What Is Mobile Friendly? How to Optimize Your Site for Mobile

Mobile Friendly is a term for optimizing a website so it works well on mobile devices. You can view your site on a phone as easily as on a computer. Statistics show that more and more people use smartphones to visit websites, and it has become a habit. Optimizing your website for mobile devices helps you grow your audience, your online marketing and your engagement. Let's find out MONA Media explains what Mobile Friendly is in the article below.

What is Mobile Friendly?

Google uses Mobile Friendly to assess how well websites work in mobile search. Mobile Friendly data is used to evaluate and rank sites.

Users find it very inconvenient when they can't look up information on their mobile devices. Mobile optimization and compatibility are extremely important. If you want to beat your competitors, optimize for Mobile Friendly as soon as possible.

Benefits of Mobile Friendly optimization

According to surveys by Vietnamese experts, more than 80% of users use mobile devices, and, surprisingly, 79% of them habitually search for information by visiting websites on their phones. Let's look at the benefits of optimizing your website for Mobile Friendly in the content below.

For visitors

• Users get a more pleasant, smoother experience when searching on their phones.
• Visitors on mobile also get an interface that works on their phone, so signing up, ordering and browsing products and services are easier.
• Most importantly, Mobile Friendly makes a good impression on customers. Users appreciate the convenience and come back more often.

For businesses

• Google will rate your site more highly and it can reach the top of Google faster. That in turn will increase traffic, engagement, sales and brand awareness.
• Prioritizing mobile optimization is the trend of the times. It's a way to follow customer habits and increase engagement.
• In 2020, mobile devices accounted for half of global website traffic, and the share is still rising. 70% of websites optimize for Mobile Friendly to serve the mobile experience.

How to optimize your website for mobile devices

1. Optimize page load speed

Page load speed matters on every device. Review your load speed and optimize it first. If a site is slow, users typically go looking for another within 1 to 5 seconds of arriving.

->See:

• 10 effective ways to speed up a WordPress website
• What is Google PageSpeed Insights? How to improve your PageSpeed Insights score

2. Display content that fits mobile screens

Older websites, or ones built long ago, were usually sized for desktops and laptops. Their fixed layout values keep them from shrinking to fit a phone. Newer websites are usually built to adapt to many devices: whatever the device size, the site adjusts itself to fit the screen. Readers don't have to zoom in, zoom out or drag the page back and forth, and a site that delivers that experience is rated highly.

3. Display ads tastefully

Many ads on phones today appear full screen. Users find this very annoying and may even come to hate the ad. Mobile Friendly helps you optimize ad levels by 20% on sites visited from mobile. That lets users search for information and shop more comfortably.

4. Optimize Google My Business through Google Maps

Each post about a location should also include a Google Map. Users often don't read the actual address; they tap Google Maps and follow the directions to the store or location.

->Read more: A guide to registering Google Business in detail for businesses

5. URLs with a canonical tag

Mobile versions are usually shown with an “m” in front of the URL. You should still add a canonical tag to tell Google that the content on the mobile and desktop versions of the same site is the same.

Optimizing for mobile devices relies on Google's support, so everything you do should follow the rules Google has set.

You understand what your website is missing, but you're not a website administration expert and you lack the expertise:

• Build a pixel-perfect design that looks exactly the way you want
• Build the features you need to attract users
• Speed and security optimization
• Meet every SEO requirement
• …

How to check whether your site is Mobile Friendly

To check whether your website is Mobile Friendly, you can use one of 3 methods below:

1. Test directly on a mobile phone

A site that is Mobile Friendly often displays well on iOS but runs into problems on Android devices. The manual check is to visit the site on several mobile devices with different screen sizes. This lets you test the interface, and you can also see page load speed and spot errors that may occur.

2. Use Google's tool to check

Google offers a free Mobile Friendly Test tool for websites. You only need a few steps:

1. Go to the link search.google.com/test/mobile-friendly
2. Paste the URL you want to check into the URL box to run the Mobile Friendly test.
3. Wait for the result. “Page is mobile friendly” means your site is optimized.

3. Check in Google Search Console

Google Search Console shows you where your site isn't yet Mobile Friendly. You can easily see the weak points and which direction to take to optimize your site for mobile.

->See more:

• Verify domain ownership with Google Search Console
• A detailed guide to submitting a URL to Google the fastest

Mobile Friendly solutions today

There are 3 solutions for optimizing a website for mobile devices. Each has its own pros and cons. Review them to choose the model that suits you best.

1. Responsive Design

The same URL works on both mobile devices and computers. Google recommends this approach. The site code adapts to a wide range of screen resolutions, so whichever device you use, you get the layout that suits it.

The biggest advantage is that it is easy to maintain and easy to implement. Many mobile devices and computers can access it with ease. Disadvantages is that the layout has to be designed to standard. You need a strong web coding team to cover every possible phone screen size and layout.

If you're looking for a provider of professional web design from a leading company, then MONA Media is clearly the best fit. Our goal is to give clients a website that looks good, converts well and sells. MONA commits its expertise and an experienced team to research and design a website that fits your industry and your customers.

So what exactly does MONA's web design service include?

• Supports responsive website design, UX/UI standards
• A wide range of site features, from difficult to very difficult
• Web programming on every technology platform
• SEO-standard web design, putting your business at the TOP of the market
• MONA applies high, strict testing standards, including Unit Tests, Automation Tests, Manual Tests and more.

Why wait? Contact CONTACT US the MONA team or call HOTLINE 1900 636 648 for advice and a detailed quote for our design plans.

2. Dynamic Serving

On the same URL, the server returns different HTML depending on which device the user is on. Advantages is that it optimizes page size, so small mobile devices can load the site more smoothly.

Disadvantages is that it consumes resources because the server must return suitable HTML for each device. Visiting from a desktop, an Android phone or an iPhone, the site returns three corresponding results: “Hello PC”, “Hello Android” or “Hello iPhone”.

 3. Separate Mobile (a separate mobile version)

This approach to Mobile Friendly redirects mobile users to a different URL dedicated to mobile devices. This version has less content than the original desktop layout and can fit more phone sizes.

Advantages is that it is flexible and well optimized for mobile devices. Google Maps, opening hours, directions and so on are easier to use. Providers can also analyze traffic more easily with a Mobile Friendly solution.

Disadvantages of Separate Mobile is that it can't cover every base. It can't tailor the interface to every mobile device. iPhone users will have an easier time than Android users, and maintenance is troublesome.

How to optimize your website for mobile devices, along with the related terms, what Mobile Friendly is have been explained in detail. We hope this information helps your SEO research and Mobile Friendly optimization. For any questions, contact MONA Media for better advice on making your website mobile friendly.