15+ free online marketing tools worth using

During starting an online business, a marketing strategy and effective marketing tool are what decide success and raise a business's performance.  In particular, with so many tools and platforms on the market today, picking the best ones for your business is very important. In the article below, MONA Media will break down 15 free online marketing tools to help you get the best results.

What is online marketing?

Marketing online are a form of online marketing, covering tasks such as:

• Website design
• Advertising on social networks and search engines
• Running viral campaigns
• Developing a strategy for effective website SEO

The main purpose of media tools is to draw internet users' attention to a business's products and services, in order to boost sales revenue through online channels.

Among these, the one online marketing tool that any business choosing the internet market cannot do without is the website. According to statistics, 90% of customers choose to look up a service or product on a website before buying. So a website must get user experience, page speed and originality right, to rank high, beat competitors in the same field and attract many potential customers.

If you do not want your competitors to reach success first, contact MONA Media now. We have been in business for more than 10+ years experience and have built 6,000+ products Each one is a website built to look right and meet your brief.

Benefits for a business that uses marketing tools

To improve the results of your marketing strategy, marketing tools are essential. To be more specific about the benefits a business gets from digital marketing tools, MONA has listed them in detail below:

• Higher sales: Online marketing tools help a business promote its products or services to potential customers effectively, which raises sales. For example: social media ads, email marketing, SMS marketing, search engines ( PPC, SEO (search engine optimization), and others are all common marketing tools that raise sales.
• Stronger brand awareness: By creating ad campaigns, quality content and interactions with customers on media platforms, marketing tools raise customers' awareness of the business's brand, products and services.
• Building customer relationships: Marketing tools help a business reach potential customers and build relationships with them. For example, email and SMS marketing let a business send product and service information straight to customers, building and keeping up long-term relationships.
• Developing a marketing strategy: Marketing tools let a business shape its strategy from statistics and customer feedback. This helps it tune campaigns for the best results.
• Lower marketing costs: Online marketing tools save money compared with traditional advertising, and they increase effective interaction between a business and its customers.

The 15 best free online marketing tools right now

1. Mail Chimp

Email marketing is an essential part of digital marketing. In MONA's view, this is one of the types of marketing that grows a business's reach and drives revenue most effectively. 

Among these, Mailchimp is a tool you cannot skip in an email marketing strategy. It makes sending email easy, with three standout strengths:

• List management
• Support for building attractive email campaigns
• Effective statistics and data analysis

The MailChimp, you can move potential customers into more effective online sales channels, while still tracking every email you send. Specifically, this online marketing tool lets you:

• Build an effective marketing strategy by linking the emails in a campaign directly to your website.
• Use the customer data you collect to send more personalized emails and grow your business.
• Integrate with Facebook to find new followers, widen your customer circle, and reconnect with past and current customers.
• Collect feedback sent back through Mailchimp's reports.

However, not everyone takes the time to open an email from an address they do not recognize. So how do you make users curious enough to open your business's emails?

Worldwide there are 4.3 billion email users but 43% of email users report spam if they do not recognize the sender's name or email address. Are you willing to lose the number of potential customers mentioned above? 

MONA Media will help you build an effective email marketing campaign, reach the right potential customers and deliver impressive results at the lowest cost possible. With ateam 100+ staff of specialists and hands-on knowledge from real projects, we are confident we can give clients the best service.

CONTACT US with MONA if you want to use the power of email marketing to increase sales and engage customers.

2. Sotel

Sotel is a handy marketing tool from the Chrome ecosystem. It lets users collect data and phone numbers of users on posts, fan pages, groups, or from anywhere else on Facebook, helping a business widen its customer information sources effectively. It is also a great way to get customer information from a business's competitors.

From competitors' customer data, you can start closing orders right away, or reach them in a sensible way through ads on Facebook, Zalo, SMS, and more. That way your brand shows up across channels. Each account created on Sotel also gets 200 free uses. 

3. Manychat online marketing tool

ManyChat is a powerful platform for creating and managing personal chatbots. With ManyChat, you can easily build chatbots that look after customers automatically. These chatbots can also chat with customers directly, cutting the time and effort spent replying to messages.

This marketing tool can also guide customers using FAQs set up in advance for specific campaigns. It answers common questions quickly and improves the customer experience.

As a support tool for modern marketing and sales, ManyChat plays an essential role. It streamlines customer care, creates automatic interaction, and saves businesses time and effort.

With Manychat, you get these useful features:

• Use automatic Facebook Messenger and comment replies to drive customers through online sales channels.
• Receive orders directly from Facebook.
• Collect and maintain customer data, and update the products related to each customer.

