Binh My Nursing Home Network Website

WEB DESIGN

Bình Mỹ
A quality nursing home,
trusted and well known in Ho Chi Minh City

Bình Mỹ runs one of Vietnam's leading premium nursing home systems, with care services for the elderly and children with disabilities.

10 MONTHS

1 OF 500+ MONA BUDDIES
OF

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Industry

Nursing home
Address

Ho Chi Minh City
Duration

10 months

+0N

Keyword

Before

N/A

2300

Rankings

+0N

Traffic/mth

Before

250

8860

Traffic Organic

+0Tr

View/yrs

Before

125

1,15 Tr

Impressions

Organic traffic

8.860+ visitors/mth

+8,610 traffic

Organic keywords

2,300+ keywords

Over 60% in the top 1-3

MONA built an SEO strategy that put every keyword at the top, as promised

The MONA team supported the client throughout, working side by side and proposing ways to grow and optimize the keyword set for each service, along with a prioritized blog list. That is how we helped Bình Mỹ beat its target, with 100% of keywords ranking in Google's top results.

The keyword “Viện dưỡng lão Bình Mỹ (Bình Mỹ nursing home)” ranks at the top of Google Search
All keywords rank in Google's top results, with 8 of 14 in the top 3
Visits to the website doubled from 4K to 8.86K
An effective backlink strategy boosted brand visibility 6x

See details>>

Bình Mỹ - A reputable nursing home system in Ho Chi Minh City

100% of SEO keywords stay at the top
of Google's rankings

SEO for keywords by customer group

80+

Search keywords

Rank

chăm sóc người cao tuổi theo yêu cầu (on-demand elderly care)

chăm sóc người cao tuổi sau đột quỵ (elderly care after a stroke)

chăm sóc người cao tuổi sa sút trí tuệ (dementia care for the elderly)

chăm sóc trẻ em tự kỷ (care for children with autism)

dịch vụ chăm sóc người già (elderly care services)

dịch vụ chăm sóc người cao tuổi (senior care services)

chăm sóc người cao tuổi sau tai biến (elderly care after a stroke)

chăm sóc người cao tuổi phục hồi chức năng (rehabilitation care for the elderly)

chăm sóc người cao tuổi hậu covid (post-COVID elderly care)

chăm sóc người cao tuổi theo yêu cầu (on-demand elderly care)

SEO for keywords by type of nursing home

30+

Search keywords

Rank

viện dưỡng lão ở việt nam (nursing homes in Vietnam)

viện dưỡng lão 5 sao tphcm (5-star nursing home in Ho Chi Minh City)

trung tâm dưỡng lão (elderly care center)

trung tâm dưỡng lão tphcm (elderly care center in Ho Chi Minh City)

viện dưỡng lão tphcm (nursing home in Ho Chi Minh City)

viện dưỡng lão tư nhân (private nursing home)

viện dưỡng lão cao cấp tphcm (premium nursing home in Ho Chi Minh City)

viện dưỡng lão cao cấp (premium nursing home)

SEO for keywords about nursing home costs

40+

Search keywords

Rank

viện dưỡng lão 5 sao (5-star nursing home)

chi phí viện dưỡng lão (nursing home costs)

viện dưỡng lão giá rẻ tphcm (affordable nursing home in Ho Chi Minh City)

viện dưỡng lão giá rẻ (affordable nursing home)

bảng giá viện dưỡng lão (nursing home price list)

chi phí sống ở viện dưỡng lão tphcm (cost of living in a nursing home in Ho Chi Minh City)

SEO for blog keywords

60+

Search keywords

Rank

thực đơn cho người trên 60 tuổi (meal plans for people over 60)

mất ngủ nên ăn gì (what to eat for insomnia)

các bài tập cho trẻ tự kỷ (exercises for children with autism)

trà giúp ngủ ngon (teas for better sleep)

vào viện dưỡng lão cần bao nhiêu tiền (how much a nursing home costs)

các bài tập thể dục cho người già (exercises for the elderly)

thực phẩm không tốt cho người cao tuổi (foods that are bad for the elderly)

tác hại của bệnh béo phì (harmful effects of obesity)

chế độ dinh dưỡng cho trẻ tự kỷ (nutrition for children with autism)

thủ tục vào viện dưỡng lão (nursing home admission procedures)

nguyên tắc sử dụng thuốc ở người cao tuổi (principles of medication use in the elderly)

