LAN Perfume SEO Project

LAN Perfume
Helping you express
your feelings through scent

LAN Perfume is a leading perfume brand offering customers a wide range of premium products. With a mission to celebrate beauty and personal style, LAN Perfume offers a rich collection from world-famous brands. Beyond quality, LAN Perfume also focuses on a smooth shopping experience, helping customers easily find the scent that best fits their personality and taste.

10 MONTHS

1 OF 500+ MONA BUDDIES
OF

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Industry

Perfume retail
Address

Hanoi
Duration

10 months

Keyword

Before

N/A

456

Rankings

+0N

Traffic/mth

Before

256

39200

Traffic Organic

View

Before

3400

1250000

Impressions

Organic traffic

39,200+ visitors/mth

+38,944 visits

Organic keywords

456+ keywords

Over 57% on Google's first page

MONA SEO ON TOP as promised with LAN Perfume

MONA's SEO team and a well-planned strategy got LAN Perfume results that beat its original expectations:

Impressions grew from 3.4K to 1.22M to date
Of the 456 contracted keywords, 39% reached the top 5 and 57% the top 10.
Traffic grew from 100 clicks in May 2024 to 10,000 clicks by November 2024.
Time on site reached 1 minute 15 seconds in November, a sign of a better user experience.

Thanks to MONA's SEO strategy, LAN Perfume grew traffic and conversions sharply and secured its place on Google Search.

See details>>

LAN Perfume - Sharing your feelings through scent

100% of SEO keywords stay at the top
of Google's rankings

Perfume brand keywords

190+

Search keywords

Rank

nước hoa angela ciampagna (Angela Ciampagna perfume)

perfume angela ciampagna

nước hoa nam angela ciampagna (Angela Ciampagna men's perfume)

nước hoa nữ angela ciampagna (Angela Ciampagna women's perfume)

nước hoa argos (Argos perfume)

perfume argos

nước hoa borntostandout (BORNTOSTANDOUT perfume)

perfume borntostandout

nước hoa nam borntostandout (BORNTOSTANDOUT men's perfume)

nước hoa nữ borntostandout (BORNTOSTANDOUT women's perfume)

nước hoa btso (BTSO perfume)

perfume btso

nước hoa nam btso (BTSO men's perfume)

nước hoa nữ btso (BTSO women's perfume)

nước hoa carner (Carner perfume)

Core keywords reached the top 1-3, overtaking long-established competitors

190+

Search keywords

Rank

perfume juliette has a gun

nước hoa nam juliette has a gun (Juliette Has a Gun men's perfume)

nước hoa nam salvatore (Salvatore men's perfume)

nước hoa nữ xerjoff (Xerjoff women's perfume)

nước hoa loewe (Loewe perfume)

perfume loewe

nước hoa nam loewe (Loewe men's perfume)

nước hoa nữ loewe (Loewe women's perfume)

nước hoa mugler (Mugler perfume)

perfume mugler

nước hoa nam mugler (Mugler men's perfume)

nước hoa nữ mugler (Mugler women's perfume)

SEO for other perfume keywords

190+

Search keywords

Rank

nước hoa nam chanel (Chanel men's perfume)

nước hoa dior (Dior perfume)

nước hoa nam dior (Dior men's perfume)

nước hoa nữ dior (Dior women's perfume)

nước hoa ysl (YSL perfume)

nước hoa narciso (Narciso perfume)

perfume narciso

perfume burberry

nước hoa kilian (Kilian perfume)

nước hoa nam kilian (Kilian men's perfume)

perfume le labo

nước hoa nữ le labo (Le Labo women's perfume)

perfume valentino

And tens of thousands of other for products
keywords are all showing on Google

To get this many keywords to the top,
MONA invested in an effective SEO strategy

Shop with LAN Perfume
for the finest authentic perfumes

LAN Perfume is a leading authentic perfume brand in Vietnam, known for its wide range and high quality. Aiming to deliver a great perfume experience, LAN Perfume offers products from world-famous brands.

Wide product range: From men's and women's perfumes to unisex, to suit every taste and style.
Guaranteed quality: Only authentic perfumes, imported directly from reputable manufacturers.
Dedicated service: Attentive customer support and in-depth advice to help you choose the scent that suits you best.

LAN Perfume always puts the customer experience first and keeps improving its products and service. At LAN Perfume, every drop is more than a scent: it is refinement and artistry.

The challenge

The biggest challenge LAN Perfume faced in building its brand was a website that fell short on SEO and usability, specifically:

The Sapo website was not SEO-friendly; all category links were filters, which hurt keyword rankings.
Product descriptions were copied from other sources and lacked originality.
The site structure lacked internal links and had no supporting blog posts.
No quality backlinks.

Industry & clients

LAN Perfume operates in the perfume industry, serving customers' beauty needs and personal style. Customers in this industry tend to love luxury and refinement and want to experience unique scents. LAN Perfume's customers are both men and women, from energetic young people to mature adults looking for allure and a style of their own.

MONA's solution,
full-scope SEO to open up new markets
in the perfume sector in Vietnam

Step 1

Website design and audit

We kept the old domain and built a new SEO-friendly website with an optimized UX/UI that reflects the spirit of the LAN Perfume brand. The purchase flow was also optimized so customers can order more easily.

Step 2

Keyword & content strategy

To improve SEO performance for LAN Perfume, we focused on building a keyword strategy and quality content. Here is how we did it:

Sitemap research

Plan the main content and optimize internal links for the contracted keyword groups

Publish a set of blog posts

Supporting the main keyword groups (following the right cluster structure), with topics that were trending at the time of posting

Building brand recognition on Google

Publishing PR articles and toplists, setting up business social profiles and more.

After designing and optimizing the website,
we rolled out the main keywords based on
each service, target customers:

Direct clients

LAN Perfume's direct customers are consumers who buy perfume products and experience them directly through the brand's website or stores. They are the main audience LAN Perfume targets to drive revenue.

Buy premium perfumePerfume for womenLuxury perfumePerfume with a distinctive scentAuthentic perfume productsPremium perfume for womenPerfume for your own styleBuy authentic perfume onlinePerfume as a gift

Indirect clients

Indirect customers can include beauty bloggers, perfume experts, or influencers in beauty and fashion. They help build the brand image and influence the buying decisions of direct customers, creating trust and spreading LAN Perfume's reputation.

Perfume expertsBeauty industry influencersPerfume review channelsPerfume lover communitiesReviews of standout women's perfumesPerfume experts

Step 3

On-page SEO

We optimized each product category, the internal link model and the articles in detail to build a strong link structure.

Step 4

Off-page SEO

Off-page SEO was carried out alongside the on-page SEO phase to increase brand coverage and traffic to the website.

SEO results after 10 months,
LAN Perfume successfully built
its brand in the perfume retail business

Explore a company website full of images
essential information on 100+ perfumes

This was definitely a challenging project, but also a great chance for the MONA team to show its creativity and optimization skills. Improving the interface and the shopping flow helped LAN Perfume attract customers and strengthen brand recognition. Quality backlinks and an effective SEO strategy raised search rankings, and the website changed noticeably in a short time.

Trần Thị Sơn Trà

SEO Manager The MONA

The most important goal of marketing IS TO SELL AND GET ORDERS

MONA HAS EXPERTS TO BUILD A STRATEGY THAT KEEPS YOUR MARKETING ON THE RIGHT TRACK

150+ staff Marketers who understand the web, are strong in SEO and write quality content
and will help you rank at the top and bring in orders consistently

Whether you are an SME or a startup, new to SEO or already doing SEO
without results