Facebook Ads Management

Facebook is a social network with a huge user base and a wide range of ad targeting options, a powerful tool for brands to reach and engage potential customers. Facebook advertising services came about to help businesses run optimized, cost-effective ad strategies with high conversion rates. So what is special about Facebook advertising services? How much does it cost to run Facebook Ads? In this article, MONA Media explains it all.

What is Facebook Ads?

Facebook Ads is an advertising tool built into Facebook that lets businesses and individuals run ads to reach and engage target customers effectively. Facebook Ads also offers many ad formats, from images, videos and posts to events and promotions, etc. This lets you choose what fits each campaign goal, optimize reach and increase engagement with users.

You can track ad performance through the data and adjust your budget and strategy to fit your goals. Using Facebook's supporting audience types, such as Custom Audiences and Lookalike Audiences also helps you extend your reach to people likely to be interested in your products and services.

Popular Facebook ad formats today

and which ad formats are popular today. MONA has rounded up the which products should be advertised on Facebook people use most: 3 Facebook Ads formats that are most popular:

Basic ads

This is an effective and easy-to-run ad format, with these main features:

• Appears in the right-hand column of the Facebook home page.
• Headline up to 25 characters, description around 90 characters
• The accompanying image is usually 100×72 pixels.

The main goal of this ad is conversion: when users see the ad and click it, they are taken to the Fanpage, website or address you set up beforehand.

Sponsored ads

Sponsored ads are quite common on Facebook, with these typical features:

• Usually labelled “Sponsored” right below the Fanpage name.
• Appear between posts in the Newsfeed, but more frequently.
• Usually include an image or video with an appealing description.

The main purpose of this type of Facebook ad is to increase a business's reach to potential customers, increasing engagement or sales when selling on Facebook.

Suggested ads

This type of FB ad usually appears after users like a post or watch videos on a similar topic. It is an effective way to make a post more popular and get the attention of potential customers.

The standout features of this ad type are:

• Shown with the label “Suggested for you” on the Fanpage name.
• Appear in users' News Feed as suggestions, increasing the chance viewers engage and share.
• Link directly to the Fanpage, so users can like, comment and share easily.

The benefits of running Facebook ads

Facebook advertising gives marketers a real opportunity to get their campaigns in front of a wide audience. Here are some figures MONA has gathered that show why:

• Facebook ad spending is forecast to reach 187.35 billion USD in 2025 (source: Statista).
• In the United States alone, Facebook ads have reached 62.2% of people aged 13 and over.
• The average Facebook user clicks on 11 ads per month.

Here are some of the benefits Facebook Ads can bring if you know how to make the most of them:

• Large reach: With nearly 1.9 billion daily users and more than 2.6 billion monthly users (source: Statista, 2024), Facebook is a lucrative market for businesses that want to reach customers across many ages and demographics.
• Building a pool of potential customers: With such a varied audience, Facebook helps you find and narrow down potential customers, who can look up products and services without ever leaving Facebook. And if you target your Facebook audience effectively, you can reach your campaign goals faster.
• Cost-efficient: Facebook Ads is considered one of the most cost-effective ad channels, because the cost is well worth the results it brings.
• Many formats: As mentioned above, Facebook ads come in many formats, such as images and videos, so you can switch between them to suit each stage of your marketing.
• Retaining your audience: Facebook lets you nurture existing customers such as followers and fans. Balancing your budget and running campaigns regularly for your current target audience helps you keep customers effectively.

What to prepare before running Facebook Ads

To build an effective Facebook Ads strategy, you need a few important things in place before you start:

• Fanpage account: This is where you post the articles and images you want to advertise. Make sure your Fanpage has enough information and content to build trust and attract users.
• Ad account: Used to create and manage ad campaigns. There are two types of ad account: personal and Business Manager. MONA recommends using a Business Manager account to get the most benefits and support from Facebook.
• Visa card: To pay for Facebook ads, you need an international Visa card. You can use a Visa Debit or Visa Credit card, depending on your needs.

You also need to check and update information regularly and optimize your ad strategy to attract and keep customers more effectively.

What to do before you launch Facebook ads

Running Facebook ads takes careful preparation and a clear strategy if you want the best results. You can follow this pre-launch checklist for Facebook Ads so you don't miss a step.

Create a Fanpage for running ads

Fanpage is the main base for running ad campaigns on Facebook. Creating a Fanpage helps you build a community of followers who are genuinely interested and regularly engage with your content. This optimises your pool of potential customers and makes your ads more effective.

First, set up your Fanpage with a name, description and information about your business. Make sure the profile picture and cover photo represent your brand and make a good impression.

