24 December, 2024

WordPress SEO Guide: Effective Basics for Beginners

Quick summary: WordPress SEO is the process of optimizing a website that runs on the WordPress platform so Google ranks it higher and it attracts organic traffic. The core steps are: check whether Google has indexed the website (Settings → Reading, untick "Search Engine Visibility"); install an SEO plugin such as Yoast SEO or Rank Math; optimize the URL structure through permalinks; optimize on-page content for the right search intent; improve page loading speed; build backlinks; and measure results with Google Analytics and Google Search Console.

As of 2024, more than 810 million websites worldwide use WordPress, accounting for about 43,6% of all websites in the world. These numbers show not only how popular the WordPress platform is, but also its strong growth. Whether you are a business, a freelancer or an individual building an online brand, optimizing SEO for your WordPress website is a must if you want to reach more customers through search engines. In this article, MONA Media will share with you our WordPress SEO guide detailed, easy-to-understand and practical tips based on 10 years of experience the MONA team has running SEO projects across many industries, to help you improve your website's search ranking as effectively as possible.

What is WordPress web SEO? 

SEO WordPress (Search Engine Optimization for WordPress) is the process of optimizing a website built on the WordPress platform so search engines like Google can understand and evaluate your content easily. The ultimate goal of WordPress SEO is to get your website to a higher position in the TOP of search results, which attracts more organic visitors.

Understanding what WordPress SEO is

When doing SEO for a WordPress website, you will apply many techniques, such as optimizing the website structure, improving article content, and making sure pages load fast for a smooth user experience. All of these help your website not only rank higher but also keep users longer.

If you are just starting to learn how to do WordPress web SEO, do not worry too much. As long as you grasp the basic principles and follow each step carefully in this WordPress website SEO guide, you will soon see your website get closer to the TOP of Google search.

≫ SEO-standard WordPress website design – SEO-standard WordPress theme coding

What differences are there between WordPress website SEO and other website SEO?

Although both aim to raise rankings and organic traffic, SEO in WordPress and SEO on other platforms still differ in how they are carried out.

These differences come from the content management system, technical customization, supporting plugins and the flexibility of on-page and technical SEO optimization. Understanding them helps businesses choose the right SEO solution and get the most out of their website.

What WordPress website optimization and other website SEO have in common

What WordPress website optimization and other website SEO have in common:

  • The SEO goals are the same: Whether it is SEO in WordPress or on another platform, the goal is still to improve search rankings, grow organic traffic and raise the conversion rate.
  • The overall SEO process does not change: Both involve full Technical SEO, On-page and Off-page SEO. From speed optimization, security and mobile display to URL structure, these are shared foundations when optimizing WordPress websites and other websites.
  • Content is always the central factor: Whether it is WordPress on-page SEO or on-page work on a custom website, content still needs to match search intent, be easy to read, be valuable and be linked internally in a sensible way.
  • Off-page methods are similar: Building quality backlinks and promoting content externally work the same way, regardless of the website platform.
  • Shared SEO tools: Measuring and optimizing both rely on familiar tools such as Google Analytics, Google Search Console, plus Ahrefs or SEMrush for keyword and backlink analysis.

The differences

Below is a detailed overview table comparing WordPress SEO with SEO for other websites, for your reference:

Criterion

SEO Web WordPress

SEO on other websites

SEO support tools

WordPress has many supporting plugins such as Yoast SEO, Rank Math and WP Rocket that make automatic optimization easy.

Usually needs manual optimization or external tools.

URL optimization

URLs are easy to edit through the permalink settings, so users can adjust them quickly on their own.

On hand-coded websites or other platforms, editing URLs can be more complicated.

Schema Markup

Plugins help create Schema without writing code, saving time and effort.

Schema usually has to be written by hand or created with an external tool.

Setup and deployment speed

Setting up and deploying on WordPress is quite fast thanks to the intuitive admin interface and built-in plugins.

