Product Video Production: Professional Commercial Filming

You will not have to look hard to find product advertising videos spreading across media channels and social platforms. Images and video have become a strong bridge that lets businesses tell vivid stories and show the value and standout features of their products. By combining sharp ad-filming techniques, creative camera angles and eye-catching effects, MONA Media has delivered the most professional product video service to its customers. So product video production services what makes MONA special? Let’s find out below!

What is a product introduction video?

A product introduction video is a short, lively form of product video marketing that helps a business quickly present a product’s features, benefits and differences to potential customers. Instead of using only still images, you can shoot product video with flexible camera angles, and use good product-filming techniques with lighting, sound and suitable background music to catch attention. A tight script for a product introduction video, from a curiosity-sparking opening and a main part that stresses the strengths to a clear call to action, will make your product ad or product clip more effective and encourage customers to explore and buy.

Benefits of using product introduction videos in a marketing campaign

As the market gets more competitive, building a strong image in customers’ eyes is something you cannot skip when building your marketing strategy business. Reaching customers through product videos is a solution that makes your brand stand out more than ever. Shooting product introduction videos not only raises brand awareness, it also brings benefits in higher conversion rates and in attracting potential customers.

Make the product vivid and visual so customers remember it

A quality product ad clip is the most effective way to deliver your message in a vivid, visual way. Instead of reading through pages of dull description, customers can easily picture and understand the product through a clip. As a result, the advertising film companies will leave a deeper impression and keep customers on your website longer.

Product ad videos create impressions and raise brand recognition

The product video production service at MONA creates professional advertising videos that help a business build and strengthen its brand image. Well-invested videos do not only give an overview of the product, they also show the brand’s style and core values. Appearing consistently with quality product ad videos helps raise recognition and leaves a good impression on customers.

Product ad filming builds brand credibility

Choosing a reliable product filming service does more than improve your product’s image, it also builds your brand’s credibility. Customers tend to prefer and trust businesses that seriously invest in shooting corporate photography, products to promote widely, such as product introduction films and product ads. Professional videos not only highlight product quality but also strengthen the brand’s face and create a deep connection with consumers. This is the key factor that builds trust and drives purchase decisions effectively.

Product introduction videos help users understand the product or service better

Nothing explains a product better than a detailed, honest product ad film. The ad videos from a product ad clip service help customers easily grasp the features, uses and benefits of the product. In this way, video ad services help businesses deliver clear and visual messages. A product introduction film helps users take in the information and understand the product more deeply, from standout features to the value it brings.

Cut your marketing costs to the minimum

Compared with traditional ad formats such as flyers or OOH advertising, advertising with product introduction videos delivers better results at a lower cost. One product video can be used on many platforms such as your website, social media and email marketing. This helps optimize your marketing costs and reach different groups of customers on every platform.

Help raise the conversion rate

Finally, one of the most important benefits of product ad videos is that they help raise the conversion rate. A product ad video that is attractive and convincing not only catches customers’ attention, it also pushes them to “close the order” quickly. Research shows that websites with product introduction and ad clips usually have a higher conversion rate than pages with only text and images.

To make professional, attractive product videos, investing in equipment and a filming space is a must. Hùng and MONA are a good example, having spent heavily on cameras, microphones and accessories, for a total of 300-400 million VND. So why spend that much on video marketing? Watch the video below for the answer.

→ So what are the steps to make a product video? You can read the article “How to make a product ad video“

When do you need a product introduction video?

Any time you need to connect quickly with customers, show the value of your product clearly and improve your product video marketing, investing in a well-made product ad video is an extremely useful move. Here are the times when it pays off most to shoot a product introduction video:

• Launching a new product: From the very first appearance, a short and engaging video for a new product helps customers quickly understand its features and benefits, instead of relying on still images or long, hard-to-follow descriptions.
• Boost a marketing campaign: When running a product marketing campaign, use product clips as “lead-in” videos on Facebook, YouTube or Instagram to spark curiosity and raise the conversion rate.
• Release an improved version: Each time you add a feature or change the product design, a new product video shows users clearly what changed, instead of a manual that is hard to picture.
• Improve the e-commerce experience: On your company’s online store, a good, attractive product ad video not only looks more professional, it also lowers the return rate, because buyers understand what the product really does before they decide to pay.
• Run internal training: If you use videos for usage guides, feature demos, product review videos or product filming tutorials, they help your sales and customer care teams pick up the information quickly.
• Join fairs and exhibitions: At an exhibition booth, a screen looping a new product introduction video easily draws attention and helps the business look professional and lively to visitors.

Common types of product video

In short, product introduction video has become a “sharp weapon” in a business’s marketing and communications. Types of product video Popular formats today include: product ad videos, usage guide videos, product comparisons and more. Let MONA walk you through each type below.

Product advertising video production

Quay TVC is the most effective way to introduce a product to potential customers. So when shooting a product ad, focus on standout features, advantages over older products, ingredients or target users, and so on.

The video content should be short and to the point, with beautiful visuals and a memorable slogan to catch viewers’ attention. There are 2 types of product ad video you can consider:

• 30-second product ad clip: This is a short ad video, usually called a TVC. To shoot a quality product TVC, you need a strong product video script, professional actors and an experienced production team. The content is short, the visuals are beautiful, and the slogan is distinctive and effective.
• 360-degree product ad: This type suits tech products such as phones, iPads and laptops. A 360-degree product film lets users see the whole design, shape and features of the product.

