11 September, 2023

A Guide to Ranking Your Website on Google with SEO

Content
Quick summary: To get a website to the top of Google, follow 6 steps: research and analyze potential keywords; audit the website's technical setup, backlinks and content; build a content plan around the keyword set; optimize on-page SEO including meta title, meta description, heading tags, images and page load speed; build internal links, external links and backlinks from reputable websites; then track keyword rankings and traffic regularly to adjust your strategy.

With digital marketing changing fast, SEO no longer works the old way either. The growth of AI is clearly changing search behavior, how content is created and how Google evaluates websites. According to HubSpot data, about 8 out of 10 marketers believe generative AI will change how they produce content, 85% say the technology helps improve content quality, and 61% see AI as the biggest wave of change in marketing in the past 20 years.

Meanwhile, Google has expanded AI Overviews to more than 100 countries and more than 1 billion users per month, showing that SEO today is not just a keyword race but also a race on content quality, usefulness and how well you meet search needs. So with the market constantly changing, what is the secret to getting a website to the top of Google effectively and sustainably? Let's MONA Media explore an effective website SEO guide in this article!

A detailed overview of how to get your website to the top of Google

SEO is an essential part of a Digital Marketing strategy. It is the process of optimizing a website to improve its rankings on search engines and increase brand visibility online. Before answering the question “how do you do website SEO effectively?” and how to learn website SEO properly on your own and practice advanced techniques, mastering the basics of SEO is very important for building a solid foundation.

What is website SEO?

SEO là gì (What is SEO)

SEO là gì (What is SEO)? (Search Engine Optimization) is the process of optimizing a website to appear in high positions on the results pages (SERPs – Search Engine Results Page) of search engines such as Google, Bing and Yahoo. For each specific keyword, the goal of the SEO process is to make sure your website appears as high as possible, attracting quality traffic and increasing the chance of conversion.

Today, SEO has become a fast-growing industry within online marketing, requiring creativity, in-depth technical skills and data analysis to carry out effective optimization strategies. But when doing SEO on a new website yourself, not everyone gets it to the top of Google with the results they hoped for.

Is it hard to get a website to the top of Google?

Is Google SEO hard?

Is website SEO hard? The answer depends on how you approach it. Search engines like Google rank websites on the SERP (Search Engine Results Page) based on many complex SEO algorithms , which can sometimes make SEO hard for beginners. However, with help from Google's SEO documentation and detailed website SEO guides from many reputable sources, you can quickly get a firm grasp of how the SEO process works.

To get keywords to the top of Google and optimize effectively, you need to focus on key factors such as building quality backlinks, developing engaging content and optimizing your website's technical elements. By following these strategies, you can not only build your own SEO campaign that reaches the top and attracts potential customers, but also improve your chances of success in online business.

SEO does not just get your website to the top of Google; it is also an important strategy for attracting customers for free. In fact, MONA started doing SEO to get its website to the top of Google in 2018-2019 and still keeps a steady flow of leads today, with 70+ leads/day from the SEO site, far more effective than paid ads. So how do you do website SEO effectively? The video below will help!

How to learn website SEO effectively on your own

To learn how to build an SEO campaign that gets a website to the top, the most important thing is to understand clearly how search engines work and how they rank websites. Even small, basic optimization changes can make a big difference in improving a website's position on search engines.

When you want to get your website to the top of Google effectively on your own, lots of research and practice is the best way. The internet can give you a huge amount of free Google SEO tips, but you have to review and filter that information wisely. Joining SEO training courses at reputable centers is also a good way to keep up with the latest knowledge and to exchange ideas with and learn from leading experts in the field.

