What Is Remarketing? Effective Remarketing Methods

Of course, anyone in business wants to increase profit, attract and retain customers so they can introduce other products. Remarketing is therefore seen as one of the most effective strategies chosen by many. To understand the method better, what remarketing is and how to run a remarketing campaign, join MONA Media to explore it in the content below.

What is remarketing?

What is remarketing? In reality, it is easy to see that only 1 to 2% of customers visiting a sales website buy. Almost everyone needs more time and more trust in that store; they may not buy yet, but they are definitely potential customers who may buy in the future. Advertising and marketing campaigns aimed at people who have visited your site but not yet bought are called Remarketing.

Remarketing is a form of advertising shown only to people who have visited a website but have not taken any desired action, such as signing up or placing an order…

Remarketing is also often used for upselling or cross-selling campaigns. This helps increase the chance of closing a sale and grows revenue.

In addition, people working in marketing online also use remarketing campaigns to advertise to and nurture customers at each stage of using the product. The aim is to sell to them again later.

What is the difference between retargeting and remarketing?

Remarketing and retargeting are both strategies that help businesses retain customers and increase conversion opportunities. However, despite their many similarities, the two still have their own distinct traits.

Below is a detailed comparison table to answer the question what the difference between retargeting and remarketing is:

How does remarketing work?

If you have advertised on Google, you probably know that all you need to do is add a Google remarketing tag to your website. Visitors can then be added to the audience lists in your remarketing campaign through cookies. And of course, you can customize these tags for different pages to better fit each specific section.

Example you are running a e-commerce site specializing in cosmetics. You can create a remarketing audience called “sunscreen” based on the group of visitors who have viewed it. This way, you can show them display ads for sunscreen products. You know they are interested in this product, and the most important job now is to bring them back to your cosmetics website.

This way, you can show Google ads to people who previously visited your site while they browse other sites in Google's partner network.

Google suggests that when starting your first remarketing campaign, you begin by targeting everyone who has visited your homepage. However, this will drive up your Google marketing costs considerably, since the ads have to reach more people and the results cannot match ads aimed at one specific audience.

So by targeting a narrower audience, you can make your ads more relevant. This approach also keeps costs as low as possible.

You can also create different remarketing lists on Google for audience-targeted campaigns. For example, show one set of ads to users who have bought from the site and different ads to those who have never bought.

5 most common types of remarketing today

What is remarketing and what forms does it take? Today there are many different ways to do remarketing to connect with potential customers, and in turn and increase the conversion rate and revenue quickly. Below are some of the most effective types of remarketing for your reference.

Remarketing through display ads

Display ad remarketing (Google Display Advertising) is a way to re-engage users after they have visited your website. These ads remind them of products or services they viewed, through banners, images, videos or on other websites. Compelling messages in display ads help spark demand, bring customers back and get the transaction completed.

Remarketing qua Email

Email Remarketing is a strategy of remarketing by email to customers who have interacted with the business. From the list of customers who left their email address, you can send updates on the products and services they are interested in, along with offers, discount codes or limited-time deals to encourage them to come back and complete the purchase.

Specifically, to run email remarketing you can base it on the following user behaviors:

• Purchase history or items added to cart
• Level of engagement with previous emails
• Other activity on your website
• ….

MONA Media has brought a more effective way to reach customers and close orders faster. That is the Email Marketing service all-in-one, helping businesses promote products/services, nurture new customers, remarket to past customers…

What do you get when you run email marketing with MONA?

• Fast, easy sending with no volume limit
• Automated marketing emails following a preset scenario
• A wide range of email templates for reference, with help building customer outreach scenarios
• Committed inbox delivery rate of up to 99%, no emails landing in spam
• Filtering out fake and inactive email addresses before the campaign starts
• Collecting and managing all customer email replies
• Clear reporting on views, email clicks, open rate, unsubscribe rate…

Work with MONA today on email marketing/remarketing as your business wins over customers. Contact the MONA team via HOTLINE 1900 636 648 or visit directly below!

Remarketing Facebook

Remarketing Facebook is a way to re-engage users who have interacted with your website. A code snippet is added to the website or landing page the business wants to remarket, so ads appear in the news feed of people who visited the page.

Then, when you create a Facebook remarketing campaign, these customers will see your Facebook ads when they log in to Facebook. With Facebook's huge user base, sales activity backed by remarketing will certainly become more effective than ever.

Remarketing Google

Remarketing Google is remarketing through Google ads aimed at people interested in your products who have visited your website to learn about them. Targeting this audience directly with ad messages gives you a better chance of reaching high-potential customers.

In addition, Google remarketing usually targets customers who visited your website without buying: people who had a need, came to the site to learn more and generated some traffic, as well as visitors who first came to the site through other ad channels.

Remarketing through mobile app ads

This is a form of Remarketing through in-app mobile ads when customers have interacted with your app or visited your website. This both drives app installs and increases engagement on mobile devices.

Depending on your goals and target customer profile, you can choose one remarketing method or combine several to optimize campaign results and build a stronger connection with potential customers.

How to run remarketing on Facebook, Google, TikTok

On platforms such as Google, Facebook and TikTok, remarketing ads let you build a more refined campaign, from segmenting audiences (who viewed a product, who added to cart but did not pay) to tailoring messages for each stage of the decision. To see exactly how to do it, follow along with MONA below.

