How to Livestream Sales Effectively: Tips You Should Not Miss

Livestream selling is a method many shop owners use. But the question to ask here is how to livestream properly. If you don't yet know how to livestream online sales effectively, read the article below from MONA Media to find the answer.

What is livestreaming?

To do this well, you first need to understand what it is. Livestream selling is broadcasting live video on social media channel such as YouTube, Facebook and Bigo Live.

Today, carriers have optimized streaming technology very well. These videos are small in size, so recording and delivering them works well. Viewers won't feel any lag.

Target customers can interact with the seller by liking, choosing emoji reactions or commenting. The person on camera then reads and answers those comments, and orders can be closed directly with customers.

Should you livestream to sell online?

Running paid advertising costs a lot and pushes product prices up. Many sellers have to rent a store and spend tens or even hundreds of millions of VND a month on livestream services and ads, Facebook ads…

That is why many shop owners build their own livestream setup to sell online avoid paying for ads. This is seen as the best option: it lasts, and it saves money. Today, livestream selling is a real trend. You do not need to spend much on a store or on ads, and you can still sell across borders. With such a low investment, livestream selling competes strongly on price, which makes it a great sales weapon.

4 steps to livestream sales effectively

Prepare a detailed script before you go live

To sell, you first need to understand your target customers. There is no argument about that. One way or another, you have to know them. Build a profile of the target group for the products you offer. Once you understand how your customers think and what they want from your products, you are already 30% of the way to success.

Next, prepare your livestream script very carefully. Write down what you need to say and the strengths of the product you want to present. Based on your customer profile, list the reasons why they should use your product.

If you already have the looks and speak fluently, livestream selling is fairly simple as long as you are confident. If not, you will need to hire a host. And of course, the person you choose has to fit the image of the products you sell.

Announce the livestream start time in advance

If you use Facebook, post a few announcements about the livestream time on your Fanpage or personal page. Be a little creative with the content to spark curiosity and get people looking forward to the session.

Run the livestream

If you have told customers a time, do not make them wait. Be professional and start exactly when you said you would. Before going live, tag your friends or loyal customers. It lets them know about your session, and it also gives you an initial number of viewers. The more views you have, the easier it is to attract new people to watch.

You should invest in a smartphone and a laptop for your livestream. Use the rear camera on the phone for the best quality. Use the laptop to follow comments and reply to customers.

During the livestream, encourage viewers to share as much as possible. Set up rewards for it. Only people who actually share count as eligible for a gift. You will surely be impressed by the number of shares and comments.

During a sales livestream you will also get mixed, hostile or even disruptive comments. Stay calm and patient, and handle them in a suitable way. Try to show customers your humor, your friendliness and your easygoing side, and focus on their questions.

If nothing is too serious, just ignore the hostile comments. Wearing sexy outfits is also an effective way to boost views.

End the livestream

How well your livestream sells depends a lot on how you end it. Before you finish, thank everyone for taking the time to watch. Then invite the people watching to message you so you can advise them and close the sale. If you can, announce your next livestream.

During a livestream, comments and messages come in faster than the person on duty can answer, so it is easy to miss orders in the middle of a session. Many shops prepare an AI chatbot that closes orders to scan comments, reply with prices and collect delivery details, while the shop owner focuses on talking to viewers.

Tips for livestream selling

To get good results from livestream selling, shop owners need to keep the following notes in mind.

Make sure your internet connection is stable

For a livestream to run smoothly with a good picture, you cannot be careless about your internet equipment.

Without a good enough connection, your shop will certainly look less professional. Product and service information will not reach customers in full, and customers will trust you less.

Livestream length

The most effective livestream lasts 45 to 90 minutes. Under 45 minutes, it will not build enough excitement, engagement stays low, and it does not spread to many people.

If a livestream runs past 90 minutes, viewer numbers will drop. People who joined at the start will not stay until the end because they do not have the time, unless your session is really good. Very few people can pull that off.

Presence and a solid host during the livestream

The person going live should practice speaking beforehand so they do not stumble and avoid unwanted situations. Here are some ways to practice before a livestream

Presence matters a lot in live sessions.

• Put your phone in livestream recording mode and record what you say. Then watch it back to see whether you speak smoothly and whether your gestures and expressions have any problems.
• Stand in front of a mirror and talk to yourself to check your expressions, your wording and your body language.
• Go live with the audience set to “Only me” to get a more realistic feel.

Note that throughout the livestream the host should stay positive and smile while presenting product information and answering customers' questions.

Use livestream sales management software

With livestream selling today, shop owners and businesses easily miss comments and messages because there is so much interaction during a session. Checking orders by hand cannot be 100% accurate.

To solve this, livestream sales software was created to help businesses and shop owners close orders faster, manage more effectively and avoid missing customer messages or comments.

And these are also the ways to sell by livestream that work best for closing orders fast, which we wanted to share with you. We hope this helps you understand this way of selling better and apply it effectively.

See more:

• 10+ hottest products for high-profit online business
• Secrets to selling online that attract the most customers

A livestream creates an order spike within a few hours, and that is also when things break most often: the site slows down, orders get lost, customers leave. Preparing infrastructure that can handle the load ahead of time is far easier than putting out fires in the middle of a live session. To see how to prepare, see here.