Top 5 Popular E-commerce Websites in Vietnam [2026 Update]

E-commerce is booming, and it has become one of the fastest-growing sectors in Vietnam and across Southeast Asia. With a market worth tens of billions of USD a year, e-commerce has not only changed how businesses sell but also reshaped how consumers shop. In that context, an e-commerce website is the key link between seller and customer.

In that picture, an e-commerce website is the key link between a brand and its customers. Let's MONA Media explore the benefits and take a look at the top 5 best-known e-commerce websites in Vietnam leading the market today.

What is an e-commerce website?

An e-commerce website is a site built to buy and sell goods and services online. It is where a business or an individual can display products and services so customers can easily search, choose, order and pay on the site itself, without going to a physical store.

On an e-commerce website, a business can:

• Present and display products and services.

• Complete online sales quickly.

• Support multiple payment methods and manage orders efficiently.

• Offer customer care through chat, email, hotline and more.

• Track and manage the whole online business conveniently.

There are two common types of e-commerce websites today:

• E-commerce website: Businesses build their own site to sell their products and services directly.

• E-commerce service websites: Examples include e-commerce marketplaces (Shopee, Lazada, Tiki and others) and online auction or promotion sites, where many sellers take part on one platform.

Compared with a traditional store, an e-commerce website works 24/7, reaches customers anywhere, cuts operating costs and expands your market fast. It is the bridge that helps a business keep up with digital trends and run more effectively in the tech era.

Benefits of e-commerce website design

In the age of booming online shopping, professional website design in e-commerce is not just a trend but a way for businesses to expand their market and grow revenue. A well-built website makes a brand look more professional and makes it easier to connect with customers.

Key benefits of building an e-commerce website:

• Reaching clients worldwide: With no limit on location, an e-commerce website lets a business reach millions of potential customers online, which raises the conversion rate.
• Better product visibility: Customers can search and view product and service details in just a few clicks.
• Sell 24/7: An e-commerce website runs nonstop, so customers can shop at any time from anywhere, which noticeably lifts revenue.
• More engagement with customers: Built-in live chat, comments and product reviews help you connect with and care for customers better.
• Lower operating costs: No rent, staff or traditional advertising costs like an offline store.
• Use online marketing: Easy to roll out full-scope SEO, run Google ads, social media ads and email marketing so your e-commerce site reaches customers at low cost and high return.
• Compete effectively: A professional, SEO-ready e-commerce website helps a business hold its position against competitors online.
• Collect customer data: Order management and behavior analytics help a business understand customer needs and build a more accurate business strategy.

Top 5 leading e-commerce websites in Vietnam

Vietnam's e-commerce market is growing fast, with many large platforms. The leading names are Shopee, TikTok Shop and Lazada. Below is a list of the 5 biggest e-commerce marketplaces in Vietnam.

Sendo e-commerce website: an online shopping bridge in Vietnam

When people talk about e-commerce marketplaces in Vietnam, they usually think of familiar names like Shopee, Lazada or Tiki. Sendo is also one of the market's big players, founded in 2012 and part of the FPT group.

Highlights of the Sendo e-commerce platform:

• A channel connecting buyers and sellers: Shops can open a store for free, which is especially good for small owners who want to start selling online.
• Convenient shipping system: Free delivery on orders from 150.000 đồng, with support of up to 50.000 đồng per order nationwide, helping buyers save on costs.
• Transparent return policy: Customers can return an item within 48 hours if it does not match the description, which protects buyers and builds trust.
• Friendly interface: The Sendo.vn website is clear and easy to use, so customers can quickly find and pick the products they want.

Accessibility sendo.vn to try one of the fast-growing e-commerce marketplaces in Vietnam.

Tiki e-commerce website

Among e-commerce websites in Vietnam, Tiki is a name most shoppers know. Launched in March 2010 with the meaning "Search & Save", Tiki started out selling only books online. After more than a decade, this e-commerce site has expanded strongly into many categories such as electronics, home appliances, stationery, fashion, mother and baby, beauty and health.

Highlights of the Tiki e-commerce marketplace:

• Product quality commitment: Tiki built its reputation on a "3 no's" strategy: no fake goods, no counterfeit goods, no poor-quality goods.

• TikiNOW fast delivery: One of Tiki's big strengths is super-fast delivery within 2 hours or the same day, especially handy for busy city shoppers.

• Its own warehouse system: Unlike many other e-commerce sites, Tiki runs its own warehouses to control quality and delivery speed, and it also closely monitors outside sellers.

With clear commitments and a fast shopping experience, Tiki has secured its place among the top e-commerce websites in Vietnam, offering shoppers convenience and trust.

