SEO Skyscraper Technique: Understanding the “Skyscraper” Method

Brian Dean is the person who created the SEO Skyscraper Technique. He doubled his website's organic traffic in just 14 days. This discovery changed a great deal about SEO technique among SEOers. After the technique appeared in 2015, it became a strategy for building natural backlinks that brings an article excellent traffic. MONA Media will help you explore the SEO Skyscraper Technique in more detail below.

What is the SEO Skyscraper Technique?

In 2015, author Brian Dean published the Skyscraper Technique, which helps bring increased traffic organic traffic to articles and websites. By 2018 the technique had peaked and become a valuable SEO technique that SEOers pay close attention to. The SEO Skyscraper Technique is a link-building strategy, known in Vietnamese as "Kỹ thuật nhà chọc trời". Brian Dean's technique can be seen as "Skyscraper Technique no.1" for raising traffic. Skyscraper Technique version 2 later added many new features. The technique then also focused on user experience, engaging content and images with more eye-catching effects. It rests on 3 core principles:

• Find content and keywords that are already popular.
• Research and create better content.
• Promote your content through marketing and media so more people know about it.

Benefits of the SEO Skyscraper Technique

The Skyscraper Technique brings many benefits. This link strategy, together with developing and improving content, helps your website get more traffic. You gain free traffic that you do not have to pay for, and Google rates this traffic highly. Done well, the technique brings you many benefits, such as:

• The Skyscraper Technique helps you find suitable, hot content that many people are searching for. From content that has already succeeded, you can analyze other angles or create more groundbreaking content of your own. This is the easiest way to write more engaging articles for your website.
• It is easy to reach potential customers. When they have already seen similar information many times, they have a mental picture of this content and these images. A better article raises their interest to the highest level. A version that is better than the original earns more credibility. This is how you compete for customers with rival companies.
• Your traffic will grow naturally and sharply, and the increase will be stable. Especially with high-quality backlinks, a higher ranking is only a matter of time.

5 steps to use the SEO Skyscraper Technique

• Find content and keywords that have link value.
• Make that content better than the original.
• Share and promote it to the right people.

These are the key elements that make the SEO Skyscraper Technique different. Below we explain in more detail how to apply it to reach page one of Google:

1. Find content that already has many quality links

Research and choose content and keywords that rank highly. These keywords are already well known. Their ranking shows that users care about them and search with them often to find information. Choose keywords and content that relate to your business and the products you sell. You can use content and keyword tools such as AnswerThePublic, Ahrefs, SEMrush and Google to find attractive keywords.

2. Analyze the content you have chosen

Once you have the keyword list, analyze the content you picked. What does the article do well, and what needs improving? Or you can collect the Top 10 articles for that keyword, then refine them into one complete article with full information for your own content.

3. Make that content better

Find ways to improve the content for that keyword. You can add attractive images, embedding a YouTube video to illustrate vividly. You can also break the text into shorter paragraphs, and use concise, easy-to-understand and more insightful sentences. Add CTAs where they are needed. It also helps to show text in bold and color so the content looks more impressive and is easier to scan. Here is what you need to do to make your content better than the original text.

• Collect content from several top-ranking Google articles. Filter out all the information to build one best article.
• Make it longer and deeper, with more professional Heading 2, 3, 4 and 5 structure.
• Add more attractive images that relate to the article. Pay attention to image size and format, image file names and keyword names, and the alt text used when inserting images into the article.
• Design visual, lively content, then share it on social media. Choose the sites that earlier posted content and images similar to yours but of lower quality. Your job is to make your content and images stand out more than the original article.

4. Send your content to websites ready to link to you

Link your content to suitable, quality websites. Sites similar to the content you are optimizing, that care about it and are ready to link to your topic, give better quality. Choose quality websites carefully and drop unreliable linking sites. You can send bulk emails to partners who need to link content. You can write one general email and send it to everyone, for example: create better content, present it better, find good links and beat your competitors' content. We believe you will succeed with the SEO Skyscraper Technique. Or, if you are not confident or do not have a marketing or SEO team, you can turn to professional SEO service.

5. Use professional SEO Skyscraper Technique services

Skyscraper Technique SEO services from well-known SEO companies can help you make better breakthroughs. They have professional SEO staff and offer many SEO service plans. Mona Media is currently one of Vietnam's leading SEO companies. We support custom website design, web SEO, and provide many appealing marketing and communications strategies. For anything related to the SEO Skyscraper Technique, please contact Mona Media for better support.

Things to note when using the SEO Skyscraper Technique

The Skyscraper Technique is a good opportunity to promote your website. To make big breakthroughs and raise traffic and Google rankings with the SEO Skyscraper Technique, pay attention to a few points:

• The content has to be really good, from the information to the images. The content and its visual presentation both need to be lively. Otherwise the Skyscraper Technique will not deliver SEO results.
• Your content must be better optimized for SEO than the original versions. If the content is not promoted widely, it will not reach a large number of viewers.
• Apply other SEO techniques together with the Skyscraper Technique.
• Adjust the language to target exactly the customers you need. Knowing who your customers are is the key to success with the Skyscraper Technique.

The Skyscraper Technique has been shown to deliver a high success rate. If you do not have a marketing team, you can contact MONA Media to get SEO Skyscraper Technique the best support. We wish your website a good rise in rankings soon.