What is organic traffic? Its role in SEO

Did you know that more than 60% of traffic on websites today comes from natural search, known as organic traffic? It is the highest-quality source of visits and lets your business reach millions of potential customers without paying for ads. In this article, MONA Media will go deeper into what organic traffic is and how to use this natural source of visits to grow your business.

What is organic traffic?

Organic traffic lIt is the term for visitors who reach your website or blog through unpaid results on search engines. These visits come straight from free, natural search results; the user does not arrive via any other website or advertisement.

When users type a keyword into a search engine and click a page at random from the displayed results, those clicks are organic traffic. 

For example, if someone searches “thiết kế website” (website design) on Google and clicks a regular result (not an ad), that visit counts as organic traffic. 

You may see results marked “sponsored” or “ad” at the top of the SERPs, but clicks on those results do not count as organic traffic; they are called paid traffic.

To earn organic traffic, your website must offer quality content that matches what users search for, optimized SEO to meet user search intent and also to meet Google's algorithms. Through organic traffic data, website administrators can analyze user behavior, interests and needs, then optimize content and business strategy more effectively.

How organic traffic differs from other traffic sources

Every visit to your website is called traffic. The traffic source is important for judging how well a site performs. But not all visits are equal: they come from different channels, each with its own traits and way of working. Here is how traffic sources break down, to help you build a more effective marketing strategy.

• Organic traffic is natural traffic from unpaid search results on engines such as Google and Bing. It is a free source, but you need to invest over time in SEO cho website, and quality content to attract users for the long term.
• Paid Search is traffic from paid ads on search engines. With this type, the business pays for each click or impression, which quickly increases visits.
• Referral Traffic is traffic referred from other websites through links. It is also a free source and widens your reach when your site is linked from reputable pages.
• Social Traffic comes from social networks. It can be free when users click a link on their own, or paid when you run ads on Facebook, Instagram, TikTok and so on.
• Direct Traffic is direct traffic when users type the website address into the browser or use a bookmark. It is a free source and usually signals strong brand awareness.
• Display Traffic is traffic from display ads on the Google Display Network or other ad platforms. It is paid traffic that builds brand awareness through images and banners.
• Email Traffic comes from email marketing campaigns, when recipients click a link in an email that leads to the website.

Also note that for the Cốc Cốc browser in Vietnam, Google does not treat it as a search engine but as an ordinary website, so traffic from Cốc Cốc is not counted as organic traffic from Google search.

How to read organic traffic metrics 

You can read organic traffic in several ways: from Google Analytics, Google Search Console, or popular SEO tools such as Semrush, Ahrefs and Moz.

Organic traffic in Google Analytics 4

Google Analytics is one of the main tools for reading organic traffic metrics. First, you need to login to your Google Analytics account and switch the interface to Vietnamese to make it easier to use.

In the left menu, choose Thu nạp (Acquisition) → Tất cả lượng truy cập (All Traffic) → Nguồn/Phương tiện (Source/Medium)

Here you will see a list of traffic sources. Find the entry named google/organic to see natural traffic from Google. Google Analytics shows the data as charts and detailed tables, so you can follow trends and analyze your website's organic traffic clearly.

Reading organic traffic in Google Search Console

Google Search Console is the next tool for checking and assessing organic traffic. First, you need to login to Google Search Console and switch the interface to Vietnamese for convenience. In the dashboard, choose Hiệu suất (Performance).

Here you will see detailed traffic reports, including clicks, impressions, click-through rate (CTR) and average position in search results. Google Search Console shows data day by day, so you can track organic traffic performance accurately over the period you want.

Check organic traffic with other SEO tools

You can also get organic traffic figures from other reputable SEO tools, such as Ahrefs, Semrush and many others.

Checking organic traffic in Ahrefs

With Ahrefs' Site Explorer, enter the URL of the website you want to check. The tool gives an estimate of organic traffic based on the keywords the site ranks for on Google and the monthly search volume of those keywords.

Checking organic traffic in Semrush

Go to Semrush, enter the domain you want to check, and choose organic search traffic.

Here you will see a clear overview of your website's natural traffic sources.

