Marketing Strategy Consulting

A marketing strategy is a complete plan that connects all of a business's marketing and communication goals. An effective marketing plan should be built on market research, combined with the right products/services, to get the most out of promotion and profit. In today's article, MONA Media introduces, for the first time, its MARKETING STRATEGY CONSULTING SERVICE, a consulting process built to give you effective marketing that delivers what you want.

MONA has worked with 1,560+ businesses large and small on their marketing campaigns. Here is what makes the marketing consulting service at MONA Media different.

What is marketing consulting?

Marketing strategy consulting means giving advice and guidance so that a business's marketing strategy performs as well as possible. To become a consultant, a marketer needs to understand user behavior, market research and, above all, have hands-on experience in the industry.

In detail, online marketing consulting, also known as Digital Marketing is a digital marketing service. The consultant uses the Internet to exchange information and carry out marketing communication activities.

MONA Media's traffic growth from the right marketing strategy

Unlike traditional marketing, digital marketing consulting focuses on choosing the right channels and analyzing campaigns in real time. Online marketing strategy consulting emphasises using digital media and choosing the right marketing channels to reach and engage customers in the digital environment.

We do not dismiss traditional marketing

Song, Digital Marketing is now the approach most businesses, large and small, use, because it delivers higher marketing results, and faster, than traditional marketing.

Benefits of online marketing consulting for businesses

A marketing strategy consulting service is a sensible investment that brings many benefits to a business. Specifically, your business gets:

Consultants with deep expertise and experience

The marketing consultants are all advisors with deep expertise and experience, so their guidance makes your marketing plan more accurate and helps you solve problems faster and in the right direction.

As the market keeps growing, Digital Marketing has become central to the success of many businesses. Using a marketing consulting service gives you:

• Your business has the right marketing plan
• Goals are met in a short time, with good results
• The whole marketing strategy is advised on, monitored and reported closely

Adapting flexibly to change

Market analysis is vital to any marketing strategy. If the person planning your Digital Marketing lacks experience, they may miss problems or be slow to respond with solutions.

For example, if you want to market on Facebook, your ad plan needs to meet certain criteria: the audience you want to reach (gender, age, interests…), how to approach and attract users, and so on. All of this needs someone with online marketing strategy expertise to review and adjust.

When you choose a marketing strategy consulting service for your business, you do not have to worry about this. Our consultants analyze and adapt to every situation to give your business the best possible marketing strategy.

Marketing strategy consulting saves you money

Some companies build their own in-house marketing team. That works well for large corporations running many campaigns. But not every company has the budget to build its own marketing team.

Below is a sample budget for a mid-sized business building an in-house SEO team:

That is why marketing consulting services exist, to meet the needs of every part of a business. Instead of hiring, training and paying regular salaries, using external marketing solution consultants still keeps your marketing on schedule.

On top of that, marketing consultants are experienced, highly skilled people. So choosing online marketing strategy consulting keeps the work effective while saving your business effort, time and money.

Supporting your marketing transformation

Marketing transformation for a business involves certain tasks. The company needs training, coaching and a marketing automation plan for data analysis… Using a consulting service to run marketing campaigns gives full support to your marketing transformation.

A business moving to digital marketing can face many difficulties. But with guidance from experienced consultants, your company keeps these risks to a minimum. And thanks to the Internet, reaching, exchanging and talking with customers has become faster and easier.

Building customer relationships also depends on long-term trust, and a marketing strategy that wins consumer goodwill is a big step toward a strong market position. So if your company needs digital marketing, consider a marketing strategy consulting service.

Who is online marketing strategy consulting for?

Depending on your business goals, online marketing consulting is sometimes more than advice on business strategy. Your staff and the marketing consultant can discuss and work together.

So who can use marketing consulting services? Many people think only small businesses need this service, because they lack marketing strengths and need a highly skilled advisor. But large businesses can use marketing consulting too.