Basic concepts to know when you start learning SEO for a new website

✅SEO OnPage ⭐️On-page factors
✅SEO OffPage ⭐️Off-page factors
✅SEO Local ⭐️Local visibility optimization
✅SEO Technical ⭐️Better experience
✅SEO Content ⭐️Content optimization
✅SEO Mobile ⭐️Mobile experience

To become an SEO expert, you need to take in a huge amount of knowledge. For a beginner learning how to get a website to the top of Google, there are some basic areas you must master to get the best results, specifically:

  • SEO Onpage: This is the process of optimizing elements on the website to improve its chances of appearing when users search. These factors include keywords, meta tags, page titles, internal links and many other related factors.
  • SEO Offpage: This is the process of optimizing elements outside the website to improve its chances of appearing when users search. These factors include backlinks, social media and many other factors.
  • SEO Local: This is the process of optimizing the website's presence to increase its chances of appearing in local search results. Local SEO factors include identifying the IP address, address listings and user reviews.
  • Technical SEO: This is the process of optimizing on-page elements of the website to improve the user experience and its chances of appearing in search results. Technical SEO covers basics such as the sitemap, robots.txt, site structure, page load speed and many other factors.
  • SEO content: This is the process of optimizing content-relatedelements such as keywords, formatting, original content and many other factors to improve the chance of appearing in search results.
  • SEO Mobile: This is the process of optimizing elements on the website to improve the user experience and increase its chances of appearing in mobile search results.

An effective approach to SEO

An effective approach to SEO for self-learners

To get a website to the top 1 of Google effectively, applying a keyword SEO strategy together with the right overall strategy is key, helping you make the most of your resources and time. Below are some ways to do SEO yourself and reach the top of Google that MONA has put together to help you optimize your website:

  • Learn from people who have succeeded: Learn from the experience of people who have already reached the top of Google in SEO. This will help you gain valuable knowledge and apply effective strategies to your own keyword SEO.
  • Change your mindset and plan in detail: To reach your goal of ranking at the top of Google Search, use your knowledge and experience to develop a fresh mindset and build a structured full-scope that is clear. Define specific goals from the start so every step leads toward the result you want.
  • Practice and improve continuously: Apply what you have learned in practice and keep experimenting and adjusting your strategy based on the results. This is the best way to optimize SEO performance and improve your website's rankings.
  • Review and learn from experience: Regularly analyze your results against your original goals. Then draw lessons and refine your SEO strategy for the next steps toward the top.

By applying these methods deliberately and patiently, you will gradually see positive changes as you work to get your website to the top of Google.

You guys think top 1 is as high as it gets, right? Nope, above top 1 there's still a “throne” called Top 0. In this video Huy breaks down why it matters and how your website can grab that spot. Go watch the video, guys!

How does Google Search work?

How Google Search works

Google Search normally works fully automatically, in three main steps:

  • Crawling: Search engine robots scan every part of a website, including content, keywords, titles and links. The website's data is crawled and brought into the search engine's system.
  • Indexing: The crawled data is organized and indexed into a large list of web pages. This process helps the search engine understand and store information so it can be searched more easily.
  • Picking the results: When a user searches, the search engine looks through its list of indexed pages and picks the most relevant results. Results are selected by algorithms that assess how relevant a page is to the user's search query.

Understanding how Google's search engine works helps you know how to get your website onto Google fastest, so your new website quickly gains recognition and a higher conversion rate.

How long does SEO take to show results?

Exactly how long it takes to see results from SEO work is something many people want to know. In reality, each change made on a website takes a different amount of time to be reflected by Google in search results. Some changes can show results within a few hours, but bigger changes or changes related to a website's ranking can take a few weeks or even a few months.

How long does Google SEO take to work?

You need to wait at least a few weeks before evaluating the results of your SEO strategy. Tracking metrics and changes in your website's search engine rankings at the same time is also the fastest way to get your website to the top of Google. Not every change has a noticeable impact on search results, so adjusting and testing different strategies is also an effective way to learn SEO on your own.

Many service companies never manage to grow just because they quote prices wrong from the start. Lots of work, lots of exhaustion, but not enough money to grow. Watch this video to see how Hùng thinks about pricing in B2B.

An A-Z guide to getting your website to the top for beginners

Getting a website to the top of Google starts with keyword research, then content optimization, link building and performance tracking. Following the beginner SEO steps below will help you understand and do website SEO effectively.

