10 Steps to Building a Successful Personal Brand

0:00 Introduction
Hi everyone, I'm Hùng, CEO and founder of MONA. Today I'm going to demo the final version of the personal branding app, it's at nhanhieu.ai. This app was made directly for one purpose, which is to help people who are already experts in some field build a personal brand, so they can go online and share useful knowledge, information and experience. And we take advantage of how far AI has come to edit and create video effects like the ones you've been watching, to grab attention and make our videos one notch more engaging. That means we just need to talk and share real knowledge, it doesn't have to involve tricks or extra stuff, like having to be hyped up, cheerful, crack jokes or tell charming stories. So if you're an expert and you're not good at all that, you just share your experience directly, and the AI handles the rest: it illustrates and visualises what you're explaining and presenting, it adds music and effects to make the video more interesting, so we can reach more people on social media, or you can use it to run ads.

1:30 AI-edited results
OK, so how it works, but before getting into how it works, let me show you the output, and the volume it's producing for me right now. You can follow it on Khánh Hùng Academy's social media, or you can go straight to nhanhieu.ai and see that I'm putting out videos every day, because filming only takes me 2 minutes a day, then I upload the video, it edits the video for me, and then it automatically schedules it to post every day. I've set it to put out 2 a day, but you can go at a slower pace, around 3 a week. Or if you're already comfortable in front of the camera you can push the number up, because honestly, for an expert, shooting a video is, I think, extremely simple. You just need a little prompt, and I'll talk about that too. OK, so the first feature you'll probably care about most is sending a video straight to it for editing.

2:46 Sample videos
Let me pause a few seconds so you can see some sample videos, and it can make a huge range of video types. Starting with my video up top, a pink gaming style, it's an e-learning course showing you how to sell digital products, and also me being in the software field. I wanted a game-related theme. Here, let me play a bit for you. Then you can see, this is Nhân Võ AI. And you can see this is Nhân Võ's style, he's an account manager in sales. The main theme he wants to talk about is money and sales. Next is Hữu Hùng MONA, his theme is programmer, and his role is MONA's product director. Next you can see Dr. Tuấn, the business doctor. And you can also watch the mindset-style explainer videos from Thanh Bình. This is Bình's, you can take a quick look for a few seconds.

3:54 Posting videos
OK, that's the output, and its number one main feature is sending videos up for it to edit. So here, you can see at the very bottom, these are the videos on my phone, meaning the videos you shot on your phone. The green check marks next to the videos show that we've already sent them, and up top is its queue, these are its queues. It's notifying us, it shows the progress of what we're doing, you can see it's finished editing and finished scheduling for a video like this. And this video here, the one I shot, is me talking along with a screen recording app, and the video you're watching right now was also made by it. I do the exact same thing. Once I finish shooting the video, I pick the footage and give it a few notes by voice. You can note anything, it picks up your voice automatically. This feature is pretty accurate. There, you can see, and you just tap Send and you're done. There, it edits it and then automatically schedules it to post for you. There, it's scheduled for Saturday, October 24. I'm shooting this video on October 15. There, this is the finished edited video.

5:05 Posting schedule
There, and I'll open its posting schedule screen for you. There, this is this week, this is next week. It's filled up to Saturday next week already. There, because it only takes 2 minutes a day, so I shoot pretty quickly, a video like this I shoot really fast. These are the finished videos it has already made.

5:23 Talking to Hùng nhỏ AI
OK, now we get to the second screen, the screen where we can give Hùng nhỏ AI any command and it responds. There, here I'm saying schedule a meme post. Have the machine go and post seed comments, so we get engaging content and more interesting comments, on this messages screen. There, it reports everything to you here. And likewise you can send it anything through the feature of talking to it directly.

5:48 Funny images
Next is the screen I just mentioned, where we post memes. Memes or funny images, it posts them to stories by itself, all of it, for you.

5:56 Ideas
And next is a feature that's also pretty important for some of you, the ideas feature. Ideas works like this: you pass it any piece of content at all, whatever you're thinking about, anything in your head, you just say it in here to it. This is the most important part: it will never bundle it up and rewrite it into a script, instead it takes our rambling and breaks it into bullet points, so you can see bullet points like these, and for experienced people like you, each one of these bullet points can become a video on its own. We just need one prompt and we can make a video. And below that you can see the summary of the information that people who comment and people who message have sent us, people comment down here and this bot automatically collects it so you can get ideas from it. Then further down is the section on our students' worries and wants, we have those 2 criteria to put things like this together, and it's all summarized already.

7:06 Brand direction
And next, also very important, is your brand compass. When you decide to buy this app, the MONA team works out the very basic things with you, like imagery and colors. As you can see, the pink theme really grabs attention, so that's what we chose. And for each of your personal brands, the MONA team researches and advises you to choose an image. As you can see here, I want to come across as someone who understands technology, uses technology for everything, does it the smartest way and leaves nothing to luck in business thinking. And you can see that all the content I've uploaded sticks to this axis, to make this image clear. That's the main purpose of this brand compass: it's there so you don't have to second-guess whether some content you post drifts off topic. For example, say you want to be a warm, gentle person who gives advice, but then you post some drama video, or a video discussing some drama, that pulls you away from your warm image. This personal brand compass screen is the screen that keeps that from happening.

8:18 Per-video reports
OK, next are the reporting features. You can see it's pretty simple, it's just reporting the numbers, and of course it's accurate.

8:28 Engagement and potential customers
And further down are other screens about engagement and potential customers. It figures out potential customers on its own. People engaging is 340-something here, already viewed. Here there's about 200-something new messages and 30-something comments. And of course it has picked out who the potential customers are, meaning people asking about the products and services we sell. In my case that's obviously the software products. All these screens are pretty basic.

8:53 Toxic Bouncer
And one more screen that's extremely important, which you really should pay attention to, is this Toxic Bouncer screen. This screen of course blocks all the insults and abusive language. This is one of the important screens for those of you who are experts, because showing up on the internet you get abused often, extremely often, and it has nothing to do with your expertise or with the content you're talking about. There will always be some guy who swears at you. And there'll be quite a lot of them. And you absolutely should not look at that stuff, because MONA has a lot of experience with this: you've got lots of campaigns, lots of channels, lots of campaigns running really well, and then an expert, the head of that organization, gets humiliated because some random idiot on the internet comments something abusive. You shouldn't look at that, and of course this feature also handles things like putting them on a list, so you can exclude them from your ad campaigns in the future if you want to run ads. This is an extremely important feature for building our personal brand.

10:04 Your own app on your device
So all of that is the features of this nhanhieu.ai app, and you'll get all of these features, and it sits right on your machine, built just for you, like this screen here, you can see it lives directly on your machine and only on this machine. And the video editing itself and the other tasks won't use up this machine's resources, and you don't need to pay any other AI fees, just one service fee for the app itself.

10:34 Pricing
And now I'll talk about the service cost and the other parts of the app. You can see that at the start there are 2 fees. The first fee is for setup and for building and defining our brand identity, it's a cost for a specialist who advises you and defines that brand identity for you, we can call it a one-time setup fee. And after that, of course, there's a monthly fee for you when you use an app like this as the resource for video editing and social media management, that goes without saying. And the cost depends on how much we plan to post as part of our decision to build a personal brand.

11:15 Contact
Of course the MONA team will explain all these policies to you in full, just call 1900 636 648 or go to nhanhieu.ai to chat with Gấu Cười, it's in the bottom right corner here, it'll answer all your questions. OK, thank you all so much for watching this video.