Before you start advertising, also post useful and interesting content to attract users. This can be articles, images or videos related to your products or services.

Research the product and the Fanpage

Research the product and the Fanpage is an important step you cannot skip. You need to understand the products and services you want to advertise, including their features, benefits and target customers.

Start your product research by carefully analyzing its features, benefits and how it solves customer problems. This helps you create more persuasive and appealing ad content.

For the Fanpage, analyze the number of likes, engagement rate and current content to make sure your fanpage is attracting the right customers. Specifically, look at the following:

• How many likes does the page have? Are they real or fake likes?
• What is the reach/page like ratio?
• What is the engagement/reach ratio for each post?
• Do the fanpage's content topics match what customers who want to buy actually care about?

Prepare ad content, including copy and images

Facebook Ads content is one of the deciding factors for the success of the whole campaign. The content must be appealing, on target and reflect the value of the product. You need to know how to write Facebook ad copy that stands out and draws people in.

Ad copy should grab attention from the first seconds, be short and concise, and focus on the benefits the product brings customers. Images and videos must be high quality, make a strong impression and reflect the ad's message. You can use design tools like Canva, Photoshop or other editing apps to create professional images and videos.

Depending on the type of campaign, you can picture how the ad will appear before writing the content, for example:

• Page Like ads: Use a single image or single video format.
• Post engagement ads: Use an existing fanpage post with several images (>4 images) or 1 eye-catching video.
• Message ads: For an older fanpage you can use carousel/video ads, or ads with an existing post you just created on a new fanpage.
• Lead form ads: Preferably use 1 video or an image with clear text stating the message.

Prepare seeding content

Seeding is the last step but no less important. Seeding content builds trust and encourages users to buy based on reviews and feedback from people who have used the product. When building seeding content for Facebook advertising, focus on authenticity and accurately reflecting the experience of customers who have used the product. 

You can create conversations, product reviews and answers to common customer questions, for example:

MONA Media's latest Facebook Ads pricing for 2025

With MONA's reliable Facebook ad service, we can work with any budget. You set the budget, and the MONA team builds the plan and projected KPIs around that budget to best fit your service. For more detail, see the Facebook advertising price list below:

At MONA, we run ads for every industry. For fields where advertising is banned, such as health, alcohol, finance, etc., MONA can still run them, but the ad accounts tend to get banned and time is lost relaunching campaigns. So to promote these products to potential customers, MONA recommends full-scope SEO services. We are always ready to bring you an end-to-end marketing solution, with results we back up with real numbers. Contact HOTLINE 1900 636 648 to get an SEO services quote with full details.

How MONA Media runs Facebook advertising services

MONA Media we're fairly sure that if you are looking for a Facebook Ads service provider, you fall into one of these 3 groups:

• You have “burned money” on FB Ads without getting the results you wanted.
• You spent heavily on an in-house team, but the traffic never came.
• You know about Facebook ads but don't know how to run them.

Whichever group you are in, MONA can advise you and propose the Facebook ad approach that fits you best. MONA Media is one of the most trusted Facebook ad service providers, with many years of experience in this field.

What does MONA's Facebook Ads service include?

Typically, MONA's Facebook Ads service covers a complete PR and marketing campaign from start to finish. You cover the upfront cost and we handle “everything” else, including:

Research and preparation

At this stage MONA mainly focuses on researching the service, product and customers to prepare the Facebook Ads plan:

• Researching the business's products and services
• Building a target customer profile (potential customers, age, gender, location, interests, etc.)
• Combining other media channels as requested by the client
• Researching competitors
• Proposing an ad budget and ad formats that fit the campaign goal (getting messages to the page, getting clicks to the fanpage, etc.).

We have talked a lot about strategy and images for Facebook ads, but the ad budget is also a very important factor. For each campaign and ad goal, we set the budget using this equation:“How many impressions do you need to generate X sales to earn Y revenue?”

To answer it, start with these questions:

• How much revenue do you want from the product or service?
• At what price do you want to sell?
• What conversion rate do you expect?

Example:

• Product price: 100,000 VND
• Quantity to sell: 10
• Conversion rate: 1%

If you want to earn 10 million VND in revenue, you need to sell 100 products. With a 1% conversion rate, the campaign needs 10,000 impressions. Then multiply the average CPC for your industry that MONA provided above by 10,000 impressions; the result is the preliminary budget that can meet the target.

