How to check your website’s Google ranking

In SEO, tracking keyword rankings and your website's position on Google is one of the key steps in judging how well a campaign is working. Once you know exactly where your site stands in the search results, it is much easier to adjust your SEO strategy. Checking by hand, though, takes a lot of time and is not always accurate. Tools make checking your Google ranking fast and simple. Let's MONA Media look at them in the article below.

Why check keyword rankings?

Checking keyword rankings on Google is an important part of SEO. It shows whether your current strategy is working and lets you adjust in time. You can also follow changes on Google, spot problems early and optimize your content better for SEO.

Checking keyword rankings regularly helps you:

• Manage keyword rankings more effectively, understand search trends and real market demand through accurate keyword data. You can then focus on improving keywords that rank low and make the most of the ones that already rank high.
• Find and expand related keywords for your services or products. This does not only help increase traffic but also improves your conversion rate and brings in more revenue.
• Save time and effort in tracking and analyzing data when you use an automatic keyword rank checker. You get more time to analyze results and make strategic decisions quickly and accurately.

≫ Read more: How Google ranks keywords

How to check your website's Google ranking in a private browser window

For a more accurate view of your keyword rankings, avoid using the Google account you sign in with every day. Google personalizes search results based on your browsing habits, so sites you visit often may show up higher. To see rankings more objectively, search in a private (incognito) window.

In a private window, your earlier search history does not affect the results, so you get more objective data from Google. It is also a very common way to check keywords when you want to see real rankings. Opening a private window works a little differently in Chrome and Firefox. Here is how:

Check your ranking in Chrome 

In the top right corner of Chrome there is a three-dot icon. Click it and choose “New Incognito window” or “New incognito window” to open a private window.

Or use the keyboard shortcut Ctrl + Shift + N to open a new tab in incognito mode for searching. After either step, you can check your Google ranking as usual.

Check keyword rankings for free in Firefox

In Firefox, the private window shortcut is Ctrl + shift + P. Just open Firefox and press the shortcut above.

Or open the private window the same way as in Chrome and choose “New Private Window” (called “New Incognito window”.

Tuy Checking your website's rank on Google this way is very simple but usually takes longer, so professional SEOers use tools or Google Search Console to research rankings.

Ever wonder: "Why does my site get so many visitors but orders don't grow?" Often the reason is weak CRO. In this video, Huy walks through two optimization strategies that clear that bottleneck. Watch it now.

How to check your website's ranking in Google Search Console

To improve your website's ranking, you first need to know where your keywords stand on Google. Among the available tools, Google Search Console is a free, very useful keyword checker from Google, and many people use it to track keyword performance.

This tool makes it quite easy to find your website's ranking on Google. You just enter keywords to check the ranking, and the search results come back after the steps below. In detail, checking your ranking in Google Search Console works like this:

1. Set up Search Console

First, sign in to Google Search Console to start tracking your website data. If you have not signed in or set up the tool, you will not see any results.

Once you have signed up for Google Search Console, the next step is to add your website's domain and verify that you own the site, which you can usually do through Google Analytics.

≫ See more:

• Verify domain ownership with Google Search Console
• Detailed guide to submitting URLs to Google as fast as possible

2. The Search Console Performance report

The Performance report in Google Search Console brings together the key metrics: clicks, impressions, click-through rate CTR and average position over a chosen period. The data is shown in charts, so it is easier to track, assess and compare performance.

A report result includes items such as:

The date range lets you look back up to 16 months. You can see the difference in results from month to month and judge how the page is improving over time.

All queries to your website by region, country and search device are also broken down in detail. With this information you can filter the data and plan your next steps for the site.

3. Filter data by a specific query

Every query can be filtered to find the type of information you need. This filtering shows you which searches on your site are actually valuable.

4. Use the query filter for a specific keyword

Every website has its own keywords and topics. You can pick a keyword and see how it appears on Google, and how many people clicked through to your page when they searched with it.

5. Check page rankings in the Search Console charts

By looking at rankings in the Google Search Console charts, you get a full picture of your rankings from several angles.

6. Check page traffic

Once you know your page traffic, you can see which keywords get searched most and which issues affect visits to your page, so you can improve.

Popular free and paid keyword rank checking tools

At MONA, we know that to run Google SEO services effective SEO, hard work alone is not enough. You also need to streamline your process and use the right SEO tools. 

To help you compare and pick the tool that suits you best, MONA has put together and reviewed the most popular keyword rank checking tools below:

SEMrush, a website keyword rank checker

SEMrush is one of the leading keyword rank checking tools. It is popular for its easy-to-use interface and powerful features. You create an account and can start with a free 7-day trial. SEMrush supports keyword analysis, competitor evaluation and detailed data on your own site's keyword rankings. 