Step 1: Find, research and analyze keywords

Keyword research to build a proper keyword set

How do you do SEO and where do you start? The answer is that in website SEO, keyword research and analysis is extremely important. You need to identify the potential keywords for your website.

To do that, you can apply the following ways to get your website onto Google:

  • Define your field and main products/services: Understand your industry and the products or services you want to optimize for.
  • Find main keywords: Identify the main keywords related to your industry and products/services. These are the most important keywords you want people to search for and find your website with.
  • Find related keywords: Research and identify related keywords customers might use to search for your products or services.
  • Find location-based keywords: If your business is tied to a specific location, consider adding keywords related to that location.
  • Get help from tools: There are many free and paid online keyword research tools you can use to find suitable keywords and assess search volume, competition and keyword value. For example: SEMrush, Ahrefs, Google Keyword Planner,…
  • Track and evaluate: Once you have chosen your keywords, track and evaluate how they perform on your website. Use web analytics tools to see traffic and find ways to get your website to the top of Google.

Say you offer SEO services; you could make a keyword list like this:

  • Main keywords: Dịch vụ SEO (SEO services)
  • Related keywords: Dịch vụ tối ưu trang web (website optimization services), SEO cho website (SEO for websites), cách làm SEO Google (how to do Google SEO), cách làm SEO cho website (how to do website SEO),…
  • Location keywords such as: Dịch vụ SEO Hồ Chí Minh (SEO services in Ho Chi Minh City), Dịch vụ SEO Hà Nội (SEO services in Hanoi),…
How to do SEO for the keyword "Dịch vụ SEO" (SEO services)

Step 2: Audit, analyze and evaluate your website

Before rolling out any website SEO approach, auditing and analyzing the website is very important to make sure the strategy works. You need to check the following:

  • Assess how well the website is technically optimized: Including page structure, heading tags on every page, and page load speed.
  • Determine keyword rankings on search engines, and assess difficulty and the chance of reaching the top.
  • Evaluate the website's current backlinks: Review backlinks and disavow bad ones. Compare with competitor websites to determine how many backlinks you need to get your website to the top.
  • Analyze the website's content:
    • Does the website's content meet SEO standards, and does it meet customers' search needs?
    • Check the number of thin content pages to decide how to handle them.
    • Build internal links to increase engagement and create topic clusters for SEO.

Step 3: Build a content plan for your website

From the keyword set you researched earlier, you need to build a detailed content plan for your website to optimize your strategy for getting keywords to the top. This plan includes deciding how many articles to publish each month, keeping to schedule and achieving the SEO results you want.

Building content for your website

Managing the quality of incoming content is also key: make sure content meets SEO standards while being engaging and memorable for readers. Content needs to be high quality and engaging, and it must also accurately reflect the important keywords related to your business, improving results during on-page optimization and publishing.

Step 4: Optimize on-page SEO

On-page optimization is an essential part of the website SEO guidance that the reputable SEO agency MONA wants to share with you. To do it, focus on factors such as:

  • Meta tags: Make sure your meta title and meta description are properly optimized with the right keywords.
  • Heading tags (H1, H2, H3,…): Must be used correctly and clearly.
  • Images/videos: Optimize images/videos to keep file sizes reasonable and fill in all Alt text.
  • URLs and page load speed: Make sure your URLs are optimized and your website loads quickly.
Effective on-page SEO optimization

For example, if your website is about Marketing and you need to optimize for the keyword “SEO services”, you can follow the website SEO guide below:

  • Page title: Your title could be “Dịch vụ SEO Website Tổng Thể – Uy Tín & Cam Kết 100% (Full-scope website SEO services – reputable & 100% committed)”. Keep it short and include all the information you want, because the title affects whether users click on your website
  • URL: Since search engines use the URL to understand your website, make sure the URL is short and simple. The URL for the page in this case would be “domain/dich-vu-seo”, so search engines can easily identify the website's content.
  • Meta description: Your meta description should be short but clear and memorable for readers, such as “Dịch vụ SEO website tổng thể tại MONA Media mang khách hàng thực sự đến với doanh nghiệp của bạn, giữ thứ hạng bền vững và tăng trưởng không ngừng” (MONA Media's full-scope website SEO service brings real customers to your business, keeps rankings stable and keeps growing)
  • H1 text: An effective way to do website SEO is to use “Dịch vụ SEO website Tổng Thể – Uy tín & Cam kết 100%” as the main heading, so search engines can analyze it easily.
  • Page content: In the website's content, use the keyword “SEO services” naturally and sensibly. Write detailed information about SEO services and give clear advice and experience to help readers act on it more easily

