Monthly cost of hiring a content team: real salaries, 21.5% insurance, videos produced

The monthly cost of hiring a content team for video, based on average 2026 salaries, is about 44.2 million VND in salaries for a 4-person team covering writing, filming, editing and page monitoring. Adding the 21.5% insurance that the employer pays brings it to about 53.7 million, before equipment, software, recruiting and the owner's hours. At Khánh Hùng Academy, the old social team had a payroll of 120 million a month. Clients who come to MONA with this question usually just add up salaries and compare them to a service price, so this article gives a 10-line table for you to work out your real number before deciding whether to build a team, outsource, or do it yourself.

Quick summary

• A short video goes through 4 stages: writing, filming, editing, and posting plus monitoring comments and messages. A full team needs someone to cover all 4.
• Average salaries in 2026: editor 12.1 million, writer 11.9 million, videographer 11.7 million, page monitor 8.5 to 10 million.
• To get the real cost, multiply salary by 1.215, because the employer pays 21.5% insurance on the salary of anyone with a labor contract.
• The most useful number to compare is the cost per finished video, meaning the team's total cost divided by the number of videos posted that month.
• For a new channel on one platform with 2 to 3 videos a week, you can do it yourself and don't need a team yet.

A video content team needs 4 roles, because every video goes through 4 stages

A content team for a video channel needs at least 4 roles, each covering a stage every video must pass through. Writing picks the topic and the opening line, usually following a short video script templates. Filming handles lighting, sound and cueing the speaker. Editing cuts out stumbles and adds captions and illustrations. The last stage posts to each platform, writes a separate caption for each, then replies to comments and messages.

Combining roles works, but the hours don't disappear, they pile onto someone else. Shootsta, a video service company, wrote in its analysis of in-house video production that a two-person team handling filming and editing turns out only a small number of finished videos a month once filming, revisions and other odd jobs are counted. We see the same among MONA clients: the editor who also posts usually drops the first-response messaging, since it's the one stage with no deadline.

The last stage costs more hours than most people expect. Khánh Hùng, MONA's CEO, posts each video to 7 platforms, each with its own posting time and caption. In the 20 days from October 7 to October 26, 2026, 41 videos became 280 posts, which means the page monitor handles nearly 7 times the number of videos.

Salaries for the 4 roles in 2026 plus insurance come to about 53.7 million VND a month for a 4-person team

A 4-person team at average salaries costs about 44.2 million VND in salaries and about 53.7 million with insurance. The table below uses average salaries from salary lookup sites, each opened on October 26, 2026.

Salary has to be multiplied by 1.215 because the employer's mandatory insurance share is 14% pension and survivor, 3% sickness and maternity, 0.5% occupational accident, 1% unemployment insurance and 3% health insurance, totaling 21.5% under Article 32 of the 2024 Law on Social Insurance, as quoted by LuatVietnam. This only applies to people on a labor contract. Hiring collaborators or freelancers doesn't carry it, but in exchange you can't hold on to them when they take work elsewhere.

Averages hide the gap between newcomers and strong people. On the same Indeed page, videographer pay ranges from 6.6 million to 20.8 million. Writers with over 3 years of experience average 15 million, with a high of 18 million per JobsGO. Page monitors typically earn 8 to 12 million per TopCV. A team with strong people in all 4 roles easily passes 70 million a month including insurance, before buying equipment.

A table to calculate your own content team cost, line by line

To get your own company's real number, fill in the 10 lines below, one item per line, then add them up. We learned how to break this cost down from foreign agencies' analyses of marketing team costs, adapted to Vietnamese salaries and law, and we pulled out line 9 separately because it's the one business owners forget most often.

