18 March, 2023

How to check a website’s authority with quick tools

Online competition is fierce. A website has to look good and follow SEO best practice, but it also needs enough authority to win users’ trust and rank well on Google. The higher your authority, the better your chances of reaching the top of search results and keeping customers. So how do you know whether your website has enough authority?

Instead of relying on gut feeling, you can use tools to measure it quickly and accurately. In this article, MONA Media introduces popular tools for checking a website’s authority. Let’s take a look.

What is website authority?

Website authority (also known as Domain Authority (DA))) is a score from 0 to 100 that measures how trustworthy and high-quality a website is. High-authority sites usually have in-depth, useful content that gives users real value, steady traffic, and good security with SSL certificate.

Website authority

The score is based on many factors, such as content quality, the number and authority of backlinks, page speed and user experience. In other words, website authority reassures visitors and is also a key factor in how Google and other search engines rank results.

Why check a website’s authority?

As the internet has grown, cybercrime has become more sophisticated, and poorly secured websites easily become targets and lose credibility. To protect users and keep the online experience safe, regularly checking your website’s authority is a must.

Why check authority

Benefits for individuals of checking a website’s authority:

  • Avoid online threats: Helps users avoid fake, scam or malware-infected websites.

  • Protect personal and financial data: Reduces the risk of losing passwords or card details, or having personal information misused.

  • Tell reliable sources apart: Helps you get more accurate information, especially when researching products, services or academic material.

Benefits for businesses of checking a website’s authority:

  • Better results SEO strategy: Google ranks safe, trustworthy websites higher.

  • Better user experience: A trustworthy site with professional design and clear content keeps visitors longer.

  • A stronger brand: A trustworthy website shows customers and partners that your business is professional.

  • Catch and fix problems early: Regular checks reveal technical issues so you can fix them before they affect your business.

Don’t think CRO is only for the big players. Small websites need it too, maybe even more. Huy shares two easy optimisation strategies you can start on as soon as you finish watching. Check it out.

With more than 10 years in business, MONA Media has become one of the most trusted SEO company providers, working with more than 2,000+ clients across many industries. Beyond getting websites to the top of Google, the MONA team focuses on a sustainable full-scope SEO strategy that helps businesses grow organic traffic and strengthen their brand reputation.

The team also follows the trend of SEO AI, optimising content for SEO not only in traditional search results but also to improve rankings in AI Overviews and in answers from AI tools. This competitive edge helps businesses widen their brand reach and meet customers on the new generation of search platforms.

Full-scope SEO service at MONA

If you want to grow on Google, increase organic traffic and build a lasting brand, contact MONA for detailed advice on the SEO service to improve your Google rankings that fits your business best.

How to check a website’s authority with tools 

To check a website’s authority quickly, you can use tools such as:

How to spot a trustworthy website with URL Void

URL Void

URL Void is one of the most useful tools for checking a website’s authority quickly and accurately. Enter the URL in the search box, click “Scan now”, and the system runs a full scan and shows the results right away. It is an easy way to check a site’s reputation and avoid unsafe or malware-infected pages.

Key features of the URL Void reputation checker:

  • Combines more than 30 reputation checkers: Including trusted sources such as Google Safe Browsing, Norton SafeWeb and MyWOT, for accurate results from several angles.

  • Detailed reports: Shows potential threats, safety status, server location, IP, page load speed and domain creation date.

  • Finds security risks: Identifies malware, malicious links, blacklist entries and more, with suggestions for fixing them.

  • Always up to date: Because it constantly syncs data from many sources, URL Void can quickly catch newly emerging threats.

With URL Void you can check a website’s authority in seconds, protect users from risk and help businesses improve their sites in time.

Using Sucuri to check a website’s authority

Sucuri is a globally known website security tool, now owned and actively developed by GoDaddy. Its scans are fast, accurate and thorough, so you can check a site’s reputation and security status in just a few minutes. 

Checking authority with Sucuri

Key features of the Sucuri website trust checker:

  • Thorough checks: Sucuri scans the whole website, including links, data and files on the page, to find malware or security holes.

  • High accuracy: Within a short time you get a detailed report on how safe the website is.

  • Blacklist detection: Shows whether the website has been blacklisted by Google or major security organisations.

  • Free and easy to use: You can scan for malware and vulnerabilities for free, with no sign-up or complicated setup.

Sucuri makes checking a website’s reputation easier than ever, protecting users and helping businesses keep their sites safe and professional.

How to check a website’s authority with UnMask Parasites

UnMask Parasites is a handy tool that lets you easily check a website’s authority in seconds. Enter the URL you want to check, click “Check” and the system scans the website’s entire content. It is one of the quickest ways to check a website’s reputation , suitable both for individual users and for webmasters who want to make sure a site is safe before visiting or running it.

Key features of the UnMask Parasites website checker:

  • Finds malware and hidden content: The tool scans HTML and JavaScript for unusual code, so you can quickly see whether a website is at risk of injected malware.

  • Checks suspicious links: Finds spam links, hidden links and redirects to malicious pages, helping prevent scams.