How to run remarketing ads on Facebook

As mentioned, remarketing on Facebook is a great way to re-engage customers who have shown interest in your products or services but have not bought yet. Facebook offers many powerful tools for running remarketing, helping businesses build campaigns methodically and effectively.

Below is a detailed guide to building an effective Facebook remarketing campaign:

Step 1: Install the Facebook Pixel

• Log in to Facebook Ads Manager.
• Go to “Events Manager” box and select “Pixels“.
• Create a new Pixel and install this tracking code on your website. The Pixel is a tool that tracks user actions, helping you collect data for remarketing.

Step 2: Create audiences (Custom Audiences)

• In Ads Manager, click “Audiences“.
• Click “Create Audience“, then select “Custom Audience“.
• Choose “Website” as the audience source, then define criteria such as people who visited a product page or added a product to cart but did not complete the purchase.
• Name and save this audience.

Step 3: Create the remarketing campaign

• In Campaigns, click “Create” to start creating the campaign.
• Choose a suitable objective such as Conversions or Traffic depending on your goal.
• In the “Audience” section, select the custom audience you just set up.
• Set details such as budget, placements (Facebook, Instagram) and ad format (image, video).

Step 4: Monitor and optimize the campaign

• Track campaign results in Ads Manager.
• Use Facebook Analytics to analyze user behavior and evaluate ad performance.
• Based on the data, optimize the campaign by running A/B testing, adjusting content or changing the budget to get the best performance.

*Example: “The New York Times” ran a remarketing campaign on Facebook by offering a free trial; when the trial was about to expire, they “offered” users 50% off a one-year subscription.

How to run remarketing ads on Google

Remarketing ads on Google likewise let businesses remarket to users who have visited the website by using a pixel or remarketing tag. Once you add this code to your site, your Google Ads account starts tracking user behavior so you can build suitable ad strategies.

Step 1: Set up Google Ads and Google Analytics

• Go to your Google Ads account and get ready to set up.
• Link Google Analytics. If you do not have a Google Analytics account yet, create one now and connect it to Google Ads.
• Add the tracking code Google Analytics Tag or the tag Google Ads Remarketing to your website. This is an important step for the system to collect user behavior data.

Step 2: Create a remarketing audience list

• In the Google Ads interface, go to “Audience Manager”.
• Create a new list by clicking the “+” sign and choose the audience type “Website visitors”.
• Set the conditions: choose specific criteria, for example customers who viewed a product but did not complete the purchase.
• Name the list and set the membership duration, for example 10 days.

Step 3: Launch the campaign

• Create a new campaign in the “Campaigns,” section, select “New Campaign”.
• Choose the campaign type “Display” (display) or “Search” (search) depending on your goal.
• Add the remarketing list you just created to “Audiences”.
• Finish the setup by setting the budget and campaign goal and creating compelling ad content (images, text).

Step 4: Monitor and optimize the campaign

• Track performance using Google Ads measurement.
• Analyze user behavior with data from Google Analytics to better understand how users respond to your ads.
• Optimize the ads' content, keywords and budget to get the best results.

How to run remarketing on TikTok

Like other platforms, remarketing on TikTok works on the same principle. It is a way for TikTok ads to appear in front of users who have interacted with your store on TikTok Shop. Here is how to do it:

Step 1: Create a TikTok Pixel

• Log in to TikTok Ads Manager.
• Go to “Assets” box and select “Event” to create a TikTok Pixel.
• Install the TikTok Pixel code on your website to track user behavior, from viewing products to adding them to cart.

Step 2: Choose the right audience (Custom Audiences)

• In TikTok Ads Manager, go to “Assets” box and select “Audiences”.
• Click “Create Audience” box and select “Website Traffic”.
• Define a custom audience based on specific behavior, for example people who viewed a product but did not buy.
• Name this audience so it is easy to manage and reuse in later campaigns.

Step 3: Create the remarketing ad campaign

• Go to “Campaigns” and click “Create”.
• Choose a campaign objective, such as “Conversions” or “Traffic”.
• In the “Ad Group”, then select the custom audience you just created.
• Set the campaign details: budget, ad format (such as short video or carousel) and placements on TikTok.

Step 4: Monitor and optimize

• Use TikTok Ads Manager to track campaign performance in terms of conversion rate, clicks or customer behavior after seeing the ad.
• Based on the data collected, adjust your targeting strategy, optimize ad content and manage your budget more sensibly.
• Regularly test new ideas to boost creativity and results.

Remarketing is directly tied to TikTok Shop stores and can be seen as one of the essential ways to grow sales. To help brands selling online on one of today's leading commerce platforms, TikTok Shop, MONA Media offers TikTok Shop store setup service and TikTok Shop operation service. Contact the MONA team now via FREE HOTLINE 1900 636 648 for the most detailed consultation!

How to run what remarketing is ads on Google, Facebook or TikTok has been covered by MONA in the article above. Creating a remarketing campaign is seen as one of the most effective and cost-efficient advertising methods for businesses, especially small and medium-sized ones. It is also considered one of the most effective digital marketing strategies today. We hope you soon create an effective remarketing campaign!