Why organic search traffic matters

Organic traffic matters a great deal for SEO, conversion, reducing costs bounce rate and widening your pool of potential customers and raising conversion rate. Here are the benefits when your website's organic traffic is high:

• It is a high-quality source that reflects your website SEO strategy and how well you meet users' search needs. When a site offers useful content, this natural traffic grows steadily.
• Steady organic traffic helps your rankings stay stable over the long term. Google values organic traffic highly.
• The higher your organic traffic, the lower the cost of your traffic strategy. You can optimize the budget you spend on your campaigns Keyword SEO.
• A stronger competitive position against competitors in your field. Your website, services and products grow sustainably from organic visits.
• Combined with professional marketing channels, you can reach millions of Organic search which helps an SEO-ready website win many TOP SERP positions. It also keeps your website and other information channels growing strongly.
• Through organic traffic you understand your customers better. A business can analyze customer needs to improve its services and serve them better.
• Organic traffic builds brand trust. Organic visits show that your brand has a place in the market and is known by many people.

You can see the sustainable growth potential of organic search, but is your current website making full use of it? If not, it is time for your business to reinvest in SEO services full-scope SEO at MONA, a solution that helps your business grow steadily, optimize its long-term budget and break through on Google.

With more than +2.000 real projects over 10+ years, MONA does not just push keywords to the top. We also help you:

• Building a detailed SEO-optimized content professional and easy to scale.
• More traffic natural traffic up to hundreds of thousands of visits a month.
• Optimize the conversion journey so your website earns not only views, but real orders and real value.

Not just talk. Take a look at the CASE STUDY between MONA x KIM KHÍ TIẾN THÀNH, a hard, highly competitive field, to understand MONA better. After 10 months, the website achieved:

• Nearly 7,000 visits/month from Google
• +46% keywords in the TOP 3
• Up 600% brand coverage

Don't let your website get buried on page 2 or 3 of Google. Contact MONA today to get SEO services quote and win Google's top spots in a structured, sustainable way that delivers real results.

How to grow organic traffic quickly and steadily

Two groups affect your organic traffic: impressions and click-through rate (CTR). You need to optimize and raise both to grow your website's organic traffic.

Expand content to increase impressions

To increase impressions, use the following SEO techniques:

• Completing full-scope SEO and expand keywords and improve content. Keywords should cover all content related to the industry, field, products and services your website offers.
• Expand professional marketing campaigns. These can be your in-house marketing team's campaigns, or you can look for services that increase impressions from SEO company for professional services.
• Research keywords and widen your brand's reach. In particular, organize events such as new project launches, anniversaries, holidays and Tet, seminars, sampling and so on.

Once impressions are optimized, your website's organic traffic can grow by thousands of visits a month.

Strategies to raise CTR

To raise your CTR you need a professional “click through rate” strategy. For example:

• Get landing pages to the top with SEO first. Focus on keyword research and search intent. When you publish quality content that matches search intent and targets keywords people search often, organic traffic goes up. That shows you are giving customers the content they want.
• Optimize overall website SEO, add content, and improve site structure to climb the rankings quickly.
• Title and Meta Description must contain keywords and search intent and be written in an appealing way.
• Monitor your website's CTR with analytics tools.
• Find a professional SEO company to optimize the whole website for steady, lasting organic traffic growth.

Want steady, sustainable organic traffic growth? Watch the video “SEO from A to Z”, where Huy shares the most effective, practical ways to bring natural traffic to your website!

Organic traffic services at MONA Media

Organic traffic brings a lot of benefits to a business that sells products or provides services. You gain more potential customers and more revenue. As organic traffic keeps rising, your rankings stay stable. To start, improve your organic traffic through professional SEO services.

MONA Media uses white-hat SEO to help you add thousands of organic visits a day. We research user insight and search intent with professional SEO tools. In particular, we optimize the whole website and optimize a website, improving user experience.

Work with Agency SEO MONA Media and you get an organic traffic service built on transparent SEO techniques. We offer good pricing and report results weekly and monthly. We commit that after using the service, your website's organic traffic will grow to tens of thousands of visits a month.

The more organic traffic, the more potential customers your business reaches, which can lead to long-term sales growth. So growing organic traffic is a top goal for any business doing online marketing, and the most sustainable way to get there is full-scope SEO.

If you need advice on full-scope SEO services to grow organic traffic by 20,000+ visits a month, please contact with MONA Media for detailed advice.