By following the steps above and optimizing keywords for your website, you can get your website to the top of the related search results and attract users interested in your products or services. Always remember the SEO terms and apply these SEO guidelines to your website to get the best results.

Step 5: Build links for your website

No guide to getting a website to the top would be complete without link building. This is an important part of raising a website's credibility and its rankings on search engines. There are 3 types of links you can build for a website:

  • Internal link: Links that connect different URLs within the same website. SEOers usually build internal links following the Topic Cluster or Silo model so the website follows a standard structure that supports SEO.
  • External link: Links from one website pointing to a URL on another website. When a user clicks the anchor text, they are taken to an external website. Using many external links on the same website is not recommended, because it weakens the URL, especially URLs you are actively optimizing. External links are meant to back up the information, so SEOers often link to Wikipedia or reputable foreign websites.
  • Backlink: To do this, you need to create links between your website and websites in the same field or with high authority. The more backlinks you get from high-authority websites, the stronger your URL becomes and the better your keywords rank.

Step 6: Check, track and evaluate results

How to do website SEO by evaluating SEO quality

To know whether your approach to getting your website to the top of Google is working, checking, tracking and evaluating performance is an essential step. To get your website to the top of Google effectively, you need to manage the whole picture and keep up the following tasks regularly:

  • Check your keyword rankings regularly and evaluate the changes.
  • Track daily website traffic to measure growth.
  • Keep fixing the errors that may appear on the website.

Some SEO tools that can help measure results and identify opportunities and gaps in your SEO strategy include Google Search Console, Ahrefs, SEMrush, Moz Pro, SERP Watcher,…

So what does SEO cost? Exactly which costs you have to cover to run SEO that works: the video below answers all of these questions in detail.

CLICK the video to watch now!

The latest ways to get your website to the top of Google

SEO is no longer simply stuffing keywords or building links at random. With the rapid progress of artificial intelligence, Google keeps getting smarter and keeps updating its algorithms to prioritize user experience. As AI plays an increasingly important role, website SEO needs to be done more methodically, combining many complex factors to achieve lasting rankings.

Focus on keywords with low KD

For new websites to reach many potential customers, the website has to appear in every “corner” where users can easily see it. And to get a website to the top of Google search, doing SEO for the website is one of the most effective ways to increase brand coverage on the internet. 

However, instead of rushing to compete for keywords with high difficulty (Keyword Difficulty – KD), start by researching and developing content around keywords with low KD. This is the smarter and more practical choice.

Why is that? Today you can see that highly competitive keywords are usually “monopolized” by big brands with plenty of resources, which makes your chances of reaching the top slim. Instead of trying to go “head to head” with the “big players”, focus on niche keywords or long-tail keywords, where there are fewer competitors and ranking high is within reach. 

Focus on keywords with low KD

This step not only helps the website quickly gain steady traffic but also lays a solid foundation for winning harder keywords later on. Do the easy things first – Simple but effective!

Build internal links 

Internal links (Internal link) means linking from one page to another within the same website. This is an important step that makes your website stronger and helps it reach the top of Google more easily. When you link pages together, users find the information they need more easily, and Google also better understands the content on your website. It also lets SEO “strength” (called PageRank) pass from strong pages to weaker pages, so the whole website performs better.

Build internal links

For example, suppose you have a website about the restaurant business with the following 4 articles:

  • Trang A: A guide to opening a successful restaurant
  • Trang B: The cost of opening a restaurant – What you need to know
  • Trang C: How to advertise a restaurant effectively?
  • Trang D: The best restaurant management software today

You can link the pages as follows:

From page A, link to page B with the phrase “See the detailed list of restaurant opening costs to prepare well.”

