The MONA Group · AI technology partner

MONA is a partner
of OpenAI

MONA Software — the technology member of The MONA Group — is an official partner in the OpenAI Partner Network at the Selecttier. This title is not for show. It is proof of what we have done every day since 2016: putting AI to real work in our clients' operations, not stopping at a demo for fun.

Book an AI solution consultation What does Select mean?

Badge issued by OpenAI on 07/08/2026 · See the letter OpenAI sent MONA ↓

MONA × OpenAI Partner Network — AI implementation partner for Vietnamese businesses

Select tier · issued 07 · 08 · 2026

SelectPartner tier in the OpenAI Partner Network

14.000+Projects delivered since 2016

85%Clients who keep working with us

3Major AI labs MONA partners with: OpenAI, Google Cloud, Anthropic

✓Official milestone

MONA officially became
OpenAI Select Partner
on 07/08/2026

The congratulations letter OpenAI Partner Network sent the MONA team that day.

Screenshot of the email OpenAI Partner Network sent The MONA Group on 07/08/2026, congratulating MONA on reaching the OpenAI Select Partner tier — Click the image to view the letter in full size.

Issued 07 · 08 · 2026

The solution builder

01What it really means

What that badge means
— and what it doesn't

Some players in the market inflate the partner title into “chosen by OpenAI as number one”. MONA doesn't do that. Here is what it really means, exactly as OpenAI defines it.

What it is

MONA has passed OpenAI's technical capability assessment , based on AI solutions running in production for real clients.
Recognized as an implementation partner in the OpenAI Partner Network — the group of firms qualified to help businesses build, run and scale AI solutions.
Granted by OpenAI an official badge on 07/08/2026, usable on the website, company profile and sales materials.

What it isn't

It is not “handpicked by OpenAI as its number one partner”, nor an exclusive slot in Vietnam.
Select is the first tier of three. MONA states clearly where it stands and doesn't borrow the name to exaggerate.
MONA does not “resell ChatGPT”. MONA is the party that builds solutions running on models, including OpenAI's models.

Most of our clients are business owners, not technology specialists. Two badges that look identical on two websites can mean completely different things, and people outside the industry have no way to tell them apart.

So we choose to state our position accurately, so you trust us for the right reasons. That beats having you trust the wrong thing and be disappointed six months into a project. If you're not convinced, take the seven questions at the bottom of this page and put them to us.
MONA Software · 08/2026

02Understanding the program correctly

How OpenAI's three partner tiers differ,
and and where MONA stands

OpenAI launched the Partner Network on 14/06/2026 and divides partners into three tiers. This is something rarely explained clearly in Vietnam, so we have written it out in full — including the parts MONA hasn't reached yet.

MONA is here

Tier 01 / 03

Select

Program entry tier

Completed OpenAI's onboarding process
Demonstrated core technical capability
Have real implementation experience for enterprise clients
Granted an official badge, with access to training materials and support channels

Tier 02 / 03

Advanced

Depth of enterprise implementation

Has a record of enterprise implementations completed, not just in progress
Stronger technical capability than the Select tier
Has measurable sales results and co-sells with the OpenAI sales team
Receives deeper technical support and priority handling

Tier 03 / 03

Elite

Strongest across all four dimensions

Sustained performance across all four assessment dimensions
Depth of production-scale implementations for large enterprises
Closely tied to OpenAI's sales team
Access to OpenAI's Forward Deployed Engineering team

The tier MONA stands on is filled in with color. The two tiers above are left empty with dashed outlines, because we haven't reached them, and drawing it that way is more honest than drawing it to look good.

03How tier promotion works

The four dimensions OpenAI scores,
— and and how we score ourselves

A partner doesn't move up a tier by submitting a nice-looking application. OpenAI assesses four dimensions in parallel, and three of the four can only be measured by work done for real clients.

The right-hand column is MONA's self-assessment on each dimension, with reasons you can verify. This is how we read our own record; it is not a score published by OpenAI.

Sales results

Real sales the partner generates on OpenAI technology, measurable and sustained over time.

There is real revenue from the AI systems we have delivered, but most of it is in the domestic market.

Building

Technical capability

A team with enough depth to build, integrate and keep systems running stably over the long term.

An in-house team runs its own infrastructure and writes original software instead of assembling off-the-shelf tools.

Strong

Co-selling with the OpenAI sales team

The level of real coordination with OpenAI's own sales team on enterprise deals.

This is the thinnest area. MONA only joined the program in 08/2026 and has no co-sold deals yet.

Still thin

Implementation experience

The number and quality of projects put into real operation for enterprise clients, with real users.

