Outsourced Marketing Team

In today's fierce competition, marketing is more than promoting products: it is a lever that helps businesses expand market share and build a lasting brand. But maintaining a full in-house marketing department is expensive in both staff and budget. That is why many businesses choose a professional outsourced marketing department, which saves costs and gives them an experienced team right away to work with them and execute an effective strategy. So what is an outsourced marketing department ? What benefits does this service really bring to a business? Let MONA Media explore in this article.

What is an outsourced marketing department?

An outsourced marketing department is a model where a business works with a Digital Marketing Agency professional external partner to run all its marketing activities. Instead of spending budget on recruiting, training and managing in-house staff, the business can use that budget to hire an experienced external marketing team in areas such as website design, SEO, content, advertising, graphic design, video production… to run the company's campaigns more effectively.

An outsourced marketing department reduces the cost and staffing burden on a business and frees up time to focus on core operations. Without building an in-house team, the business can still run effective marketing strategies and stay on track with its KPIs. It is an ideal solution for SMEs, startups or companies not ready to invest in their own marketing department.

When should you hire an outsourced marketing service?

Below are the specific cases where you should choose an outsourced marketing service to optimise costs and get better results from your communications:

Not every business has the resources to build a full in-house marketing department. In many cases, hiring an outsourced marketing service is the best way to save costs, get a professional team right away and secure campaign results. So when is the right time to choose this option?

You need online marketing expertise

If your business needs a professional team to run online marketing campaigns but does not want to spend the money and time to build an in-house department, an outsourced marketing department is the best solution. Setting up a quality marketing department takes a big investment, while a reputable outsourced department gives you a team of specialists immediately, helping your business reach its goals Marketing Online while still saving costs.

You want a breakthrough in marketing communications

When your business wants a breakthrough in marketing and communications but has no in-house team strong enough to deliver it, working with an outsourced marketing department in HCMC is the best solution. With a professional team's support, your business can quickly launch creative, on-trend campaigns, build a clear strategy and get outstanding results that help your brand stand out in the market.

The best way to change your marketing activities quickly is to hire an outsourced marketing department. It will help you map out the right marketing strategy.

• Lý Quốc Siêu – Digital Marketing Director

For example, in niche industries, social media ads often do not perform as expected, making it hard for revenue to grow. Many businesses have hired a marketing department from MONA Media, and with just one package of SEO services, their business results changed clearly, opening a new, more sustainable and effective direction. 

Below are some real case studies of MONA Media's clients that you can look at.

MONA x Tiến Thành

Kim Khí Tiến Thành is a trusted nationwide supplier of bolts, screws, threaded rods, nuts and many other high-quality hardware products. It is a highly competitive industry with a huge keyword volume, which requires a structured, sustainable SEO strategy. With many years of experience, the MONA team helped Kim Khí Tiến Thành grow organic traffic by more than 7,000 visits a month while keeping up with the trend of SEO AI get it to improving rankings in AI Overview. Let's explore this case study!

MONA x Khánh Hùng Academy

MONA x Bình Mỹ nursing home network

The Bình Mỹ nursing home network is a pioneer in Vietnam in caring for the elderly and children with disabilities. In 10 months of SEO, the MONA team built and optimised a full SEO strategy, developing keyword sets for each service and combining them with a priority blog list to expand content coverage. As a result, Bình Mỹ not only got 100% of its key keywords into Google's top results but also grew 6 times its brand reach. Let's explore this case study in detail.

Besides the case studies above, we have delivered more than 250+ SEO projects of different kinds. See more with the button below.

Optimise your budget with an outsourced marketing department

A professional marketing department needs at least 5 core staff: 1 Leader, 1 content writer, 1 technical specialist, 1 ads specialist and 1 keyword research specialist,… Not to mention the extra investment in computers, wifi, office equipment and handling legal paperwork such as employment contracts and insurance.

Instead of maintaining a bulky structure, choosing a professional outsourced marketing department saves your business significant costs while still delivering results. With a reasonable investment, you get an experienced team that knows the market and is ready to run sustainable marketing strategies.