From page C, link to page D with the sentence “Using restaurant management software helps streamline operations and save costs.”

When you do this, Google rates pages B and D higher because they receive more incoming links, which improves their rankings. Users can also easily discover more related content, so they stay on the website longer. At the same time, Google better understands how the pages relate to each other, which helps the website get indexed faster. As a result, each page gradually becomes stronger and the whole website is better optimized.

Use FAQs to rank long-tail keywords

Long-tail keywords (long-tail keywords) play an increasingly important role in SEO because they target specific user needs and face less competition. However, working these keywords into an article naturally can be quite difficult, because if you force them in, the content loses its coherence. 

One SEO tip MONA has used to fit long-tail keywords into an article is to create a separate heading for an FAQ section, then turn the long-tail keywords into questions. 

For example, instead of trying to squeeze in the keyword “Cách SEO website bán hàng lên top Google hiệu quả (how to get an e-commerce website to the top of Google effectively)“, you can ask the question: “Làm sao để SEO website bán hàng lên top Google một cách hiệu quả? (How do you get an e-commerce website to the top of Google effectively?)” or “cách SEO website hiệu quả cho kênh bán hàng (effective website SEO for a sales channel)“. Using frequently asked questions (FAQs) is a smart way to rank for long-tail keywords with clear intent. 

Optimize for Featured Snippets

Featured Snippet (Featured Snippet) is one of the “golden” positions on Google's search results page (SERP), showing your website right at the top of the page, even above the number 1 result. It is a short piece of content Google automatically extracts from pages in the top 10 to give users the fastest and most accurate answer. So optimizing content to win the Featured Snippet not only increases your chances of reaching the top but also brings in a large amount of quality traffic.

Optimize for Featured Snippets

How do you optimize content in SEO to win the Featured Snippet? One effective way is to format the article as questions and answers. Ask specific questions that users often search for, then give short, concise and easy-to-understand answers. This is what draws Google to choose your content to display in the featured position on the search results.

Next, use formats like bullet lists, data tables or clearly structured paragraphs so Google can easily recognize and select your content. Finally, make sure the content you provide is short, easy to understand and directly solves the problem users are searching for. Besides optimizing content quality, don't forget to research and analyze the keywords your website does not cover yet.

Fix pages containing 404 links

404 links appear when a specific page no longer exists or its URL has changed without a proper redirect. These error pages not only hurt user experience but also have a negative effect on how Google crawls the site. Checking, fixing or redirecting them (301 redirect) to a page with related content is an important step in website SEO optimization, helping maintain the flow of traffic, avoid losing backlinks and protect the website's reputation.

Write compelling meta titles

Meta title is the first thing users see when searching on Google. A compelling title increases the click-through rate (CTR), which in turn improves the page's ranking. The title should contain the main keyword while staying natural, easy to understand and attractive. In addition, the optimal title length is usually 50-60 characters so it displays in full in the search results.

Write compelling meta titles

Audit the old content on your website

Adding new content is not the only way to improve website performance. Sometimes updating and re-optimizing old articles brings better results than expected. You can audit content articles that used to get traffic by: adding new information, optimizing keywords to match current search trends, or improving the article structure to make it easier to read and more engaging.

This website SEO tip not only saves time but also makes the most of your existing content while improving SEO rankings in a lasting way.

Improve Core Web Vitals

Core Web Vitals are an important set of metrics that measure the quality of experience on a website. Metrics such as page load speed (LCP), website response time (FID) and layout stability (CLS) all directly affect user experience.

Optimizing website speed, reducing page load time, optimizing images and using quality hosting is one of the effective ways to get a website to the top of Google, not only because they directly affect rankings but also because they clearly improve user experience.

Improve Core Web Vitals

Core Web Vitals are an important set of metrics developed by Google to evaluate user experience on a website. They focus on three main factors: page load speed (LCP), interaction response time (FID) and layout stability (CLS). These metrics not only measure website performance but are also used by Google as part of its SEO ranking signals. If your Core Web Vitals are poor, your website's ranking on Google can be significantly affected.