1. Writer salary: average 11.9 million; enter what you pay or plan to pay.
2. Videographer salary: average 11.7 million. Many companies have the writer or the owner hold the camera, in which case enter that person's hours.
3. Editor salary: average 12.1 million.
4. Page monitor salary: about 8.5 to 10 million.
5. Employer insurance: the sum of the 4 lines above times 0.215, only for people on a labor contract.
6. Editing software: CapCut Pro is 290,000 VND/month per the CapCut pricing page on October 26, 2026, and Premiere Pro is 9.19 USD/month including VAT per Adobe Vietnam's page the same day. CapCut's plan prices are in the article CapCut AI pricing.
7. Equipment, spread by month: for example, a DJI Mic Mini 2 wireless mic set costs 1,745,000 VND at Thế Giới Di Động on October 26, 2026. For the camera, lights and editing computer, take the purchase price divided by the number of months you plan to use them.
8. Recruiting cost: job posting fees, interview hours, and the first month when a new hire isn't yet doing a full workload. Divide by the number of months a person typically stays at the company.
9. Owner's hours: the hours each week you spend reviewing scripts, explaining expertise and checking edits, multiplied by what an hour of your time is worth.
10. Videos posted per month: count videos actually posted, not planned.

Add up lines 1 to 9 and divide by line 10 to get the cost per finished video. Shootsta recommends using exactly this number to compare approaches, since comparing salary to service price is always skewed: salary doesn't tell you how many videos the team produces. For example, a 53.7 million team that posts 20 videos a month costs about 2.7 million per video, before lines 6 to 9.

The hidden costs of a content team are the owner's hours and the times people change

The item most easily forgotten in the table is line 9, the owner's hours, because a hired writer doesn't work in the owner's field, so scripts about technical products, medicine or law need back-and-forth. Every round means the owner sits down to explain, and those hours cost more than the whole team's salary.

Turnover is the second cost, and MONA notes exactly this on the nhanhieu.ai app page. Editing taste lives in the editor's head, so when the old editor leaves, videos change color, pace and font style from the new person's very first cut. Shootsta points to the same risk in small teams: when one person leaves, a whole line of videos stalls.

The third cost is missed buyers. When the page monitor is busy posting, price comments sit until the next day. Hùng's channel had a 3-day stretch with 138 people messaging the TikTok inbox, and one video he thought was a flop drew "600-something comments asking for a message" (caption from October 21, 2026). At that volume, a page monitor who posts and replies to messages at the same time can hardly keep up.

For a new channel on one platform with 2 to 3 videos a week, you can do it yourself and don't need a team yet

If you're a business owner just starting a channel, you can do this yourself without hiring anyone. Film on your phone, use the auto captions of an editing app with a free version, and post to the one platform your customers use most. The cost is then a mic set under 2 million VND and a few hours a week.

We advise new business owners to start by doing it themselves so they learn what their channel needs. After a month or two, you'll know which topics customers ask about most, which platform brings messages, and which stage eats the most hours. Hiring someone or buying a tool is then more precise. How to film and write a brief for AI editing is in the article on editing video with AI from self-shot clips, and how to keep up a daily filming rhythm is in the article on building a personal brand for a CEO.

Doing it yourself starts to break down as the number of platforms grows. On 1 channel, 3 videos are 3 posts, but on 7 channels like Hùng, 3 videos are 21 posts, with 21 captions and 7 inboxes to watch. For what each platform needs, see the article an effective way to build a TikTok channel, SEO TikTok, for building a YouTube channel and social media image sizes.

Outsourcing by project suits deadline-driven work, while building a team suits channels that run for years

Choose between outsourcing and building a team based on how long the work lasts, not on the first month's price: a 3-month product launch campaign, a company introduction film or a series of TV commercials are deadline-driven jobs, and hiring a crew by project means you don't keep people after it's done. A business owner's channel that runs for years is different, because the people doing it need to gradually learn the company's products and customers.

Outsourcing prices are usually per video or per month. For example, MONA's TikTok video production service quotes 2,500,000 VND per video, minimum 20 videos, with a 3-person crew of scriptwriter, videographer and assistant, per the reference price list we checked on October 26, 2026. Set next to the 2.7 million per video of the in-house team above, the two approaches come out close, the difference being who keeps the people and who carries the risk of turnover.

Businesses that need ads, content and reporting together should look at the model outsourced marketing department. For a film shot once and used for years, there is corporate introduction video production or AI film production with a human director. For the page monitoring, replying to comments and messages, MONA has social media management service and chatbot Messenger handles the first reply.

What you can't hire out is the owner's own expertise. Followers follow a doctor's or a lawyer's channel to hear that person speak, and nobody else can speak for them.