Depending on the platform, deployment can take a lot of time, especially for hand-coded websites.

Content management

The content management interface is friendly and easy to use, even for people who cannot code.

Content management can be more complicated, especially on hand-coded websites or those without a built-in CMS.

SEO implementation cost

Low cost, because most SEO features are built in or only need a plugin to optimize.

Costs can be higher if custom programming or external SEO tools are needed.

Depth of customization

WordPress allows easy customization through plugins or by editing source code when needed.

Customization can be limited depending on the platform, especially platforms like Shopify and Wix.

Community support

The WordPress community is very large, with many free guides and rich SEO documentation.

The community and documentation may be smaller, especially for hand-coded or less popular platforms.

Do not let your website be just a place for visitors to look around. The ultimate goal of SEO is to bring customers in and convince them to buy. In this video, Huy shares the formula for making a website truly "sell" instead of just welcoming visitors. Watch it now.

Basic SEO setup for a WordPress website from A to Z

WordPress has a big advantage that not every platform has: a rich plugin ecosystem that makes SEO optimization much easier and more effective. So before getting into the basic WordPress SEO guide, let us look at the specific steps for setting up an SEO-standard WordPress website.

Check whether your WordPress website has been indexed

One of the first and most important steps when starting SEO for WordPress is to check whether your WordPress website has been indexed by search engines like Google. If your site is not in Google's database, users cannot find you when they search, which means your brand is "absent" from the Internet.

Search engine visibility settings for your website

To check and turn on indexing in WordPress, go to Settings → Reading and untick the box "Search Engine Visibility" to allow search engine bots to index your website.

Note that using the index on/off option at the right time is an important part of SEO strategy, for example in these cases:

Case 
On/Off
Reason
The website has its main content finished (home page, products, services, blog, etc.)
✅ On
Turn it on so Google can crawl and index all your content and reach users 

The website is still being built and is not finished.

❌ Off
Prevents Google from indexing an unfinished version that could hurt SEO performance later.
Test pages, staging or dev sites
❌ Off
Avoids duplicate content with the live version and protects test information.
Internal business pages (login, admin, thank-you pages, etc.)
❌ Off
These pages bring no SEO value and you do not want them to appear in search results.
A newly published post
✅ On
Helps Google quickly index your SEO-standard post and show it in search results.
Duplicate content
❌ Off
Avoids being rated negatively and penalized by Google.
The website has completed its online brand identity
✅ On
Increases visibility and brand reach online.

Use an SEO-friendly URL structure in WordPress

When doing SEO for a website on WordPress, SEOers often skip URL optimization, even though it is an important factor in how well the website ranks on search engines.

By default, WordPress creates URLs from the post title. But URLs generated this way are sometimes long-winded, not user-friendly and not optimized for SEO.

For example, a common unfriendly URL created by default in WordPress:

  • https://mona.media/?p=123
  • https://mona.media/2025/06/13/sample-post/
  • https://mona.media/url-la-gi-10-cach-toi-uu-duong-dan-url-chuan-seo/

These URLs are not only hard to read but also contain extra parts, which look less professional and make it harder to recognize the main content of the page.

Instead, use URLs that are short, clear, contain the keyword you want to rank for, and are easy for users to remember. A friendly URL looks like this, for example:

  • https://mona.media/seo/tu-khoa-seo/
  • https://mona.media/seo-website/

To set up friendly URLs in WordPress, do the following:

Step 1: In the WordPress admin, go to Settings → Permalinks

Step 2: Update to a short URL structure that contains the main keyword and is easy to understand.

set up friendly URLs

Step 3: Click Save the changes to apply the new URL structure.

Setting up friendly URLs from the start is one of the steps in this WordPress web SEO guide that helps Google rate your website higher and gives users a better experience.

Showing the website address with www or non-www

www and non-www are two different ways to display a website address. In essence, neither format directly affects WordPress SEO performance. The difference is mostly about looks and the site admin's personal preference.

