses in their marketing strategy.

There are many ways to increase free traffic to your website from email. The most common are:

• Optimize your subscriber list.
• Increase organic sign-ups.
• Personalize your emails.
• Create quality content.
• Write attractive subject lines to draw readers in.
• Include a clear call to action.

30+ Effective and Sustainable Ways to Increase Website Traffic

To increase website traffic effectively, focus on quality traffic sources, the visits that bring a high conversion rate. There are many ways to attract users and increase traffic, but not every traffic source delivers the results you expect. So choosing the right traffic source is the key to the best results. Here are effective ways to increase web traffic that you can look at and apply:

Improving on-page SEO is one way to increase website traffic

To increase website traffic effectively and sustainably, improving SEO Onpage is the first important step. On-page SEO covers optimizing a page's content and structure to increase its visibility on search engines, such as:

• Research your keyword set in detail to find suitable keywords with high search volume, and use them to optimize titles, H1 and H2 tags and article content.
• Make sure the title follows SEO standardsis attractive, contains the main keyword, and is short, clear and appealing to readers.
• Add keywords to the meta description to describe the page's content and improve search rankings.
• Put keywords in image file names and alt tags so search engines better understand what the images show.
• Make URLs short, readable and containing the main keyword to be SEO-friendly.

If your business has not yet found a real SEO partner to work with, MONA Media is the right choice for you.

Proud to be a leading provider of SEO services in Vietnam, with a team of SEO specialists highly experienced specialists, MONA Media has successfully delivered more than 300 SEO projects for businesses in Vietnam and abroad, across many industries and from small companies to large corporations.

When you choose SEO services in Ho Chi Minh City from MONA, you get benefits such as:

• An SEO strategy tailored to your business goals: MONA focuses on building a quality backlink profile and optimizing the content and technical side of your website, so it not only ranks high but holds that position over time.
• Your results come first: We make sure your website ranks high on Google while also raising your purchase conversion rate significantly.
• A seasoned SEO team in Ho Chi Minh City: We keep up with the latest algorithm updates and apply current SEO practices, so every project gets the best possible result.

SEO services at MONA, trusted by more than 12,000 clients in Vietnam and abroad, are the best proof of MONA's reliability and results. Make MONA your partner on the way to the top of Google and to growing your business online.

CONTACT US Work with MONA Media through HOTLINE 1900 636 648 or the channels below to get a detailed consultation and quote from the MONA team:

• Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City
• Hotline: 1900 636 648
• Email: info@themona.global

Keyword research is the most effective way to grow website views

Don't stop at finding keywords with high search volume. Build a keyword strategy that fits your field and your products. It is an effective way to increase website visits, strengthen your site's presence in search engines and cover the different ways people search.

Example: If your website offers hosting, then besides the main keyword “hosting service,” you can widen your keyword range with related content such as “web development“, “CMS platforms” hay “WordPress errors“

When you widen your keyword groups, define the search intent clearly. It helps you build content that fits and attracts the right audience, which raises the value of your traffic.

Also analyze your competitors' keywords. It helps you understand your market and find promising keywords they haven't covered yet. Ahrefs or Google Keyword Planner are powerful tools you shouldn't skip in this process.

Optimize long-tail keywords in your content to grow traffic

When optimizing content, don't focus only on popular, highly competitive keywords. Instead, focus on long-tail keywords that get fewer searches, because they face less competition and match specific user needs.

Example: Instead of a generic keyword like “startup ideas,” you can use a more specific one such as “startup ideas with e-learning”. These keywords not only help you rank higher more easily but also attract the right target customers, which grows traffic effectively.

As MONA mentioned, you can use Ahrefs and Google Keyword Planner to find and analyze long-tail keywords. They are especially useful for new websites or sites with low Domain Authority (DA), because popular keywords tend to be very competitive.

Natural links are an effective way to grow traffic

Natural links are backlink that form on their own, without you pushing for them. They appear when other websites, blogs, videos or site owners link to your content voluntarily. This usually happens when you publish content that is valuable, engaging and meets users' needs.

To build natural links, focus on producing quality content. In-depth articles, detailed guides, valuable research or creative content catch users' attention and make them want to share and link to your site.

Make sure your content is good enough that users share it and are willing to link to it

It's easy to see that high-quality content not only attracts readers but also encourages them to share and link to your website. To get there, your content has to meet readers' needs and solve their problems clearly and engagingly.