People like SEMrush for these strengths:

• A friendly interface that is easy to use, even for beginners.
• Suits small and medium businesses that write blog content and analyze competitor strategy.
• Detailed, accurate keyword ranking data that helps users spot search trends quickly.
• Competitor analysis that helps you understand what your rivals are doing.
• SEMrush works with many big global brands such as Nike, P&G, Walmart and Decathlon, which adds to its credibility.
• Awards such as Best Search Software Tool and Best Search Software Suite speak to its quality.

SEMrush also has some drawbacks to consider:

• High cost, especially when you upgrade to higher plans.
• Data on backlink and ads is sometimes not completely accurate.
• You need an account to use all the features, which can be hard for beginners.

Knowing your competitors' strengths and weaknesses is one thing, but knowing your own site matters more. In this video, Huy shows how to use SEMrush to analyze your own website, from technical errors to backlinks. Watch it now.

Ahrefs keyword rank checker

Trusted by many SEOers and marketers, Ahrefs does more than check keyword rankings. It also offers competitor analysis, keyword research and backlink checking. With a clear interface, Ahrefs lets you filter and view popular keywords, rank keywords by position and follow how rankings change over time.

Ahrefs runs the second most active web crawler after Google, and it also stands out for:

• Multiple functions: besides rank checking, Ahrefs supports backlink analysis, keyword research and competitor analysis, giving you a full view of your strategy. SEO in the market.
• A friendly interface that even beginners can use easily.
• Detailed, up-to-date data that lets you follow keyword ranking changes accurately.

Ahrefs also has a few drawbacks that make people think twice:

• Ahrefs has no free trial and the price is fairly high, which can be a barrier for small businesses or individuals.
• The tool can sometimes be slow to load data, especially when handling large amounts of information.

Take a look at our: Guide to doing SEO for your website to reach the top of Google

SERP Watcher, a website rank checking tool

SERP Watcher is an advanced keyword checking tool with many useful features. It lets you check keyword rankings for any domain on search engines accurately and in detail. Besides ranking and checking SEO keywords, SERP Watcher also supports other tasks such as website analysis and keyword research.

In detail, this keyword rank checker is popular with SEOers for these strengths:

• SERP Watcher has a friendly, good-looking and intuitive interface that is easy to work with.
• It provides detailed, easy-to-read reports that give businesses a full picture of their keyword rankings.
• SERP Watcher offers affordable plans that suit many different businesses.

What makes SERP Watcher a niche choice:

• Depending on your plan, the number of keywords you can track and check is limited.
• You need to create an account and sign in to use all the features.

Google Rank Checker, a quick way to check Google SEO

Google Rank Checker is a keyword checking tool that tracks the position of a specific keyword on the search results page. It is simple to use: enter the keyword you want to check along with your website's domain, and the tool returns the matching ranking.

What makes the Google Rank Checker online keyword tool stand out from others:

• Google Rank Checker is a free keyword rank checking tool that suits small businesses and individuals.
• It is simple to use, with no account or sign-in needed. You can check keyword rankings in just a few basic steps.
• It returns keyword ranking results quickly and efficiently.

This Google keyword tool also has some drawbacks:

• The interface of the free Google Rank Checker is not as eye-catching or professional as some other tools on the market.
• The tool focuses only on checking keyword rankings and has limited extras such as competitor analysis or ranking history tracking.

SERP's Keyword Rank Checker, a quick way to check website keyword rankings

SERP’s Keyword Rank Checker is a free keyword rank checking tool that lets you check your website's keyword rankings worldwide or in a specific region. It lets you check up to 10 keywords at a time , and results are shown quickly and accurately. You do not need to sign in to use it, but if you do, the system saves your keywords and tracks ranking changes so you do not have to sign in again.

The advantages of checking your website's keyword rankings with SERP's Keyword Rank Checker:

• Free to use and easy to access.
• Convenient, with no sign-in needed to check, which saves time.
• When you sign in, you can save and keep tracking keyword ranking changes.
• Shows the average cost per click and keyword search volume.

But SERP's Keyword Rank Checker has a few points users may not like:

• The 10-keyword limit per check is restrictive for large SEO campaigns.
• The interface is simple and lacks the advanced features of some paid tools.
• Results can be affected by the speed and quality of your Internet connection.