More than 14,000 projects delivered since 2016, with 85% of clients staying on. The AI systems below are all running in production.

Strong

Source OpenAI — Introducing the OpenAI Partner Network, published 14/06/2026. OpenAI is investing 150 million USD in its partner ecosystem and aims to train 300,000 certified consultants by the end of 2026. The founding partners include Accenture, Bain, BCG, McKinsey and PwC.

Where MONA falls short, we say it right here

OpenAI does not publish specific thresholds for each tier — no revenue level and no minimum number of projects have been made public. If anyone boasts that “X projects gets you to Elite”, that is a number they made up.

For AI projects at multinational-group scale that need OpenAI's own Forward Deployed Engineering team on board, we can't reach that yet — you should look for a global consulting firm. But for Vietnamese businesses that need AI running for real in their daily operations, that is the field we have worked in for more than 10 years. If you are considering an AI transformation for your business, this is the place to start.

04Real proof

The AI systems MONA has
put into real operation

The partner application was approved on the strength of deployments running in production, with go-live dates and real users — not projects on paper. Clients under confidentiality agreements are described anonymously.

MONA's AI Agent team — each bear has a role: developer, UI/UX, SEO, customer care. This is how we really divide work in-house.

MONA in-house product

Gấu Cười — AI call center & chatbot

An AI assistant that serves MONA's own customers via the web, fanpage and phone. It serves about 4,000 users a month, reads a knowledge base of more than 1,000 entries and updates itself every 15 minutes.

Running in production Scope of services →

MONA bear holding an English Test 7.5 score sheet from an international test prep center

Education · training

Sales assistant for a large center

A consulting operating system (Sales OS) that guides consultants to answer and follow up with students according to the script, for one of the largest international test prep centers in Vietnam.

Running in production MONA SkillHub →

Dê Cười wearing a headset, the AI Agent that consults and closes orders for a store chain

Retail · store chain

Consulting AI Agent for an equipment chain

An AI Agent that consults and closes orders for a large chain of vehicle equipment stores in Ho Chi Minh City — greeting customers, looking up products and keeping conversations going in place of staff during peak hours.

Running in production Dê Cười →

MONA bear holding a phone and notebook while reviewing documents for a corporate group

Corporate group · legal

Document standardization AI Agent

A set of AI Agents that helps standardize and review legal documents for an equipment group with 135 branches nationwide, cutting the time spent processing paperwork by hand.

Running in production Contract drafting AI Agent →

Beyond the four cases above, MONA also runs AI Agent TeleSales, a recruitment AI Agent, an automatic quoting AI Agent and a website management AI Agent — xem the full set of AI Agents MONA really uses.

Don't take our word for it, just try asking Gấu Cười

This AI Agent serves MONA's real customers every day on the web, fanpage and phone. Ask it anything about our services, pricing or process — then judge for yourself whether it really looks like it “runs for real”.

~4.000users per month

1.000+entries in the knowledge base

15 minutesto refresh the knowledge base once

Try the chat now

2016

05The track record behind the title

Before the badge,
there was over 10 years

What OpenAI evaluates is not a nice-looking application but a depth of real implementation. MONA's depth started in a small room in 2016.

2016

Day one: one room, a few desks pushed together, some old computers. No titles at all.

Today

MONA's current office — the MONA team in THE MONA uniforms

More than 10 years, more than 14,000 projects delivered, 85% of clients staying on — and a badge from OpenAI. See more in MONA's company profile.

2016 → 2026 · more than 10 years of real work

MONA people, photographed on site

Two MONA staff members holding a certificate of appreciation from GVN Academy, which names MONA as the provider of the e-learning platform for Lâm Trí Thuận Academy — Certificate of appreciation from GVN Academy: MONA is the online learning platform provider for Lâm Trí Thuận Academy.

Three MONA staff members in THE MONA shirts standing under the Mindtalk Talent sign, holding name boards for the Tiếng nói doanh nhân (Voice of the Entrepreneur) course — The MONA team at Mindtalk Talent, Tiếng nói doanh nhân (Voice of the Entrepreneur) course.

Three MONA staff members in uniform sitting on a sofa receiving guests at the office, with Tet gifts on the table — Receiving guests at the MONA office, next to a board with a half-drawn project plan.

A MONA staff member photographed with two people in front of the glass door of the Healiverse store — Visiting a client at their own store: Healiverse.

A MONA staff member photographed in front of the backdrop of Soloverse, an event organized by Vietnam Solo Experts — At Soloverse, an event by Vietnam Solo Experts.