Shopee e-commerce website

Among the popular e-commerce websites in Vietnam, Shopee is certainly the most prominent. Present in the market for many years, Shopee quickly became a leading e-commerce site not only in Vietnam but across Southeast Asia.

Highlights of the Shopee e-commerce selling website:

• Market share leader: In the first half of 2025, Shopee held the number 1 position in Vietnam with about 55% to 62% market share.

• Free shipping everywhere: Shopee's broad free-shipping policy is a big plus, especially for customers in rural areas or lower-income regions.

• Shopping with entertainment: Shopee Live and Shopee Video created a trend of interactive selling, drawing hundreds of millions of viewing hours and making watching and buying together very enjoyable.

• Convenient user experience: A friendly interface, constant promotions and many buyer protection policies make Shopee one of the most familiar e-commerce sites in Vietnam.

Official website https://shopee.vn, where you can explore millions of products across every category with attractive offers.

→ See also:

• Shopee store building service
• Shopee management service

Lazada e-commerce website

Among e-commerce marketplaces in Vietnam, Lazada is a familiar name with an important place in the market. Owned by the Alibaba group, Lazada is built as a diverse online shopping ecosystem, especially known for authentic products from trusted LazMall stores. It is also one of the e-commerce sites that brings real value to both buyers and sellers.

Highlights of the Lazada e-commerce selling website:

• Large-scale shopping events: Lazada is known for big shopping festivals such as Mega Sale, which draw millions of customers.
• Strong support for sellers: Lazada offers many tools, training materials and sponsorship programs that help sellers optimize operations and take advantage of peak seasons.
• AI technology: Lazada invests heavily in artificial intelligence to automate many processes, from product suggestions and customer care to managing sales, for a more modern and convenient experience.

Visit now https://www.lazada.vn to try one of the leading e-commerce sites in Vietnam, home to millions of authentic products and many attractive offers.

TikTok Shop e-commerce selling website

Among the fastest-growing e-commerce platforms today, TikTok Shop is a standout name. With short video and livestream as its edge, TikTok Shop turns online shopping into a lively entertainment experience, a model known as "shoppertainment". This is a major difference from many traditional e-commerce sites.

Highlights of the TikTok Shop Vietnam e-commerce website:

• Appeal to sellers: TikTok Shop now has over 266.000 sellers earning revenue, passing Shopee for the first time in the number of local sellers. This is a big opportunity for small and medium shops to start selling on e-commerce marketplaces in Vietnam.

• Booming categories: Fashion, beauty, FMCG and home appliances are all growing impressively, and are especially popular with Gen Z. 

• Shopping with entertainment: Livestreams and short videos show products clearly, make it easy for customers to interact, raise the order closing rate and deliver a "shopping that feels like play" experience.

• TikTok Shop Mall: The platform has nearly 2.400 authentic brands and distributors on board, which raises trust and puts it in direct competition with the other big sites.

With its rapid growth, TikTok Shop is proving its place among the most loved e-commerce sites in Vietnam, opening big opportunities for both sellers and buyers.

→ You may be interested in:

• TikTok Shop store setup service
• TikTok Shop store operation service

Where can you get professional e-commerce website design?

In the digital age, an e-commerce website is not just a place to display products but also an "online store" that lets a business reach customers anytime, anywhere. A professionally designed e-commerce website not only raises brand credibility and improves the shopping experience but also strengthens your edge in an increasingly tough online market.

MONA Media is a trusted e-commerce web design company with over 10 years of experience years in e-commerce web building, and has worked with hundreds of businesses across many industries. MONA's strength is creating websites that are designed around your needs, show your brand identity clearly, and SEO optimization and deliver a high conversion rate.

Why choose MONA to design your e-commerce website?

• An interface that carries your brand identity: Each project is researched and designed individually, so the website reflects the spirit of your business.

• SEO-ready, UX/UI standards: The website not only ranks on Google but also delivers a smooth, easy shopping experience on every device.

• Modern technology: HTML5, CSS3 and Responsive keep the site running stably and friendly to every browser.

• Rich features: Online payment, order management, APIs and add-on utilities as you need them.

• 24/7 support team: Always ready to fix problems and keep your website fully secure.

If you are looking for a partner to design your e-commerce website, contact MONA Media for a consultation and to receive request an e-commerce web design quote detailed plan.

As e-commerce keeps growing and becomes an unavoidable part of the digital economy, choosing reputable, quality e-commerce platforms brings not only convenient shopping but also protection of buyers' rights. For businesses, using e-commerce marketplaces well is the key to putting quality products in front of consumers at fair prices, while expanding the market and strengthening competitiveness in an ever tougher digital age.