TVC Production

Advertising TVC filming is a popular form of advertising that combines visuals, music, effects, actors… A TVC video conveys the message about a product or service in a visual, easy-to-understand way. TVC filming is also how a business builds trust and connection with its customers. If you are looking into corporate TVC filming quotes or the cost of filming one advertising TVC, read the article below. MONA Media will give you detailed information about advertising TVC filming services right below!

Why advertising TVCs matter for a company

A corporate TVC is a powerful tool that strongly influences how customers perceive a product, a service or a company. This is why many businesses are willing to invest in renting film studios and producing attractive, memorable advertising TVCs.

You may not know that television advertising, the quay TVC has existed since as early as 1941 in New York, and it still holds its appeal today. An interesting fact is that many lines or slogans that appear for just a few seconds in a TVC go viral right afterwards, increasing brand recognition.

In fact, many businesses believe that TVC ads on television, especially on mainstream channels, bring credibility and trust from viewers. Although TVC filming costs much more than corporate photography , the value it brings is well worth it.

Let's go over some of the benefits a professional TVC filming service brings to a business:

• TVCs increase brand recognition: A TVC is a powerful medium for raising awareness of a business's products, services and brand. When viewers see a TVC on media platforms, the brand sinks into their minds, leaving a lasting, memorable impression.
• Effectively reaching your target audience: Choosing the right promotion channel lets a TVC reach its target accurately, making the communication strategy perform well.
• TVC videos help open new potential markets for a business: Viewers may become interested and want to learn more about the business after watching an introduction video, which opens up new chances for interaction.
• Strengthening and building your brand image: The messages and images in a short video have a significant influence on how viewers perceive and feel about the brand, creating a strong, positive impression.

Factors for filming an effective product TVC

Filming a product TVC is not a simple job; it requires care and seriousness. To make a successful advertising TVC clip, you need to cover all 5 factors below:

Building the product message for a memorable advertising TVC

The advertising message largely determines a TVC's success. To grab attention and stick in customers' minds, the message you weave in must be delivered simply yet memorably. This helps your business's marketing campaign a great deal.

So before you start filming a product TVC, you need to write the TVC script carefully and build the slogan and message with easy-to-understand dialogue that carries real meaning to leave a lasting impression.

A TVC should feel close and familiar to viewers

One “guiding principle” many businesses follow is prioritizing closeness and familiarity in their TVCs. This is right, because when consumers see a TVC with easy-to-understand, relatable content, they see themselves in it and are likely to remember the message longer.

In short, creating closeness and familiarity is an important strategy when using a corporate TVC filming service, as it builds a strong connection with customers and a positive impression. You can also use storytelling in your TVC and build relatable messages to reach viewers quickly.

Defining your target customers and the audience you communicate with

Professional TVC filming should not only catch the attention of target customers but also of partners, investors… So the presentation and content must be built to reflect the requirements and preferences of these audiences.

For example, for a young audience, an advertising TVC needs a fast pace, vibrant colors and catchy music. On the other hand, if the target customers are older, they need concise, short content that stays on point and avoids unnecessary rambling.

The information a TVC conveys must be accurate

For an effective advertising TVC, conveying accurate information is essential. Producing a professional advertising TVC requires honesty in every detail to build customers' trust. A little exaggeration about a product's positive features may be acceptable, but you must never give false information, so that you keep the credibility and trust of your customers.

Diversity in TVC filming

If you want your product TVC to reach many people, the importance of diversifying media channels cannot be denied. Beyond television, you need to expand to modern media channels, digital marketing and social media.

Factors that affect TVC filming costs

TVC advertising is gradually taking over the marketing market, and many businesses have focused on it and are ready to invest in it. However, filming a professional TVC requires a business to pay a considerable amount.

So how much does filming one TVC usually cost, and which main factors affect the price of a product TVC? Let's look at the details with MONA below.

The TVC idea

The originality and creativity of the advertising idea determine the value and effectiveness of the whole TVC. That is why ideation is considered the most important stage of the entire TVC production process, the result of the creative thinking and mental work of the production team. 