The most important thing is to pick one format from the start and keep it throughout operation, to stay consistent, avoid duplicate content and help search engines understand your website structure better.

To make your website look professional and easy to manage, use one address style consistently. For example: https://www.yourdomain.com or https://yourdomain.com.

Setting the website address is quite simple. Just go to the dashboard, choose Setting >> General, then edit the URL in the "WordPress Address” and “Site Address”.

Custom website URL settings

A small note when you follow this WordPress website SEO guide: when switching between www and non-www, to avoid hurting SEO and how the website works, you should:

  • Set up a 301 redirect: Moves all traffic from the old version to the new version smoothly, avoiding 404 errors and keeping your traffic.
  • Update Google Search Console: Add and verify the new version, and set it as the preferred domain.
  • Recheck Google Analytics and the sitemap: Make sure the tracking tools and the sitemap both use the correct new URL version.

Changing the URL format must be done carefully so it does not hurt rankings and the user experience.

→ So which website address should you choose? You can read more about “Differences between domains with and without WWW”

Create an XML Sitemap for your WordPress website

Although XML Sitemap do not directly affect your website's ranking on Google, but they help Googlebot crawl your website easily and quickly. When you provide a Sitemap, you open the way for search engines to understand your website structure, so they can evaluate and rank your pages as soon as they are found.

Submit the Sitemap to Google Search Console

One thing to note is that a Sitemap usually appears at the end of each website's URL, in the XML (eXtensible Markup Language) file format. This is how search engines can easily "understand" your website structure and then find and index links efficiently. 

Example link to view your website's Sitemap: https://yourwebsite.com/sitemap_index.xml

→ Read it now: How to create a sitemap and submit it to Google

Connect Google Search Console to your WordPress website

Google Search Console is Google's free tool that helps you monitor and optimize your WordPress website's SEO performance. Once connected, you can track indexed pages, keywords, technical errors and display performance on Google.

After verifying website ownership, you need to submit the sitemap so Google understands the content structure. Go to Crawl >> Sitemaps >> Add Sitemap, enter sitemap_index.xml and click Submit. Google will update and show the number of indexed pages, images and related data.

Connect Google Search Console

This tool also warns you about errors that affect rankings, so you can fix them in time. If you are looking for ways to do WordPress web SEO, this is a required starting step to improve rankings and appear more on Google.

Use HTTPS 

When you use a domain name for your website, you have probably heard of HTTP and HTTPS. HTTPS is the best choice because it not only provides a stronger layer of security but also makes sure user data is encrypted and cannot be stolen by third parties.

An effective WordPress SEO guide with the HTTPS protocol

Using HTTPS also helps block threats from bad actors who try to impersonate your website and collect personal information. Don't forget that HTTPS also has a positive effect on SEO, helping Google rate your website higher and reach the top of search results faster. 

In short, HTTPS is a must if you want your website to be not only secure but also easy to rank at the top of search results.

LAN Perfume, a premium perfume brand, is one of the WordPress SEO projects MONA has worked on and delivered.
With the goal of building a refined, upscale image online, MONA applied a full SEO strategy combined with AI SEO following the standard of AIO checklist, helping the website not only reach the top of search results but also stand out in AI Overview and new artificial intelligence platforms.
After 12 months, the project attracted more than 1.22 million visits, clear proof that this approach works. Check out the case study to see how MONA did it!

SEO AI LAN Perfume

Which plugin is best to install for WordPress SEO?

To do SEO for a website, using a plugin SEO WordPress quality plugin is an essential factor. However, not everyone finds it easy to pick the right plugin for their site. In this basic WordPress SEO guide, MONA shares the best WordPress SEO plugins you need to run and carry out your SEO plan more effectively.