4. Ladipage

Ladipage is a very convenient platform that lets anyone design a landing page without much technical or programming knowledge. In particular, its library of landing page templates is varied and rich, fitting every industry. You only need to master drag and drop and use the ready-made effects to get used to the tool quickly and design a professional landing page that suits you.

Standout features of this marketing tool include:

• Adds Google Analytics, Facebook Pixel and Google Tag Manager to the landing page
• Can embed Mailchimp and Getresponse forms in the landing page
• Can add code HTML,CSS to the landing page
• Helps optimize the landing page for SEO
• Charts that measure and assess how well ads from the landing page perform.

Creating a landing page with free tools is fairly easy. The real question many businesses ask is how to design one that converts visitors and drives new orders.

MONA Media has built many landing pages for businesses across many fields. Our landing page designs are a tool that helps DOUBLE THEIR REVENUE, attract thousands of users and bring in millions of dollars in sales for many businesses.

Contact us now by clicking the button below for detailed advice.

5. Canva

In MONA's assessment, Canva is one of the most useful marketing tools for individuals and businesses. This digital marketing tool is a library of illustrations, fonts, eye-catching templates, graphic banners, infographic, and more. It lets you freely create original, visual content that draws attention.

This tool is also a way for many businesses to save money. Hiring a graphic designer is fairly expensive, but with Canva you can design on your own, saving both staff costs and time.

See more: Standard website banner sizes for better design

6. Buffer

In any marketing campaign, social media plays a very important role in how well it performs. But many clients have come to MONA and told us that managing these social pages is hard and takes a lot of time.

Especially when you first set up a fan page for your business, you can spend almost a whole week on it just researching, adjusting and building it so it looks right and attractive.

But since Buffer came along, all the problems MONA just mentioned are solved. It is a marketing tool built for managing social networks. Buffer publishes content automatically according to your plan, so you save a lot of time by scheduling posts on every platform. It also makes it easier to analyze how well your posts perform.

7. Yoast SEO marketing tool

Yoast SEO is a tool that helps you optimize every aspect of your website. Essentially, this useful tool gives you all your marketing information through a WordPress plugin.

To show what Yoast is good for, MONA has gone through these highlights:

• Gives accurate results on your website's SEO ranking in search engines
• Helps you easily write meta description
• Uses an analysis system traffic to show what your web content is missing
• Shows clear, specific figures and solutions to help you improve your website ranking rankings.

8. Hotjar

Hotjar is a handy tool for analyzing your website accurately. From what MONA has found, it tells you about visits, who visits your site, and how long they stay.

Hotjar works mainly through heatmaps (also called heat maps – a tool that shows a whole landing page or website as colors of temperature. The areas many people look at are red. Areas with less attention shift gradually from orange to yellow, green and blue).

This gives you the broadest view of the traffic on each page and each part of a page. Standout features include:

• Records cursor movement and position on different pages
• Collects all data on visitors, time spent on the page and the last point where they leave
• Gathers feedback collected from survey tools

9. Sniply

You are probably familiar with the term “growth hacking”. (Growth hacking: strategies that grow the user base quickly in creative, low-cost ways.)

One growth hacking trick that works right away is to share posts from well-known experts in your industry, to build credibility and add trust with users.

But the content you share usually lives on another website that you do not control, so readers often “ignore” your website/page once they are sent to the other source.

Knowing this, Sniply lets you attach a call-to-action to any content you share. Specifically, this marketing tool adds a back button / a call-to-action button in a box at the bottom-left of the screen, so readers can see it and decide to return to your website.

10. Piktochart

Vivid images and colors are what first attract users. In marketing, content and image design matter even more. But creating original, eye-catching images is not easy.

With Piktochart, that worry goes away. Piktochart has a collection of attractive free templates and a very varied library of infographic samples, presented creatively so you can choose freely. Just drag and drop, add the elements you need, then save the image to your computer.

Not everyone has the patience to read your whole article. That is why a strong opening and eye-catching images decide whether customers stay on your website. 

11. SurveyMonkey: easy customer surveys

SurveyMonkey is an online tool for creating and running online surveys. Users can design questions, manage the people taking part, and easily build surveys that measure brand image awareness or product information. This helps businesses reach accurate conclusions that fit their research project.

Besides being fast and easy, SurveyMonkey offers users other benefits:

• SurveyMonkey lets users create online surveys conveniently and simply, on many different subjects and topics.
• SurveyMonkey supports many languages, so users can run surveys worldwide.
• In-depth, detailed reports. SurveyMonkey provides tools to analyze and process data through filtering and comparison.
• Thousands of questions across many fields. The software also supports editing the wording and spelling of questions so they are reasonable and logical.
• The software offers many options for college and university thesis and essay topics, and lets users customize fonts, logos, colors and more to their taste.
• You can use SurveyMonkey for free with no ads. Users can also use the pro version, which has more advanced features.

