18 March, 2023

Website design for aquaculture, seafood sales and industry news

Some people believe that premium website design, only suits fields that feel new and modern, or products aimed at younger customers like fashion and tech. For this reason, many fisheries producers and traders have unknowingly missed out on an effective media and sales channel. In reality, a well-built, professional fisheries website can be an effective bridge that builds a brand for your seafood, widens your customer reach, boosts sales and opens up export opportunities.

1/ What are fisheries websites used for?

Websites that introduce your business and brand

The first purpose of designing a website for fisheries and agricultural products is to introduce your business and products to customers and start building a brand image in the public eye. This is done mainly in two ways: first, through a brand identity system (logo, colors, fonts, imagery and so on); second, through a company profile page covering your history, operations, achievements and quality certifications.

Websites that sell seafood and farm products

With websites and online payment gateways now widely available, a website can fully serve as a main distribution channel for a business. Unlike traditional methods, selling online is not limited much by space or time. Your business can reach customers in many different places, take pre-orders, accept online payments and more.

Because many middlemen are cut out, seafood can also be sold at better prices, and the price reaching the customer is friendlier on the wallet.

Agriculture news and fisheries news websites

Another important job of a website is sharing news about agriculture and seafood. This is more than routine updates: it helps businesses, farmers and other related parties adjust their farming, production and business plans to the real situation.

Fisheries website design for Mekong Food Group

2/ Benefits of designing a website for fisheries and aquaculture

Brand building

One weakness of Vietnamese agriculture is building a brand for the business and its products. Without a brand, seafood is easily squeezed on price, quality is not guaranteed, and it is hard to earn consumers' trust and affection.

Through a website, agricultural and fisheries suppliers can build their image and introduce themselves and their products to the public in general and to target customers in particular. Over time, you build your own standing and brand, so customers remember you, care about you and trust you enough to choose you.

Expand your market and grow revenue

As mentioned above, when a website serves as a channel for introducing, promoting and selling products, it can connect your business with customers from many different regions. Producers and farmers of agricultural and aquatic products can then widen their market and no longer depend so heavily on traders or local orders. As a result, revenue improves significantly.

Find overseas partners

Exporting is the most direct way to prove the quality of your seafood and raise its value. But to get that chance, businesses have to use many different approaches to find and contact partners and compete with other companies. With a website, you don't just introduce yourself and show your capability and the quality of your seafood. You also open up opportunities to connect with potential partners.

Fisheries, agriculture, forestry and aquaculture website design for finding overseas partners

Reputable, professional web design services at MONA

3/ Key features in website design for fisheries, agriculture, forestry and aquaculture

Page and category creation

This feature lets users create their own pages and categories to publish news, articles and products in text, image, video, audio, infographic and other formats. The number of pages and categories is usually unlimited, and you have full control to edit, add or delete content.

Sales support features

Features designed for sales-focused websites selling seafood and farm products usually include a storefront interface, prices, product images, product descriptions, a shopping cart, ordering, payment gatewayand more. These features make shopping online on the site simple and convenient.

Website management features

Management features help administrators control website content, track visits and orders, and get detailed reports on traffic and conversion rates. From there, the people website management can plan specific ways to develop the site as a whole, improving its look and content, supporting customers better, keeping visitors on the site longer, and lifting the conversion rate and real sales revenue.

Live chat features

Live chat features Live chat are usually added to make up for a website's limited interactivity. With them, visitors can contact you to ask about content, products, shipping, payment and other related issues.

Multilingual

A multilingual feature lets the website switch and display in several languages without affecting the layout design. Extra fonts are installed so content can be posted easily, with no font errors or missing characters. This is an important feature if your business plans to build its brand and expand into overseas markets.

Multilingual seafood-selling website

4/ Basic criteria for website design

SEO-friendly design

Just as a shop needs an eye-catching storefront, a website needs a good spot in front of the public. That spot is the search results page. To improve your page's ranking, the website needs to be designed to SEO standards for keywords and keyword groups related to agriculture, farm products and seafood. That way, the site has a chance to appear higher, attract more users and gain noticeably more traffic.

Strong security

All content on the website needs to be protected, especially customers' personal information and order details. The website should therefore be built with effective security features that block harmful online activity and keep the site running stably.

See more: Website security and what you need to know

Fast access speed

Page load speed has a big effect on bounce rate. The longer a page takes to load, and the slower images and content appear, the higher the bounce rate. During design, to improve page load speed, every element needs to be optimized, creating the clearest possible “road” for every customer who wants to visit your website.

Stable operation

Along with speed, the website must also run stably. Actions and features on the page should do what they are meant to do without annoying or frustrating users. When your website runs stably, you give visitors the best experience and build a professional, efficient image in customers' eyes.

Fisheries news website

5/ A trusted website design service at MONA Media

Some successful projects at MONA Media:

  • ViFoods.com.vn project (selling seafood, domestic and import-export)
  • Vietnam Fisheries Magazine, Thuysanvietnam.com.vn (the official news channel on seafood in Vietnam)
  • Mekseaconnection.com: an introduction and import-export seafood sales website for the global market
  • Mekongfoodgroup.com: a website that introduces and sells seafood
  • Mekongagriculture.com: a website that introduces and sells Vietnamese agricultural products
Some MONA Media projects

A professional team and a proper process

Thiết kế website MONA Media has a professional team that works to a proper, consistent process. At each stage, the responsible team uses its knowledge, skills and expertise to design and build a quality website that fits what you want and need. The process also helps teams work together smoothly and saves a lot of design time.

Exclusive website design

Website interfaces at MONA Media are designed exclusively, based on your requirements, your brand identity and the specifics of your industry. These interfaces are used only for your website and never appear in the company's other web design projects. This keeps your website fresh and unique.

Diverse, specialized features

Our websites are built with a wide range of features that cover almost everything customers need while using the site. Beyond the basic features used on every website, you can request specialized features that fit your industry or your company's workflow.

Simple and efficient to run

The website has a simple, user-friendly interface. The staff in charge can get used to it after a few basic instructions. The built-in admin features also make it easier to manage content and run your business online.

Get advice and support for fisheries, agriculture, forestry and aquaculture website design at:

  • Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City
  • Hotline: 1900 636 648
  • Email: info@themona.global
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CEO & Founder · The MONA

Founder of The MONA, who built a services company of 60+ staff with 14,000+ projects delivered. Khánh Hùng shares how he thinks about building systems that run themselves, automating a business, and the real lessons from delivering projects at MONA.

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