To improve these metrics, you need to focus on optimizing page load speed by reducing load time, compressing and optimizing images, and using web hosting with a powerful configuration.

Add visual statistics to your articles

Using statistics from reliable sources in your articles not only increases credibility but also helps persuade readers more effectively. Specific numbers make the content more authentic, replacing vague statements with clear, accessible information. 

Moreover, presenting data as charts, infographics or visual lists not only makes the content livelier and more engaging but also improves user experience. When readers can easily grasp information through visual elements, they spend more time on the page and value the quality of your content more.

Redirect articles to a page with the same content

Redirect is the process of redirecting an old URL to a new URL to consolidate content, avoid duplication and optimize landing page SEO.

Redirect articles to a page with similar content

When your website has many articles on the same topic, even if each one differs slightly, Google will not know which one is the most important and should be shown first. This can lower the rankings of both pages. The online website SEO solution here is to pick the article with the best content and 301 redirect the other pages to the page with the most complete, high-quality content to improve rankings on search engines.

Use expert quotes to improve EEAT and content credibility

Quoting information or opinions from experts in your articles is a way to improve your EEAT score (Experience, Expertise, Authoritativeness, Trustworthiness). An article that cites organizations or individuals with deep experience or expertise in the field not only builds credibility and trust but also leads Google to rate the article's quality highly, which boosts the website's SEO.

For example, a health article on an official medical website (such as Vinmec, Mayo Clinic) will be rated higher by Google than an article from a personal blog without expertise.

Use expert quotes to improve EEAT and content credibility

Keep slugs short

Slug (the URL path) plays an important role in helping search engines understand a page's content. One way to boost a website's SEO is to put the main keyword or related phrase into the slug of the URL. However, also make sure the URL is short, easy to read and accurately describes the page's content.

For example, instead of using a long URL like: example.com/cach-seo-website-len-top-google-moi-nhat-2026

You can shorten it to: example.com/seo-website-top-google

A clear, well-structured slug also helps increase the click-through rate from search results.

Also, Google AI has changed, and so has SEO in 2026 – watch the video below so you don't get left behind!

Building an AIO SEO strategy to show up in AI Search

With search behavior changing fast, doing SEO only the traditional way is not enough. If a website is not optimized so AI can read, understand and correctly evaluate its content, the brand can easily fade in the new search results and miss many potential customers. 

That is why building an AIO SEO strategy is becoming an important competitive advantage, helping businesses increase their chances of appearing in AI-generated answers while reaching users in a more natural and lasting way. 

When a website's content is clearly organized, highly trustworthy and offers real value, search engines and large language models such as ChatGPT or Gemini can more easily crawl the data, understand the context in depth and recommend your brand more often.

10 effective website SEO methods that improve UX/UI

Applying effective ways to reach the top of Google not only improves rankings on the SERP but also improves user experience. From optimizing page load speed and clear content structure to mobile-friendly design, these basic SEO steps boost rankings and improve UX/UI at the same time in a lasting way.

Take a look at the guide to SEO for Google and improving UX/UI that MONA has put together in the following 10 ways to boost your website's SEO.

Make content easier to read

Content that is easy to read and understand not only makes users enjoy it more but is also an important SEO factor. When you make useful articles clear and coherent, readers stay on the page longer and interact more, which also helps get the website to the top of Google in a lasting way.

How to do website SEO by focusing on content for readers

Here are some ways to make your content easier to read and more engaging:

  • Limit paragraph length: Keep each paragraph short, around 3-4 sentences. Avoid overly long paragraphs, which make content hard to follow and less engaging. Shorter sentences help readers follow along and understand the message more easily..
  • Use subheadings: Use clear subheadings and emphasize them in bold to guide readers through the main parts of the content.
  • List with bullet points: Use lists or bullet points to present information, figures or examples so the content is easier to read and understand.
  • Use images and videos: Add images, videos and charts to your content to make the website more engaging and leave an impression on readers.

