How to view the funnel evaluation report on MONA eLearning

When you sell online courses, building an effective sales funnel is the key to attracting potential learners and turning them into real customers. But building a funnel is not enough. You need to track and evaluate each stage regularly to make sure your strategy is delivering the results you want. With this in mind, MONA Elearning has built a detailed overview report so you can easily monitor and measure your sales funnel performance. This article shows beginners how to view and evaluate these reports in MONA Elearning.

Step 1: Open the funnel report

To view the sales funnel report in MONA Elearning, in the admin interface, select Reports -> Funnel Performance

On the overview screen of the sales funnel report, you can track the following:

• A sales funnel model by level, showing the number of learners and their percentage of all learners who came to the course.
• Overview of indie users and cold users
• Performance table by source

Step 2: View funnel performance

In the funnel model, the figures show the number of learners and the percentage of that stage against all learners who came to the course. The funnel stages MONA set up for the Khánh Hùng Academy course are:

Total learners -> Verified -> Interested -> Qualified -> Purchase

Indie user and cold user data lets you judge the quality of your learner data and find where a high number of cold users comes from (poor lesson videos or something else). With these numbers it is easier to decide how to improve your course.

The performance table by source shows which sources bring in the most learners. MONA has covered these sources before. The table includes:

• Total learners from each source
• Percentage of qualified learners
• Percentage of learners who upgraded the course

From these numbers you can see which channels bring many learners and which have a high conversion rate, then invest more in those channels.

Tracking and evaluating sales funnel performance is an important step in optimizing your online course business strategy. We hope this article helps you read and evaluate the funnel performance report so your business runs more effectively and successfully. For any questions about MONA Elearning, contact MONA Media for detailed advice.

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