What is a guest post? 4 ways to build quality guest posts

Guest Post is a term widely used in SEO. It is also an effective strategy for building backlinks and promoting a brand. So what does guest post mean? What is the top benefit guest posts bring a business? How do you build quality guest posts that deliver online marketing results? Read the article below from MONA Media to find answers to these questions.

What is a guest post?

Guest Post is also known as guest blogging. A guest post means you write and publish an article, blog post or news piece on another website or blog 2.0 to spread your brand. In a post on another site or blog, you are usually given “credit – source” and may get a link back to your website in the content and the author byline.

A post with a guest post link is a quality article that fuels strong growth for an online business. With a quality guest post you spread your brand further, bring in more traffic and increase sales. A guest post is also a white hat SEO safe approach that Google views favorably. You can climb the rankings quickly and gain an ideal sales channel.

Benefits of using guest posts

The above gave you the definition of a guest post, and you probably have a sense of its main benefits. In general, guest posts bring many benefits for sales and for SEO, helping your site rank higher on Google. Specifically:

More effective website SEO

Before using the guest post tactic on a partner website, assess that site's quality. A site counts as good when it has healthy traffic, organic keyword, organic searchnumbers and a topic related to your business. Only with a good-quality site does a guest post have a positive effect on the target site's SEO.

When you publish an article on a partner website or blog, they usually let you create backlink to your target website. These are good-quality backlinks that hold up over time and are rated highly by Google.

More visitors to your website

When your guest post is engaging and useful, readers tend to search for the brand, product or service mentioned. The backlink in the post then leads visitors from the partner website to your business's website, so traffic goes up. This is usually quality traffic, with a real need for your product or service and a high chance of converting.

-> Read more: How to increase website traffic effectively

Expand your brand's reach

Brand coverage (Brand Extension) and customer trust both grow. A reputable guest post spreads your brand's influence so more people know you, and remember your brand better.

Besides guest posts, there is another way to expand brand coverage that is more proactive and easier and that you can fully do yourself: SEO Offpage. However, to make SEO work and convert traffic into customers at a high rate, you need to learn how to do SEO online properly, or get help from SEO specialists for professional services.

Or, the simplest and surest choice is to pick the SEO services from MONA Media!

At MONA, we run plans full-scope SEO with a clear process and a specific development strategy for each stage. On top of that, we do stable, lasting SEO through changes in Google's algorithms.

In particular, we have a team of SEO experts and a clear working process to help your website climb the rankings significantly. Over 10+ years in SEO, we know how to optimize SEO best for each industry, carry out market research, keyword research to deliver the best results.

As proof, MONA's SEO specialists have delivered thousands of SEO projects across many industries and helped more than 12,000 clients in Vietnam and abroad achieve 300 times revenue growth with SEO alone.

One of them is Kim Khí Tiến Thành – a trusted supplier of high-quality bolts, screws, threaded rods, nuts and more to individuals and businesses nationwide, relied on across construction, mechanical engineering and furniture.

Working with MONA Media, after just 10 months of SEO the brand grew its reach by 600%, held its TOP Google SERPs positions and, notably to improve rankings in Google AI Overviews, brought in many quality leads from AI tools, raising conversion value and brand recognition.

Read the case study to see how the MONA Media team ran a successful SEO campaign for Kim Khí Tiến Thành.

You could be our next success story with SEO alone. Please CONTACT US with MONA via Hotline 1900 636 648 to get an a full-scope SEO quote and get detailed, effective advice on SEO solutions that fit your business.

Build author credibility

If you want users to see your target website as a quality site written by real experts, the content should be created by authors with a reputation in the field. Guest posting is one of the most common ways to do this.

You can also build your own business's authority by writing in-depth articles and publishing them on highly reputable partner sites.

How to build guest posts quickly and effectively

By now you should know What is a guest post Next, how do you create quality guest posts that deliver SEO results? Below, we will share with you 4 of the most common ways to build guest blogging today.

Build your own guest posting system

Building your own guest post setup is usually the route of experienced SEOs. Setting up guest posts is much like building a good SEO strategy for a new website.

