18 March, 2023
How to embed a video in WordPress

Adding video to a website or advertising through video has been a popular trend in recent years. Video conveys information vividly and visually, draws in users, and gets a business's message across more effectively. In this article, MONA Media will walk you through how to embed video in WordPress - the most popular website platform today. Let's get started!
What is embedding video in WordPress?
Embedding video in WordPress means using an HTML embed code to insert a video into a web page. The embed code pulls the video from YouTube and loads it on your site. This way of adding video keeps page loading fast and needs no large storage space. Using an embed code rather than a URL also makes it easier to adjust the size of the displayed video.
There are many ways to embed video in WordPress so viewers on any platform can watch it. For example:
- Embed a video in WordPress by pasting the URL directly.
- Embed a YouTube video using an iframe.
- Embed a YouTube video in the sidebar.
Here is each method in detail, brought to you by a trusted SEO agency – MONA.
How to embed a YouTube video in WordPress
Embed a YouTube video by pasting the URL
You do not need to know programming or HTML to embed a YouTube link this way. The steps are simple:
- Go to YouTube and pick the video you want to add to your WordPress site.
- Move the cursor to the address bar and copy the video URL.
- Switch to WordPress and paste the video URL. That's it.
This is the result after pasting the video URL into WordPress
Embed a YouTube video using an iframe
If you want to control where a video appears in a post, choose the iframe method iframe. Follow these steps:
- Every YouTube video you watch has Share and Subscribe buttons.
- Click Share and then choose “Embed”.
- The iframe code and a few options will appear. With this method you can also pick the point in the video where you want it to start and stop.
- You can also easily adjust the size, pause button, volume, fast-forward and more. Just choose the YouTube embed code and copy the iframe code. Then switch to WordPress, choose the text view and paste the iframe code where you want it. When you resize the video, make sure you adjust width=”100%”.
How to embed a YouTube video in the sidebar
In some cases you will want to add a video to the sidebar the way you would add one to a regular post. If you want to embed a video in WordPress in the sidebar, do the following:
- Go to your admin dashboard URL and go to Appearance. Then choose Custom and click Widgets.
- Next, type video into the search box, pick the video widget and click “Add Video” ” then choose Insert from URL.
- Copy the video URL, paste it into the box, and you are done.
- WordPress can embed YouTube videos and videos from many other social networks and sources. You can freely choose the format and the videos that suit your website best.
Benefits of embedding YouTube videos instead of uploading them to your website
Embedding video in WordPress Embedding is much better than uploading the video directly to WordPress.
Saves server resources
When you upload videos, images and posts, they all use the resources of your server. One video can be hundreds of times larger than an image or a post, which makes your pages load more slowly. Uploading video directly also means you have to optimize plugins and manage the videos. This is clearly less convenient for saving server resources than embedding the HTML or URL of a YouTube video.
-> See more:
A better experience for users
Visitors get a good YouTube viewing experience on your website. The platform also lets you choose the video resolution and size, so you can reduce the video's file size and make it load faster. A video also comes in several quality levels, so viewers can pick what suits their phone, computer and connection speed.
Higher video quality
WordPress does not need to limit the quality of your video. Your site's storage is unaffected and the server keeps running normally. High-quality videos can then use whatever file format, size and resolution they need.
More traffic, visibility and sharing
YouTube is the third-largest search site today, so embed a video in WordPress will help increase traffic and engagement. Visibility and sharing on YouTube are also better than on other information platforms.
Tips for embedding YouTube videos in WordPress
To embed YouTube videos in WordPress in a polished, professional way, pay attention to these two tips:
Choose the video start time
You have about 30 seconds to hold a viewer's attention. If the video is engaging they keep watching, otherwise they leave to look for something else. Choosing the start time is a skill that takes some understanding of your customers' psychology.
So start the video where you want it to start, instead of letting it play from beginning to end. This is a good way to keep viewers watching and learning about your website through the video. Google also looks at views and time spent on your site when ranking it.
Choose the video end time
Along with the start, pay attention to the end point when you embed a YouTube link in WordPress. Cut short the unimportant parts so you do not waste your visitors' time. Start at the important part and end when the main content is done. This makes your WordPress video look professional.
As you can see, embed a video in WordPress is far better than uploading video directly to your website. Embedding a YouTube link makes your content richer and adds more value to your site. It also extends your reach, increases views, uses no bandwidth and gives much higher video quality. Try it and embed a video in WordPress see how users respond. We hope the information MONA has shared is useful to you.
-> Related reading:
- How to embed a Facebook video in a WordPress website
- Top 10 free video editing software for your computer
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