An outsourced marketing department helps optimise staffing

With an all-in-one outsourced marketing department for small businesses, you do not have to worry about managing staff, salaries, bonuses or office operations. Everything is streamlined, while your communications are still handled by a professional team behind the scenes.

Besides optimising staffing, a reputable outsourced marketing department brings breakthroughs to your marketing through its strategy system and specialist tools. Many businesses in HCMC choose this option, from new startups to long-established companies.

Especially for specialist services like SEO, working with an agency is key to improving your business's competitiveness in the market. Because SEO has no fixed rules, and it is very hard for a non-specialist marketing department to do SEO!

Benefits an outsourced marketing department brings to your business

By hiring an outsourced marketing department, your business gains a lot in time, cost, professionalism and breakthrough marketing results…

Better marketing performance with an outsourced marketing department

An outsourced marketing department usually works as a team, with each person handling their own specialty. The outsourced team's experience is also usually better than in-house because they have worked on many real projects. These strengths secure your marketing performance and lighten your load in communications, advertising, building a brand, sales promotion….

An outsourced Digital Marketing team has a clear work roadmap 

A big plus of an outsourced marketing department is that it always has a structured strategy, measurable KPI targets and clear regular reports. Your business can easily track progress, assess results and adjust in time. This transparency keeps marketing on track and lets you plan the next stages of growth proactively.

Save on staffing costs with an outsourced marketing department service

Hiring an in-house team will certainly cost you more than outsourcing. On average, businesses save 80% of costs by choosing an outsourced marketing service.

Specifically, let's look at a common scenario with MONA:

• A small business's marketing team usually has 3 people: 1 leader who also handles digital, 1 content writer and 1 designer. The minimum salary for 3 people is 30 million VND/month.
• An outsourced marketing service usually costs from just 4 million VND/month – about the same as an intern's salary, and you get a whole team with clear KPIs. 

Save time

An outsourced marketing department saves you time on training, recruiting and managing staff. Your business no longer gets stuck in the cycle of: hiring people -> training staff to understand the work -> staff become skilled -> staff leave for a new job -> hiring and training again.

Reduce risk with an outsourced marketing department

Every business carries risks, so reducing risk is something every business wants. With an all-in-one outsourced marketing service, your business limits risks such as:

• Risks in staff training
• Fewer risks during recruitment, no worries about staff leaving.
• A leaner staff structure
• Fewer risks with paperwork: insurance, employee benefits, bonuses…
• Fewer risks in managing staff and other specialties…

Transparent reports

Unlike running it yourself marketing strategy without concrete KPIs, agencies offering outsourced marketing always build a clear roadmap and commit to results. Monthly and quarterly reports give your business an accurate picture, let you track each campaign's performance and adjust with the agency when needed. This is the foundation for a long-term partnership aimed at shared growth.

Limitations of outsourcing your marketing department

Although an outsourced marketing service brings many clear benefits, it still has a few issues:

• It takes some time for the provider to learn about your business's services and products.
• It can be hard to find a professional outsourced marketing department provider.
• Security risks when sharing information with a third party.
• Becoming dependent on the agency.

That does not mean you should avoid outsourced marketing. Just choose carefully and find a professional, quality agency like MONA Media to secure results and build a long-term partnership.

What makes MONA's outsourced marketing department service different?

MONA Media is proud to provide an all-in-one outsourced marketing department service, specialising in online marketing solutions for businesses large and small. With more than 10 years of experience in the marketing market for 300+ SMEs, we are confident we can serve clients of every size and type of business. 

MONA's biggest difference is its experienced team of specialists across SEO, Content, Media, professional web design services, advertising and website development. We know the market and the latest trends, and we always put our clients' real results first.

