What Are Google Ads Keywords? How to Choose the Best Ones

Keyword is one of the most important factors, and it directly affects the success of a Google Ads campaign. If you choose unsuitable keywords, you will not get much traffic from the customers who actually need your products or services. So what is a Google Ads keyword? How to choose the right Google Ads keywords. Let's MONA Media read on for the details.

What is a Google Ads keyword?

Google Ads keywords are the words and phrases used to match your ads to the words or phrases people search for. Using accurate keywords helps you reach your potential customers. It raises engagement and also improves the quality score of your keywords. Choosing the right group of keywords helps optimize your budget while still getting the results you want.

>>Read more: Adwords negative keywords – Guide to using negative keywords

How do Google Ads keywords work?

For your ad to appear when people search for your products or services, your keywords must match the words or phrases people use to search, also called search queries.

When a user searches for a keyword that matches the ones you use, your ad can enter an auction that decides whether the ad is shown.

The ad cost differs for each Google Ads keyword. Whether a keyword is shown depends on competition, keyword quality and many other factors.

In each auction, advertisers compete using ad rank to decide whose ad is shown. Ad rank is calculated as keyword quality multiplied by the maximum amount you are willing to pay for that keyword. So if your Ad rank is the highest, your ad appears in the first position on the search results page. Advertisers with a lower Ad rank are shown in the positions below, in order.

Common mistakes when choosing keywords

To running Google ads To be effective, when planning your Google Ads keyword selection for a campaign you need to avoid common mistakes sau:

• Technical or specialist keywords: Avoid advertising with specialist keywords. In practice, not many people know enough to search for them, which makes these keywords less effective. For example, if you want to advertise Google advertising services, keywords like “quang cao google” (Google advertising) or “quang cao tren google” (advertising on Google) are the real main keywords.
• Generic keywords: Choosing generic, broad keywords for a product or service is less effective because they cannot target the right searchers. They are also very expensive, so Google Ads costs run high without matching results.

When choosing Google Adwords keywords for your campaign, don't pick keywords the way you want to; put yourself in the user's position. Ask: if a customer wants to find my product or service, what keywords would they use? Putting yourself in the user's shoes helps you choose keywords that fit users better.

If you are not sure the keywords you think of match what users type, you can use Google itself. Type your main keyword into Google and it shows some suggested keywords. Those are the ones users search for most in your field. You can also search your main keyword and scroll to the bottom, where Google suggests some related keywords.

How to choose the best keywords for Google Ads

For Google Ads to deliver the results you expect, keywords must be chosen accurately. The right Google Ads keywords can account for up to 80% of a campaign's success. They also help keep the click price as low as possible for each ad. In practice, though, not many people understand keyword selection in depth, so their ad results are not high.

Below are 5 steps to choose keywords for a Google Ads campaign that you can use right away.

Step 1: Classify your website

Before you start choosing keywords, first determine whether website your website offers products and services or is an information website. Classifying the site gives you direction on which types of Adwords keywords to choose so the campaign reaches the results you want.

Step 2: Classify keywords

You can classify keywords by 2 factors sau:

Main and secondary:

• Secondary keywords: These are developed from the main keyword and are usually longer than it. Competition for this group ranges from medium to low.
• Main keywords: The group of keywords closely related to the products or services you sell or provide. Main keywords usually have high competition and are fairly short.

Type:

• Navigation keyword: Keywords users type to find a specific website. They already know the product, service or company exists before searching.
• Information keyword: Keywords users type to find the information they need. These keywords usually do not drive buying or selling actions.
• Transaction keyword: Keywords users type with the intention of completing a transaction.

How much Navigation, Information and Transaction keywords are used in a keyword set depends on the type of website. For websites that provide news, information and events, the target keywords are Information keywords. For websites that offer products and services, the target keywords are Transaction keywords.

Step 3: Use simple formulas to create keywords

Once you know the website's main field of activity, you can quickly identify the main keywords. From the main keywords, you can create many secondary keywords with a few simple formulas:

• Service/product name + adjective
• Service/product name + attribute
• Service/product name + adjective + attribute
• Service/product name + location
• Service/product name + adjective + location
• Verb + service/product name + adjective
• Verb + service/product name + attribute
• Verb + service/product name + attribute + adjective
• Verb + service/product name + attribute + location
• Verb + service/product name + location

*Note on Google Ads keyword length:

• Use keywords of a sensible length: 3 – 5 words.
• Avoid single-word keywords, because they usually face extremely high competition. They are also very generic and hard to aim at your target customers.
• Avoid keywords that are too long, because very few users will type exactly long-tail keywords. That lowers the chance of your target customers finding you.

Step 4: Use support tools

Combine this with online tools to get more keywords and better keyword lists. Also assess how hard your chosen keywords are before deciding which ones to use for Google Ads.

>>Read more: How to use Google Keyword Planner to analyze keywords effectively

Step 5: Choose the keyword set to run Ads

Once you have a general list of keywords for your website, analyze and compare them to pick the best ones, so that your website ads are effective.

Google Ads keywords has a big influence on the success of Google Ads services. Getting the keyword list right not only keeps the campaign on track but also unifies everything from format to ad content. So research carefully to pick the best keyword list. MONA Media hopes this article answered your question about what Google Ads keywords are and how to choose and use them effectively in advertising. Good luck!