Specifically, the businesses that need marketing strategy consulting are:

• Companies that are stuck and need new solutions for their marketing to reach their goals.
• Businesses gradually losing market share because they have not kept up with market trends.
• Businesses wanting more brand awarenessand better-performing business strategies.
• Businesses wanting to focus on their core expertiseand speed up growth.
• Businesses new to the marketthat need a good marketing strategy to build a reputation.

At MONA, we offer strategy packages tailored to each business. To date, MONA is proud to have delivered many online marketing projects for more than 350+ businesses. Just CONTACT US for digital marketing strategy advice tailored to your business.

When should a business use marketing consulting?

Businesses usually turn to marketing consulting when their current strategies are not delivering the results they want, or when they struggle to grow and sales fall because the brand is not widely known… At that point, professional marketing consulting is the solution many businesses choose.

A marketing consulting team helps your business see things from a fresh angle, pinpoint the barriers you face and propose the right solutions. In particular, when you want to expand into new markets, launch a new product or improve existing campaigns, marketing consulting is an effective tool for reaching those goals.

Also, if your business has no in-house marketing team, or your current team lacks experience, a marketing consulting service brings big benefits. Our marketing consultants provide concrete strategies, plans and implementation guidance so that all marketing activities run smoothly and perform at their best.

Our online marketing consulting process

Our marketing strategy consulting process at MONA Media is built to get your business the results you want, through these steps:

Real-world market research

The first step in a Digital Marketing strategy is real-world market research. This is the most important step, collecting the data that keeps the plan on course and on target. The basics to research at this step are:

• Competitor assessment: Understand how competitors promote their products in the media, then find ways to highlight what makes your company's product better. That is how the strategy becomes more effective and able to beat the competition.
• Understanding customer insights: Identify your customer base, buying behavior and product needs. This shapes the customer persona so you can build a more effective marketing strategy.
• Brand positioning: Positioning means assessing your company's product against competitors and its place in the market. Building brand awareness is an important goal of Digital Marketing.

Brand positioning advice

Once there is real market data, the marketing solution consultant analyses it and gives advice on brand positioning. You need to work through the following:

• Your business's resources
• The company's core products
• The current business model
• The business's actual marketing situation
• The company's existing customer base

Brand positioning advice aims to select the most promising customer segments, the step that drives a competitive marketing strategy.

Proposing effective marketing solutions

An online marketing strategy consulting service must propose effective marketing solutions for the business, based on the company's business goals, existing resources, market analysis data…

A full-scope marketing plan includes: the approach, the action plan, the content strategy and the growth plan. The marketing consultant must give the business clear direction and support it on:

• Proposing how to develop media channels: YouTube, Instagram, SMS, Zalo, Email, Facebook, Website…
• Writing Job Descriptions (JDs) if more staff are needed
• Guidance on designing images and videos and creating content that fits the campaign theme.

-> Read next:

• How to build an effective sales marketing plan
• A 5-step process for a full-scope marketing plan

A 5X INCREASE in conversion rate, 10x the brand reach, and more traffic, 10.000+ after just 3 MONTHS of Full-scope SEO. If you don't want your competitors to get those results first, sign up for our FULL-SCOPE SEO service at MONA Media.

Pricing and promotion advice

The online marketing consultant needs to help the business price its products and advise on sensible promotions. The price should not be too low but still compete with others in the market. Run promotions to boost salesand attract potential customers. Promotions should also evolve with each stage of the campaign.

Building the strategy

The marketing strategy must be built on the plan agreed beforehand. Channel images and content must serve the set goals, such as: SEO-ready content, standard AIDA, on-topic images and videos… If the company has the budget, it can also run ads on some social networks.

Creating quality content and building a logical layout and visuals is not easy. Content creation gets a lot of attention today, but not every agency does it well. With MONA's Content Marketing service, you can. All content on your website is built with a level of unique 100%!

Measurement, management and customer care

However well a marketing plan is built, some risks are hard to avoid. So the consultants in marketing strategy consulting process at MONA monitor, measure and adjust the plan when needed to reach the set goals.

Throughout the strategy rollout, both the business and the consulting firm must review, discuss and help build relationships with customers. Especially for potential customers, the business needs a care program that keeps them for the long term.