Specifically, here is why you should choose MONA Media's outsourced marketing service:

• Strategy advice that fits: We build marketing solutions based on each business's industry and resources, so every campaign gets the best possible results.
• An experienced team of specialists: With deep expertise and hands-on experience, our team keeps up with the latest marketing and SEO trends to bring fresh ideas and quality content.
• A professional working process: MONA commits to clear KPIs, with a detailed roadmap and continuous tracking. We focus not only on quantity but on the final quality: lifting your brand and growing sales.
• Full collaboration: We stay close to your business and work tightly together to reach shared goals. MONA always looks for ways to optimise costs, cut unnecessary spending and adjust flexibly to your needs.
• Competitive pricing: MONA's service packages are sensibly designed and competitively priced, with commitments on quality and timelines.

What does MONA Media's outsourced marketing department include?

When you work with MONA on an outsourced marketing department, you get a complete solution covering many key areas, helping your business grow sustainably and reach its business goals.

Website care and management

An effective website is key to building credibility and attracting customers. With MONA's outsourced marketing department, we make sure your website always runs smoothly, meets SEO standards and has engaging content that strengthens your brand.

• Analysing website errors and optimising the website for users and search engines
• A structured content management plan: content roadmap, big idea development…
• Effective content that targets customer insights directly, helping the website reach Google's TOP results.
• Professional, striking visuals and a user-friendly interface that build customer trust and strengthen your brand.
• Optimising the website's SEO techniques during management.

See also: A guide to website management professional for businesses

Full-scope SEO services

With our Full-scope SEO service, we apply the most modern SEO techniques to get your website to Google's TOP results, attract quality organic traffic and increase your website's conversion rate.

• Building a structured full-scope SEO plan in stages so keywords reach the TOP and stay there.
• Keyword ranking commitment after about 3 – 6 months.
• Optimize SEO Onpage, Offpage and technical website factors to push rankings on Google.
• Building quality backlinks to increase website traffic.
• Writing SEO-standard content that engages users and is optimised for search engines.
• Optimising SEO content for AI Overview and for responses from AI tools
• Finding and fixing existing website errors to improve the customer experience.
• Creating satellite website that deliver results.

Website or Landing Page design

We design professional websites optimised to attract free traffic and convert potential customers for you, through work such as:

• Designing a website that makes a professional impression on customers.
• Optimised for search engines.
• Gaining a large, free source of traffic from Google.
• Reaching potential customers effectively.
• Not depending on paid advertising.
• Building a professional brand and improving business performance.

Facebook Fanpage and Group care and growth

Facebook is still an effective marketing channel for businesses that sell. That is why we help build and grow Fanpages and Groups, keeping content flexible and on-trend to create natural word-of-mouth.

• A long-term plan to build and grow the fanpage.
• SEO optimisation for the fanpage and Groups.
• Creative, flexible content that rides trends effectively.
• A sensible advertising plan.

Online advertising on Facebook, Google and YouTube

To reach the right potential customers and maximise revenue, we run ads on multiple platforms so every dong you invest brings the best return.

• Setting up conversion-optimised ads.
•  Optimising marketing for each campaign to reach customers effectively.
• Increasing the order closing rate.
• Commitment to KPI that is transparent and clear.
• Campaigns that comply with advertising policies.

Marketing collateral design

MONA creates professional marketing collateral that raises your brand's value and recognition among customers, through work such as:

• Designing banners and images for Facebook ad posts.
• Designing collateral that conveys the meaning of your brand.
• Increasing brand recognition among customers.
• Building trust and lifting the brand in the eyes of customers and partners.
• Increasing the purchase conversion rate and growing sales revenue.

Content Marketing

With experience creating SEO-standard articles for hundreds of businesses, we build a detailed content plan, keeping content original, engaging and SEO-standard so your website reaches the top easily while improving your communications.

• Building outline content with a list of main and secondary keywords.
• Quality content with natural sentences suited to each industry.
• 100% original articles, no content copied from competitors.
• Writing content for Email Marketing campaigns.
• Developing content as infographics, videos…

Advanced development

To solve complex technical problems, we provide in-depth development services, writing custom code to optimise systems, helping businesses manage effectively and improve their capacity.

• Building custom tools on request.
• Handling complex management processes within the business.
• Writing custom code to fix what off-the-shelf software does not fit.
• Convenience for customers, efficient management and better business performance.

