TVC Production

An advertising TVC is a popular form of advertising that combines visuals, music, effects, actors and more. A TVC gets the message about your product or service across in a visual, easy-to-follow way, and it is also how a business builds trust and a connection with its customers. If you are looking into corporate TVC pricing or the cost of producing an advertising TVC, read on. MONA Media will give you detailed information about TVC production services below.

Why advertising TVCs matter for a company

A corporate TVC is a powerful tool that shapes how customers see a product, a service or a company. That is why many businesses are willing to rent film studios and invest in polished, memorable TVCs.

Television advertising, the quay TVC dates back to 1941 in New York, and it still holds its appeal today. Many lines and slogans that appear for just a few seconds in a TVC go viral soon after, which boosts brand recognition.

Many businesses believe that TV commercials, especially on major channels, earn credibility and trust from viewers. A TVC costs a lot more than corporate photography , but the value it brings is well worth it.

Here are some of the benefits a professional TVC production service brings to your business:

• TVCs increase brand recognition: A TVC is a powerful way to raise awareness of your products, services and brand. When viewers see your TVC across media platforms, the brand stays with them and leaves a lasting impression.
• Effectively reaching your target audience: On the right channels, a TVC reaches exactly the audience you want, which makes your whole marketing strategy work harder.
• TVCs help open up new markets for your business: After watching an introduction video, viewers may want to learn more about your business, which opens up new chances to engage with them.
• Strengthening and building your brand image: The messages and images in a short video have a real influence on how viewers see and feel about your brand, and leave a strong, positive impression.

What it takes to make an effective product TVC

Making a product TVC is not a simple job; it takes care and attention to detail. To make a successful TVC, you need to cover all 5 factors below:

Build a product message that makes your TVC memorable

The message largely decides whether a TVC succeeds. To grab attention and stay in customers' minds, it has to be simple and still memorable, which helps your marketing campaign a great deal.

So before you start filming, write the script carefully and build a slogan and message with clear, meaningful lines that leave a lasting impression.

A TVC should feel familiar and relatable to viewers

A principle many businesses follow is to make their TVCs feel familiar and relatable. It works: when people see a TVC that is easy to follow and close to their own lives, they see themselves in it and remember the message longer.

In short, making a corporate TVC feel familiar and relatable is an important way to build a strong connection with customers and a positive impression. You can also use storytelling in your TVC, with relatable messages that reach viewers quickly.

Define your target customers and audience

A professional TVC needs to catch the attention of target customers, and also of partners, investors and others. So the way it is presented and the content you film must reflect what these audiences need and like.

For a young audience, for example, a TVC needs a fast pace, vibrant colors and catchy music. For older customers, the content should be short, concise and on point, without unnecessary detours.

The information in a TVC must be accurate

An effective TVC has to get the facts right. A professional commercial needs honesty in every detail to earn customers' trust. A little exaggeration about a product's strengths may be acceptable, but you must never give false information if you want to keep your customers' trust.

Use a range of channels for your TVC

If you want your product TVC to reach a lot of people, you need to use a range of channels. Go beyond television to digital marketing and social media.

What affects the cost of a TVC

TVC advertising is taking a growing share of marketing budgets, and many businesses are ready to invest in it. A professional TVC, however, costs a considerable amount.

So how much does a TVC usually cost, and what are the main factors behind the price of a product TVC? MONA explains the details below.

The TVC idea

The originality and creativity of the idea decide the value and effectiveness of the whole TVC. That is why ideation is seen as the most important stage of TVC production: it is where the team's creative thinking goes in. 

For that reason, ideation usually costs between 1,000 and 5,000 USD in an advertising film budget. For this you get deliverables such as concept sketches, brand research and storyboards. 

Not every corporate TVC needs a heavily developed idea, though. Some can be built on simple or existing ideas, and then a professional TVC can cost less, around 1 – 5 million VND (depending on the case).

How actors affect TVC pricing

Depending on your needs, the cost of actors can sometimes be higher than the cost of producing the whole TVC. If you cast a famous A-list star in the lead role (including image rights and endorsements), the TVC can cost billions of dong, while the production itself usually costs only tens to a few hundred million. 

If you choose newer actors who are less well known but a good fit for the brand, they will account for about 1/3 of the total TVC quote.

How brand ambassadors affect TVC production pricing

Brand ambassadors are a familiar part of online marketing. Many businesses choose people with a large following, or who fit the campaign's goals, and it is an option worth considering. 

A TVC with the right brand ambassador brings your products or services closer to your target customers, which raises brand recognition and conversion rates. The cost of hiring a KOL, KOC or influencer depends on their reach and reputation.

How equipment affects corporate TVC filming costs

Great footage, good camera angles and high video quality need professional equipment, so a professional TVC costs more if you choose to invest in better filming gear.

How much you spend on a TVC depends on the quality you need. If you want to invest heavily, use new, modern equipment: it costs more, but the result is a very high-quality video. This includes:

• Camera: The most important piece of equipment, with a direct effect on image quality. High-end cameras are expensive to rent but keep the footage up to standard.
• Lenses: A range of lenses makes distinctive, eye-catching angles possible.
• Filming support equipment: Dollies, cranes and Steadicams are needed for smooth, professional shots. Each of them adds a significant rental cost, depending on what you need.
• Lighting system: Lighting is key to good shots. A professional lighting setup lets the crew adjust the light to suit each scene.
• Sound: High-quality microphones and recording equipment keep the sound clear and natural.

The TVC production crew

A quality TVC needs a experienced crew professional crew. Choosing a crew that is too “green” and inexperienced just because their all-in quote is cheap can hurt the quality of the final product. 