WordPress SEO plugins you need to set up on your website

When building a website on WordPress, setting up the basic SEO plugins is a step you cannot skip if you want Google to favor your site. They include:

  • Yoast SEO: Yoast SEO is one of the most popular plugins. It supports keyword optimization, content analysis, suggestions to improve post structure, and checks how SEO-friendly your post is.
Yoast SEO
  • Rank Math: A plugin with many powerful features, from optimization support Rich Snippets, LSI keywords and 404 error monitoring to advanced SEO analysis. Rank Math also connects to Google Search Console and Google Analytics, and even integrates AI to suggest effective content.
Rank Math

WordPress SEO plugins that help optimize page load speed

Page load speed directly affects user experience and Google rankings. On WordPress, many of the best SEO plugins not only optimize content and structure but also help improve performance so pages load faster. As a result, your website is friendly to Google and gives users a smooth experience, creating a solid base for higher rankings and conversions.

  • WP Rocket: Known as a website speed-up plugin, WP Rocket is a premium choice for anyone who wants to improve page load speed. It creates a cache to reduce load time and give users a better experience.
WP Rocket
  • W3 Total Cache: If you are looking for a free SEO performance plugin, W3 Total Cache is a great choice. It stores static files such as HTML, CSS and JavaScript in the cache, which reduces server load and speeds up page access.
W3 Total Cache
  • WP Super Cache: A free plugin that speeds up your website by creating an HTML cache. Put simply, the plugin saves a static version of your pages on the server so they load faster each time a user visits. However, be careful when using it, because it can skew visit counts or cause 404 errors if your website uses SSL/HTTPS but is not configured properly.
WP Super Cache
  • LiteSpeed Cache: A plugin that speeds up your website by saving a temporary version of the page on the server using LiteSpeed's own technology. As a result, pages load faster and more smoothly when users visit. A big advantage of this plugin is its good compatibility with many popular plugins, such as Yoast SEO, so you can optimize SEO and performance at the same time without worrying about conflicts.
LiteSpeed Cache

WordPress SEO plugins for backup and security

Besides optimizing titles, descriptions and URLs, many WordPress SEO plugins today also support creating backups and strengthening security. These two factors help your website run stably and avoid the risk of losing data.

Backup plugins

  • UpdraftPlus: A free data backup plugin with unlimited storage. You can save data to services such as Google Drive and Dropbox, or directly on your hosting. The paid version also backs up the entire WordPress source code and makes it easy to clone your website.
UpdraftPlus
  • BackupBuddy: This is a paid plugin that costs roughly 80 to 197 USD depending on the number of websites and the backup size you need. BackupBuddy automatically backs up all website data and lets you schedule backups daily, weekly or monthly. The plugin also includes malware scanning to detect attack risks early, so your website is better protected. That way, you can rest easy about your data and strengthen your site's security.
BackupBuddy

Website security plugins

  • iThemes Security: This security plugin is from the same company as BackupBuddy and protects your website from attacks that exploit vulnerabilities. It can send email alerts when unusual activity occurs, block spam IPs, detect file changes and support data backup. iThemes Security also strengthens the login area with features such as limiting failed login attempts, brute force protection and effective protection of user accounts.
iThemes Security
  • Wordfence Security: A comprehensive security plugin that detects vulnerabilities, warns about threats and automatically blocks suspicious IPs. It also offers advanced login security solutions.
Wordfence Security

WordPress SEO plugins for creating a table of contents

  • Table of Contents: Plugins such as Easy Table of Contents or Table of Contents Plus create a table of contents automatically, improve the reading experience and make your posts look more professional.
  • Easy Table of Contents is a free plugin that automatically creates a table of contents for WordPress posts with many flexible display styles. If you want deeper customization, you can upgrade to the paid plan at about 49 USD/year to edit the table of contents based on the headings of your posts or pages. This makes your content clearer, easier to follow and friendlier to both readers and search engines.

Besides the plugins above, there are many other tools that support WordPress SEO. Choosing the right plugin will help you optimize your website more effectively, attract more traffic and improve your Google rankings.