For that reason, the ideation part of an advertising film price list usually ranges from 1,000 – 5,000 USD. For this, you receive deliverables such as idea sketches, brand research, storyboard design… 

However, not every corporate TVC needs a heavily developed idea; some TVCs can be based on simple or existing ideas, in which case the cost of professional TVC filming can be lower, around 1 – 5 million VND (depending on the case).

How actors affect TVC pricing

Depending on each business's needs, the actor portion of a TVC quote can sometimes be higher than the entire cost of filming the TVC. Specifically, if a business chooses famous A-list stars for the lead role (including image rights, endorsements…), the cost of the TVC can reach billions of dong, while the cost of professional TVC filming itself is usually only a few tens to a few hundred million. 

If a business chooses new actors with less influence but a good fit for the brand, the cost will be about 1/3 of the total TVC quote.

How brand ambassadors affect TVC production pricing

Using brand ambassadors is nothing new in online marketing strategies. Many businesses choose people with great influence on the community or who fit the campaign's goals, an option you can consider. 

An advertising TVC featuring the right brand ambassador helps a business bring its products or services closer to target customers, raising brand recognition and conversion rates effectively. However, the cost of hiring a KOL/KOC or influencer depends on their influence and reputation.

How equipment affects corporate TVC filming costs

Perfect footage, attractive camera angles and high video quality require professional equipment. So the price of professional TVC filming also rises if you choose to invest in advertising video equipment.

However, the budget for filming one TVC varies with the quality the business needs. If you want to invest heavily in your TVC, you should use new, modern filming equipment; the cost is high but the result is a very high-quality video. This includes:

• Film camera: This is the most important piece of equipment and directly affects image quality. High-end cameras are very expensive to rent but ensure the footage meets standards.
• Lenses: A range of lenses helps create special, eye-catching angles.
• Filming support equipment: Dollies, cranes and Steadicams are needed to create smooth, professional shots. Each of these requires a considerable rental cost depending on needs.
• Lighting system: Lighting is key to beautiful shots. Professional lighting systems let you adjust the light to suit each scene.
• Sound: High-quality microphones and recording equipment keep the sound clear and natural.

The TVC production crew

For a quality advertising TVC, having a experienced crew professional crew is essential. Choosing a crew that is too “green” and inexperienced, along with an all-inclusive TVC production quote, can sometimes affect the quality of the final product. 

Even if the equipment is not the most modern or the actors not the most prominent, a professional advertising TVC crew can still handle every situation and create an advertising video that meets standards. This crew usually includes:

• Producer: The person who manages the whole process, from planning and coordinating the crew to controlling costs.
• Director: The person who guides and directs the entire advertising video shoot. An experienced director knows how to get the most out of the script and the actors.
• Scriptwriter: The person mainly responsible for the script, from the plot and dialogue to the sequence of events and settings. The screenwriter therefore determines the TVC's quality through its content
• Editor: The person responsible for post-production, cutting and editing the film. A highly skilled editor creates a smooth, engaging final product.
• Lead camera operator: The person who operates the camera directly, chooses the angles and sets up the shots. A good camera operator produces quality footage.

Who uses advertising video filming services?

In fact, more and more brands of every size, from startups and small businesses to large corporations, see advertising clips as a way to market and build their brand image. So specifically, who should invest in TVC filming services? Let's find out with MONA below.

• Individual clients: Individuals or small shops can choose this option across a range of TVC filming budgets. The script content is usually a product TVC, an introduction video or a TVC that builds a personal image on social media. 
• Business clients: These clients usually prefer corporate TVC filming, company introduction films or TVC projects advertising the products and services the business provides. Businesses are increasingly investing in advertising TVC production for communication goals and to develop a professional marketing plan in the eyes of customers and partners.

Corporate TVC filming and advertising video services at MONA Media

MONA Media is proud to be a trusted partner specializing in product advertising TVC filming services, and communication services. We understand that the power of images and sound is decisive in making a strong impression on customers. That is why the MONA Media team constantly works to deliver the most creative and complete TVC videos.

WATCH THE BEAUTY SPA INTRODUCTION TVC ENBI BẢO BẢO PRODUCED BY MONA MEDIA

As an established commercial video production company, we understand every industry and dig deep into your target audience to come up with the best solutions and get the most out of your marketing.