Beyond text, combining images, video and infographics makes your articles livelier and easier to share.

Example: How-to videos, product reviews or infographics packed with useful information catch viewers' attention and encourage them to share.

Content quality is also what decides whether you attract and keep readers. It must be clear, easy to understand and informative. A creative way of presenting and writing also helps your content stand out and get shared.

→ Read next: A guide to getting your website to the top of Google most effectively

Create infographics

Infographics are a powerful way to deliver information visually and clearly. Eye-catching images and logically presented data make your content easier to approach and more engaging for readers.

A big advantage of infographics is that they are easy to share. Readers tend to share visual, useful content, which brings more traffic to your website. Make sure your infographics carry valuable information and are professionally designed.

Publish video content

Video is one of the most engaging content formats today. Users interact with video more than with other types of content. That increases time on site and improves traffic. Here are some notable statistics from MONA:

• More traffic: Video content helps your website attract 41% more traffic than a site without video. That means video can improve your ranking in search engines.
• Higher conversion rate: People who watch a video are 1.81 times more likely to buy than people who don't. Using video on a landing page can also raise the conversion rate by 20% or even more.
• Stronger brand awareness: Video gives viewers 74% more understanding of a product or service, which builds trust and strengthens brand recognition in customers' eyes.

Build internal links: an effective way to get more website visits

Internal links improves your site structure and helps users find related content. Linking related articles keeps readers on your site longer, and search engines also reward sites with strong internal linking, which improves rankings and traffic.

Create free products or tools

Offering free products or tools not only attracts users but also builds trust and engagement with your brand. When you give customers free value, they have more reasons to visit your site often.

For example, offering free online materials on the expertise your business works in brings results such as:

• Stronger brand awareness.
• More new traffic.
• An email list built from people who sign up for the free product, and more.

Run contests and offer free resources

Free online contests and courses are an effective way to attract a lot of visitors and engagement thanks to the FOMO effect. The fear of missing out (FOMO) strongly pushes users to join free events like these, helping a business raise brand awareness, collect leads easily and earn significant traffic.

You can do it in a few ways:

• Pick a topic that fits your customers' needs and interests.
• Create course content or a contest that is engaging and useful.
• Promote the event on social media and by email marketing.
• Collect sign-ups and analyze the data to improve your marketing campaigns.

Run webinars

Webinar is a type of online seminar that lets you reach and engage customers effectively without meeting in person. It's a great way to share expertise, connect with other experts and engage your target customers.

Here is how to use webinars to attract new traffic and engage existing customers:

• Choose a webinar topic that is engaging and valuable to your target customers.
• Use popular webinar platforms such as Zoom, Webex or Google Meet.
• Promote the webinar through social media, email marketing and your website.
• Collect sign-ups and analyze data after the webinar to improve future events.

Create quizzes and let people share their results to grow traffic

Online quizzes with a “Share results” feature are a fun marketing tool that encourages users to share their results on social networks, spreading the word and bringing more visitors to your website.

Here are some ways to create quizzes that MONA has put together:

• Create quizzes related to your products or services.
• Use online quiz tools such as Typeform, Quizizz or BuzzSumo.
• Add a feature to share results on social media to the quiz.
• Promote the quiz on social media and by email marketing.

Use email marketing

Email Marketing has long been seen as a highly effective channel for communication and product promotion. According to research from Backlinko, 91% of consumers check their email every day. That figure shows email marketing campaigns are an effective way to drive traffic to your website.

Email marketing lets you reach target customers directly with personalized content, which raises engagement and conversion. For businesses selling clothing, shoes and accessories in particular, email marketing helps retain existing customers and win new ones.

Create a Facebook page and build your own community group

Social media plays an important role in driving traffic to a website. Creating a social page and building your own community not only grows organic traffic but also opens the way to paid traffic through advertising.

Although social media engagement doesn't directly affect search rankings, there is a strong correlation between social shares and the number of backlinks. Theo EarnedLinks.com: “Social sharing can increase website links by up to 245% in a year.”

Be active on LinkedIn to grow website views

LinkedIn is a professional social network designed for business, especially useful for B2B companies. According to the data, as many as 97% of marketers use LinkedIn for content marketing, making it an important channel for driving website traffic that businesses can't ignore.