Guide to WordPress SEO optimization that gets your website to the TOP

Want your WordPress website to reach the top of Google quickly? To do that, you need to combine Onpage SEO, Technical SEO and Offpage SEO effectively. These three key factors optimize your website in both content and technique, which improves rankings and user experience.

Optimizing WordPress Onpage SEO

SEO Onpage focuses on optimizing the elements directly on your web pages to raise rankings and improve visibility on search engines. This process includes things such as:

Keyword research 

Before you start writing SEO-standard posts on WordPress, researching keywords is an important step that lets you build a content strategy that is on target and effective for your website. This process helps you better understand what users are searching for, so you can optimize your posts to match their needs.

Do keyword research before writing

When researching keywords, you can use tools such as Google Keyword Planner, SEMrush or Ahrefs to save time and get an overview of search trends. 

Optimizing SEO for WordPress posts

Want your WordPress post to reach the top of Google? Optimizing the SEO of your post is a step you cannot skip. It is not just about installing a plugin. You need to pay attention to every detail, such as the title, URL, description (meta description) and WordPress image SEO, so your post is friendly to both readers and search engines.

Plugins such as Yoast SEO or Rank Math will help you adjust keywords, set up internal links and preview how your post appears on Google. In addition, using the excerpt and quotes in WordPress makes your content easier to digest, especially for busy users.

Optimize the meta description

Meta Description is a short description of a web page's content that appears under the title in search results. It is an important factor in getting users to click through to your website.

Optimize the meta description

To optimize the meta description on WordPress, you should

  • Write a unique description for each post and page. Don't leave it empty or duplicated.
  • Include the main keyword naturally and avoid spamming.
  • Keep it short, engaging and true to the information in the post.
  • Limit the length to about 150 characters so it displays fully on Google.

With just a little attention, the meta description can become an effective “bridge” between your post and your readers

Use Categories and Tags sensibly in WordPress

Using Categories and Tags in WordPress are not only a way to classify content but also a way to help Google better understand your website. If your posts are neatly organized by topic, readers can easily find what they need. And of course, the time they spend on your site also increases noticeably. 

Use internal links

Internal links are links that connect pages or posts within the same website. They not only help users reach related content easily but also help Google understand the structure and how information is organized on your site.

How to do WordPress SEO with internal links

To optimize internal links when doing WordPress Onpage SEO, you can use plugins such as Yoast SEO or Rank Math. You should also add links to suitable keywords in your posts yourself, a simple method that works very well.

Nofollow outbound links in WordPress

Nofollow links to external sites are an important strategy for optimizing website SEO. Instead of focusing only on internal links, using nofollow links lets you draw on the strength of other reputable websites.

Apply Nofollow links sensibly

Specifically, when you link to a highly reputable website with heavy traffic, your website also benefits somewhat from its authority and ranking score. 

Use suitable heading tags

Using suitable heading tags is one way to optimize WordPress SEO so that both Google and readers understand the structure of your content. WordPress offers 6 heading levels from H1 to H6, where H1 is the most important and H6 the least.

Optimizing the SEO Title effectively

For the best results, write a sensible title tag and put the main keyword in it, but don't let this WordPress SEO optimization turn into keyword “spam”.

Optimizing images in WordPress for SEO

Unoptimized images can slow down your website, hurt user experience and lower your Google rankings.

Basic WordPress SEO guide for images

To fix this, you can take a few simple steps:

  • Choose a suitable format: JPEG, PNG or WebP.
  • Reduce image size with tools such as TinyPNG, ImageOptim or ShortPixel.
  • Give images descriptive names that contain the main keyword.
  • Add alt text to explain what the image shows, which supports SEO effectively.

With just a few small steps, your website's WordPress image SEO becomes more effective and friendlier to search engines.

Optimizing WordPress Offpage SEO

Optimizing WordPress Offpage SEO

Offpage SEO optimization aims to raise credibility, build authority and improve search engine rankings. While Onpage SEO focuses on the content and structure of the website, Offpage SEO focuses on building an external system such as backlinks, brand PR and social media marketing.

