Outsourced Marketing Team

Competition is fierce, and marketing today does more than promote products: it helps a business win market share and build a brand that lasts. But a full in-house marketing department is expensive in both people and budget. That is why many businesses outsource their marketing department instead: it costs less, and they get an experienced team right away to plan and run an effective strategy with them. So what is an outsourced marketing department ? What benefits does this service really bring to a business? Find out with MONA Media in this article.

What is an outsourced marketing department?

An outsourced marketing department is a model where a business works with a Digital Marketing Agency professional external partner to run all its marketing activities. Instead of spending budget on recruiting, training and managing in-house staff, the business can use that budget to hire an experienced external marketing team in areas such as website design, SEO, content, advertising, graphic design, video production… to run the company's campaigns more effectively.

An outsourced marketing department reduces the cost and staffing burden on a business and frees up time to focus on core operations. Without building an in-house team, the business can still run effective marketing strategies and stay on track with its KPIs. It is an ideal solution for SMEs, startups or companies not ready to invest in their own marketing department.

When should you outsource your marketing?

Below are the specific cases where you should choose an outsourced marketing service to optimize costs and get better results from your communications:

Not every business has the resources to build a full in-house marketing department. In many cases, hiring an outsourced marketing service is the best way to save costs, get a professional team right away and secure campaign results. So when is the right time to choose this option?

You need online marketing expertise

If your business needs a professional team to run online marketing campaigns but does not want to spend the money and time to build an in-house department, an outsourced marketing department is the best solution. Setting up a quality marketing department takes a big investment, while a reputable outsourced department gives you a team of specialists immediately, helping your business reach its goals Marketing Online while still saving costs.

You want a breakthrough in marketing communications

When your business wants a breakthrough in marketing and communications but has no in-house team strong enough to deliver it, working with an outsourced marketing department in HCMC is the best solution. With a professional team's support, your business can quickly launch creative, on-trend campaigns, build a clear strategy and get outstanding results that help your brand stand out in the market.

The best way to change your marketing activities quickly is to hire an outsourced marketing department. It will help you map out the right marketing strategy.

• Digital Marketing team at MONA

For example, in niche industries, social media ads often do not perform as expected, making it hard for revenue to grow. Many businesses have hired a marketing department from MONA Media, and with just one package of SEO services, their business results changed clearly, opening a new, more sustainable and effective direction. 

Below are some real case studies from MONA Media's clients.

MONA x Tiến Thành

Kim Khí Tiến Thành is a trusted nationwide supplier of bolts, screws, threaded rods, nuts and many other high-quality hardware products. It is a highly competitive industry with a huge number of keywords, which calls for a structured, sustainable SEO strategy. Drawing on many years of experience, the MONA team grew Kim Khí Tiến Thành's organic traffic by more than 7,000 visits a month while keeping up with new search trends SEO AI to improve its rankings in AI Overviews. Read the full case study.

MONA x Khánh Hùng Academy

MONA x Bình Mỹ nursing home network

The Bình Mỹ nursing home network is a pioneer in Vietnam in caring for the elderly and children with disabilities. In 10 months of SEO, the MONA team built and optimized a full SEO strategy, developing keyword sets for each service and combining them with a priority blog list to expand content coverage. As a result, Bình Mỹ not only got 100% of its key keywords into Google's top results but also saw a 6x increase in brand reach. Read the full case study.

Beyond these case studies, MONA has delivered 250+ other SEO projects . See more with the button below.

Optimize your budget with an outsourced marketing department

A professional marketing department needs at least 5 core staff: 1 Leader, 1 content writer, 1 technical specialist, 1 ads specialist and 1 keyword research specialist,… Not to mention the extra investment in computers, wifi, office equipment and handling legal paperwork such as employment contracts and insurance.

Instead of running a large in-house team, a professional outsourced marketing department saves your business a lot of money while still delivering results. For a reasonable investment you get an experienced team that knows the market and is ready to run marketing strategies that last.

