Google Ads Management

According to the latest figures from Demansage (2025), more than 63% of users click on ads when searching for products or services on Google. Google Ads is how a business reaches customers at the exact moment they need something. To make every dong of budget count, though, you need a professional partner, and that is why Google Ads services at MONA Media are the choice of so many businesses.

With experience and a proven approach tailored to each industry, MONA helps your website grow traffic and bring in real conversions.

Grow your sales 3x with MONA, starting today 

What is a Google Ads service?

A Google Ads service is a form of online advertising that lets businesses show their products and services on Google search results, YouTube, Gmail or the display partner network.

The main thing that sets Google Ads apart is that you pay per click (PPC – Pay Per Click). You only pay when a potential customer is interested enough to click your ad.

See also: Google Ads and Facebook Ads: which should your business choose?

Why invest in a Google Ads service for your website?

With Google Ads, your business can grow faster in its market, with benefits such as:

• Greater brand awareness: Google Ads holds over 80% of the global PPC market, so your brand can appear in front of millions of users. People may not be ready to buy yet, but seeing your business on Google again and again builds trust and keeps your brand in their minds.
• Reach the right target customers: The biggest strength of running ads on Google is precise targeting by keyword, location, age, interests and behavior. Research also shows people who click Google Ads are 50% more likely to buy than organic visitors, a big advantage for any business.
• More traffic to your website: In practice, 63% of users are willing to click Google ads when searching for products and services, so a Google Ads service can bring thousands of potential customers to your website every day.
• Grow revenue: The average conversion rate from Google Ads is 3.1% – 6%, well above the 2.35% average for PPC in general. With a professional team optimizing your campaigns, Google Ads can bring in quality customers and strong revenue.

You may also be interested in: SEO vs. Google AdWords: which brings long-term results?

6 popular types of Google Ads

Beyond search ads, Google Ads offers flexible options for different business goals. Depending on whether you need to raise brand awareness, increase website traffic or drive sales, you can choose one of the Google Ads formats below:

1. Google Search Ads

This is the most familiar ad format, shown at the top or bottom of the search results page when users type a keyword. The biggest advantage of Google Search ads is reaching customers right when they need something.

63% of users are willing to click Google ads when searching for products and services, which makes Search Ads the best option for businesses that want more orders, fast conversions and more leads.

Example: When you search “dịch vụ SEO Google Maps tại TP.HCM” (Google Maps SEO services in Ho Chi Minh City), the results marked “Ad” are Search Ads.

2. Google Display Ads

Unlike Search Ads, Google Display Ads appear as banners, images or videos on websites in the Google Display Network (GDN). This lets businesses raise brand awareness and reach new customers even before they start searching. If your goal is to build familiarity and brand coverage and spark latent demand, Display Ads are an effective option.

3. Video ads (YouTube Ads)

the Running YouTube ads lets businesses get their message across in a vivid, memorable way. This format suits brands that want to tell a story, build an image or move viewers emotionally. Video ads usually play before vlogs, entertainment shows or music on YouTube.

4. Google Shopping Ads

Google Shopping Ads show product images, prices and store names right on the search results page. Because they are visual and clear, they attract users who are ready to buy.

Example: When you search “túi xách nữ công sở 2025” (women's office handbags 2025), you'll see a row of products with prices and images right above the search results.

In fact, Google Shopping ads account for 85.3% of clicks in online shopping ads, and some categories even reach conversion rates of up to 9.64%. This is a must-have ad type for online shops and e-commerce websites. 

5. Google App Campaigns

For businesses with mobile apps, App Campaigns are the best choice. App ads are distributed automatically across Google Search, Google Play, YouTube and GDN to drive installs and in-app engagement, reaching the users most likely to download and use the app. 

6. Discovery Ads

Google Discovery Ads let businesses reach users based on behavior and interests, appearing on YouTube, Gmail and Google's Discover tab. The strength of this format is personalization, putting products in front of potential customers naturally and with little disruption.

How to choose the right Google ads service for your business

To get strong results from your campaigns, choose your Google Ads service based on these criteria:

• Set clear advertising goals: Do you want more traffic, more sales, stronger brand awareness or more app installs? Setting the right goal before running Google ads keeps your campaign on track from the start.
• Choose the right ad type: If you want quick sales, prioritize Search Ads or Shopping Ads. For brand coverage, Display Ads and Video Ads work better. For app developers, App Ads are the best choice.
• Set a reasonable budget: Set a daily or per-phase budget so spending fits your finances and your ads still perform well.
• Measure and optimize continuously: Use website analytics tools in Google Ads to track campaign performance, and adjust Google Ads keywords, content and display formats to improve the conversion rate.
• Work with a professional partner: If your business lacks the experience or resources, our honest advice is to work with a reputable agency. Their expertise helps you run effective campaigns and saves you a lot of time.