So what do you get with MONA's professional TVC production service?

• Research into your industry and business to create a “ONE-OF-A-KIND” TVC
• A full crew, pre-production and post-production editing techniques
• Help with the TVC script in detail or to your brief
• Product/service commercials that draw attention and lift conversion
• Build an effective marketing strategy with just a commercial video production package at MONA

If you want to learn about our commercial video service and get a quote for a product or company TVC professional services at MONA Media, please contact us via HOTLINE 1900 636 648 or Email: info@themona.global for a consultation and a detailed TVC quote.

TVC production quotes and commercial video pricing at MONA

TVC production cost depends on many factors such as duration, video quality, actors, production costs, equipment and location rental… Below is the TVC price list for product commercials at MONA for your reference:

*Note, the TVC price list and company TVC quotes above are for reference only. Please call HOTLINE 1900 636 648 for a consultation and a TVC production quote in full detail.

Besides commercial videos, MONA Media also offers company introduction filming packages that are striking and effective. We bring professionalism and creativity to help your business stand out in the market. Contact MONA for the fastest commercial video quote. 

The process for product, company and business TVCs

To deliver a top-quality professional TVC, the MONA team does the work itself, following a strict 6-step process as follows:

Step 1: Define your needs

In this step, MONA surveys and researches your business, market and target customers in depth. This stage has to be done thoroughly before building the creative idea for a company, product or brand TVC.

Step 2: Consultation, TVC quote and detailed shooting plan

MONA gives specific advice based on each business's requirements and goals, and researches the market to propose the most effective solutions. Once you are happy with those solutions, we send the TVC quote and the project timeline.

Step 3: Carry out the work on schedule

MONA starts designing options and uses its creativity to pick the best company and product TVC demos to send to you. Reviewing and choosing the right TVC concept ensures the message comes across fully and effectively.

Step 4: Send options, discuss and wait for feedback

To keep the project on schedule, we ask for your feedback on the samples we send within 3 days and no later than 15 working days.

Step 5: Approve the final video/TVC

Once you have chosen a demo cut, we continue editing and finishing the video until it is polished and as good as it can be.

Step 6: Publish the TVC

To make a quality commercial video, MONA values the TVC production process and the dedication of the crew. MONA's TVC service delivers work that is strong in look and colour as well as in content and message.

→ Read more: What is footage? Creating great video footage for ads

Frequently asked questions about TVC filming services

Does MONA Media's commercial video service have a studio?

You can choose MONA's TVC service with confidence, as we have a professional studio right in our building at: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City. When you rent MONA Studio for a company or product TVC, you get full lighting, cameras, video cameras, backdrops… so the shoot runs smoothly. You can also come to the studio in person to get a specific commercial or company TVC quote.

Why does a business need a product TVC?

Businesses should invest in a quality advertising TVC for the following reasons:

• Company and product TVCs are the clearest way to promote your brand and present your image or products, which in turn helps increase sales.
• A commercial video service creates a “finished piece” from visuals and sound to dialogue, helping your business get its full message across to customers near and far.

What should you prepare when filming a product TVC?

What to prepare when choosing a product TVC package is a big concern for many businesses. To start making your commercial, you need to prepare the following:

• Come up with a creative idea for the ad
• Choose a good commercial video provider that is Production house the right fit
• Define the target market and audience for the ad
• Exchange information clearly between your business and the professional TVC provider, so the shooting and editing plan meets market needs.

→ Explore now: Product videography services professional and creative

How much does a TVC cost?

Usually, a TVC costs from 10 million VND to several hundred million VND. The exact production quote depends on the script, duration, equipment and your specific production requirements. So contact MONA for a TVC quote in full detail.

The article above covers everything you need to know about advertising TVC filming services for products, businesses and companies… Overall, TVC is one of the strongest marketing trends, with results that go beyond expectations. If you are planning a campaign to strengthen your brand position, let SEO company MONA Media work with you on commercial video packages, SEO services and quality ad campaigns!

Contact us now if you need the SEO price list, or the most detailed commercial film pricing from a professional commercial video production team, giving you an effective marketing solution:

• Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City
• Hotline: 1900 636 648
• Email: info@themona.global