Developing your own guest post system gives you high-quality backlinks to your main site, and it can do much more. You can swap guest posts with partners and others, sell on the website, introduce your brand, and more.

To have a quality guest post website, you need to meet all the requirements of a SEO-friendly website. Website content, design and compatibility across phones, tablets and computers all need to be handled well.

That said, building your own guest post backlink system brings many benefits but is far from easy to pull off. Long timelines, a relatively large investment, deep expertise, and attracting both contributors and readers are all challenges you must keep working to optimize and improve.

Contribute quality content to other websites

Contributing high-quality, in-depth content to quality websites is the next way to build effective guest posts. What does that mean? Large, reputable websites in Vietnam such as Brand Việt Nam need many organizations and contributors to share ideas and build content. So you can publish on these sites and credit your business's target website as the source.

On these big sites, though, simply having a post is not enough. Your article must be in-depth and meet readers' information needs. Some sites also set requirements, such as a number of posts, before they let you link back to your business's website.

Buying and selling guest posts

Buying guest posts is also a method many SEOs combine with others to get quality guest posts. You pay a fee to publish on a website. A good guest post purchase contract spells out what you get, such as the number of posts, the number of backlinks and the post position, so you can choose the options that suit you.

Trusted guest post exchanges

If building safe guest posts yourself from start to finish is too much work, you can swap guest blogs with other websites. This benefits both sides. You get guest posts quickly, possibly for free, without much effort building quality backlinks. The other site gets richer, more in-depth content.

To find guest posts and exchanges that work, research your partner site's metrics carefully, such as traffic, content and the number of organic keywords. This is an important check to make sure these guest post backlinks are safe, strong and rated well by Google.

What to watch out for when using guest posts

Guest posts bring many SEO benefits: higher rankings, more web trust and, in turn, more online sales. To get the most from guest posts, keep these points in mind:

Swap guest posts with websites on the same topic

Same-topic guest posts are usually swapped only with websites or bloggers. Sellers who do sell them charge very high prices. Still, only these guest blogs carry real value. Look for posts that match the products, services or brand you offer, then swap or buy quality guest posts. Many guest posts are not as good as a few quality, well-planned ones.

Look at website traffic

For beginners using guest posts, a website's traffic is the first and most important thing to check. Only after that should you look at Organic Keywords. The Referring domain and DR and UR metrics should come last. From MONA's experience, don't rush to buy guest posts on sites with high UR and DR. Prioritize sites with high traffic.

Balance the number of guest posts sensibly

The idea that more guest posts means better SEO, more traffic and more visits is a mistake. Putting lots of posts on junk or untrusted sites brings almost no value. Guest posts should sit in a community of websites with a healthy ecosystem that support each other and grow together over the long term.

Only swap guest posts with quality sites

Many people think more guest posts is always better, so they swap or buy on any website. But SEO experts' research shows that sites with malware or unhealthy content backfire on SEO. Associating with sites that carry malware, viruses, Trojans, subversive or obscene content, gambling and the like will quickly lower your site's web trust. Visitors from these guest posts are also of little value for conversion.

Investing in quality content

Content is still the decisive factor in a guest post's value. It all starts with valuable content, clear presentation and a tight, engaging layout. Only such content makes readers trust you and click your guest posts.

The article must be unique and free of spelling errors. The SEO-standard articles add even more credibility. So invest in a quality content team with deep knowledge of the topic you cover.

Articles with similar content won't be rated highly by Google. Keyword use also has to be flexible and varied so search engines judge quality well.

Want your brand to appear in major newspapers and respected magazines and be known to millions of customers? MONA Media's press PR booking service helps you do that professionally and effectively. With articles published in Vietnam's leading press, your brand is not only promoted widely but also delivers the right message to your target customers.

With press PR, a business can easily:

• Raise brand awareness and build trust with the public.
• Deliver the right message to interested customers.
• Reach potential customers, drive sales and establish a market position.

Contact MONA Media to get advice on a press PR booking solution that makes your brand stand out and stay in customers' minds.

Where to buy guest posts from a trusted source?

Contact the webmaster

The webmaster is the person who owns or manages a website. To buy a guest post from them, first pick truly good websites in or related to your business's field. Then contact the site owners by hotline, phone, email and so on to negotiate the guest post.