So which agency can you trust to run your Google Ads end to end?

You don't have to look far. MONA offers a professional, end-to-end Google Ads service that helps your business reach the right customers, control costs and grow revenue steadily. With more than 10 years of experience and a dedicated team of specialists, we work to turn your advertising goals into results.

Benefits of using MONA's Google ads service

90% of businesses still think that putting money into Google Ads is enough to bring in customers and revenue. In reality, if you don't understand how it works, don't know how to manage the budget, or get hit by “click fraud”, your budget can disappear fast with little to show for it.

That is why you should hand your Google Ads to a capable, skilled agency with real hands-on experience, like MONA Media.

With our knowledge and experience in multichannel advertising, MONA's team of SEO specialists has the skills to turn your budget into real sales. Beyond running your Google Ads end to end, we act as a strategic partner that helps you:

• Reach the right customers: We understand users' search behavior, so we target potential customers precisely while still complying with Google advertising policies. As a result, 100% of client projects meet and exceed their KPIs, saving you money and maximizing profit.
• Guaranteed KPIs: Rather than just running ads for clicks, MONA focuses on real results, bringing businesses real orders, real customers and real revenue.
• Spend less: By continuously optimizing and improving quality score, we help businesses spend 20 – 30% less on marketing than running ads themselves, with better results. No more money wasted on low-quality clicks.
• Transparent, easy-to-understand reports: Every campaign MONA runs comes with a detailed report, so you know exactly how your money is being spent and how well it is working.
• Multi-industry experience: We have run successful Google Ads campaigns in many fields: e-commerce, real estate, education, logistics, travel… Whatever your industry, MONA has an advertising strategy that fits.

We also offer supporting services that help your ad campaigns perform at their best, such as:

• SEO services: Optimizes your website, attracts and retains customers, and keeps you at the top of Google for the long run.
• Professional website design services: Build a polished, professional brand identity that earns more trust from your customers.

With MONA, you get more than a Google Ads service: you get a team that sets goals with you, hits the KPIs and helps grow your revenue. Call our hotline 1900 636 648 or click the button below for a free consultation and a full-scope SEO quote for your business.

Latest Google Ads pricing

To give you an overview of Google Ads pricing, MONA, an SEO company and ads agency, has put together the Google Ads costs for each service plan below. 

If you want to set your own ad budget, MONA's specialists will advise you and build a specific plan to get the KPI SEO results you want within your budget. Call MONA Media on 1900 636 648 for advice and a detailed Google Ads quote.

MONA's Google Ads service process

MONA's Google Ads service in Ho Chi Minh City follows a structured, transparent process, so every campaign is run well and delivers results beyond expectations. Here is how we help your business grow steadily:

Step 1: Taking the business's brief

A MONA consultant schedules a call to take the business owner's brief and plans the communications.

=> Estimated time: 24 – 48 hours.

Step 2: Gather information

MONA Media collects your report data and interviews your team to understand your products and services. The goal is to uncover distinctive customer insights and find the most effective approach. 

=> Estimated time: 3 – 5 working days.

Step 3: Identify the business's strengths and opportunities

Based on the analysis, we research the market and find competitive advantages and market niches your competitors have left open. Then we build an overall plan to make the most of your business's growth potential. 

=> Estimated time: 5 – 7 working days.

Step 4: Google Ads quote

Once the strategy is set, MONA sends a quote; after any revisions, you make the final decision. If you agree, we sign the contract.

=> Estimated time: 7 – 10 days.

Step 5: Running the Google Ads campaigns

At this step, MONA breaks the plan into smaller phases with clear long-term KPIs, and reporting continues as usual.

=> Estimated: 6 – 12 months.

Step 6: Project sign-off

After each phase of the Google Ads service, we review the results with you and hand over full reports. We stand behind the results and take full responsibility for them. MONA also prepares a plan for your next growth goals.

=> Estimated: 5 – 7 days.

Using Google Ads services Ads is a smart investment that helps businesses grow quickly, reach the right customers and gain a competitive edge. When you work with MONA Media, you get a strategic partner available 24/7 to monitor and measure ad performance and hit the agreed KPIs, so your business reaches the right customers and grows sales quickly.