An outsourced marketing department helps optimize staffing

With an all-in-one outsourced marketing department for small businesses, you do not have to worry about managing staff, salaries, bonuses or office operations. Everything is streamlined, while your communications are still handled by a professional team behind the scenes.

Besides saving on staff, a reputable outsourced marketing department can take your marketing much further with its proven strategies and specialist tools. Many businesses in HCMC choose this option, from new startups to long-established companies.

Especially for specialist services like SEO, working with an agency is key to improving your business's competitiveness in the market. That is because SEO has no fixed rulebook, and it is very hard for a non-specialist marketing team to do it well.

Benefits an outsourced marketing department brings to your business

By outsourcing your marketing department, your business saves time and money, gains professionalism and gets much stronger marketing results…

Better marketing performance with an outsourced marketing department

An outsourced marketing department usually works as a team, with each person handling their own specialty. The outsourced team also tends to have more experience than an in-house one because they have worked on many real projects. These strengths make your marketing more effective and take the load off you in communications, advertising, brand building, sales promotion…

An outsourced digital marketing team works to a clear roadmap 

A big plus of an outsourced marketing department is that it always has a structured strategy, measurable KPI targets and clear regular reports. Your business can easily track progress, assess results and adjust in time. This transparency keeps marketing on track and lets you plan the next stages of growth proactively.

Save on staffing costs with an outsourced marketing department service

Hiring an in-house team will certainly cost you more than outsourcing. On average, businesses save 80% of costs by choosing an outsourced marketing service.

Here is a common example:

• A small business's marketing team usually has 3 people: 1 leader who also handles digital, 1 content writer and 1 designer. The minimum salary for 3 people is 30 million VND a month.
• An outsourced marketing service usually costs from just 4 million VND a month – about the same as an intern's salary, for a whole team with clear KPIs. 

Save time

An outsourced marketing department saves you time on training, recruiting and managing staff. Your business no longer gets stuck in the cycle of: hiring people -> training staff to understand the work -> staff get good at the job -> staff leave for another job -> hiring and training again.

Reduce risk with an outsourced marketing department

Every business carries risks, so reducing risk is something every business wants. With an all-in-one outsourced marketing service, your business limits risks such as:

• Staff training risks
• Fewer hiring risks and no worrying about staff quitting.
• A leaner staff structure
• Fewer risks with paperwork: insurance, employee benefits, bonuses…
• Fewer risks in managing staff and specialist roles…

Transparent reports

Unlike running a marketing strategy in-house without concrete KPIs, agencies offering outsourced marketing always build a clear roadmap and commit to results. Monthly and quarterly reports give your business an accurate picture, let you track each campaign and adjust with the agency when needed. This is the foundation for a long-term partnership where both sides grow.

Limitations of outsourcing your marketing department

Although an outsourced marketing service brings many clear benefits, it still has a few drawbacks:

• It takes some time for the provider to learn about your business's services and products.
• It can be hard to find a professional outsourced marketing provider.
• Security risks when sharing information with a third party.
• Becoming dependent on the agency.

That does not mean you should avoid outsourced marketing. Just choose carefully and find a professional, quality agency like MONA Media to secure results and build a long-term partnership.

What makes MONA's outsourced marketing department service different?

MONA Media is proud to provide an all-in-one outsourced marketing department service, specializing in online marketing solutions for businesses large and small. With more than 10 years of experience in marketing, working with 300+ SMEs, we can serve clients of every size and type of business. 

MONA's biggest difference is its experienced team of specialists across SEO, Content, Media, professional web design, advertising and website development. We know the market and the latest trends, and we always put our clients' real results first.