To stand out on LinkedIn, connect your website to it by adding share buttons to your posts and sending website content through LinkedIn messaging. Engage with users by commenting on their posts, sharing your own views and running polls.

Build content on Instagram to grow website views

Instagram is a powerful platform with a clear revenue model, including advertising on social media. Using Instagram helps you reach potential customers effectively and so bring more traffic to your website. Use tools such as Stories, IGTV and Reels to keep your content varied. At the same time, use relevant hashtag to widen your reach.

Run Facebook ads

A study by LYFE Marketing shows: Websites only actually reach 2% of their audience through unpaid posts. In other words, as many as 98% of users don't see your content regularly. That makes advertising an essential part of any marketing strategy. With Facebook Ads service provider, you can use many ad types such as image ads, video ads, carousels, sponsored posts and more.

The strength of running Facebook ads is its precise targeting by demographics and user behavior.

Example: If you sell cosmetics, you can target users interested in beauty and skincare, or who follow cosmetics pages.

Run Google Ads to increase website visits

Google Ads is a powerful advertising tool that helps you reach potential customers quickly. According to highervisibility.com, 65% of all clicks on Google Ads come from people with purchase intent, which shows how effective Google Ads is at driving traffic and conversions. A good Google Ads strategy not only brings in new customers but also retains existing ones, raises revenue and improves your site's search position.

Run YouTube ads to increase website visits

YouTube is a powerful video platform with billions of monthly users. YouTube ads not only help you reach your target audience effectively but are also a strong way to grow website traffic. Before starting a YouTube ad campaign, think about your target audience and how they engage with video content, then choose the right ad format:

• TrueView Ad: Lets viewers choose “skip ad” after 5 seconds, and you only pay if the viewer watches at least 30 seconds or clicks the ad. 
• TrueView Discovery: This ad type shows your video as a suggestion in “Other videos” or in “YouTube search” and you only pay when someone clicks the ad and watches your video
• Bumper: This is a short ad (about 6 seconds) with no “skip ad” option, shown before, during or after the video the viewer is watching. You pay for every 1,000 Bumper Ad impressions.

Build your own community and forum to share useful content

Find out which platforms your target customers use, such as Quora, Reddit, Tinhte, hay Webtretho? or they may belong to Facebook groups such as buy-and-sell groups, beauty groups and discussion groups.

Once you know which forums your customers may join, take an active part in discussions and share valuable content. Don't use these forums only to promote products, as that can annoy your target customers. Instead, build relationships with industry experts through these forums. From there you can bring traffic to your website or business.

Pinterest is a good example: statistics show Pinterest drives more traffic to shopping websites than Facebook, by up to 33%. If your company follows a B2C model, regularly posting or refreshing product images and creating boards on Pinterest will help grow traffic to your website.

Sponsor events

Sponsoring events is a great way to promote your brand and establish your business's standing in the industry. Choose an event that fits your brand image and draws many of your target customers. By sponsoring, you not only strengthen brand awareness but also create chances to connect with potential partners and customers. That builds long-term relationships and brings traffic to your website through credibility and professionalism.

Advertise at conferences

Advertising at conferences is an effective form of direct marketing that reaches the right audience and grows traffic to your website. Showing your industry knowledge and experience also builds credibility and draws interest from the audience. Speaking at a conference is also a chance for your business to connect with industry leaders.

Optimize for mobile responsiveness

Most people today access everything through mobile devices, so optimizing your website for mobile is essential. According to an Adsota report, about 6 billion people use mobile devices worldwide and in Vietnam they account for more than 70% of the population, equal to 150 million devices. Making sure your website displays well and runs smoothly on mobile phones is therefore one of the factors affecting your business website's traffic. 

Speed up your website: a safe way to grow traffic

Fast page loading not only improves user experience but also directly affects your website's traffic and SEO ranking. Research shows visitors tend to leave a site if page load time exceeds 3 seconds.

So page speed optimization is an important factor to pay attention to:

• Use tools such as Google PageSpeed Insights or GTmetrix to analyze and identify what needs improving.
• Choose a quality hosting provider to cut page load time effectively.
• Use handy tools to compress images without hurting image quality.
• Using CDN helps deliver content from the server closest to the user, reducing page load time.

