Zalo marketing: an effective way to sell online

Alongside ecommerce website design , social media marketing is proving very effective, and Zalo marketing stands out among it. Marketing on Zalo covers all the ways of using Zalo to run advertising for business benefits such as finding new customers, customer care services and boosting the brand's sales. In other words, Zalo is used as an environment, medium or tool to connect with customers. So in this article Mona Media shares with you some ways of marketing effectively on Zalo.

What is Zalo?

In the most intuitive terms, Zalo is a free messaging and calling app on mobile, aimed at the Vietnamese market, similar to WhatsApp, Line, Viber, WeChat and so on. Zalo launched its first version in 2012 and was developed by VNG.

At first, Zalo it did not attract users in Vietnam. But by April 2016 Zalo had reached 50 million users in Vietnam, more than Facebook, thanks to the benefits the app offers: fast messaging and calling, constant new versions and heavy investment in marketing.

Zalo is also considered a social media content-sharing platform. Its features let users update photos and profile information, follow friends' updates and connect in many ways.

The Zalo app keeps getting more user-friendly

Benefits of Zalo for online business

Zalo's user base keeps growing and stays highly active

Registration is convenient and the app is easy to use, so most smartphone users install and use this social network. It connects you with friends and family while protecting privacy, which is why the number of Zalo users keeps rising. In the future this app will be a promising environment fordoing business onlineeffectively. It would be great if you build an SEO-ready online store website and use Zalo as a marketing tool to promote your website.

A large pool of potential customers thanks to simple connections

Zalo's biggest advantage is that it verifies accounts by phone number. So sellers can still find customers when all they have is a phone number. Because Vietnamese people tend to share phone numbers rather than email addresses, this is extremely practical when you start selling through Zalo.

Locate customers by place through Zalo

With the ability to locate users by GPS technology , Zalo can pinpoint users' locations. This helps sellers a great deal, since they can match the exact delivery address to the customer.

These benefits confirm that Zalo is a promising direction for marketing.

Effective ways to market on Zalo

Marketing on Zalo has several different methods, and each suits different goals and business models. If your budget is limited, you can website design to sell, then use a personal account to promote your website. If your budget is generous, you can look at several a website template large business accounts and also run Zalo ads. Basically, the work revolves around these tasks.

We will help you learn some of the most effective methods

Marketing on Zalo through a personal account

This is the method of using a personal account to do marketing on Zalo.

Overview of the personal Zalo account interface

Features of a personal account

– A personal account can send friend requests and messages to people near your location, filtered by gender and age.

– You can message and call people in your phone contacts who have Zalo accounts.

– You can join chat groups organized by area, topic and interest.

– You can message people who have become your friends directly.

– You can reach up to 90% of users when you post and share content on Zalo.

– You can be found when you turn on the setting that lets people nearby find you.

Because of these features, users can use their personal accounts to do marketing on Zalo as follows:

Use a personal account to engage with and care for customers after they buy

Use your personal account to add customers who have already bought from you as friends. Then, when new products arrive, post about them so those customers know. You can also message them about promotions or customer care messages.

This is a marketing online effective and inexpensive approach, since customers often buy from you again. Connecting through Zalo also lets you introduce your products with specific, detailed information and images.

Use a personal account to add friends and engage with them until they become customers

Use your personal account to search for and add friends by specific criteria such as gender and age. Once they become friends, you can post product information and images to introduce them and turn them into customers. You can even message them directly to introduce a product when they need it.

You can find friends in a few simple steps:

In the Zalo app, tap "More" at the bottom right of the screen and go to "Find nearby".

Tap the gear icon to set the search filters

Tap update, and Zalo will return a list of suggested friends matching your preferences.

This is a meaningful way to market because you can pinpoint the customers you want to connect with: people in the same apartment complex, students at the same university, or office workers in the same building. They can all become friends and learn about the products you sell.

You can also look up customers when you know their phone number, then post or message them directly so they become your customers.

Use a personal account to post announcements

You can use your personal account to send announcements with images, text and even links links to connect quickly with customers.

Specifically, you can post announcements in these ways:

• Post to people of the same age or gender around a specific location.
• Post to friends in your phone contacts who have Zalo accounts.
• Post to friends who are in the same chat room.

