Why each student should be handled by one advisor

Advisors are the bridge between students and the center, giving students more information about the courses they are interested in. However, many centers have several advisors handle one student, which creates a poor experience for the student and lowers the conversion rate of potential customers. So why should each student be cared for by only 1 advisor? Find out with MONA Find the detailed answer in this article.

How to advise students at an English center

The center business model is very common today. To advise students on course registration, a center has two forms of advising:

• In-person advising: Center staff meet students face to face to advise on course information.
• Remote advising: Staff advise students by phone, email or Fanpage.

Both forms aim to collect customer information and give students detailed course information.

Each advising channel is run differently, MONA values in-person advising, because it delivers high conversion and helps the center understand the customer so it can recommend the most suitable course.

However, many centers fail to make the most of customers who come in for in-person advice. The reason is that many centers often hire part-time staff and let several staff advise the same student.

So what benefits does it bring when a student is cared for by 1 advisor? Does this approach bring high conversion for the center? Read on below.

Why should each student be looked after by only 1 advisor?

To advise students optimally, MONA recommends that centers let each student be cared for by 1 advisor. Some standout benefits of this approach are:

Consistent advising information

Many foreign language centers today often hire part-time advisors, which makes it hard to control what the advisors do.

Questions that come up include:

• Does that staff member advise well?
• Does the advisor give the right course information?

With too many part-time staff, advising styles vary. A student may even get replies from 2 staff members, making the advising inconsistent.

MONA recommends that training centers assign 1 advisor to each student and use a tool to manage this effectively. This lets the center control advising quality easily and manage potential customers in the center. The advising process stays consistent, creating a seamless experience for the customer from the very first conversation.

-> Learn why MONA EduCenter software has no task management feature – HERE!

Higher conversion rate

Finding leads is hard. To raise the rate at which students sign up for courses, the center assigns leads to the most suitable advisors.

For the center to evaluate its advisors overall and assign customers well, it needs to apply the approach of having each student cared for by only 1 advisor. From there you can assess each advisor's communication, how they convey information and how effective they are.

Easy commission calculation for staff

Each advisor has their own commission formula, which is fully confidential. With the old approach of several advisors serving 1 student, it is very hard for the center to calculate commission for each person. It is especially time-consuming if done in Excel.

Convenient student care

Each advisor earns a commission when a student registers for a course, and the staff member's ID is tied to that customer. Good student care is also a student retention strategy for the center. If a student has a problem during their studies, they can contact this advisor for detailed support.

Strong protection for

When a center assigns 1 advisor to care for 1 student, any issue with course advice, tuition, commission or leaked student information is easy to trace. The center breaks problems down and can find the gap quickly. So any leak of student information is caught fast when 1 advisor cares for 1 student.

This article has answered the question “Why should each student be cared for by only 1 advisor?” In reality, getting a potential customer who needs course advice is a hard process. So apply the advising method MONA shares in this article to raise your students' course registration rate.