Here is why you should choose MONA Media's outsourced marketing service:

• Strategy that fits your business: We build marketing solutions based on each business's industry and resources, so every campaign gets the best possible results.
• An experienced team of specialists: With deep expertise and hands-on experience, our team keeps up with the latest marketing and SEO trends to bring fresh ideas and quality content.
• A professional working process: MONA commits to clear KPIs, with a detailed roadmap and continuous tracking. We focus not only on quantity but on the final quality: lifting your brand and growing sales.
• Real collaboration: We stay close to your business and work tightly together to reach shared goals. MONA always looks for ways to optimize costs, cut unnecessary spending and adjust flexibly to your needs.
• Competitive pricing: MONA's service packages are sensibly designed and competitively priced, with commitments on quality and timelines.

What does MONA Media's outsourced marketing department include?

When you work with MONA on an outsourced marketing department, you get a complete solution covering many key areas, helping your business grow sustainably and reach its business goals.

Website care and management

An effective website is key to building credibility and attracting customers. With MONA's outsourced marketing department, we make sure your website always runs smoothly, follows SEO best practice and has engaging content that strengthens your brand.

• Analyzing website errors and optimizing the website for users and search engines
• A structured content management plan: content roadmap, big idea development…
• Effective content aimed squarely at customer insight, helping the website reach the top of Google.
• Professional, striking visuals and a user-friendly interface that build customer trust and strengthen your brand.
• Technical SEO for the website as part of ongoing management.

See also: A guide to professional website management for businesses

Full-scope SEO services

With our full-scope SEO service, we apply the latest SEO techniques to get your website to the top of Google, attract quality organic traffic and increase your website's conversion rate.

• Building an SEO plan that is structured and staged, so keywords reach the top and stay there.
• Keyword rankings guaranteed in about 3 – 6 months.
• Optimizing SEO Onpage, Offpage and technical website factors to push rankings on Google.
• Building quality backlinks to increase website traffic.
• Writing SEO content that engages users and ranks in search engines.
• Optimizing content for AI Overviews and for answers from AI tools
• Finding and fixing existing website errors to improve the customer experience.
• Creating satellite websites that deliver results.

Website or Landing Page design

We design professional websites optimized to attract free traffic and convert potential customers for you, through work such as:

• Designing a website that makes a professional impression.
• Optimized for search engines.
• Gaining a large, free source of traffic from Google.
• Reaching potential customers effectively.
• Not depending on paid advertising.
• Building a professional brand and improving business performance.

Facebook Fanpage and Group growth

Facebook is still an effective marketing channel for businesses that sell. That is why we help build and grow Fanpages and Groups, keeping content flexible and on-trend to create natural word-of-mouth.

• A long-term plan to build and grow the fanpage.
• SEO optimization for the fanpage and Groups.
• Creative, flexible content that rides trends
• A sensible advertising plan.

Online advertising on Facebook, Google and YouTube

To reach the right potential customers and maximize revenue, we run ads on several platforms so every dong you spend brings the best return.

• Setting up conversion-optimized ads.
•  Optimizing each campaign to reach customers effectively.
• Increasing the order closing rate.
• Clear, transparent KPI targets.
• Campaigns that comply with ad platform policies.

Marketing collateral design

MONA creates professional marketing collateral that raises your brand's value and recognition among customers, through work such as:

• Designing banners and images for Facebook ad posts.
• Designing collateral that conveys the meaning of your brand.
• Increasing brand recognition among customers.
• Building trust and lifting the brand in the eyes of customers and partners.
• Increasing the purchase conversion rate and growing sales revenue.

Content Marketing

With experience creating SEO-optimized articles for hundreds of businesses, we build a detailed content plan and keep content original, engaging and SEO-friendly, so your website ranks easily and your communications improve.

• Building an outline content with a list of main and secondary keywords.
• Quality content with natural sentences suited to each industry.
• 100% original articles, nothing copied from competitors.
• Writing content for Email Marketing campaigns.
• Developing content as infographics, videos…

Advanced development

To solve complex technical problems, we provide in-depth development services, writing custom code to optimize systems, helping businesses manage effectively and improve their capacity.

• Building custom tools on request.
• Handling complex management processes within the business.
• Writing custom code to fix what off-the-shelf software does not fit.
• Convenience for customers, efficient management and better business performance.

