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25 January, 2024
How to check the quality of advisors at your center

Consultants directly affect an education center's revenue. That is why assessing whether a consultant meets the bar is so important. The question is “How do you check whether a consultant is doing a good job?”. Let’s MONA Media find the answer in the article below.
A consultant's daily work
A consultant answers questions, listens to and understands needs, then recommends the most suitable course for the student. Consultants play a key role in whether the first experience is a satisfying one.
A consultant's daily tasks include:
- Welcoming customers and listening to their initial needs.
- Introducing courses that fit the customer. Consultants also point out what sets them apart from competitors.
- Presenting promotions and vouchers, if any, to spur customer demand.
- Building trust and goodwill with potential customers.
- Guiding students through the payment process.
- Contributing proposals for improvement.
- Analyzing statistics (if any).
- ….
How to check consultant quality
So what does it take to assess consultant quality properly? If customers decline again and again, is the problem with the consultant?
Before drawing subjective conclusions, a training center needs a broad check to find where the real cause lies.
But with the traditional way of managing staff, this kind of check is very difficult. That is why using an education center management software app is the way to make assessing consultant quality simpler than ever.
To assess consultant quality, a center can use the following criteria:
- By conversion rate: Compare each consultant's conversion rate with the center's average. To save time and effort, you can check only the consultants whose rate is below average.
- By team or individual consultant KPIs: Based on sales, revenue collected or the number of contracts signed with students.
- By Telesale department KPIs.
Based on these 3 criteria, if a consultant falls short, the center can check how that person works. Specifically:
- Check the notes after each conversation with a student in the “notes section”. From there you can see whether the conversation history followed the process and whether the consultation covered the center's standout strengths over competitors in full detail.
- Review the recordings of calls to students using the call recording feature of the virtual call center. This feature makes assessing a consultant's attitude more direct and easier.
If the consultant does both of these well, poor KPIs may come from low-quality student data, or from the center not training staff thoroughly. That makes it easier for the center to take action and plan better internal training and skills improvement in the future.
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MONA EduCenter is the language center management app helps your business save time and effort when assessing each consultant's KPI quality. The benefits that the MONA EduCenter app brings users include:
With these standout strengths, MONA is confident its product is better than other providers on the market. Proof of that is that over 180 education organizations (training centers and schools) have trusted and chosen it. Contact MONA for detailed advice:
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That is the answer to the question “How do you assess whether a consultant is doing a good job?” Checking consultant quality brings many benefits, especially for education centers today. We hope what we have shared adds to your knowledge of staff management at education centers.
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