Google Keyword Planner, for seeing Google keyword data

Google Keyword Planner lets you find new keywords and keyword trends, helping a business choose the most suitable ones. This Google keyword tool does more than suggest a list of keywords. It also checks keyword rankings on Google and tracks how they change over time. The software also provides search frequency and keyword competition.

Using this Google keyword tool, you get these strengths:

• Google Keyword Planner uses data straight from Google, so search results are highly accurate and detailed.
• This keyword rank tool is free when you sign up for a Google Ads account.
• A friendly, easy-to-use interface that suits everyone, even beginners.
• Gives useful information on competitors' rankings and keyword strategy.

Checking keyword rankings with Google Keyword Planner also has some drawbacks:

• It covers Google only and cannot check rankings on other search engines such as Bing or Yahoo.
• To use all the features, you need a Google Ads account.

Moz keyword rank checker

Moz is one of the most powerful tools available, with many useful features for checking keyword rankings. This Google keyword software supports backlink analysis, rank tracking and keyword research, and gives suggestions for optimizing your website. Moz is often seen as the best tool for businesses that want to increase website traffic, and it also provides profile analytics to support effective on-page research and optimization.

SEOers commonly use Moz for these advantages:

• Moz does more than check keyword rankings. It also has tools for backlink analysis, site audits and on-page optimization.
• A friendly, easy-to-use interface that suits beginners and experienced SEO professionals alike.
• Several plans to match a business's needs, including a free Moz Pro trial.

This rank checking tool still has a few drawbacks:

• The tool does not discover many new keywords, which can make it harder to find promising ones.
• Metrics and figures are only available for the US market, so it does not suit businesses operating in other countries.

SEOprofiler, for viewing keyword rankings

SEOprofiler is more than a simple rank checker. It is a complete system for optimizing your website. SEOprofiler offers a range of useful features such as keyword rank checking, close competitor tracking and keyword analysis. It also integrates with Google Analytics to give detailed data on your business's keyword performance. The tool helps you find and track keyword opportunities, so you can optimize your content to rank higher on search engines.

A few advantages SEOprofiler offers:

• A friendly interface that is clear and easy to use. 
• Integrates with Google Analytics and other tools for complete data.
• Helps you understand your competitors' keyword strategy so you can adjust your own.
• Finds and uses promising keywords to improve rankings.

Checking Google keyword rankings with SEOprofiler also has some drawbacks:

• For all its features, SEOprofiler can be expensive for small businesses.
• Even with a friendly interface, users need time to master all the features.

Authority Labs, for quick website rank checks

Authority Labs can track keyword rankings in specific regions, even down to the zip code level, and compare them with competitors' results. It is one of the keyword checking tools rated highly for detailed analysis reports and for tracking product rankings across many websites.

The advantages Authority Labs rank checking software offers:

• The tool tracks keyword rankings worldwide, which makes it easy to manage international SEO campaigns.
• Authority Labs provides daily reports, so you quickly see changes in keyword rankings.
• Easy to use, suitable for beginners as well as SEO specialists.
• Flexible customization lets users set up and track multiple websites, which helps optimize SEO campaigns.

Alongside the advantages, Authority Labs has some drawbacks:

• Keywords are sorted alphabetically with no option to change the order, which can make them harder to manage.
• The advanced features of Authority Labs cost quite a lot, which may not fit small business budgets.

SEO Centro keyword rank checking software

SEO Centro offers many useful features for SEO specialists and website managers. One of its standout features is checking a website's keyword rankings on different search engines, so users can track keyword positions and adjust their SEO strategy effectively. SEO Centro also provides a range of analysis and optimization tools, such as overall SEO analysis, meta tag analysis and generation, and mobile-friendliness checks.

SEO Centro is a top choice for many users because of these features:

• SEO Centro brings many useful tools together on one platform, so it is easy to manage and optimize your site.
• Users can try it free for 2 days before deciding to subscribe.
• The rank checker gives detailed information on keyword rankings and history across multiple search engines.

Some drawbacks of the SEO Centro online rank checker:

• Each tool has its own dashboard, so users spend more time collecting and analyzing data.
• SEO Centro's plans limit the number of websites you can analyze and the number of personal SEO support sessions each month.

Advanced Web Ranking, convenient website rank checking software

Advanced Web Ranking is a keyword rank checker with many useful features, suited to digital agencies and in-house SEO teams. It provides accurate ranking information across about 130 countries and 22 search engines, giving users an overview of their SEO performance.