Planning

This is the most important step. MONA's Facebook ads team talks with you in detail about your goals and what you want, then builds a complete, detailed Facebook marketing plan, including:

• Design the Ads plan: Building a plan that fits each business's own model.
• Building content, design and video: Usually the client sends the content (images or videos, etc.), and MONA reviews whether it complies with Facebook's advertising policies and sends suggestions back to the client. If the client has not found anyone to produce images or shoot and edit video, MONA also has a team offering business photography, filming, TVC, etc. MONA also offers high-converting content creation packages, which have been tested for effectiveness with users and the Facebook algorithm.
• Setting up the ad account, integrating tracking, testing and installing the Web Pixel: So that MONA can track campaign performance and website traffic.
• Final check and launching the Ads: To make sure no errors occur during the campaign that would affect the client.

Running the FB ads

Focusing on managing and optimizing the ads so the campaign gets the best results:

• Managing and optimizing the client's ads: Tracking and analyzing reports so the campaign gets the best results.
• Optimize the Fanpage: Checking and keeping the client fully informed. MONA also suggests what content to post, how often and when to post on Facebook.
• Setting up offensive-comment blocking and auto chat: This setup helps businesses avoid unnecessary risks and “wasting money” on fake Facebook accounts.

Reporting Facebook advertising results

Finally, MONA sends phase reports comparing real business results for the client to review, and runs long-term Facebook ad campaigns.

The steps of running Facebook ads at MONA Media

Consulting and building the ad strategy

Our working motto is: “Understand the industry, understand the market”. In more than 8 years of running Facebook ads for clients, MONA has never had a failed case, because before every project we analyze and clearly understand the client's needs and wishes as well as industry trends to build a truly effective ad strategy.

From there, we present the ad strategy and propose options that fit each business model. And if your Facebook has had any technical problems before, MONA.Media always has a suitable solution that works best for you.

Designing images/videos and optimizing ad content

An effective ad campaign needs 2 elements:

• Persuasive copy
• Engaging images/video

At MONA we deliver both. Besides a professional content team producing quality content for you, MONA helps your ads attract more customers with eye-catching images and videos made by professional designers and editors.

We can back this up. Below are case studies from Facebook ad campaigns MONA has run for its own clients:

With the specialist team of the The MONA ecosystem, we help you round out an online business model that connects Website – SEO – Ads, opening up many Digital Marketing – Offline Marketing scenarios using potential customer data collected during SEO. For example, knowing which products customers view most, or which customers added products to the cart but did not pay, etc., so you can run the right ads and discounts and grow revenue quickly.

If you want more detail on pricing and specific advice on running Facebook advertising services with MONA, get in touch MONA Media qua HOTLINE 1900 636 648, and our consultants will give you a Facebook ads quote and help you choose the right direction and campaign.

Running and optimizing the ad campaign

In addition, to keep the Facebook advertising service running smoothly and on track, MONA always checks and fully updates the client's Fanpage, including:

• Ad content.
• Posting frequency on the Fanpage.
• Blocking negative comments.
• Setting up a chatbot that automatically replies to messages when customers are interested in the service.

Reporting Facebook advertising results

Finally, MONA provides a detailed report on campaign performance, from impressions and clicks to engagement and conversions. What sets MONA apart is that our reports go beyond listing figures: we analyze in depth, give accurate assessments and suggest improvements to help you do better in the future.

Why choose MONA Media's Facebook Ads services?

With 3 billion Facebook users, huge numbers of people see Facebook ads every day. By helping advertisers target potential customers accurately, Facebook earns 28.6 billion USD per quarter from 10 million active advertisers. MONA stresses that this only works when you are “TARGETING THE RIGHT CUSTOMERS”. So a Facebook ad service can do a lot to help businesses promote their products and brand. Here are some specific benefits:

Targeting the right customers

For the same amount of money, Facebook ad service providers can use it better. They customize the ad's target audience for you, defining location, age, gender, interests and online behavior.

You don't need to spend a lot of time researching and analyzing data and customer behavior, etc. A professional team that understands customer insight does it all for you.

Facebook ad services that are worth what you pay

With the power of a large social network like Facebook, advertising services have become a key tool in businesses' online marketing strategy, helping them increase engagement, build brand awareness and grow sales.

With a single campaign, a Facebook Ads service provider can get you:

• A significant increase in the number of people seeing your ad posts and videos.
• Many more likes, comments and shares from users.
• Users recognize and remember your brand, products and services.
• Contact details of potential customers through their interaction with the ads.
• An Email Marketing list to keep reaching customers and promoting products/services later.

After running Facebook ads, you can use that customer data for nurturing, Remarketing, etc. to turn them into a pool of potential customers for your business.

Expert support at all times

With hands-on experience across many projects and a clear understanding of Facebook ad strategy and operations, ad specialists at media agencies propose effective, cost-optimized options for businesses.