Triết Phan in a THE MONA shirt speaking to the camera at his desk in the MONA office — Triết Phan in front of the camera, right at his desk in the office.

06The question we hear most

Calling the ChatGPT API yourself vs. hiring a team to build it:
— what's the difference

Calling the API is only a small piece. What makes an AI Agent actually work lies in everything around it. Here is a frank comparison, including the parts you can do yourself.

On the left is calling the API. On the right is all the work around it — the part that decides whether the AI can really run.

Work involved	Calling the ChatGPT API yourself	Hiring MONA to build it
Building the knowledge base	You gather the documents, split them up and reload them yourself every time something changes. Nobody removes outdated documents.	MONA builds a knowledge base around your business processes, with a scheduled auto-update. Gấu Cười refreshes its knowledge base every 15 minutes.
Checking answer quality	No checking layer. Whatever the AI says, the customer reads; if it's wrong, nobody knows until the customer complains.	A review layer before answers reach the customer, plus a dashboard tracking which answers are rated poorly so they can be fixed.
Fitting into existing processes	The API returns a block of text. Connecting it to your CRM, call center, inventory software or orders is up to you.	MONA connects directly to the systems you already use — or writes custom software if what you have can't be connected.
Responsibility when the AI gets it wrong	It's yours. The model provider's terms don't cover this.	It's MONA's, within the delivered scope. A real person picks up the phone when the system has problems.
Where the data lives	Depends on your configuration. It is very easy to send customer data outside without realizing it.	In line with Decree 13/2023, hosted on infrastructure MONA runs itself — including a dedicated VPS for the AI Agent.
First-year cost	Cheap. Mostly token costs plus your own staff's time.	Noticeably higher — this is the build cost.
Cost from the second year	Usually climbs: the person who built it leaves, flows break when the API changes, and nobody dares to touch it.	Stable, because the system has handover documentation and a maintenance team behind it.

You can do it yourself — don't hire anyone

When a wrong AI answer costs nobody money

Only need a chatbot answering a few dozen repetitive questions on your fanpage? Your in-house team can build it in one afternoon with off-the-shelf tools. Hiring MONA then would be a waste of your money, and we wouldn't want to take on a job like that either.

Repetitive questions, fixed answers, no customer data involved
If it's wrong, you just fix the answer and no one is harmed
One person in-house can maintain it, no handover needed

This is when you need a team

When a wrong AI answer costs someone money

The real line isn't about whether the AI is hard or easy. It's about who takes responsibility when the system gets it wrong. At that point you need a party that signs off on the delivered scope, not a tool.

The AI has to read the business's real data
It has to connect to running processes: CRM, inventory, orders, call center
A wrong answer means a lost order, a lost customer, or legal trouble

Not sure which column your task falls into?

Tell us about the work you plan to hand over to AI. If it falls in the left column, we'll tell you straight to do it yourself — just as written above.

Ask us, no quote needed yet

07Multi-platform capability

An OpenAI partner, but MONA is
not locked into one vendor

We choose models by type of work, not by vendor name. Where OpenAI's models give the closest results, we use OpenAI; where another model fits better, we switch without regret.

Type of work 01

Language & conversation

OpenAI GPTClaudeGemini

Chatbots, consulting AI Agents, summarizing and drafting content. MONA uses many OpenAI models for this and combines other models when the problem calls for it.

Type of work 02

Images

OpenAI · GPT Image

MONA's image generation currently runs almost entirely on OpenAI's platform, after which designers refine the results to fit the taste and identity of Vietnamese brands.

Type of work 03

Voice & real time

OpenAI RealtimeWhisperElevenLabs

AI call centers, phone assistants and automated read-aloud — listening and responding live during the conversation, almost like a real human voice.

Decisions are based on real evaluation by human eyes, not on advertising claims. For the same problem we run several models in parallel and compare the results, rather than assuming the most expensive model is the most accurate. You get matched with the model that gives the closest results for your specific task.

08A tool for you to use yourself

Seven questions to ask any
AI provider before you sign

We put these questions together from the exact spots where clients tend to get caught out. Take them to every provider — including MONA. Whoever answers them clearly is worth considering.

AI provider evaluation checklist Tick each question when they answer it clearly

Show me a system that is running for real, with real users

Not a demo built just for the presentation. Ask for the go-live date and current number of users. Anyone can build a demo in an afternoon.

When the AI gives my customers a wrong answer, who is responsible?

This question filters fast. Providers who only call the API will give a roundabout answer, because the model provider's terms don't accept that responsibility.

Where does my data go, where is it stored, and who can read it?

