18 March, 2023
What is SEMrush? A detailed guide to using it

SEMrush is one of marketers' most useful assistants. Thousands of SEOs and marketing agencies already use the app. MONA Media will walk you through this advanced toolset and show you in detail how to use SEMrush. To stay connected in the digital marketing era and get the best marketing results, learn about what SEMrush isand start using this advanced tool.
What is SEMrush?
SEMrush has grown very strong in the SEO overseas community. This advanced app has become a powerful tool for many people analyzing website metrics and SEO keywords, and above all for analyzing issues related to SEO website of competitors, to find ways to do SEO and rank on Google better than your competitors.
SEMrush makes it easy to carry out SEO strategies. With it, your website can reach the top faster and hold a stable ranking.
SEMrush currently offers website-related services in 3 different plans: Pro Plan, Guru Plan and Business Plan. Pro Plan has the lowest price, then Guru Plan, and Business Plan costs the most. Business Plan is considered cheaper than comparable advanced tools from other vendors. It gives you higher-quality analysis, more features, and PDF report export you can send to clients.
How does SEMrush work?
SEMrush gathers data such as Google Bot by running its own bots. A SEMrush bot collects data from any page, and the links on that page are also found and crawled in detail. Data from the top 20 in the rankings is searched and collected too, then compiled and reported. SEMrush collects every keyword that is popular and has a high search volume.
SEMrush currently splits its keyword bots into 3 groups:
- Group 1: Updates data daily for about 1 million words of the most popular keywords.
- Group 2: Updates data every 2 weeks for about 14 million words that are less popular. The process still runs once a day but finishes the data after 2 weeks.
- Group 3: Finishes searching and compiling after 25 days for 25 million words remaining keywords. That still works out to 1 million keywords updated per day.
From these 3 groups, we can see SEMrush collects about 3 million keywords across 26 Google search engines in 26 countries around the world.
Besides researching and collecting keywords, SEMrush's other bots also search the web and collect data on the Backlink of those sites. SEMrush's system only collects effective links. Spam backlinks are not collected or compiled by the SEMrush bot.
Key advantages of SEMrush
In SEO strategy, SEMrush has more advantages than its competitors and many strengths. Using this advanced tool, you get benefits such as:
Backlink statistics
SEMrush is considered better at backlink statistics than Ahrefs or Majestic SEO. Everything related to backlinks, anchor text or referral domain…, is all searched, compiled and reported in detail.
SEMrush can look up the address IP that places backlinks to your website, to avoid duplicates. Many websites that build backlinks end up on the same IP or host IP, so the effect is small. SEMrush can also compare any 2 websites to evaluate their metrics, something Ahrefs still can't do.
Website ranking statistics
With SEMrush, users can easily track their rankings. Ranking statistics are listed for Google in 26 different countries. SEMrush helps you study your competitors in the Top 20 and supports you in climbing the rankings steadily.
Easily track organic ranking and develop content marketing
SEMrush finds out who your competitors are and which keywords they use, to help you rank your own keywords better. In particular, it helps you choose the keywords you want to rank for based on your competitors.
Organic ranking information is analyzed separately for desktop and mobile. Keywords are tracked at milestones of 7, 30, 60 or 90 days to identify problems and improve keyword SEO.
Content marketing for a business through SEMrush can bring in more traffic. Your content, keyword, backlink and technical SEO strategies for Content Marketing will be improved to give users a better experience.
If you need content marketing for your business, CONTACT US with MONA Media to get dedicated advice and receive SEO services quote fast:
- Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City
- Hotline: 1900 636 648
- Email: info@themona.global
Good advertising data analysis
After running ad campaigns, SEMrush can help you research your competitors' campaigns, especially the results they have achieved on Search Engine. SEMrush's advanced analysis tools will help you evaluate Traffic cho website.
A detailed guide to using SEMrush from A to Z
SEMrush currently offers free plans so users can try its basic features first. It is a useful option for anyone learning what SEMrush is, or who wants to try basic SEO data analysis without investing up front. For self-learners who want to know whether you can do SEO yourself, the free version of SEMrush is a suitable first step to get familiar with professional SEO tools.
However, the free version has some feature limits, such as the number of reports, the depth of keyword analysis and rank tracking, which makes getting keywords to the top harder than with the full paid version.
SEMrush has won several major awards for improving its tools that support Digital marketing. The SEMrush toolset supports areas such as:
- Support for content marketing.
- A powerful assistant for SEO.
- Advertising.
- Social media strategy.
- Competitive Research.
Project management with SEMrush Projects
SEMrush becomes your own project manager. It tracks the progress of your web SEO and keyword work, and follows what happens Link on your website. All your SEO activity, PPC, content marketing and social media… will be analyzed by SEMrush, which also sets out the direction for your project in detail. You can open SEMrush's Knowledge Base to learn more about project management.
Collecting Analytics and Projects data
SEMrush's software structure gives users 2 ways to collect data. You can choose either of these:
- Reports and data analysis through SEMrush's Analytics reports on domains and keywords.
- Site audit through the Project tools.
SEMrush Analytics Reports in the left-hand menu also make it easier to analyze the data you're looking for.
-> See more: What is Google Analytics? How to sign up and get the Analytics code
Gap Analysis tools
One of SEMrush's features is Gap Analysis. SEMrush's Keyword Gap and Backlink Gap help you understand your competitors' keyword segments and links. The feature can compare 2 to 5 competitors and highlight where you can compete best.
Create professional reports
If you run a marketing or web SEO agency, SEMrush helps you build impressive PDF reports that win clients' goodwill and trust. You can mix your own images and text to make the most professional reports.
The most widely used SEMrush plans
- Business is the SEMrush plan with the highest limits. SEO features, keyword tracking and data analysis are all supported at a professional level in this plan.
- Guru is the plan for small websites with modest SEO needs and few competitors.
- SEMrush Pro suits individuals and businesses with a small budget for SEO tools.
Besides these plans, SEMrush also offers a free 7-day trial. You can try SEMrush's useful features yourself and choose the plan that fits you.
If you want to learn more about What is SEMrush? how to use and sign up for SEMrush, get in touch with MONA qua Hotline: 1900 636 648 for direct advice. With years of focus on digital marketing, web design, content and web SEO, we're confident we can help you learn and use SEMrush like a pro.
Frequently asked questions about SEMrush
What is SEMrush?
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