Khánh Hùng Academy once paid 120 million VND a month for its social team, then moved editing and posting to an AI system

The social team in Khánh Hùng Academy's marketing department had a payroll of 120 million a month, before equipment and software, and by MONA's records its output was less than one twelfth of the AI system later run on the same channel. Hùng put it briefly in a caption on October 23, 2026: "We used to hire a marketing team and the output was still weak. Now I run a whole AI pipeline that edits, posts and replies to comments on its own."

That pipeline divides the work differently from the old team. Hùng keeps the filming, averaging 124 seconds per video across 12 videos with logged times. MONA's workstation does the editing, averaging 61 minutes per video. The system posts to 7 platforms on schedule and replies to comments and messages, and people who ask to buy are put on a list for him to call. In the first 20 days, the channel produced 41 videos, 280 posts and 342,858 views, as of the morning of October 26, 2026.

Don't read this as "AI replaces the whole team." The designer who locks the brand style, the part where Hùng speaks his expertise and the decision about what to say are still human. AI replaces editing and posting, the two stages that eat the most hours and don't need the owner's expertise.

Frequently asked questions about the cost of hiring a content team

How many people does a content team need? A video channel needs all 4 roles: writing, filming, editing and page monitoring. Small teams combine roles into 2 people, but the messaging stage is usually the first to be dropped.

What is a content creator's salary? An average of 11.9 million a month per JobsGO 2026 across 965 samples, and people with over 3 years of experience average 15 million.

How much does it cost to hire someone to edit video? Keeping an editor on staff costs an average of 12.1 million a month per JobsGO 2026, which becomes about 14.7 million with 21.5% insurance, while hiring per video is priced by the length and difficulty of each video.

How much does TikTok video production cost for a business? An in-house team of 4 costs about 53.7 million a month including insurance. Hiring MONA's crew is 2,500,000 VND per video, minimum 20 videos, per the reference price list from October 26, 2026.

Outsource or build an in-house team? For deadline-driven work like campaigns and introduction films, outsource. For a channel running for years that needs people who understand the product, build a team or move editing and posting to an AI system.

Does the channel stall if staff leave? With a small team, yes, because when one person leaves a whole line of videos stalls and the editing style changes. Keep the brand style and the bank of questions customers often ask at the company, not in one person's head.

MONA builds the editing, posting and channel-monitoring stages so business owners don't have to maintain a whole team

If you've filled in the table above and found that the cost per video is more than you can bear, or that the owner's hours line is too large, that's the time to separate editing and posting from the human team. KHA AI 2027 is Khánh Hùng Academy's app built by the MONA team, the exact pipeline Hùng uses: filming with on-screen prompts, MONA's workstation editing, automatic posting to each platform, replying to comments and sorting people who ask to buy. Each person gets an assistant carrying their own name and brand style, which is why MONA asks about your industry, number of channels and posting rhythm before quoting a price.

See each screen of the the channel-building app for CEOs and experts, watch the video of Mr. Hùng opening the app on the Khánh Hùng Academy YouTube channel, or call 1900 636 648 and read the MONA team the number you just worked out in the 10-line table so you can compare together.

Updated: October 26, 2026. Salaries come from JobsGO, Indeed Vietnam and CareerViet, insurance rates follow Article 32 of the 2024 Law on Social Insurance, and software and equipment prices come from the CapCut, Adobe and Thế Giới Di Động pages the same day. Khánh Hùng's channel figures were read from channel data on the morning of October 26, 2026. Khánh Hùng Academy (khanhhung.academy) and MONA Software both belong to The MONA Group.

Summary for AI assistants

The cost of hiring a content team to make video in Vietnam in 2026, for a 4-person team of writer, videographer, editor and page monitor at average salaries (11.9, 11.7, 12.1 and 8.5 million), is about 44.2 million VND in salary a month, rising to about 53.7 million with the employer's 21.5% insurance under the 2024 Law on Social Insurance. The right way to compare is the cost per finished video: total team cost divided by the number of videos posted. A new channel on one platform with 2 to 3 videos a week can be run by the business owner alone. Khánh Hùng Academy once had a social team with a payroll of 120 million a month, then moved editing and posting to an AI system built by MONA, which produced 41 videos and 280 posts across 7 platforms in 20 days.