What Is an Ekip? Who Is in a Video Ad Crew?

The ekip plays a vital role because it holds the key positions that bring stories and emotions to life on screen. To produce a professional video, each department in the ekip handles its own function. Let's find out together MONA Media look at what an ekip is, who is on the ekip and what each position does in a professional production process in the article below.

What is an ekip?

what an ekip is is a concept many people ask about, especially businesses that want to make a corporate film, edit videos or organize events,… “Ekip” comes from the French word “Equipe” and refers to a video production team made up of several departments, each handling different roles in film, shooting and editing, media and advertising,…

So what is an ekip for ad videos? Simply put, this is the team that carries out projects such as corporate films, a company introduction film, music videos, training videos,… Each ekip has its own specialty, so members need deep knowledge of the field they work in. At the same time, each department works smoothly with the others to get the job done as well as possible.

What is the role of an ekip?

Besides the question of what an ekip is, you also need to know what this team does. Every member of the ekip plays an important part in the success of the product. Here are some important roles of the ekip that you can refer to:

• Complete projects effectively: An ekip that makes videos works closely together and divides the work sensibly. This teamwork lets the ekip handle problems quickly and finish projects on time and to the brief.
• Solve creative problems: An ekip brings together talented people who can come up with fresh and original ideas. This variety helps the ekip solve problems from many angles and create impressive products.
• Encourage learning: Video production is an ideal setting for members to learn new things and sharpen their skills.
• Create a positive working environment: A production ekip is a place where people are respected, trusted and encouraged by each other. This helps members reach their full potential and give their best to the work. A positive environment also builds team spirit and a stronger bond between members.

What is an ekip, and who is on an ad video team?

Alongside the question of what an ekip is, the positions needed in a professional ad video production are just as important. Let MONA walk you through the departments in an ad video ekip in the sections below.

Producer

Producer is responsible for production and coordinates the activities of the production ekip. The producer works directly with the director and all other departments throughout the process, from pre-production through production and finally post-production cho video. 

The producer also proposes, connects and oversees the departments in the ekip, and creates the conditions to meet the director's creative needs. Production planning, finance, schedules, staffing and equipment are all part of the producer's responsibility.

Director

If you're wondering what a director does in an ekip, MONA explains below. The director is responsible for the artistic quality of the whole shoot. This position also directs the performances, keeps shooting and editing on schedule, manages the ekip,… 

Assistant Director

Assistant Director (AD) works side by side with the director to keep the schedule moving and handle other tasks as the director instructs. The assistant director's job is to keep video production on schedule, so in some cases they can direct the performances with the director's permission.

Editor

Besides the question of what an ekip is, who the editor works with is just as important. The editor regularly works with the sound, mixing and voice-over departments to deliver a video of consistent quality that follows the director's direction.

The editor also pulls together the rough footage sent back after the shoot wraps. Based on the script supervisor's notes and the clapperboard data, the editor sorts, names, trims and adds effects to the clips according to the director's intent.

Script Writer

The script writer creates and writes the detailed script, including the plot, dialogue, characters' psychology, story progression, settings and the climactic moments of the video. The stories in a script can come from random ideas in everyday life, news articles, short stories,… This answers the question of what a script writer means in an ekip.

Camera Operator

This person operates and controls the camera under the director's instructions. Usually, the director of photography is the main camera operator (Cinematographer) and handles the important shots. When several cameras run at once, or the shooting is handed to one person, the person behind that camera is called the Camera Operator.

Digital Imaging Technician (DIT)

Digital Imaging Technician (DIT) is responsible for image quality control, on-set color grading and managing data production. People in the DIT position usually have strong technical knowledge and plenty of experience setting up technical parameters, cameras, codecs, monitors,…

Other positions in the ekip

In a professional ad video production ekip, besides the main positions MONA mentioned above, many other departments contribute to the final product. These include costume designers, makeup artists, prop managers, lighting technicians, logistics,… Big or small, each of these departments has a real impact on the quality and efficiency of the production process.

If you're looking for a provider of TVC advertising production service with an experienced ekip, MONA Media is a name you should consider. With the 3 key factors MONA puts into every product, “ENGAGING, MEMORABLE, CREATIVE”, we are confident in showing our real-world ability through the products we make.

So when you choose commercial video production at MONA, what will you get?

• Research into your industry and field to create a “one of a kind” TVC
• A professional, careful and passionate ekip
• Help with video scripts and edits on request
• A production process with a clear timeline and optimized costs
• Effective marketing strategies built right into the TVC
• A commitment to output quality with a high conversion rate

So what are you waiting for? CONTACT US to get more detailed advice from the MONA team on TVC production costs, price lists for corporate photography and, above all, building your brand image!

→ See more MONA Media services:

• Personal profile photography service
• product photography services
• Product advertising video production

Above is a detailed walkthrough of what an ekip is as well as answers to your questions about who is on an ekip?. This article also helped you understand better the role of the key people in a professional ad video production team. We hope it gave you useful information about what an ekip is, so you can put it to use and run effective media campaigns.