PR press booking service: get featured in major publications

PR press booking service is a fast way to bring your products and brand closer to potential customers through well-known online newspapers. With a team of marketers with over 10 years of experience, a deep understanding of the market and a network of more than 200 large and small publications, MONA Media we are confident we have everything needed to be your partner for PR press booking and press placement that works, with no middlemen.

What is a press placement (PR booking) service?

PR press booking means buying articles on well-known online newspapers such as: Dantri.com.vn, Vnexpress.net, Zing.vn, 24hcom.vn, Webtretho, Kenh14.vn, tuoitre.vn… An article published in a newspaper both promotes your brand and can send traffic backlink to your website, which improves your website's SEO.

The rapid growth of journalism over the past few years has driven strong growth in press advertising in Vietnam. Wide reach and the ability to target the right readers on these channels bring clear benefits to the communication strategies of individuals, organizations and businesses. Recognizing how much this type of advertising matters for brand building and sales, a quality, safe PR press service has emerged.

Each newspaper has a different price. The price of an online PR article depends on the publication's reputation, the article's position, trafficand so on. For example, an article in the first position on the homepage is priced differently from one in the fifth position, and a placement in a main category costs more than one in a sub-category.

≫ Take a look at our: Website SEO services in Ho Chi Minh City editing techniques

Why book PR articles in the press?

After learning what press booking and PR booking are, many people still wonder why they should book PR articles. A PR press booking service is one of the most popular ways for individuals and businesses to promote products, services and brands. Booking PR articles and sponsored content in newspapers brings benefits you cannot ignore, such as:

Higher brand awareness and credibility

Large, official online newspapers are legally recognized outlets. They provide a broad mix of useful, reliable information to readers, and so attract a large audience. When your business appears in these big newspapers, it reaches a large number of users and raises brand recognition. Readers will also think more highly of your business and trust it more, which lifts your brand's credibility.

Quality backlinks

Large, official online newspapers are highly trusted, so backlinks placed there are quality backlinks that both Google and users value. The link attribute, however, is dofollow hay nofollow set by each newspaper's own policy. What is certain is that when you use a PR press booking service, you will usually get a link inserted with the 2 – 3 backlink keyword pointing to your website.

Reach target customers and grow sales effectively

Today, ads appear so often online, offline and on TV that they take up too much of people's time. Customers feel overloaded and even annoyed by advertising, so they tend to skip it or block it the moment it shows up. In contrast, customers habitually read the news on large online newspapers to stay informed.

So when your brand's PR article appears on the front page of a large, reputable online newspaper, it earns attention and positive signals from users. That helps you reach potential customers more effectively and grow sales .

Increase revenue

When many customers trust your brand and your product reaches the right target audience, there is no reason for them to pass your business by. As a result, your revenue and profit can climb quickly.

More traffic and better rankings

When your PR article is published in a large newspaper, it reaches that newspaper's large readership. More people will get to know your services and products, and users can easily find your website through the product and service keywords in the article. It also boosts your website's traffic, improves its rankings and earns Google's preference in search results.

Make your marketing campaign more effective

If you are planning a marketing campaign, do not overlook PR press booking. Combining different marketing strategies lets each one deliver the greatest possible effect. 

Specifically, marketing campaigns are built to help businesses promote their brand well and raise revenue. Building a strategy is like listing what you plan to do, studying whether it is feasible and working out solutions that fix problems for good.

Tips for making your PR article more effective

Booking PR articles on online newspapers is a solution to boost “trust”, advertising and brand awareness, and to earn quality backlinks. To make your PR article effective, keep the following in mind:

Choose the right newspaper

Each online newspaper has its own distinct audience, so you need to choose a publication that fits your line of business and your potential customers in order to marketing strategy get the best results.

When to publish your PR article

Study your customers in depth. Then pick the “golden” time slot to publish your PR article and reach as many of your target customers as possible.

In detail, avoid publishing PR articles on days off, because readers usually spend that time relaxing, going out, meeting friends or carrying out personal plans. You should also avoid the start of the week: on Monday and Tuesday most office workers are busy catching up on work, so they spend little time reading the news, or only skim it.

Content delivered

Each newspaper has a different publishing policy (on content, images, linksand so on). So review your content carefully and keep it concise but complete and meaningful so it serves your goal. Once an article is published, every edit costs extra, so prepare your content thoroughly and accurately.

PR articles are not like posts on a website or social media. Outsourcing PR copywriting will give you more polished, logical wording.

At MONA, we provide content marketing services for businesses in a variety of formats, ensuring they are “original, unique and engaging” and fit your brand's tone. 

MONA's Content Marketing service brings you benefits such as:

• 100% unique content, with no copying.
• All the elements of an SEO-friendly article.
• Content that carries your brand's own voice.
• Engaging content that raises brand awareness and effectively grows revenue for your business.

With a team of creative content creators who have hands-on experience in many fields and solid SEO knowledge, MONA is confident we can deliver the best service quality. Act fast CONTACT US via Hotline 1900 636 648 for a detailed consultation on the service.