In addition, make sure your articles are long enough to give readers useful information without being spammy or pointless. Usually a useful blog post should be at least 1,000 words long, ideally 1,500 – 2,000 words. Along with that, include at least 3 illustrative images for every article longer than 1,000 words to improve the reading experience and make the content more engaging.

Apply the inverted pyramid to your content

Apply the inverted pyramid model when building content

Readers tend to skim, so you only have a few seconds to hold them. That is why most website SEO guides mention optimizing content with the inverted pyramid structure.

This approach to SEO for new websites ensures readers get value from the article from the very first lines. Less important information goes at the end. This increases engagement and reach for the target keyword, improves the website's SEO performance and creates a positive user experience.

How to reach the top of Google: Use copywriting bucket phrases

Using copywriting bucket phrases can help you capture readers' attention and spark curiosity. This SEO tip is quite simple: start with a short teaser paragraph or ask a question, then end it with a colon. Finally, just deliver the main point clearly and compellingly. Here are some phrases you can apply to your content:

  • The answer is:
  • You might be thinking:
  • Here's the interesting part:
  • What matters is:

How to get a website to the top through better website design

Improve your website design to be SEO-friendly

Improving website design not only enhances user experience but also improves the website's SEO performance. A website with a high bounce rate usually suffers from poor user experience. To solve this, use user testing tools such as Google Analytics or Crazy Egg to analyze how people interact with your website, find the problems and fix them.

Faster page load speed

Improving page load speed is one of the basics of SEO

Optimizing page load speed is an important factor if you want to reach the top of Google Search. Users don't like waiting long for a page to load. Faster pages not only improve user experience but also increase conversions. It is also an important factor Google evaluates when ranking websites. Here are some basic SEO tricks you can use to improve page load speed:

  • Optimize unnecessary code on the website.
  • Optimize and reduce server response time.
  • Enable browser caching.
  • Compress images, reducing page size by about 30 – 40%.

Use long-tail keywords

These keywords are usually longer than 3 words and have few competitors. They reflect the user's buying journey from searching for information to deciding to buy a product or service. By optimizing your website's SEO with long-tail keywords, you can attract many potential customers without having to compete too hard with big rivals.

Use structured data

When looking into how to make a new website more visible on Google, don't overlook Schema Markup. It is not only a tool that helps you “explain” your website's content to search engines clearly and accurately, but also a competitive advantage in full-scope SEO optimization.

Target your audience

Identifying the right target audience is an important step in an online website SEO strategy. By building out information such as status, age, occupation, interests and habits, you can better understand your target audience and create content that suits them. This increases your chances of attracting quality traffic and raises the conversion rate on your website.

A basic SEO approach is targeting the right audience

On the other hand, if you don't understand your target audience well, you may end up creating content that not only fails to attract but also bores viewers.

Content needs to be polished

Content with correct spelling and grammar not only helps readers take in information easily but also shows the professionalism and credibility of a website. On the other hand, a website with too many grammatical errors is easily judged as careless and low quality, which can lead to a significant loss of traffic.

Research your competitors in depth

One of the SEO guidelines for reaching the top of Google Search that you need to focus on is researching your competitors. By analyzing your competitors' activities from many angles, you can grasp the trends and strategies they use to improve their positions on search engines. This helps you understand the market better and compete better.

How long does it take to learn SEO on your own?

Many people often ask: “How long does it take to learn SEO on your own?”. There is no fixed answer, because the time it takes to learn SEO on your own and do SEO for a real project depends on many factors such as your budget, passion and approach. To master website SEO, the key is to keep learning and especially to practice on many real projects to build experience. Learning SEO is not just about knowing the theory; it also takes persistence and a strong drive to teach yourself.

People on a limited budget usually learn from free online sources. However, progress is slow because you have no clear direction or cannot find reliable sources. On the other hand, investing in in-depth courses and practicing what you learn can shorten your learning time significantly.

Common questions about teaching yourself SEO

SEO for a new website takes patience, focus and a long time of continuous learning and practice. In addition, how passionate you are about SEO and how much you enjoy it also play an important role in teaching yourself to do website SEO effectively.

