How to manage leads at an education center

One of the software that supports business operations for quality centers is among the leading options today and is trusted by many education organizations to choose, including MONA LMS.

When you manage leads in Language center software – MONA LMS, you get these advantages:

• Customer information: Personal details, email, phone number, interests and learning needs, for building your marketing strategy and advising students the right way.
• Data permissions: Each student is assigned to 1 consultant, and only that consultant and the manager can see the student's information.
• Customer classification: Staff advise each customer. Cases that may come up include:
  • Customer has booked a placement test.
  • Customer's contact details are incorrect.
  • Customer has no need.
  • Customer is only asking about prices.
  • Customer has visited the center.
  • …

By classifying students in detail, the center can judge whether its customer data is good, whether the consultants are doing well, and why students don't enrol. That information helps the center pick the best fix. Reports like the ones listed below show exactly which step of the consulting process has a problem to handle.

• Number of customers.
• Customer conversion rate.
• Conversion rate between each customer status.
• The center's average conversion rate.
• Conversion rate of each consultant.

If nothing unusual stands out, the center can try increasing the number of potential customers through Ads to collect more data and reach the most accurate conclusions.

* Example 1: The customer was contacted successfully, but you could not get them to visit the center for a skills assessment and an in-person consultation.

• Here the center needs to find out why the customer cannot come in: they live too far away, their schedule is too busy, or they are not yet interested in visiting.
• Then the center should offer solutions, for example: switching to an online skills assessment, assigning a dedicated staff member to look after that customer at a time that suits them, or rescheduling the consultation for another day with a new promotion or gift.

* Example 2: The customer visited the center for a level test but you could not close the sale right away.

• The center needs to find out why the customer did not agree to enroll: the program is not the right fit, they are not yet confident the center can deliver the results they want, there is no urgency to start right now and they are comparing other centers, the tuition is high, and so on.
• Once the reason is clear, address it by explaining the benefits of learning in more detail, offering a commitment contract, pointing out the center's competitive advantages, offering suitable promotions, and so on.

The whole consultation process, the customer's reactions and their status are all essential information that the center can put to good use, provided it is collected accurately.

Beyond that, the MONA LMS education center management software also supports syncing customer consultation data. After every consultation with a student, the information should be noted and updated continuously. This helps you manage conversion figures from your marketing more effectively. It also prevents the loss of a customer's conversation history when a consultant leaves, so the center does not waste time asking again about things it already knew.

So what are you waiting for? Come CONTACT US to MONA for advice on an effective management solution for your center!

Contact information:

• Hotline: 1900 636 648
• Email: info@themona.global
• Address: 1073/23 Cach Mang Thang 8 Street, Tan Son Nhat Ward, Ho Chi Minh City