Pay attention to how many PR articles you publish

Many people wrongly believe that a single PR article is enough to make their service or product “go viral”. In reality, after just 2 – 3 days, a PR article sinks out of sight and nobody remembers the brand you wanted to promote.

So to succeed with PR articles, you need a series of PR pieces built on a specific content plan. This way the articles go out at the right time and keep appearing for a set period, so they keep “catching the eye of” readers and your brand gradually sticks in their memory.

Publish PR articles alongside your marketing campaign series

A marketing campaign includes many parts such as: billboards, banners, running ads, SMS marketing, Email Marketing,… To get the most out of a PR article, publish it in the newspaper and run a series of marketing campaigns at the same time, so that your message saturates the market and communication works best.

Different industries usually promote their brands in different ways, but SEO services is always the fastest and most sustainable way to help a business improve revenue. You can learn more about how “effective” it is, which SEO brings, through the following featured projects:

Project for Saigon Retro Vape:

Project for a Dutch fertilizer brand:

Project for Etalk:

Why use the PR press booking service at MONA?

• An agency with major newspapers: MONA Media is a large agency with more than 200 large and small publications. With our PR press booking service, you get quality, detailed press booking advice to carry out a complete marketing campaign.
• Affordable PR press booking: As a direct agency for major newspapers, we offer the best pricing, with the highest discounts and incentives. We will help you choose suitable publications, and if you need a larger PR booking package in Ho Chi Minh City, you will get special pricing.
• Dedicated support: Our dedicated, professional team is ready to support you 24/7 to deliver the best possible service quality.
• Professional content: PR articles are written directly by a professional content team that has published articles for newspapers.
• Suitable for every industry: Mona Media is confident in its diverse network of general-interest publications, suitable for every field and industry.
• On-schedule delivery: MONA's experienced, enthusiastic and dedicated team supports customers promptly so articles are published on schedule.
• Service quality commitment: We always ensure the best service and deliver strong results for your business.
• Detailed reports: After each campaign, MONA provides a detailed report so you can measure and evaluate how effective your PR campaign was.

MONA's PR article booking process

When you use a PR article booking service, or any full-package service, you need to understand your partner's workflow and timeline. That makes it easier to keep track of progress and helps the campaign work better. Here is the professional PR booking process at MONA Media:

Step 1: Receive the request to publish and book PR articles to promote the brand

• We receive customer requests through offline and online channels such as Zalo (Vietnam's most popular messaging app), email and chat box.
• We will provide information on the forms of press communication: the type of advertising, the PR campaign, the estimated budget and the results you want to achieve.
• Check the customer's content requirements, if any.

Step 2: Advise on suitable newspapers for the customer to choose

• After receiving the request, MONA researches the formats and PR channels that fit the customer's communication campaign.
• We draft a plan for promotion on suitable channels, with the expected cost and results.
• The customer approves the plan and confirms the budget.

Step 3: Sign the contract with the customer

• The customer sends the PR article content for approval by the newspapers.
• Both sides sign the contract after reaching agreement.
• Both sides discuss the contract and the payment terms, whether before or after the article goes live.

Step 4: Book the article and confirm the publishing time slot

• After the newspaper approves the content, MONA's team is responsible for contacting the newspapers, carrying out and supervising the PR article booking, and reporting back to the customer on the position, expected publishing time and a draft of the article.
• During the plan there may be some changes and fluctuations caused by the host publications, so the contract can be adjusted to the actual situation.
• MONA will handle any issues that arise and discuss with you to reach the most suitable solution.

Step 5: Report, hand over for acceptance and payment

• We track the progress of the advertising and are responsible for sending a report once the campaign has finished.
• The customer accepts the work and pays the remaining percentage of the fee.

Frequently asked questions about press booking services

1- How long does a PR article stay online?

When you use the PR press booking service, your article stays on the newspaper permanently. An article may be removed if the newspaper stops operating, has a data incident, or if your article violates the newspaper's policies.

2- Can I insert links into the article?

It depends on the newspaper. Some allow links and some do not. That is why, before you decide on a newspaper, MONA will advise you in detail on each publication's policy so you can choose the one that best fits your business goal.

3- When does the PR press booking service issue a refund?

MONA Media will refund 100% of the amount you paid if an incident delays your article or the article cannot be booked. Rest assured, we keep unnecessary risks to a minimum. MONA also provides a clear, transparent price list and a clear contract for press booking and PR article packages.

4- How much does the PR press booking service cost?

It depends on the newspaper and the article position. We will advise your business in detail so that your PR booking meets your requirements and makes the best use of your budget.

Choosing a newspaper that fits your brand and industry, and finding an effective way to do PR within your budget, are the key points when using a PR press booking service for online newspaper articles. All of this is MONA Media covered thoroughly and professionally, so we can offer the best booking solution at the most competitive price on the market. Contact MONA now to get a quote for the PR press booking service and the most attractive offers.

Please contact us via:

• Hotline: 1900 636 648
  
• Email: info@themona.global
  
• Address: 1073/23 Cach Mang Thang 8 Street, Ward 7, Tan Binh, Ho Chi Minh City