  • Free and easy to use: No account or complicated setup is needed, so anyone can use it to check a website’s authority quickly.

  • Good for non-experts: The interface is simple enough for people without technical knowledge.

How to check a website with PhishTank

Phishing is an online scam that aims to steal personal information such as emails, passwords or bank accounts. To protect yourself, you can use PhishTank, an open-source tool that checks a website’s reputation and warns you as soon as it spots a fake page. Enter a URL and it checks the site and returns a result instantly.

PhishTank

Key features of the PhishTank website checker:

Checking a website’s authority with Dr.Web Anti-Virus Link Checker

Dr.Web Anti-Virus Link Checker is an extension for popular browsers such as Chrome, Firefox, Safari and Opera. Instead of going to a separate online tool, you can check a website’s authority right while you browse. It is a quick way to check whether a site can be trusted, especially useful for unfamiliar links or links on social media.

Dr.Web Anti-Virus Link Checker

Key features of Dr.Web Anti-Virus Link Checker

  • Deep scanning: The tool uses Dr.Web’s powerful antivirus engine to detect malware, malicious files and hidden security threats.

  • Checks links on social media: This sets it apart from many other tools and gives you more confidence when clicking links from Facebook, Instagram or Twitter.

  • Instant warnings: When it finds a risk, the tool warns you right away so you can stay clear of scam websites.

  • Regular updates: Dr.Web keeps updating its database to catch the latest threats in time.

Using UnShorten.it to check whether a website is trustworthy

Short links are easier to share, but scammers also use them to hide malicious websites. UnShorten.it expands a short link to its original URL and checks how trustworthy the website is, so you can check a site before you visit it.

UnShorten.it

Key features of UnShorten.it: 

  • Expands short URLs and scans them for safety: Combines link expansion with a trust rating from the Web of Trust (WOT) system.

  • Shows details about the destination page: Including a description, trust rating tags and a thumbnail image, so it is easy to recognise.

  • Browser extensions: Available for Chrome and Firefox, so you can check short links quickly without opening a separate website.

  • Prevents security risks: Helps you avoid websites that contain malware, scams or other unsafe content.

  • Easy-to-use interface: Even without technical knowledge, you can use it and get results in seconds.

With UnShorten.it you can see the real address behind a short URL and check whether the website is trustworthy before you click, keeping yourself and your device safe.

Checking a website’s authority with VirusTotal

VirusTotal is one of the most trusted tools for checking whether a website is safe. Beyond scanning uploaded files, it also analyses URLs and gives you a detailed safety report.

Just enter a link and you can check a website in seconds, thanks to a huge database constantly updated by dozens of the world’s leading security systems.

VirusTotal

Key features of VirusTotal:

  • More than 70 antivirus engines: Quickly detects viruses, malware and hidden threats from many reputable sources.

  • Detailed analysis: VirusTotal does more than flag dangers. It also analyses the behaviour and structure of a file or URL in a virtual environment to find hidden risks.

  • Constant updates: The database is always refreshed, so it can detect the newest types of malware.

  • Works across platforms: Use it directly in your browser or through extensions for Chrome, Firefox and Internet Explorer.

Using Scamadviser.com to check whether a website is trustworthy

Scamadviser.com is one of the most popular tools for checking a website before you visit it. Enter a domain and it analyses everything from the site’s age and SSL certificate to its IP address and server.

Scamadviser

Key features of Scamadviser.com:

  • Draws on many data sources: Uses more than 40 data sources to assess how trustworthy and legitimate a website is.

  • Huge database: Scans and updates millions of websites every day and serves more than 300 million users worldwide.

  • Clear trust score: Shows how safe a website is on a detailed score, so you can easily tell whether it is safe or risky.

  • Fraud alerts: Explains common online scams so users can stay alert.

Scamadviser.com gives you an extra layer of protection when checking a website, so you can avoid risky sites and browse with more peace of mind.

Build trust in your website with press PR booking

Today, a trusted brand comes not only from good products but also from being seen in reliable media. That’s why MONA Media offers a press PR booking service, helping businesses promote their brand in a professional, effective and lasting way.

With a wide network of leading Vietnamese news outlets, MONA Media makes sure your message reaches the right audience. Press PR raises brand awareness, and it also builds trust, strengthens your reputation and secures your position in the market.

press PR booking service

When you run press PR with MONA Media, your business gets:

  • Greater awareness of your brand and more trust from customers.

  • Your message delivered accurately to the people who care about it.

  • Reach to potential customers to drive sales.

  • Up 40% – 60% a higher trust score with users and search engines.

If you want your brand to stand out and earn more trust from customers, contact MONA for advice on the press PR booking option that fits you best.

With the simple tools MONA Media covered above, you can easily check a website’s authority (how safe it is) before visiting it, or find ways to make your own site safer and more trustworthy. Good luck.

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About the author

CEO & Founder · The MONA

Founder of The MONA, who built a services company of 200+ staff with 14,000+ projects delivered. Khánh Hùng shares how he thinks about building systems that run themselves, automating a business, and the real lessons from delivering projects at MONA.

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