Tips for selling online and attracting more customers

In today's world, traditional shop-front selling is no longer the main way to do business. Online selling is booming and getting more varied because it can meet every customer need. With a small amount of capital and a wholesale supplier, you can already start down the path of starting an online business. You need a specific strategy and know-how for selling online. It is a hard problem that takes investment in both product quality and your brand.

So what online selling tips do you need to impress and attract customers? Let's MONA Media find out in the article below.

Online selling tips that attract customers

Invest in your product

The first tip for attracting customers online is to invest in product quality, ideally making your product different from your competitors'. Even online sellers who import batches of goods to resell need to watch quality: make sure items look good and have no defects, and refresh their appearance where possible to raise their value and customers' trust.

Say you use attractive photos to run ads, but when customers see the product in person or receive a COD delivery and it is not as neat as advertised. They will be disappointed and will not come back.

On the other hand, if customers receive a good product that matches the ad images, they trust you more and are very likely to buy again, which cuts your marketing costs considerably. They will also recommend your product and shop to friends and family.

Attract customers with competitive prices

Buyers always worry about getting it wrong or overpaying, so publishing your prices is the best way to clear up customers' doubts about price when buying online. However, customers tend to compare prices in several places before ordering, so a public price that is higher than competitors' works against you and makes it hard to close the sale.

So survey what your competitors charge and what makes your product special enough to justify a higher price. From there, build a price list that suits customers and works for your business. Naturally, high-quality products come with higher prices, but try to set prices that match the quality you deliver, and online selling will work much better. Pricing is a strategy worth learning more about.

→ See more: Why do online sellers ask customers to inbox for the price?

Put yourself in the customer's shoes

To succeed in online business you have to understand customer insight. To do that, put yourself in a customer's position and think about what they want. You can then run more effective ad campaigns and offer the benefits customers look forward to most.

You can also understand customers by collecting their opinions from surveys, information gathered by the customer care team, and discussions about your brand on forums or social media, and so on. Then pull it together and improve your policies to fit what customers need and like.

Use an effective advertising strategy

If you have a good product at a very reasonable price but no strategy to push your advertising, it will be hard for the product to reach many consumers. So a key tip for successful online selling is to invest budget in ads. It is a necessary step to reach plenty of potential customers and make your online sales more effective.

→  Learn more:

• Brand building strategy for online sales
• How to build an online marketing strategy

Use real photos with sharp image quality

Before ordering or visiting in person, customers look at the product photos you post. If your photos are poor quality or unattractive, nobody will be keen to read your information or buy. Product images are an important factor shaping buyers' feelings. Good photos attract people and make them want to learn more about your product.

As noted above, use real photos. Do not copy them from other shops, and do not photo editing overdo the editing so the photo looks far from the real product. It may increase the number of people who reach you, but it also raises your return rate when customers receive goods that do not match the images they saw.

Offer free samples or combos to encourage purchases

A new product can draw a lot of traffic when it is unique and not yet common on the market. But it has a downside: with little information, feedback or reviews, buyers tend to hesitate over products that are too new, afraid they won't suit them.

So you can offer a new product as a gift, a trial with an existing purchase, or a buy-one-get-one combo promotion. Customers then feel less at risk and are still willing to try your new product. This is another way to sell online more effectively.

Attentive, thoughtful service

"The customer is king" is a slogan everyone who wants to succeed in business must remember by heart. For online selling, besides advising customers attentively, you also need to stay polite and friendly when dealing with customers, even when they do not buy, in line with the saying "Welcome customers warmly, send them off happily." You can attract customers by sharing more about your "best-seller" lines on your Fanpage, website or personal page.

Shipping discounts

Buyers like quality products with cheap delivery, or even free shipping freeship. For example, for the same product, seller A charges 50k with 25k shipping, while seller B charges 65k with only 10k shipping. Buyers will usually pick B, because a higher price makes them think the quality is better.

In practice, selling at a slightly higher price with free shipping is preferred over charging for goods and shipping separately, where shipping can cost nearly as much as the goods.

Brand building

Among thousands of shops, not to mention individuals selling online, how do you get customers to choose your "team"? From your very first days as a startup you must personal branding. A flagship product that customers think of the moment they need it. It is a way to make sales by focusing on what customers need.

Brand and business reputation are extremely important for online selling. A brand with a good name and many strong reviews gives customers more confidence to order from you.

Building an online selling brand is more than promoting products; it is also how you create a professional shopping experience for customers. On e-commerce platforms, especially Shopee a platform that gathers a huge number of buyers, a well-built and well-run storefront is the most sustainable online selling tip.

That is why businesses should roll out a full solution set Shopee store building service and Shopee management service with MONA Media, both to establish brand credibility and to improve online revenue. Click the image above to get advice and a detailed quote from the MONA team!

Invest in a website for online selling

The last tip for attracting customers online is to have a website of your own. According to the latest statistics, Vietnam has about 68 million internet users, 70% of the population, mostly young people with the highest shopping demand. With technology booming, online trends keep growing and more people use the internet to trade and shop. About one third of the population regularly uses the internet to look up the services and products they care about.

So a professional sales website is essential for driving sales, promoting products and getting closer to the large number of potential customers active online. If you don't invest in building a sales website right now, you will not only miss many sales opportunities but also fall far behind your competitors. CONTACT US the MONA Media team for the most detailed support and advice!

Those are a few tips on online selling tips to help you attract more customers, raise revenue quickly and earn higher profit. We hope this article helps you succeed in your online business.