Guest post communities

As digital technology grows ever stronger, any activity that brings in revenue gets developed, and the guest post buying and selling community is no exception. You can find these groups on social networks. Search terms can be “guest post community, buy and sell guest posts…” and then judge which community fits. These communities often share a list of satellite websites quality sites for you to look through when publishing guest posts.

Buy guest posts from a service provider

Many businesses choose to buy a guest post service from a provider. With this approach, though, you need to assess the quality of the provider's guest post packages carefully.

That's because guest post packages from a provider carry quite a few risks. You pay a lot and often don't know in advance how good the sites publishing your guest posts are.

How to choose a guest post service site

Choosing a quality guest post service site is not easy. Here are the criteria to look at when judging whether a site will deliver effective guest posts:

• Judge the site as a regular visitor would. Visit the site and honestly assess the impression it gives: is the design good and distinctive? Is content published regularly? How good is the content? Are there a variety of authors, and any well-known ones?
• Check the site's overall organic strength with tools such as Ahrefs. Metrics to look at include domain rating, organic traffic, organic keywords, number of backlinks, number of unique referring domains and so on.
• Check the site's monthly and yearly traffic history. Steady or growing traffic is a good sign of a quality site. If traffic drops or swings a lot, that is a clear warning of an underlying problem.
• Check how well the site fits your business's field. This criterion matters especially when you build sustainable guest posts for your business. Traffic from sites unrelated to your field comes from the wrong source or the wrong audience, and it is usually worth little.
• Check how the site's recent posts perform. You can paste a post link into Ahrefs to see its daily traffic. Strong organic traffic is a good sign.
• The cost of publishing on the site is another factor to consider. Does it fit your budget?

Guest post FAQ

1- When should you start guest posting?

Guest posting is a way to promote your brand, products and services and it supports your SEO well. So you can start guest posting as soon as you set up your business and build your website. If you haven't started yet, start today.

2- What is a quality guest post?

A guest post is an article that delivers value to the partner website, to readers (your potential customers) and to your business:

• For the partner website, a guest post enriches its content.
• For readers or potential customers, the information in the post must answer their curiosity or search need.
• For your business, a quality guest post brings useful traffic that can convert, quality backlinks, and the chance to spread your brand, products and services to the right audience.

3- How much does a guest post cost?

Guest post prices vary depending on the website you choose or the provider's package. As a reference, here are typical fees for sites by monthly traffic (per Ahrefs):

• Traffic 10K: 300,000 VND/post
• Traffic 20K: 400,000 VND/post
• Traffic 50K: 500,000 VND/post
• Traffic 100K: 700,000 VND/post

4- What are the benefits of guest posting for bloggers?

Guest posting is a good way for bloggers to build high SEO rankings and get their posts in front of more readers. Sharing your posts across many websites is also how a blog owner builds a personal brand.

However, if guest posts on different websites carry identical content and are done only to get backlinks, they hurt the blog's SEO rankings.

5- How do you spot low-quality guest posts?

To tell whether a guest post is low or high quality, paste its link into Ahrefs. The tool shows the post's traffic. If traffic is low, the guest post probably isn't working well.

6- When buying a guest post, can you read the article before it is published?

Content quality decides whether a guest post succeeds. So clients can absolutely review the content before using a guest post to raise their site's rankings.

7- Can a guest post be edited after it is published?

Content such as links, text and images can be edited freely within the first 3 months. This is what guest post sellers offer.

8- How long will a dofollow backlink last?

The link you place on a website Backlink Dofollow will last indefinitely as long as that website stays online. Only if hackers break in or the site goes down will these links disappear.

9- Should you buy guest posts in every industry?

Only buy guest posts in industries comparable to your own. Skip sites with subversive or illegal content.

In short, Guest post is an important SEO strategy for a website. Think it through carefully before you buy, swap or use guest posts to increase traffic. If this information doesn't answer all your questions, contact MONA Media and we will support you and talk through the details of guest post information and services.

Please contact us via:

• Hotline: 1900 636 648
• Email: info@themona.global
• Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City