What makes Advanced Web Ranking so widely used:

• Advanced Web Ranking integrates with Google Search Console and Google Analytics, so users can check keyword rankings daily and compare their ranking performance with competitors.
• The tool records SERP features SERP and updates rankings daily, so the data is always fresh and accurate.
• It shows accurate rankings in many countries and tracks rankings by specific location, helping both local and international businesses.

This rank measuring tool also has some drawbacks:

• Keyword limits make it a poor fit for large projects that need to track many keywords.
• It is complicated for beginners, since it calls for in-depth knowledge of SEO and data management.

AccuRanker, popular website keyword rank checking software

AccuRanker lets you track the positions of up to 100,000 keywords, and it integrates with Google Search Console and Google Analytics for complete, in-depth data. It can also compare your keyword rankings with 10 top competitors and updates daily to keep data fresh. AccuRanker also places no limit on the number of domains you can track.

AccuRanker also appeals to users for these features:

• Daily rank checks, so data is always up to date.
• Integrates with Google Search Console and Google Analytics for complete, detailed data.
• Unlimited domains and users, which is flexible for businesses of any size.
• A friendly interface that is easy and convenient to use.

This keyword rank checker also has a few drawbacks:

• The price is fairly high, so it suits larger businesses better.
• Although it can track many keywords, optimizing for all of them can be difficult.

Spineditor Google keyword checking tool 

Spineditor Colocation is a SEO tools is versatile: it supports spin content and also offers accurate keyword rank checking. It lets users try it free for 3 days, then asks for payment to keep using it.

SEOers trust the Spineditor keyword rank checking software for these reasons:

• Spineditor gives fast, accurate results for your keyword rankings on search engines.
• Spin content is effective for creating fresh, original content from existing text, supporting SEO optimization.
• With keyword checking and tracking, Spineditor saves you time and helps you finish projects quickly and efficiently.
• Friendly interface: easy to use even for non-technical users.

Checking Google keywords with Spineditor also has some drawbacks:

• After the 3-day trial, you have to pay to keep using the tool.
• Some premium features are only available to paying users, which limits what free users can do.

-> Read more: A step-by-step guide to writing SEO content for beginners

Do you want your website to reach the top of Google and stay there?

Do you want more potential customers from organic search, instead of depending on ads all the time?

Have you tried many approaches, but your rankings, traffic and conversions are still below expectations?

MONA Media offers full-scope SEO, combined with SEO AI to help businesses improve everything from the website foundation to content and keyword strategy. We have worked on hundreds of business websites and moved many competitive keywords to high positions on Google. MONA aims for more than higher rankings: the real goal is quality traffic growth and steady revenue for your business.

With more than 10 years of experience providing SEO services, MONA has worked alongside more than 12,000 clients in Vietnam and abroad and helped grow revenue by up to 300% for businesses across many industries. That success comes from our team SEO specialists of highly qualified specialists with plenty of hands-on experience.

You could be one of the businesses growing steadily with SEO like these. Simply CONTACT US with MONA via Hotline 1900 636 648 for detailed advice and to get a full-scope SEO quote as quickly as possible.

Check your website ranking with Serp Position

This Google rank checking tool is also well regarded, and many websites use it. Searching for rankings with this software is fast and matches the results you see in Google's own browser. Other browsers will not give results as accurate.

Tool Keyword Competition Checker

Keyword Competition Checker is not known for Checking your website's rank on Google. But its comparison with competitor websites stands out. This is the feature that has earned Keyword Competition Checker the trust of many users.

Check your website ranking on Alexa

Alexa used to be one of the best-known keyword checking and website ranking tools in the world. It was popular for fast analysis, simple operation and support for many key website performance metrics. With it you can check traffic, track keywords and run a Google SEO check to compare your website with competitors.

One useful thing about Alexa is its fairly detailed competitor analysis. It shows you more clearly where your competitors are strong, where your website is weak and which areas you compete in directly. From this data you can see which keywords need more work and which rank well and need continued optimization to hold their position.

On cost, Alexa gives you a free 7-day trial after you register an account. After that you pay about 149 USD per month to keep using the tool.

Overall, today's keyword rank checking tools each have their own strengths. Choose based on your goals and your budget.

Checking your website's ranking on Google is an important step when you run SEO services in Ho Chi Minh City. This is especially true now that people in Vietnam and around the world shop online, look up product information and read about products online before ordering. The best way to compete is to rank at the top, so customers see you before your competitors. That is why checking your rankings and improving your website should be done as early as possible. We hope the information MONA shared above is useful to you.

≫ See more related information:

• What is bounce rate? What bounce rate is good for a website?
• A guide to how to run SEO step by step, effectively, for your website
• Take a detailed look at the SEO courses available today