  • One of the core elements of Offpage SEO is building quality backlinks from highly trusted websites relevant to your field. Guest posting is also an effective way to earn backlinks and expand your brand's influence at the same time.
  • Connecting and partnering with influencers in your industry matters too. When they share or recommend your content, it not only increases traffic but also builds trust in your website. 
  • Strengthening your social media presence by sharing content on Facebook, LinkedIn, Twitter and so on will increase engagement and bring organic traffic to your website. What's more, keeping up positive engagement on these platforms also plays an important role in improving your website's rankings on search engines, creating opportunities for sustainable growth for your business.

Optimizing WordPress Offpage SEO not only helps your website rank faster but also builds a professional, lasting brand image online.

Optimizing WordPress Technical SEO

WordPress Technical SEO covers the foundational elements working “behind the scenes” that make your website easy to access and index, and help search engine bots understand you better. Optimizing technical SEO improves your ranking on search engine results pages (SERPs).

Speed and security for SEO

When it comes to WordPress SEO guides, many people think only about optimizing content or keywords and forget that page load speed and website security also play a key role. A slow website makes users lose patience and affects Google's ability to crawl your data. On top of that, a website without enough security risks being attacked, which hurts your reputation and revenue.

Optimizing website speed and security

So focus on improving speed with solutions such as good hosting, image optimization and a CDN, and strengthen security with SSL and regular plugin updates. This is the foundation that keeps your website running smoothly, stays secure and reaches the top more easily.

Optimize website performance

Website performance is a measure of how stable, smooth and secure your whole system is. It has a big impact on user experience, search engine rankings and conversion rate. 

To improve website performance, you can optimize images, use a cache or a CDN (Content Delivery Network), and more. Removing unnecessary plugins, optimizing source code and choosing quality hosting are also important steps to boost your website's performance.

Using Schema Markup for WordPress websites

Schema Markup is a piece of code that helps search engines such as Google better understand your website's content. When you add Schema to your website, you give Google detailed, organized information so it can display search results more clearly and attractively.

Using Schema Markup

To add schema markup to a WordPress website, follow these steps:

Step 1: Install the Yoast SEO or Rank Math plugin in your WordPress admin. After activation, the plugin automatically adds Schema to your posts or pages.
Step 2: To customize it, open the post in the editor. Scroll down to the Yoast SEO meta box → and select the Schema tab. Choose the suitable content type (Article, Product, FAQ…) under Page type or Article type.
Step 3: Save and apply.

Optimizing mobile-friendliness for WordPress websites

To make your WordPress website work well on phones, the first thing to do is choose a suitable theme that works well on every screen size. You can also use performance plugins such as WP Rocket to speed up page loading, or Smush to compress images to a lighter size.

Finally, test your website on many types of phones to make sure every user has a smooth, easy experience when visiting your site.

Latest WordPress website SEO trends for 2026

In 2026, SEO is no longer just about writing titles or inserting keywords. It has shifted strongly toward putting user experience at the center. SEO now focuses on Core Web Vitals, search intent analyzed by AI, and content that clearly shows EEAT. These are the important standards Google will use to evaluate and rank websites going forward.

WordPress SEO trends

Voice search SEO, a WordPress SEO trend

Voice search now accounts for more than 20% of global searches, roughly 1 billion queries per month. Unlike typed searches, users tend to ask longer and more natural questions, for example: “How do I optimize WordPress SEO for voice search?”.

To keep up with this trend on WordPress, focus more on long-tail keywords and specific questions. An effective SEO tip is to use a plugin such as Yoast SEO to add FAQ schema, which helps Google understand your content and read answers from your website when users ask a virtual assistant.

SEO Voice search

Beyond content, you also need to make sure your website loads fast by using a CDN such as Cloudflare, because voice search devices always favor pages with good speed and experience.