And tens of thousands of other for products
keywords are all showing on Google

To reach the rankings above,,
MONA put an effective SEO strategy in place

A well-known nursing home system in Ho Chi Minh City

Bình Mỹ's mission is to give the elderly living at the home a green, clean, safe, healthy and friendly environment where they feel loved, just as if they were living in their own home, surrounded by familyn.

The challenge

Bình Mỹ Nursing Home had not focused on online marketing before, so it struggled to compete with strong rivals:

The website was unremarkable
It made little impression on online customers
It had fallen behind newer technology

Industry & clients

MONA saw that a nursing home service online could reach a wide range of potential customers, but the key is to understand and meet the specific needs of each customer group.

MONA's solution,
Full-scope SEO to reach customers nationwide

Step 1

Website design and audit

The website duonglaobinhmy.com was designed entirely by MONA to SEO standards, so we started SEO as soon as it went live. MONA optimized everything, including titles, URLs, descriptions and internal links, and built backlinks from a PBN.

Step 2

Keyword & content strategy

We built the SEO strategy, researched content for the main keywords related to the nursing home sector, and focused on Bình Mỹ's potential customers.

A highly competitive sector

Many long-established brands already had a solid foothold in the online market and had invested in SEO earlier.

Remaining problems

Keyword cannibalization sending visitors to the wrong landing pages

Article content

Main pages and blog posts were not built to bring traffic to the website

So we targeted the main keywords
by customer group, cost,
nursing home type, cost, blog keywords:

Direct clients

Direct customers are children, parents, relatives or elderly people who already need a nursing home service in Ho Chi Minh City and nearby areas. So MONA focused SEO on keyword groups by customer group, cost, nursing home type, area,… to reach customers and drive a high conversion rate.

viện dưỡng lão cao cấp (premium nursing home)viện dưỡng lão tư nhân (private nursing home)trung tâm dưỡng lão tphcm (elderly care center in Ho Chi Minh City)dịch vụ chăm người già (elderly care services)chăm sóc trẻ em tự kỷ (care for children with autism)giá ở viện dưỡng lão (nursing home prices)chi phí sống ở viện dưỡng lão tphcm (cost of living in a nursing home in Ho Chi Minh City)

Indirect clients

Beyond customers who already have a need, we also targeted people who care about the elderly, are passionate about charity work, run community programs about family bonds, or are looking for information on reputable, quality nursing homes in Ho Chi Minh City.

Meal plans for people over 60 Exercises for the elderlyHow to treat autism in children at homeSupplements for the elderlyHerbs that are good for your healthExercises for children with autismRehabilitation exercises for the elderly

Step 3

On-page SEO

MONA helped Google recognize Bình Mỹ's website by submitting it, checking the HTML, guiding how Google Bot crawls the site, building links and installing search engine tool codes.

Step 4

Off-page SEO

We ran off-page work to keep information consistent and help it spread faster online.

SEO results after 8 months,
Bình Mỹ became known as a
trusted, high-quality brand in Ho Chi Minh City

Explore the company website
Bình Mỹ nursing home services

In every SEO project, MONA spends a lot of time researching the industry and its customers in depth, including indirect customers, so no group is missed. That is why our SEO clients are so satisfied every time we present an SEO plan and strategy.

Trần Thị Sơn Trà

SEO Manager The MONA

The most important goal of marketing IS TO SELL AND GET ORDERS

MONA HAS EXPERTS TO BUILD A STRATEGY THAT KEEPS YOUR MARKETING ON THE RIGHT TRACK

150+ staff Marketers who understand the web, are strong in SEO and write quality content
and will help you rank at the top and bring in orders consistently

Whether you are an SME or a startup, new to SEO or already doing SEO
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