Usage guide video

A product introduction video in the usage guide format is a great way to give detailed, easy-to-understand information about a product. The video should use simple, short instructions together with clear explanations to deliver information more effectively. Product ad films in this style are especially useful for hot products that many people on the market care about.

Product comparison video

A product comparison video is another way for brands to reach customers and increase the chance of a purchase. You can work with KOCs/KOLs to shoot clips comparing the strengths of your product with other products on the market. You can also look at video ad services to produce professional comparison videos that give buyers an overview so they can choose the product or service that fits their needs best.

Product reviews

Product review videos are also highly rated because they are effective and leave a strong impression on customers. To make a review video feel more genuine, invite real users to try the product or well-known KOLs to share and review it. Working with reputable content creators who fit your brand’s criteria will make your communication plan more effective.

≫ Read more about: Quality corporate introduction video production 

Should you shoot it yourself or hire a professional product video service?

Should you shoot it yourself or hire a professional product video service?

From the comparison above, if you only need a simple product video, fast, on a tight budget, and you are willing to spend time learning how to shoot a product ad clip, you can make the product ad video yourself to fit your needs. However, to build a high-end image, improve your product video marketing and get the most out of your product TVC, investing in a professional product filming service gives you better quality, faster delivery and lasting ROI.

Product video production service at MONA Media

There is no denying the potential of “Video Marketing” in marketing. Research shows that over 70% of customers are fully convinced and decide to buy after watching product videos. So a professional product ad video service is how you get ahead of the trend and improve your brand’s business results.

Product video production service at MONA Media was created as a complete solution to help businesses improve communication and reach customers with more force. MONA understands that making a product ad video is not just recording images, it is also about showing the value and details of the product clearly. That is why product introduction filming and product ad clip services play a big part in stimulating the buying needs of potential customers.

So what makes the product filming service by MONA Media stand out?

• Custom-made videos: Understanding that every business has its own needs and goals, MONA tailors the work to each type of product and your specific communication goals. 
• Focus on highlighting the “main point”: The product’s strengths and unique features are the focus of the video, and we build an interesting story so customers can easily connect with and remember your brand.
• Help with the filming script: MONA will start by writing a detailed ad script for each project when taking on ad videos, product introduction films and more.
• An experienced team: A crew that is with many years in the trade, ready to support your business from A to Z.
• Post-production on request: With the strict process of a dedicated crew post-production who are always open to creative product introduction video ideas, we meet the needs of every customer.
• Modern filming equipment: We use high-resolution cameras and professional lighting with skilled shooting and editing to make products that are not only beautiful but also true to life and lively.

And there are many more benefits when you choose product ad video service at MONA Media. Click the image above or call HOTLINE 1900 636 648 to get a quote from MONA and a detailed plan for your business’s product, and to get a quote for product video service detailed plan.

→ You can also read more about: Product photography services

Professional product video service at MONA is a perfect mix of art and technology that helps your product spread in a special way. Saying no to dull, plain product ad shots, the MONA team always wants to build an engaging story with a strong brand mark in every finished video. MONA understands that every type of product introduction video and every form of product ad is a great bridge that helps customers feel and connect deeply with your brand.

Product promo video price list at MONA Media

The price of a product review video at MONA depends on many factors such as length, video quality, actors, equipment and location rental, and production costs. Below is the price list for product review videos at MONA:

Common questions about shooting product review videos

Should you shoot product ad videos yourself or hire a professional?

When making ad videos, you can shoot them yourself to save money, but this takes a lot of time to learn and the video quality may fall short of what you want. Hiring a professional guarantees high-quality, creative video and saves time. The cost is higher, but investing in quality video brings long-term benefits, builds your brand image and helps you compete better. If your budget allows, hiring a professional is the best choice.

How long should a product promo video be?

Ad video length differs depending on the platform you use to promote your product:

• Video ads on Facebook: Ads can run up to 240 minutes, but the usual length is 15 to 60 seconds.
• Product video ads on TikTok: The maximum is 3 minutes, but most ads run 1 to 30 seconds.
• Product introduction and review videos on YouTube: Ads can run up to 6 minutes, but 15 to 30 seconds is the most common length.

Which platforms can you run video ads on?

There are many platforms for video ads, depending on your goal and the customers you want to reach:

• Google Ads: Video ads shown on Google and Google’s partner networks.
• Facebook Ads: Video ads on Facebook and apps in Facebook’s network.
• TikTok Shop: Video ads on TikTok.

In short, product video filming plays an extremely important role and is not simple. Let us help you bring your product ad clip ideas closer to consumers with MONA’s ad video service!

For more information, please contact:

• Address: 1073/23 Cach Mang Thang Tam, Tan Son Nhat Ward, Ho Chi Minh City
• Hotline: 1900 636 648
• Email: info@themona.global

If your budget doesn't stretch to a full shoot with staging, there is another route: making company videos with AI. Shoot the parts that must be real, and let AI handle the setting and staging; the cost is usually about a third.