Optimizing quality AI SEO content

AI SEO tools such as Grok or Gemini can help you create content very quickly, but Google now demands more than that. Your post must be genuinely useful and meet the E-E-A-T SEO criteria.
So the current trend in AI content optimization is to use AI to create a draft, then have a writer edit it and add real experience, specific examples or data so the content has more depth and stands apart from competitors.

Optimizing AI content
On WordPress, you can combine Rank Math to analyze keywords and optimize Onpage, and use Copyscape to check how unique your content is. This lets you take advantage of AI's speed while making sure your post is high quality and SEO-friendly.

Optimizing Core Web Vitals metrics

Core Web Vitals are the key set of metrics Google uses to evaluate the quality of user experience. So optimizing Core Web Vitals is a step you cannot skip if you want effective WordPress website SEO.

Optimizing Core Web Vitals

To improve these metrics, you can apply some common methods:

  • Optimize LCP: compress images with plugins such as Smush or ShortPixel to reduce file size and make pages load faster.
  • Reduce FID: use WP Rocket to defer loading unnecessary JavaScript.
  • Reduce CLS: set fixed dimensions for images and videos in your theme to avoid content “jumping” while the page loads.

Finally, check speed and performance regularly with Google PageSpeed Insights to make sure your website always meets Core Web Vitals standards and gives users the best experience.

Some notes when doing WordPress SEO 

WordPress is a great platform for building websites, but to make your site truly stand out on Google, you can't rely on installing a few plugins or adding a few keywords. To get WordPress website SEO methods that work as well as the guides above, you need to keep a few important things in mind:

Things to note when doing WordPress website SEO

Check whether SEO is already built into your WordPress website

WordPress is a platform designed to be SEO-friendly from the start. However, to get better WP SEO results, you should combine advanced optimization strategies. Using supporting tools and SEO optimization techniques can help your website stand out in search results.

Building quality content for your posts

To write quality SEO-standard posts on WordPress while still delivering SEO results, follow these WordPress SEO guidelines:

  • Develop quality content: Come up with post ideas and build a clear structure based on what users search for. Your content should not only answer customers' questions directly but also offer value beyond competitors' posts.
  • Optimizing posted content: Don't forget to use keywords sensibly, together with well-organized formatting such as splitting paragraphs, using headings (H1, H2, H3) properly, and adding an engaging meta description.

Track keyword rankings of your posts regularly

Keyword rankings are not fixed and are easily affected by search algorithms or competitors' moves. So tracking rankings regularly not only shows you how your SEO is performing but also lets you adjust in time and keep your position on the rankings.

→ You can read our article on “Keyword rank checking tool”

How to measure results when optimizing a WordPress website:

Measuring SEO performance is a step you cannot skip if you want to optimize your WordPress website in a systematic, lasting way. Below are practical ways to track, evaluate and adjust your SEO strategy, which is also an important part of any professional guide to SEO:

  • Integrate Google Analytics: Use a plugin such as MonsterInsights to connect Google Analytics and track traffic, time on page, bounce rate and traffic sources, the key data in any effective SEO guide.
  • Connect Google Search Console: Verify your website on Google Search Console to get reports on search performance, impressions by keyword, CTR and technical errors that affect SEO.
  • Keyword ranking tracking: Use tools such as SEMrush, Ahrefs or Moz to check the ranking positions of your target keywords, a step no solid SEO guide can skip.
  • Analyze your backlink profile: Evaluate the quality and quantity of backlinks with Ahrefs or Moz, then identify valuable links that improve domain authority and search rankings.
  • Check and optimize page load speed: Use Google PageSpeed Insights or GTmetrix to measure page load performance, an important factor for both user experience and technical SEO.
  • Evaluate and optimize content: Make sure your content delivers real value, matches search intent and is optimized to SEO standards with plugins such as Yoast SEO or All in One SEO Pack, a core foundation of every WordPress SEO guide.

Of course, doing SEO yourself is not impossible. You can absolutely do it by following the website SEO optimization guides above. But if your goal is to make big jumps in the rankings race, choosing a professional SEO service is the best solution. 