12. Fast customer care with a chatbot

A chatbot is an effective way to look after customers quickly and at low cost. With a Chatbot, common customer questions can be answered automatically, quickly and accurately, saving time for both customers and support staff.

A chatbot can also be programmed to handle many tasks, including answering questions, guiding product use, giving order information and more. It can also make suggestions, helping customers find information faster and more easily.

With advances in AI and modern technology, chatbots can now support customers more automatically and quickly. This marketing tool also helps businesses save money and noticeably improves the customer experience.

13. Data analysis with Google Analytics

Google Analytics is a free tool from Google that analyzes website data in detail. In MONA's view, it is a “must-have” that every business should own.

The Google Analytics, you can track traffic, your audience, how they interact with your site, their age and gender, and more. Useful Google Analytics features we should not overlook include:

• Tracking traffic: Users can track the number of visits to their site, bounce rate, average time on site and many other metrics.
• Search features: Google Analytics lets users search and analyze the keywords that customers use to find your website. This helps a business understand customer needs better and optimize its site for those keywords.
• Tracking customer interaction: This online marketing tool lets users track how customers interact with their site, including page views and how often they interact with buttons, links, products or services on it.
• Real-time reports: Google Analytics also provides real-time reports, so users can see traffic, customer interaction and other metrics instantly.
• Ad campaign measurement: Google Analytics lets users measure how well ad campaigns perform and assess how reliable the potential customers from those campaigns are.

Ever wondered: “Where do my customers come from, and which posts keep them on my site?”, The answers are all in GA and GSC. Huy shows how to find them in this video. Watch it now.

14. Promoting your brand with Google AdWords Keyword

AdWords Keyword means keyword advertising. It is Google's keyword tool, used in advertising campaigns on Google AdWords. It provides search rankings and priority display positions, aimed at people who need to advertise their products or brand. Benefits of Google AdWords Keyword include:

• Reaching the right target customers: Ads appear at the top of Google's search results. Based on the keywords people search and what they browse each day, your ad reaches potential customers precisely.
• Fast and easy to control: Once your product or service meets Google's ad requirements, your campaign can be set up in just 5 minutes. You can also easily edit ad information and content and add keywords.
• High results, optimized cost: The tool targets the right customer group, which raises the conversion rate when you run Google Ads. You also pay only when a customer clicks your ad, which keeps costs in check.
• Regularly updated reports and statistics: Google's reporting system is updated regularly and accurately, so users can easily assess and measure conversions and interaction with potential customers.

-> SEO vs Google Ads: which should you choose?

15. Landing page design with Ezimar

Ezimar is an automatic website builder with an easy interface that needs no programming skills. With Ezimar you can design and create professional websites in minutes: just pick a ready-made template and customize the content.

This marketing tool also offers content management, SEO optimization and integration with other marketing tools such as email marketing and online support. Ezimar helps small businesses and individuals save time and money designing and managing their websites.

Ezimar's main advantages as an online marketing tool are:

• Easy interface: Ezimar has a simple, friendly interface and needs no programming skills.
• Drag-and-drop editor: Ezimar lets users customize page elements by dragging and dropping them into place.
• Many design templates: Ezimar offers many attractive, professional templates that users can easily choose from and customize.
• SEO optimization: Ezimar includes SEO optimization features so your website can be found and ranked higher in search engines.
• Content management: This tool lets users manage website content easily and quickly.

However, if you want a distinctive, professional website design that fits your business's own goals and message, MONA recommends working with a reputable website design company.

MONA Media a website and software company that has been operating for more than 10 years. We bring a surge in income to our partner businesses, helping them up 100-200% revenue. In particular, all the projects MONA runs exceed their KPIs in just 3 MONTHS, with keywords reaching TOP 1-3 search result pages, and more. We are confident we can give you the most professional website that fits you best!

Please CONTACT US with MONA for free consultation today.

Above, MONA Media has put together the 15 best online marketing tools and that are widely used today. We hope these digital marketing tools help you get the best results in your work. Good luck!

Please contact us via:

• Hotline: 1900 636 648
  
• Email: info@themona.global
  
• Address: 1073/23 Cach Mang Thang Tam, Ward 7, Tan Binh, Ho Chi Minh City

See also:

• 10 zero-cost marketing methods that work well today
• Top 9 online marketing channels to attract customers