Even when the equipment is not the latest or the actors are not famous, a professional TVC crew can still handle any situation and deliver a commercial that meets the standard. The crew usually includes:

• Producer: Manages the whole process, from planning and coordinating the crew to controlling costs.
• Director: Guides and directs the whole shoot. An experienced director knows how to get the most out of the script and the actors.
• Scriptwriter: Mainly responsible for the script, from the plot and dialogue to the sequence of events and settings, so the scriptwriter's content largely decides the quality of the TVC
• Editor: Handles post-production, cutting and editing the film. A highly skilled editor delivers a smooth, engaging final cut.
• Lead camera operator: Operates the camera, chooses the angles and sets up the shots. A good camera operator produces quality footage.

Who uses commercial video production services?

More and more brands of every size, from startups and small businesses to large corporations, use commercials to market themselves and build their brand image. So who should invest in TVC production? MONA explains below.

• Individual clients: Individuals and small shops can choose this option at a range of budgets. The content is usually a product TVC, an introduction video or a TVC that builds a personal brand on social media. 
• Business clients: Businesses usually choose corporate TVCs, company introduction films or TVCs for the products and services they sell. More and more businesses are investing in TVC production to support their communications and to present a professional marketing image to customers and partners.

Corporate TVC filming and advertising video services at MONA Media

MONA Media is a trusted partner for product TVC production, and communication services. We know that the power of images and sound is what makes a strong impression on customers, so the MONA Media team works hard to deliver creative, fully finished TVCs.

WATCH THE BEAUTY SPA INTRODUCTION TVC ENBI BẢO BẢO PRODUCED BY MONA MEDIA

As an established commercial video production company, we understand every industry and dig deep into your target audience to come up with the best solutions and get the most out of your marketing.

So what do you get with MONA's professional TVC production service?

• Research into your industry and business to create a one-of-a-kind TVC
• A full crew, pre-production and post-production done professionally
• Help with the TVC script in detail or to your brief
• Product and service commercials that draw attention and lift conversion
• Build an effective marketing strategy with just a commercial video production package at MONA

If you want to learn about our commercial video service and get a quote for a product or company TVC professional services at MONA Media, please contact us via HOTLINE 1900 636 648 or Email: info@themona.global for a consultation and a detailed TVC quote.

TVC production quotes and commercial video pricing at MONA

TVC production cost depends on many factors such as duration, video quality, actors, production costs, equipment and location rental… Below is the TVC price list for product commercials at MONA for your reference:

*Note, the TVC price list and company TVC quotes above are for reference only. Please call HOTLINE 1900 636 648 for a consultation and a TVC production quote in full detail.

Besides commercial videos, MONA Media also offers company introduction filming packages that are striking and effective. We bring professionalism and creativity to help your business stand out in the market. Contact MONA for the fastest commercial video quote. 

The process for product, company and business TVCs

To deliver a top-quality professional TVC, the MONA team does the work itself, following a strict 6-step process as follows:

Step 1: Define your needs

In this step, MONA surveys and researches your business, market and target customers in depth. This stage has to be done thoroughly before building the creative idea for a company, product or brand TVC.

Step 2: Consultation, TVC quote and detailed shooting plan

MONA gives specific advice based on each business's requirements and goals, and researches the market to propose the most effective solutions. Once you are happy with those solutions, we send the TVC quote and the project timeline.

Step 3: Carry out the work on schedule

MONA starts designing options and uses its creativity to pick the best company and product TVC demos to send to you. Reviewing and choosing the right TVC concept ensures the message comes across fully and effectively.

Step 4: Send options, discuss and wait for feedback

To keep the project on schedule, please send your feedback on the samples within 3 days, and no later than 15 working days.

Step 5: Approve the final video/TVC

Once you have chosen a demo cut, we continue editing and finishing the video until it is polished and as good as it can be.

Step 6: Publish the TVC

To make a quality commercial video, MONA values the TVC production process and the dedication of the crew. MONA's TVC service delivers work that is strong in look and color as well as in content and message.

→ Read more: What is footage? Creating great video footage for ads

Frequently asked questions about TVC production

Does MONA Media's commercial video service have a studio?

You can choose MONA's TVC service with confidence, as we have a professional studio right in our building at: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City. When you rent MONA Studio for a company or product TVC, you get full lighting, cameras, video cameras, backdrops… so the shoot runs smoothly. You can also come to the studio in person to get a specific commercial or company TVC quote.

Why does a business need a product TVC?

A quality TVC is worth the investment for these reasons:

• Company and product TVCs are the clearest way to promote your brand and present your image or products, which in turn helps increase sales.
• A commercial video service creates a “finished piece” from visuals and sound to dialogue, helping your business get its full message across to customers near and far.

What should you prepare when filming a product TVC?

What to prepare when choosing a product TVC package is a big concern for many businesses. To start making your commercial, you need to prepare the following:

• Come up with a creative idea for the ad
• Choose a good commercial video provider that is Production house the right fit
• Define the target market and audience for the ad
• Exchange information clearly between your business and the professional TVC provider, so the shooting and editing plan meets market needs.

→ Explore now: Product videography services professional and creative

How much does a TVC cost?

Usually, a TVC costs from 10 million VND to several hundred million VND. The exact production quote depends on the script, duration, equipment and your specific production requirements. So contact MONA for a TVC quote in full detail.

That covers what you need to know about TVC production services for products, businesses and companies. TVCs remain one of the strongest forms of marketing, and the results often go beyond expectations. If you are planning a campaign to strengthen your brand, let our SEO company MONA Media help you with commercial video packages, SEO services and quality ad campaigns.

Contact us if you need our SEO price list, or detailed commercial video pricing from a professional commercial video production team, giving you an effective marketing solution:

• Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City
• Hotline: 1900 636 648
• Email: info@themona.global