Optimize CTR

CTR (Click-Through Rate) is an important SEO metric showing how attractive your page's link is to users. Optimizing CTR effectively grows the organic traffic your website gets from search results.

Some CTR optimization tips you can try:

• Add keywords to your title, URL and meta tags to make your page link more appealing and relevant to users.
• Write short, engaging titles that contain the main keyword.
• Use inspiring or action-driving phrases such as “for free,” “right away,” “made for you” to catch attention.
• Check character limits with a tool such as SEOMofo Snippet Optimizer, making sure titles and descriptions stay within the limit so they aren't cut off in search results.  

Check your analytics data

Checking analytics data is an important step to better understand user behavior and your website's performance. Analytics tools such as Google Analytics and GSC give detailed information about traffic and user behavior.

Things to look at when checking analytics data:

• Identify which content is shared the most and on which platforms.
• Track the share of users visiting from mobile devices to optimize the mobile experience.
• Analyze the most visited pages to better understand users' interests and needs.
• Track the keywords users search to reach your website.

GA and GSC are the two tools Huy uses every day to track SEO projects. Both are free, yet they track almost everything: traffic, keywords, CTR and user behavior. If you're not sure which metrics to follow, watch this video, where Huy explains how to use them and what to track.

Researching competitors

Studying your competitors helps you understand their SEO strategy and find ways to improve your own website traffic. There is no single rule for growing web traffic across every kind of business, so competitor research is essential.

When researching competitors, pay attention to the following:

• Look at the type of content competitors focus on and how they attract users.
• Identify the keywords competitors use in their paid advertising campaigns.
• Find out who your competitors partner with to widen their reach and grow traffic.

Identify the best and most stable traffic source for your website

To optimize effectively, it's essential to know the size and best source of your traffic. Analyze your statistics and the results from analytics tools carefully to see where most of your traffic comes from. That shows you the most effective channels so you can focus your investment on them for the highest return.

Backlinks from Guest Posts 

Build quality backlinks from articles Guest Post is one of the effective strategies to grow traffic and improve your website's search ranking. Guest Post means writing articles for other large blogs or websites in your field to earn backlinks and bring visitors to your own site.

To succeed with guest posts, find reputable, well-known blogs and websites in your field. Check whether they accept guest posts. If they don't list this, contact the administrator directly to propose a post and agree on benefits with the site owner, such as an author link or in-article link, or sharing the post on their fanpage.

Start building a YouTube channel

The more than 3 billion users are active on YouTube every day, a huge traffic source you can tap. In Vietnam alone, almost 30% of the population uses smartphones to watch YouTube.

That's why building a YouTube channel and producing quality video content not only helps you reach more users but also strengthens engagement and brand reach, making it one of the effective ways to bring traffic to your website. Video marketing in particular has proven its value by growing website traffic and improving search rankings.

Update old content

Old, outdated articles can hurt your website's ranking and traffic. Refreshing content is therefore necessary to keep your site fresh and engaging for readers. You don't need to rewrite everything: just update new information, fill in missing parts and re-optimize the SEO elements. Also check regularly and find low-quality content through a content audit to avoid penalized by Google and a lower rating for your website.

In addition, for new websites you also need to submit your site to Google as early as possible. Also pay attention to submit url your articles early on, so that Google crawls your content faster and readers find it sooner.

Popular tools for checking traffic

To understand how your website is performing, tracking traffic is a step you can't skip. Knowing exactly how many visits you get, where they come from and how users behave helps you optimize your marketing strategy, improve the experience and grow sustainably. Below are popular, reliable website traffic tools that any individual or business should use. Some SEO tools for checking traffic that are popular today:

• Google Analytics GA4 is used to track user behavior, traffic sources and conversion rate. It is completely free and provided officially by Google.
• Google Search Console focuses on organic search traffic, tracking keyword rankings and detecting indexing errors.
• Ahrefs is strong at analyzing organic traffic, checking backlinks and researching competitors.
• Semrush supports comprehensive analysis of both organic and paid traffic, showing market share and search trends clearly.
• SimilarWeb is used to estimate total visits, analyze traffic sources and compare performance across different websites.

That is the detailed answer to the question of what traffic is and a roundup of 30+ ways to grow website traffic sustainably and effectively. We hope the information MONA Media shared here helps businesses master the know-how and succeed in extending their brand reach, raising their position in search results and growing sales.