MONA Media is ready to walk with you as you raise your brand, expand your reach and grow revenue sustainably. With 10 years of experience and success in over 300 projects of all sizes, MONA proudly offers A full SEO service combined with SEO AI that not only gets your website to the TOP but also improves your ranking in AI Overview and in AI tool responses, helping your business expand its reach and grow revenue effectively.

Full SEO service for businesses at MONA Media

Full-scope SEO services at MONA is the best solution for your business, simply because we have:

  • Real results, quality commitment: For MONA, a high ranking is not the final goal but a stepping stone to higher sales and conversion rates. Every campaign is built around the client's own business goals to ensure sustainable growth.
  • A team of SEO specialists: MONA's experienced team keeps learning, tracks new algorithm updates and applies the latest SEO trends, helping you not only keep up but also outpace every competitor in the race to the TOP.
  • Write content in a conversational, easy-to-read, easy-to-quote style that fits conversational search intent.
  • Apply the standards AEO so AI can understand and select information better.
  • Reorganize the content structure and use schema such as FAQ, HowTo, Q&A or Speakable to help AI recognize and read the main content more accurately
  • A tailored, sustainable SEO strategy: From content optimization and website technique to quality backlink building, MONA does it all systematically so your website holds a stable position for the long term, not just for a day or two.
  • Transparent analysis and reporting: Every step forward in a WP SEO project is presented in detail through MONA's reports, so you can easily track progress and adjust the strategy when needed.

MONA Media success doing SEO for ourselves and have delivered SEO for more than 12,000 clients across many industries. No matter which industry you are in or how hard your keywords are, MONA can take you to “ON TOP”. 

Let MONA walk with you on your journey to optimize your WordPress website and reach a high Google ranking. Contact us now HOTLINE 1900 636 648 to get an the SEO service price list for the most detailed consultation. The MONA team is always ready to support you with a roadmap and the best solutions.

Contact MONA Media for a consultation

As you can see, SEO is a long journey and not always easy, but if you stay patient and apply the right methods, the results will be worth it. When you truly understand and correctly apply our WordPress SEO guide, your website will not only reach the TOP but also give users a better experience. Still, if you need a strong breakthrough in the SEO race, don't hesitate to contact MONA Media to experience the most complete SEO service!

FAQ

How is WordPress SEO different from SEO for regular websites?
WordPress has the advantage of a rich plugin ecosystem such as Yoast SEO, Rank Math and WP Rocket that optimizes automatically, lets you edit URLs through permalinks easily, and creates Schema Markup without writing code. Hand-coded websites or other platforms usually need more manual optimization and cost more to implement.
What is the first step when doing SEO for a WordPress website?
The first step is to check whether Google has indexed your website. Go to Settings → Reading and untick 'Search Engine Visibility' so Googlebot can crawl and index your content. You should not turn this option on while the website is still being built or the content is not finished.
About The MONA Group: Founded in 2016, with 60+ staff, MONA has delivered 14,000+ projects with an 85% client retention rate. MONA provides website design, full-scope SEO, custom software and AI automation solutions for businesses. Consultation hotline: 1900 636 648. Explore MONA AI Agent suite and MONA SEO services.

A suggestion from MONA

If you are considering an SEO plugin for your WordPress website, we have MONA SEO, a licensed plugin developed by the MONA team. Besides SEO for Google, the plugin also declares data for ChatGPT, Gemini and AI Overview, and its admin interface is fully in Vietnamese. It detects an existing Yoast or Rank Math install and steps aside, so you can switch over gradually without conflicts.

See the details at plugin.mona.software, or see more reviews in the plugin WordPress section of our blog. For advice based on your website's current state, call 1900 636 648.

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CEO & Founder · The MONA

Founder of The MONA, who built a services company of 200+ staff with 14,000+ projects delivered. Khánh Hùng shares how he thinks about building systems that run themselves, automating a business, and the real lessons from delivering projects at MONA.

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