And when you need to change strategy or raise or lower the budget, these specialists support you 100%, so you can easily change the project scope or end the contract without worrying about staffing issues.

Many clients ask “When I run Facebook ads, how long until I see conversions?”. MONA has a concrete example from Udemy to answer this.

Udemy set a goal for return on ad spend over 6 months (not 1 day), a long period to turn Facebook users into long-term customers. Udemy aimed for a 20% return on first-day ad spend and a 100% return after 6 months. As those figures show, how long it takes to see conversions depends on the scale of your ads and your audience. And when it comes to conversions, you can rely on MONA Media's Facebook advertising services.

What should you watch out for when running Facebook ads yourself?

To avoid “burning money” on Facebook ads with no results, make sure your ads are optimized and free of these common mistakes:

Missing CTA (Call To Action)

A missing CTA (Call to Action) is a serious problem in a Facebook ad strategy. Without a CTA, customers can get lost and not know what to do after seeing the ad. This makes the campaign less effective and makes it impossible to optimize the conversion rate.

A CTA should spark customers' curiosity and interest and encourage them to take the desired action, such as buying, signing up or engaging with the content. The CTA should also be placed where it is easy to see and reach to optimize conversion. A strong, appealing CTA makes your Facebook ad campaign more effective.

Choosing the wrong ad format

Facebook provides detailed information on its ad types to help businesses understand how each one works and how to use it in their strategy; choosing the wrong one can lead to results below expectations.

There are three main groups of Facebook ads you can look at and choose from:

• Group 1 – Awareness (brand awareness stage): Increase brand awareness and reach more potential customers.
• Group 2 – Consideration (consideration stage): Get customers' attention by increasing traffic, engagement and lead generation.
• Group 3 – Conversion (conversion stage): Drive purchases or conversions through offers, promotions and specific product ads.

Content that does not offer enough value

Content that does not offer enough value can reduce the effectiveness of a Facebook ad campaign. Without appeal and useful information, customers may lose interest and stop engaging with your ads.

So to get the best results, make sure your content is original, appealing and gives customers real value. Only then can your ad campaign get attention and produce positive results.

Not running tests (A/B Testing)

When running Facebook advertising, not testing (hay A/B Testing) can be a big risk. Without it, it is hard to judge how effective each ad variant is and when to publish, which can waste resources and miss business goals. So don't skip this step.

The test itself is simple: set up 2 identical ads and change one specific element to compare, such as the copy, the CTA, the image, the location or the target audience. This lets you refine your ad strategy and get the best results.

Targeting the wrong audience

Choosing the wrong audience can be costly. Even if you have invested heavily in Facebook ads, results will be poor if you are not reaching the right target audience.

To avoid this mistake, research your customers in detail and use those insights to define exactly who your campaign should target. This raises your conversion rate and brings more sales from your campaign.

The best times to run Facebook ads

When running Facebook ads, choosing the right Facebook posting times is key to performance. Running ads at peak times, when many users are online and ready to engage, increases your chances of reaching the right target audience.

Every type of business has its own prime time, depending on the industry, business goals and customer profile. If you have no experience running Facebook ads, gathering information and analyzing data can help you find the best time to run your FB ads.

FAQs about the Facebook Ads service at MONA Media

What do you need to prepare to run Facebook ads?

To run Facebook ads yourself, you need to prepare a few important things:

• Personal account and Visa card: MONA recommends that the name on your personal account matches the name on your Visa card. The Facebook account should also have been active for at least 1 month and interact regularly with friends.
• Trang Fanpage: We recommend a profile picture tied to your brand so customers remember your business easily. Your fanpage should also have reviews to build trust with customers who visit it.

Why didn't Facebook approve my ad?

If your Facebook ad has not been approved, it may be for one of these reasons:

• Using too many hashtags
• Using offensive images in the ad
• The Fanpage account is restricted from advertising
• The Visa card used for payment has a history of unpaid ad bills
• Using banned keywords in the ad content
• Using before-and-after images

Can I run Facebook and Instagram ads at the same time?

The answer is YES. However, your business will not get the same results on both platforms. So before running ads, analyze your reach goals and costs to choose the platform that suits you best.

Now you have a clear picture of MONA Media's Facebook advertising service and how MONA delivers it. We believe MONA's specialist team will give you a high-quality Facebook Ads service that is worth every dong you spend. Contact us using the details below for detailed advice:

• Address: 1073/23 Cach Mang Thang Tam, Ward 7, Tan Binh District, Ho Chi Minh City
• Hotline: 1900 636 648
• Email: info@themona.global