Use a personal account to raise brand awareness

When you turn on the Find nearby feature, people around you can find you. This brings many brand awareness benefits. For example, when someone wants to buy an outfit and a fashion store's account shows up, they will quickly tap in to find out more.

Notes on marketing on Zalo with a personal account

– When you use a personal account for marketing, focus on lasting engagement. When you connect with customers, be a real friend and avoid making them feel you are using them to do business. Use an 80/20 ratio when posting: only 20% of your content should be selling, and 80% should be sharing information with friends. Do that and you will build a lasting connection with customers.

– As with any other form of advertising, Zalo marketing needs an understanding of customer psychology. Look closely at a person's account name and profile picture when you add them, to judge whether they fit the product you sell and how likely they are to accept your friend request.

– Marketing on Zalo is not spam, so even if you send the most messages, results will not improve. Zalo users are increasingly suspicious of spam content. Zalo also has measures to prevent spam.

Marketing on Zalo through an Official Account

What is an Official Account?

Zalo's Official Account is a feature Zalo developed to support business on the platform, replacing Zalo Pages. Although users objected to the switch from Zalo Pages to Official Account, it is now a method built by the Zalo team with more advanced capabilities such as marketing on Zalo, creating an online store on Zalo and more.

Official Account replaces Zalo Page

Basically, each personal account can create multiple Official Accounts. Each Official Account has a certain number of followers. Once people follow an Official Account, it can send marketing messages to their inbox, with the number of messages depending on the account type.

How do you use an Official Account?

You can think of a Zalo Official Account as similar to a Facebook page. The difference is that an Official Account sends messages to followers, while a Facebook page shows posts on the feeds of people who like it. Posts on an Official Account are delivered to followers' inboxes.

For that reason, the most important things when developing Zalo marketing with an Official Account are:

• How can you grow your followers?
• How can you engage followers effectively when you send them marketing messages?

Growing an Official Account's followers depends on 2 main directions:

– Users can find the Official Account: users can find an Official Account by searching for its name.

So name your Official Account so customers can find it as easily as possible. Look for the best keyword for your online store. Just as with Seo Google.

– The Official Account is shown in users' inboxes to attract them to follow: use Zalo ads to introduce the Official Account and draw interest with images and ad messages delivered to their inbox.

Marketing on Zalo with Zalo ads

Zalo ads is a system built by Zalo to meet advertising needs on the platform. In the past it was difficult and costly for users. With newer Zalo versions and the Official Account, a new Zalo ads system has launched to serve users. Users can customize, create and top up to run ads without contacting Zalo.

Ad formats Zalo ads support

– Zalo ads for an Official Account: create ads to increase users' interest.

– Zalo ads for a website: create ads with specific content and images; when users are interested, they click through to the website.

– Zalo ads for product introduction: use with an Official Account to create a store and show product ads in users' feeds.

– Store ads in the featured section: show your Official Account when users open Zalo's Official Account search.

Customer targeting in Zalo ads

Zalo ads lets you filter who sees your ads by these attributes:

– Location: choose by province or city.

– Gender: male, female or both.

– Age: depends on your industry's insights.

– Operating system: Android, iOS or Windows Phone.

The audience options in Zalo's ad manager:

Set up audience group options

Hybrid Zalo marketing: combining several methods for high results

As with any other form of marketing, marketing on Zalo must combine several methods to be highly effective.

Investing in Zalo ads right now may not be the right call, since the results are unproven. So using a personal account as marketing on Zalo is safer.

Step 1: Log in to your Zalo account with your phone number and the password you created. Click the create icon to create a Zalo page.

The Official Account creation screen

Step 2: Fill in the registration form to create the Zalo page

Fill in the information the form asks for

Step 3: Wait for the Zalo page to be approved

Zalo will message the registrant's account when the Zalo page is activated or rejected by the Zalo administrators.

We have just introduced some methods of marketing on Zalo. We hope this helped you understand this form of marketing better. Choose the method that best fits the product you sell to get strong business results. Good luck!

Zalo marketing brings customers to your inbox, but revenue depends on who replies and how fast. If the message volume is more than your support team can handle, a business can add an AI chatbot for business so repeated questions are handled instantly by the bot, while staff spend their time on customers who are ready to buy.