MONA Media's Outsourced Marketing Department Pricing

To make it easy for businesses to choose a service that fits their needs and budget, we have built a range of packages. With reasonable costs and clear commitments on results, it is a smart investment with long-term value.

MONA's marketing service process

Step 1: Briefing and a detailed full-scope marketing plan

We start by listening and learning in depth about your products, services and business goals. Then SEO specialists at MONA research the market and analyze competitors to build a full-scope marketing plan, with a quote and clear commitments.

Step 2: UI/UX optimization

Based on your product and customers, MONA aligns your sales channels such as the website, fanpage and e-commerce marketplaces. Key work such as landing page design, logo design, brand identity and fanpage care is done to give users a friendly, professional experience.

Step 3: Running the marketing campaign

Every marketing campaign starts with specific goals such as building brand awareness, finding potential customers and driving sales… Based on these goals, we set sales commitments in the client's outsourced marketing package.

Step 4: Measuring and optimizing the conversion rate

Beyond execution, MONA continuously tracks, measures and adjusts to optimize the conversion rate, expand the potential customer base and improve the online marketing campaign's results.

Step 5: Detailed daily and weekly performance reports

What sets MONA apart is that we always send daily and weekly campaign reports. This lets your business see concrete results and work with us easily to make timely adjustments.

With a rigorous process and long experience, MONA Media is confident it can be a reliable partner that helps businesses handle market challenges and succeed. If you are still unsure where to start in such a crowded marketing landscape, contact MONA via HOTLINE 1900 636 648 and we will work it out with you.

How to choose a reputable outsourced marketing department

To help you choose an outsourced marketing department provider with more confidence, MONA has listed the factors to look at:

• Choose established, experienced and reputable marketing service companies.
• Look at the projects the provider has delivered before.
• Assess the provider's understanding and expertise.
• Read reviews from clients who have worked with the provider.
• Get clear commitments on reporting, performance…
• Choose marketing service companies that are clear about costs and contracts.

Frequently asked questions about outsourced marketing services

1. I have no marketing expertise. How do I manage an outsourced marketing department?

When you hire an outsourced marketing department, you get a team of specialists that includes a manager. The manager and the whole team work with you directly and hear your feedback first-hand.

That way the agency and your business work together smoothly, and the marketing manager is accountable for results and finds the best ways to make your marketing strategy and campaigns perform.

2. What is the lowest price for an outsourced marketing department?

Depending on the services included, an outsourced marketing service starts from 10,000,000 VND.

3. Are there any offers or gifts when I hire MONA's marketing department?

When you hire an outsourced marketing department from MONA Media, the offers and gifts you get depend on when you sign up. To find out what is available, contact MONA Media's sales team on HOTLINE: 1900 636 648 or send a request to MONA through mona.media.

4. I'm not in HCMC. Do I need to meet the marketing team I hire in person?

MONA Media works with businesses all over Vietnam, so in-person meetings really aren't needed. We give your business an online workspace for messaging, comments and file storage, and meetings, handovers and reports there have proven very effective.

5. I'm not in Ho Chi Minh City. Can I use MONA's outsourced marketing department?

Yes. Location does not affect how well MONA's marketing department performs. In fact, most of MONA's outsourced marketing projects succeed without any in-person meetings, and our online workspace lets us serve clients anytime, anywhere.

6. I have no marketing expertise. How do I know if the marketing department is working?

Throughout the project, we continuously track and measure performance and send regular reports and analysis to you.

7. Does MONA Media charge for consultations?

No, MONA never charges for consultations. When you need advice, just call 1900 636 648 for a free consultation.

That is an overview of the service an outsourced marketing department. If you are looking for a professional, all-in-one outsourced marketing provider that saves you money, contact MONA Media for a detailed outsourced marketing quote.

For more information, contact us:

• Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City
• Hotline: 1900 636 648
• Email: info@themona.global