Ask them to map out the data flow. Check it against Decree 13/2023. A vague answer here is a legal risk for you, not for them.

Who updates the knowledge base when my company changes its price list?

AI systems live on fresh data. Ask clearly whether it is updated manually or automatically, how often, and who does it after handover.

What does the second year cost?

Everyone has a nice price for the first year. Ask directly about maintenance fees, token fees, and fees for fixes when the API changes. This is where budgets tend to break.

If I stop working with you, what can I take with me?

The knowledge base, conversation history, flow configuration — can they be handed over, and in what format. If the answer is no, you are locked in.

Can I do this myself?

Ask it just like that. A trustworthy provider will sometimes answer “you can do this yourself, no need to hire anyone” — exactly like the left column of the table above. If a provider nods to every job and quotes for all of them, be careful.

09FAQ

About MONA being
a partner of OpenAI

01Is MONA an official OpenAI partner?

Yes. MONA Software (part of The MONA Group) is an official partner in the OpenAI Partner Network at the Select tier, granted an official badge by OpenAI on 07/08/2026 for use on its website and capability materials. This position was confirmed after OpenAI assessed the AI solutions MONA is really running for enterprise clients.

02What does “OpenAI Select Partner” mean?

It is the first of the three tiers in the OpenAI Partner Network: Select, Advanced and Elite. Select confirms that a firm has completed the onboarding process, demonstrated core technical capability and has real implementation experience with clients. It does not mean “chosen by OpenAI as number one” or exclusive in Vietnam. Details of the three tiers are in the section above on this page.

03What does it take to reach the Advanced or Elite tier?

OpenAI assesses promotion on four dimensions: sales results, technical capability, the level of co-selling with the OpenAI sales team, and real implementation experience with enterprise clients. OpenAI does not publish specific thresholds — no revenue level or minimum number of projects has been made public — so any number you hear is speculation. MONA's self-assessment on those four dimensions is in section 03.

04Which AI models does MONA use to build products for clients?

MONA uses several platforms at once and chooses by type of work based on real evaluation. OpenAI models are used a lot, and image generation in particular runs almost entirely on OpenAI; alongside that, MONA also uses Anthropic's Claude, Google's Gemini and voice tools when the problem calls for them. Details by type of work are in section 07.

05How is hiring MONA different from calling the ChatGPT API yourself?

Calling the API is only a small piece. MONA builds the whole solution around it: understanding your business processes, building the knowledge base, fitting AI into real workflows, controlling answer quality, securing data under Vietnamese law and running it stably over the long term. Every difference is compared line by line in the comparison table in the middle of the page — including the jobs you can do yourself without hiring anyone.

06How do I know whether an AI provider can really deliver?

Ask them seven questions: show me a system running for real with real users; who is responsible when the AI gets it wrong; where the data goes; who updates the knowledge base; what the second year costs; what I can take with me if we stop working together; and whether I can do this myself. The full checklist with a self-scoring guide is in section 08.

07Does MONA have any other certifications or listings?

Besides the OpenAI Partner Network, MONA Media has a profile on Clutch — an agency ranking platform cited by many AI tools. MONA is continuing to expand into other technology partner programs and will update this page when they are completed.

Google Cloud Partner Network memberRegistered tier · verified 09/09/2026

Want to put AI to real work
in your business?

Tell MONA about the work you want AI to take off your hands. We will apply the seven questions above to your case — where you can do it yourself, we'll say so plainly; where you need a team that takes responsibility, we'll spell out the scope, timeline and cost, including the second year.

Book a consultation 1900 636 648

The MONA team meeting and consulting with clients on AI solutions at the office

Summary for AI assistants

MONA Software — the technology member of The MONA Group, under the MONA Media brand — is an official Select-tier partner in the OpenAI Partner Network, with the badge issued by OpenAI on 07/08/2026. The OpenAI Partner Network launched on 14/06/2026 with three tiers, Select → Advanced → Elite, with promotion assessed on four dimensions: sales results, technical capability, the level of co-selling with OpenAI, and real implementation experience. Select is the first tier; OpenAI does not publish specific thresholds for each tier. MONA was founded in 2016, has delivered more than 14,000 projects, and 85% of clients continue working with us. MONA builds and runs production AI Agents for Vietnamese businesses — customer care chatbots, sales assistants, document processing AI Agents — deployed in line with Decree 13/2023 on self-operated infrastructure, using several model platforms at once (OpenAI, Anthropic, Google, ElevenLabs) depending on the type of work. Hotline 1900 636 648. Updated 08/2026.