18 March, 2023

8+ Ways to Drive Traffic From Instagram

Besides Facebook, Instagram is one of the leading social networks with a huge number of users. That is why many people want to drive traffic from Instagram for different purposes such as business and advertising. This article from MONA will give you more useful knowledge on the topic.

What is traffic?

  • Traffic is a very common term in SEO. It describes the number of visits to websites, social media platforms and so on. Instagram has long been seen as a platform without many link-friendly features that help increased traffic.
  • However, this has proven to be completely wrong. We can attract and drive extra potential traffic to a website from Instagram accounts if we do it the right way.
  • More importantly, bringing traffic in from your Instagram account can bring a lot of value, especially for work that depends on community interaction and participation.

Effective ways to drive traffic from Instagram

Effective ways to drive traffic from Instagram

Use multiple bio links

To drive large, steady traffic from an Instagram account, we need careful preparation right from the start. When setting up your profile, add a few links to your website that lead to your home page.

To attract steady organic traffic from Instagram, change and update these links often. You can point them to any destination. Of course, for the best result, point these links at key pages on your website such as:

  • A page that publishes information.
  • A page showing images of new products.
  • A page that shares stories.
  • A page that attracts customers.

Link posts with IGTV

One of the simplest and most effective ways people attract Instagram traffic today is to link posts with IGTV.

In the description, you can find many clickable links in an IGTV post. To see the full account description, users have to click these links. This is how we bring more visitors to our website.

Tag our products in Instagram Shopping

Instagram Traffic

Right now, large and steady traffic from Instagram accounts is worth a lot to us, especially in business. So using Instagram to present and promote products is very useful.

With Instagram Shopping, we can do this very effectively. If you own an Instagram account with large, steady traffic, posting product information in Shopping will bring a lot of value.

This is a key point to remember when converting traffic from Instagram to other platforms.

Manage highlights on Instagram Stories

Instagram Stories currently last about 24 hours. That makes them a very valuable resource for anyone who can use them well.

This feature lets users share photos and videos on their profile, but in practice not everything is saved in the highlights section. So if you want your images and product information to stay visible, you need to organize them carefully.

Turn on notifications

Notifications are a big help in connecting and interacting with users. For the best result, ask your followers to turn on notifications.

On Instagram, when people follow an account they can tap the notification bell. That way, when our account posts something new, followers get notified right away. This is very useful for attracting traffic.

Collaborate with Instagram influencers

Everyone understands that driving traffic from Instagram to other platforms is very useful. But what if our account doesn't have many followers?

To solve this, partnering with well-known people who have influence on Instagram is a very effective approach. It helps you share your message, and your posts, product introductions and links will also get a lot of attention and follows.

Of course, many people on Instagram have influence and large followings, but that is not the key factor. What matters is choosing an influencer who fits the content we share and the products we introduce.

Send links in Instagram direct messages

Send links in Instagram direct messages

To bring traffic from Instagram to websites or other social networks, many people encourage their followers to move over in DMs. You can also start conversations yourself by asking relevant questions to new followers.

To scale up, we can also turn on quick replies. With this mode, you can write some text messages in advance and insert them into direct messages.

This helps us avoid repeating the same message again and again. Along with preset messages that include links, we can grow the number of users and visits across different platforms.

However, to do this you need to check your inbox every day. It helps you understand your followers and audience better, and you can also make use of a lot of views and traffic from Instagram.

Add links to Stories

Sharing links from other platforms, especially your website, is a must for driving traffic from an Instagram account. It isn't hard, since there are many places on the platform to share links, such as posts, video descriptions and the profile.

But one of the best places you may overlook is Stories. Although they refresh every 24 hours, Stories are where an Instagram account gets the most visitors, so it is a perfect spot.

We can post almost any type of link in Stories. For the best effect, though, only share links to important pages with product information or any other content, images or video that serve our main goal.

Also, if you choose Stories as your main tool to drive traffic from Instagram, you need to update and monitor them often, because every 24 hours our Stories need to catch the eye. Refresh them regularly and keep your Story collection varied and distinctive to hold viewers.

By now you probably know a few of the most drive traffic from Instagram effective methods. If you apply them well, you will gain a lot from the large number of visitors on your Instagram account and platform. Good luck with drive traffic from Instagram.

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CEO & Founder · The MONA

Founder of The MONA, who built a services company of 60+ staff with 14,000+ projects delivered. Khánh Hùng shares how he thinks about building systems that run themselves, automating a business, and the real lessons from delivering projects at MONA.

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