What are organic keywords? How to increase them quickly

Organic Keywords are one of the key elements of effective SEO. They are also a measure of the unpaid search traffic and natural traffic a website receives. So what does the term organic keywordsmean? And how do you raise your organic keyword count in SEO effectively? Let's find out with MONA Media find the answer in the article below.

What are organic keywords?

Keywords is the term for what users search for that is Organic natural, not paid for, in other words free. So, Organic keywords means keywords are the queries users type into search engines that bring them to your website without you paying.

These keywords appear on your website and bring it natural traffic thanks to search engine optimization. One of the most important factors in a successful digital marketing strategy is choosing the right organic keywords, the ones that bring quality traffic naturally.

Put simply, any keyword that a user searches on Google and that leads to your website counts as an unpaid keyword. By contrast, advertising keywords or PPC are paid for by advertisers.

-> See more keyword types:

• What is a seed keyword? How to find seed keywords effectively
• What is a long-tail keyword?? A detailed guide to finding long-tail keywords

The role of organic keywords in SEO

Organic traffic simply means free visits. This metric plays an important role in SEO, because the more organic keywords rank highly, the better your website and brand are recognized. That increases click-through rate (CTR) and brings your products and services closer to consumers.

Unlike social channels,, a website is an active channel. When customers look for solutions, products or services on Google, they see your website and your site catches their attention. That raises brand awareness and converts into sales.

How to check your website's organic keywords

Getting a website to the top of Google fast is not hard, but holding that ranking is not easy at all. To grow organic keywords and keep a stable position, SEOers need to research and analyze keywords carefully and strategically. Below, MONA Media shares the fastest way to get a website to the top of Google a simple, effective way to research and identify organic keywords with the 3 most popular tools today:

Google Search Console

Google Search Console is a keyword reporting tool that shows detailed data on search queries, impressions, click-through rate and the positions through which users reach your landing pages. A new site will not show many keywords, so it works best for websites with plenty of content that have existed for a few months. Follow these steps:

Go to Google Search Console → Performance → Pages → click the URL you want to look at → Queries.

The results will list all the keywords related to that URL.

SEO tool – Google Analytics

This is Google's free SEO tool. Use it to track, measure and analyze data on users visiting your website, and to report on it.

In tools Google Analytics, you can follow these steps: 

Go to Google Analytics → Acquisition → Overview → Organic Search → Keywords

The results show the organic keywords that bring natural visits.

Ahrefs as an organic keyword research tool

Ahref is one of the tools that makes keyword research easier. Besides the two free tools, Google Analytics and Google Search Console, the paid Ahrefs lets you see more detail, such as the position each keyword ranks at and whether it moved up or down.

After you log in, you can see every keyword your website ranks for in unpaid search results.

SEO techniques to grow organic keywords quickly

Most businesses want to attract plenty of organic visits to their website. So how do you raise this traffic figure? Below are 3 effective SEO techniques that quickly improve and expand your organic keyword set, an important foundation for attracting users naturally and sustainably.

Target as many keywords as you can

To raise organic keywords count expand your keyword set and optimize for many different keywords. Many highly ranked keywords on search engines raise your business website's brand awareness. And when customers find your website many times in search, it affects the organic traffic figure, gain traffic which in turn pushes customers to buy.

Potential keywords whose Search Volume grows every month will be favored by customers. Keywords related to your products and services will then reach a large number of customers across many different fields.

There will also be some related keywords that don't aim directly at a buying purpose, but may turn out to bring the most organic traffic to your site. They widen your reach to customers and the chance that customers use your services or products now and in the future.

Use a variety of related secondary keywords

Build SEO strategy, focus on Content SEO, quality content as the top priority. A website that gives users plenty of useful information is always rated highly. You also need to spread a variety of main and secondary keywords through each article.

With a variety of keywords, users find the articles on your website more easily, and the website reaches the top of search engines more easily.

Optimize the whole website

Website optimization is the process of upgrading, adding to and fixing what is missing so the site meets Google's requirements. Your website then gets fully optimized across both on-page and off-page factors, giving you a solid base for your marketing.

Popular organic keyword research tools

To understand market demand and pick suitable keywords for your website's articles, you need to use SEO tools to research keywords. Below, MONA Media shares some of the most popular organic keyword research tools today:

• Ahrefs.com
• SEMrush
• Google Analytics
• Google Trends
• Rank checker
• Google Suggest
• Keywordtool.io
• Google Keyword Planner
• Based on Google's profile of your site
• Google Webmaster Tools

These are SEO tools that SEO experts rate highly for the results they deliver.

Things to watch when optimizing the mobile version to grow organic keywords

As you know, Google always prioritizes mobile indexing for its search engine. That means Google's algorithm uses the mobile version's content for indexing and ranking.

So if you want to grow your organic keywords, you need to optimize both the website and its content for mobile devices. Optimization tactics you can apply include a responsive website design, limiting pop-ups, speeding up page load and adding structured data to pages.

That is all the basics about organic keywords? And the fastest ways to grow your organic keywords effectively . We hope that with this article from MONA Media, you have more knowledge and strategies to get your website ranking high on search engines.