MONA Media's Outsourced Marketing Department Pricing

To make it easy for businesses to choose a service that fits their needs and budget, we have built a range of packages. With reasonable costs and clear commitments on results, it is a smart investment with long-term value.

MONA's marketing service process

Step 1: Intake and a detailed plan for the full-scope marketing campaign

We start by listening and learning in depth about your products, services and business goals. Then SEO specialists at MONA researches the market and analyses competitors to build a full-scope marketing plan, with a quote and clear commitments.

Step 2: UI/UX optimisation

Based on your product and customer base, MONA aligns your sales channels such as the website, fanpage and e-commerce marketplaces. Key work such as optimising the landing page interface, logo design, building the brand identity and fanpage care is all done to give users the friendliest, most professional experience.

Step 3: Running the communication campaign

Every Marketing campaign is launched with specific goals such as increasing brand awareness, finding potential customers and driving sales… On that basis, we set sales commitments in the outsourced marketing package for clients.

Step 4: Measuring and optimising the conversion rate

Beyond execution, MONA continuously tracks, measures and adjusts to optimise the conversion rate, expand the potential customer base and improve the online marketing campaign's results.

Step 5. Detailed daily and weekly reports on communication performance

What sets MONA apart is that we always send daily and weekly campaign reports. This lets your business see concrete results and work with us easily to make timely adjustments.

With a rigorous process and long experience, MONA Media is confident it is a reliable partner that helps businesses overcome market challenges and succeed. If you still feel unsure in the vast marketing market with so many paths to choose from, contact MONA now via HOTLINE 1900 636 648 and let us work alongside your business!

Tips for choosing a reputable outsourced marketing department

To help you choose an outsourced marketing department provider with more confidence, MONA has listed the factors to look at:

• Choose established, experienced and reputable marketing service companies.
• Look at the projects the provider has delivered before.
• Assess the provider's understanding and expertise.
• Read reviews from clients who have worked with the provider.
• Be clear on commitments for reporting, performance…
• Choose marketing service companies that are clear about costs and contracts.

What are the common questions about outsourced marketing services?

1. I have no marketing expertise. How do I manage an outsourced marketing department?

When you hire an outsourced marketing department, you get a team of specialists that includes a manager. The manager and the whole team work with you directly and hear your feedback first-hand.

That way the agency and your business work together as well as possible, and the marketing manager is accountable for results and finds the best solutions so your marketing strategy/campaigns perform as well as they can!

2. What is the lowest cost for an outsourced marketing department?

Depending on the services included, an outsourced marketing service starts from 10,000,000 VND.

3. Are there any offers or gifts when hiring MONA's marketing department service?

When you hire an outsourced marketing department at MONA Media, you get different offers and gifts depending on the time. These offers are revealed when you contact Mona Media's Sales team via HOTLINE: 1900 636 648 or when you send a ticket to MONA through mona.media.

4. I'm not in HCMC. Do I need to meet the hired marketing team in person?

MONA Media works with many businesses all over the country. There is really no need for in-person meetings: we provide your business with a versatile online workspace with messaging, comments and data storage. Meetings, handovers and reports on this platform have proven very effective.

5. I'm not in Ho Chi Minh City. Can I use MONA's outsourced marketing department?

Absolutely! Location does not affect the performance of MONA's marketing department. Did you know? Most of MONA's outsourced marketing projects succeed without in-person meetings. We have a fast online workspace to serve clients anytime, anywhere.

6. I have no expertise. How do I know if the marketing department is effective?

Throughout the project, we continuously track and measure performance and send regular reports and analysis to you.

7. Does MONA Media charge for consultations?

MONA never charges for consultations. When you need it, just call HOTLINE 1900 636 648 for a free consultation.

That is an overview of the service an outsourced marketing department. If you are looking for a professional, all-in-one outsourced marketing provider that saves you money, contact MONA Media for a detailed quote for an outsourced marketing department!

For information, please contact us below:

• Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City
• Hotline: 1900 636 648
• Email: info@themona.global