≫ See our: Keyword SEO services in Ho Chi Minh City increase conversions

What do you need to learn SEO online on your own?

Beginners often wonder how website SEO works and whether they can do SEO themselves. Getting a website to the top is not simple at all and can take a considerable amount of time. To master the necessary knowledge and skills, having your own effective website SEO guide is essential. 

What you need when teaching yourself SEO

At the same time, to succeed in learning SEO online, you need:

  • An active attitude toward learning is the first thing you need.
  • Passion for and interest in the field of SEO.
  • Time to read books and materials and practice SEO skills.
  • A focus on researching and understanding SEO in depth.
  • Willingness to spend time studying and practicing online.
  • A desire to keep your knowledge up to date and to always try new strategies.

Free online SEO learning materials you should know

Useful materials on how to do website SEO for beginners

When teaching yourself SEO, reliable materials are a big concern. Today there are many free online SEO learning materials from reliable sources that you can use as an effective website SEO guide, such as:

  • Matt Diggity's videos on YouTube: Focus on basic SEO knowledge, from keyword research to Onsite optimization and link building.
  • AHREFS' Blogging for Business course: Offers 10 free video tutorials on blogging for business, helping you better understand how to create engaging content.
  • AHREFS' guide to effective website SEO: This article clearly explains SEO and how to do it through basic steps.
  • Google Webmasters: A free video playlist from Google Webmasters walks you through using Search Console and Google's other SEO tools.
  • Google Analytics Academy: You can learn how to use Google Analytics to track your website's performance through the tutorial videos from Google Analytics.
  • Google – Search Engine Optimization (SEO) Starter Guide: This is a set of materials covering basic SEO knowledge and theory, published by Google itself. It explains in detail how to optimize a website and gives advice so learners can evaluate and analyze the results of website SEO campaigns.
  • Moz – Beginner’s Guide to SEO: A set of SEO materials compiled by Moz, one of the leading companies in the SEO field. The Beginner’s Guide to SEO covers SEO concepts and techniques from basic to advanced for learners to study and apply in practice.
  • Yoast – Blog SEO: This is a very popular SEO plugin built specifically for WordPress websites. Yoast runs a blog dedicated to SEO with articles sharing knowledge and advice on doing SEO.

Using free online SEO learning materials is an effective way to master SEO knowledge and develop skills in the field. Teaching yourself SEO not only saves you time and money but also helps you understand more deeply how search engines work and how to optimize your own website.

Above is a detailed walkthrough of the fastest way to get your website to the top of Google with SEO. As you can see, SEO is an important factor that helps you carry out SEO strategy effectively. However, teaching yourself SEO at home is a long process that takes patience and effort. We hope the steps for doing SEO on a website in this article from MONA Media will help you as you “tinker” your way through learning SEO. If you want to turn your website into an effective customer magnet and hold your place in Google's rankings with effective website SEO methods, feel free to contact MONA. We will give you detailed advice and a SEO service costs well-optimized quote, helping your business keep growing.

FAQ

How long does website SEO take to reach the top of Google?
It depends on the change: some small adjustments show results within a few hours, but ranking changes can take a few weeks to a few months. Wait at least a few weeks before evaluating, and keep tracking metrics to adjust your strategy.
Which keywords should you focus on when starting website SEO?
Prioritize keywords with low Keyword Difficulty (KD), niche keywords or long keywords, and avoid competing directly with big brands. Once you have steady traffic, gradually go after harder keywords.
About The MONA Group: Founded in 2016, with more than 200 staff, MONA has delivered 14,000+ projects with an 85% client retention rate. MONA provides website design, full-scope SEO, custom software and AI automation solutions for businesses. Consulting hotline: 1900 636 648. Explore MONA AI Agent suite and MONA SEO services.
About the author

CEO & Founder · The MONA

Founder of The MONA, who built a services company of 200+ staff with 14,000+ projects delivered. Khánh Hùng shares how he thinks about building systems that run themselves, automating a business, and the real lessons from delivering projects at MONA.

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