How to view the student source report on MONA eLearning

When you run marketing campaigns from many different platforms for your elearning course, it is hard to tell which source your students come from, whether they have potential, and how many conversions each marketing platform delivers. You need a system to manage this large volume of data. MONA Media will show you how to view the student source report in detail through MONA Elearning, the same system used by the highly successful Khánh Hùng Academy course.

View the student sources overview report

MONA has set up tracking parameters for the sources of students coming to the Khánh Hùng Academy course, including:

• ads-fanpage-click: Students reaching the course through Facebook ads
• ads-search-click: Students reaching the course through Google Ads
• ads-youtube-click: Students reaching the course through YouTube ads
• direct: The Khánh Hùng Academy course has the link khanhhung.academy or https://khanhhung.academy, and if students type either of these directly into the address bar, that source is called direct. A student who searches any link whose final destination is the Khánh Hùng course is also counted as one direct.
• organic-blog-click: Students visiting the course through Call to Action buttons in articles in the blog section of the Khánh Hùng Academy website (https://khanhhung.academy/blog/)
• organic-email-click: Students coming from the email remarketing automated emails you set up earlier.
• organic-fanpage-click: Students reaching the course through fanpage posts and reels videos. Usually, if your fanpage content is high quality and builds trust with students, signing up for the course through the fanpage is entirely possible.
• organic-offpage-click: Students who click a link to the course from other websites.
• organic-search-click: Students visiting through articles that the Khánh Hùng Academy website has ranked to the top through SEO
• organic-youtube-click: Students reaching the course through videos on Khánh Hùng's YouTube channel

With these same tracking criteria, you can look at the chart on the right to see which source drives the most PRO upgrades. From this you can judge which source has the most potential, so you can optimize and push it harder going forward.

View the comparison table of how effective each student source is

Khánh Hùng Academy uses 3 levels to judge whether a student source is high quality, including:

• QualifiedUser
• HotUser
• Purchase

Look at the detailed figures from each source to judge the conversion of each student source into your course.

MONA Media has shown you in detail how to track student sources through the MONA Elearning system. To integrate MONA Elearning into your course and make tracking easier, contact MONA Media through the details below:

• Hotline: 1900 636 648
• Email: info@themona.global
• Address: 1073/23 Cach Mang Thang 8, Ward 7, Tan Binh District, Ho Chi Minh City