What is content spinning? How the technique works

Republishing content in a different form, turning something already written into an entirely new article, is called Spin content. Spin content is a familiar idea to professional content writers and SEOs. For beginners, though, spinning content for SEO still takes some getting used to. In today's article, MONA Media will share a detailed answer to the question what is spin content and the simplest and most professional spinning techniques. 

What is spin content?

Spin Content basically means rotating or mixing content. Starting from an existing piece of content, you change the order and wording to produce a new one. The meaning stays the same, but the phrasing is completely new.

Today you can spin content by hand, using the skills of a professional content writer, or with the many spinning programs available online.

Over SEO, spin content is not always a good thing. Done well, it helps you grow your content and improve your site's rankings. Done badly, it makes content dull, strips out meaning and gets it rated poorly by Google.

In detail, rotating and changing content brings the following benefits and drawbacks:

Creating new content with spinning has these advantages:

• You can use software (spin content tools) to save writing time and reduce the cost of hiring writers.
• You can create many articles from one piece of content, each with keywords different keywords. The content becomes richer, and the main keyword can be replaced with synonym keywords, long-tail keywords, which helps you reach more potential customers.
• Spun articles can be used for satellite sites, backlinks or social posts and still be judged as high quality.

The drawbacks of shuffling content into a new text are:

• You need logical thinking to swap in synonyms without distorting the meaning.
• Without professional spinning for SEO, the content ends up disjointed and dull.

Should you spin content?

Should you spin content for SEO is a question many people ask today. You now know the pros and cons. Done professionally and seriously, spinning helps SEO and saves writing time. Done carelessly, it does real harm.

So spinning also takes ideas and skill. From MONA's experience, mixing content is worth doing to create more new content. But you need polished, unique new versions that use new keywords.

You can also use spin content software, then read the result through by hand and fix a few places so the meaning fits best. This way you can create up to 300 new pieces of content a day for SEO.

However, these articles are better posted on forums, satellite sites or other media channels. Posting them on your official site bores readers, because the information is almost the same as the original and only the wording differs.

Google also upgrades its algorithms often. Spun content done unprofessionally will be treated as junk and will not be indexed. So learn how to spin content online professionally to get 100% unique content that gets past Google's smart algorithms.

-> Read more: What is Google indexing? How to get your articles indexed faster

How to spin content like a professional

Spin content How does SEO work? When you spin content, build a structure first. Prepare similar keywords or related content to swap in. You can follow this syntax: {Phrase 1|Phrase 2|…} or {Sentence 1|Sentence 2|…}… Each phrase inside {} is automatically replaced with a new one.

Using synonyms and matching keywords is the way most people spin. Or they can swap sentences around, or add new words between keywords to make an entirely new sentence.

The example below shows how mixing content works:

He is a {blogger|webmaster} with a {hobby|passion|skill} for {sharing WordPress tips|WordPress tutorials|web SEO|making money online every day}.

With the same structure, just swapping the keywords makes an entirely new sentence. There are many techniques for spinning content for SEO, and they fall into 2 different levels. MONA covers each level in detail below.

Levels of content spinning in SEO

Spinning has 2 levels: Level 1, the basic level, and Level 2. At the basic level, the writer just swaps synonyms to change the sentence or paragraph.

At level 2, spinning online goes further. The writer reads the content and writes a similar article in their own words, changing the words and context entirely to produce new, exclusive content.

At either level, when you spin an article it is best to combine your own rewriting skills with spin content tools.

If spinning content takes too much of your time, or you are out of ideas for your website, the content services Content marketing services from MONA can take it off your hands.

With hands-on experience over 10 years in providing SEO services and marketing services, MONA has built a team of content creators and SEO specialists with SEO writing skills, 100% unique content and a brand voice tailored to each client.

The proof is thousands of SEO projects overall, including content projects, for more than 12,000 partner clients in Vietnam and abroad all of which succeeded, holding top positions on Google and bringing in 300 times the revenue.

You can achieve this kind of success too. Get CONTACT US with MONA via hotline 1900 636 648 to get an the full-scope SEO price list and have MONA's content creators optimize your website's content for SEO.

Content spinning tools

There are dozens of different spin tools. You can choose from the following content mixing programs:

• Mass SEO Content: This content mixing tool is paid, but many SEOs rate it highly.
• SpinnerTools.com is also a widely used spin content tool.
• SpinEditor.com is a tool built for Vietnamese, so it has attractive features and its mixing suits the Vietnamese writing style better.
• Title.Vn is the easiest site for mixing titles. Try spinning content for free here to create more new content.

Other spinning tools include: WordAI, Chimp Rewriter, SpinnerChief, The Best Spinner and SpinBot… All of them can turn one source text into many new pieces and make sure the result is unique.

Content mixing software (spin content tools) can be free or paid. Try the free options first, then use paid tools later. Many free text-mixing tools are still high quality.

Tips for spinning high-quality content

Spin content is the SEO's secret for producing lots of content. For perfect content, build up the following mixing skills:

• Mix titles by hand so they are catchy and draw readers in.
• Mix paragraph by paragraph so the changed content is more logical.
• Pick the right synonyms, near-synonyms and keywords that match the article's content.
• After mixing with an automatic tool, check it once by hand..
• Look for grammar and meaning errors and incorrect keyword usage, then replace them with better wording.
• Do not post them on your official sites. Spread the content across other media and marketing channels.

That answers the question what is spin content and a detailed guide to professional spinning for beginners. There are many tools for mixing content, but MONA Media recommends choosing a professional content writer for this job, to guarantee article quality, spinning skill and good SEO results for your website. Good luck!

-> You may also want to read more articles on the same topic:

• Tips for writing engaging content that raises conversion rates
• The most detailed guide to SEO article writing for beginners1