-> Read more:

• A professional customer care process
• Building an effective customer care system

Not every project is worth taking and not every client is worth chasing. Choosing the right client, the right deal and the right price is the way to last. Watch the video to hear Hùng explain this.

Effective marketing consulting case studies from MONA Media

Full-scope SEO is one of MONA's most successful marketing strategies. Through our SEO service, MONA has helped businesses go from zero to the top of their industry in many different fields. 

Specifically, in each field, MONA's team runs communication campaigns based on detailed research into the industry and competitors to find the best-fit approach:

Logistics: AliOrder

AliOrder is one of MONA Media's most successful SEO projects. To help AliOrder reach a leading position in its industry, MONA's specialists rolled out a full SEO strategy based on careful research and detailed analysis of the industry and products.

Before working with MONA Media, AliOrder faced many challenges:

• Low brand awareness: AliOrder had little brand presence on the internet.
• Limited traffic: Organic traffic was very low, not enough to compete in the market.
• Fierce competition: Keywords about ordering from big e-commerce sites such as 1688 and Taobao are very competitive.

With that in mind, the MONA team focused on a detailed SEO plan, quality content and a quality link network to strengthen the website's authority and search rankings.

After 6 months of SEO with MONA, the AliOrder website achieved impressive results:

• Brand coverage up 500% on the internet.
• 5,000 more visits per month, organic traffic up 65 times compared with before.
• Keyword rankings improved significantly: 3 difficult keywords reached top 1, 16 keywords reached top 5 and thousands of related keywords rank high.
• Total search impressions reached an impressive 3.15 million impressions, helping AliOrder reach a large number of potential customers.

Education: Double H

Double H, a well-known brand in study-abroad consulting for Korea and Australia, faced many challenges in building its online presence and attracting customers. Faced with a demanding brief, the MONA team carried out thorough research into the market and competitors, then planned a structured, concrete SEO strategy to bring Double H to the top of its field. 

After just 8 months of SEO for Double H, MONA achieved results beyond expectations:

• All main keywords point to the right landing pages, so users searching for information about studying in Korea and Australia find Double H's website.
• Total impressions reached 1.35 million, strengthening the brand's presence on search engines.
• Traffic up 24x, from just over 500 visits at the start, Double H reached more than 12,100 visits in a single month.
• More than 42 keywords in Google's Top 5, keywords related to Double H's brand and services all rank high on Google, attracting a large number of potential customers.
• 55% of keywords in Google Search Top 1 – Top 10 raising brand reach and establishing Double H's position in study-abroad consulting.
• Total traffic after 8 months reached 41,400+ visits with steady, sustainable growth for Double H's website.

Healthcare: Bình Mỹ

Viện dưỡng lão Bình Mỹ (Bình Mỹ nursing home) is one of the most trusted elderly care providers in Vietnam, but it struggled to stand out online without a strong presence on search engines. Keywords for its services and brand were not optimized, which made reaching potential customers hard. 

With support from MONA's SEO specialists, Bình Mỹ made major progress in its SEO strategy and achieved impressive results in a short time.

After 8 months of SEO with MONA, Bình Mỹ made an impressive turnaround:

• The keyword “Viện dưỡng lão Bình Mỹ (Bình Mỹ nursing home)” ranks first on Google Search, with 100% of related keywords in Google's top results, 8/14 of them in the top 1 to top 3.
• Website traffic doubled from 4,000 to 8,860, helping Bình Mỹ reach more potential customers.
• Thanks to an effective backlink strategy, Bình Mỹ's brand reach grew 6 times, helping it establish its position and reputation in the market.

That's everything about marketing strategy consulting process that MONA Media wanted to share with you. If you are looking for a professional, effective communication strategy consultant, CONTACT US with MONA – a marketing strategy consultancy you can rely on. We always aim to bring our clients the best Digital Marketing service and are confident we have the resources to do it well.

For details, please contact:

• Phone: 1900 636 648
• Email: info@themona.global
• Address: 1073/23 Cach Mang Thang 8, Tan Son Nhat Ward, Ho Chi Minh City