Social media image sizes: the complete guide

Social media users have gradually shifted from reading text to preferring images and video. But for images to look sharp and not be cropped where it matters, you need to know the right sizes. In this article, MONA Media has put together all the social media image sizes in common use so you can check them before posting images that suit each account.

Facebook Image Sizes

Profile Picture

This is the picture that represents a personal account or a brand you own on Facebook. It is a square image that overlaps your Cover Photo. It also appears whenever you post to your wall or comment on other posts…

Image details:

• At least 180 x 180 pixels.
• It displays at 170 x 170 pixels on desktop, 128 x 128 pixels on smartphones and 36 x 36 pixels on basic phones.
• When shrunk, the profile picture appears on Facebook at 32 x 32 pixels.

Building content on any channel takes quality content. To produce content that attracts viewers, you need to study customer needs closely and deliver eye-catching visuals. But not everyone can produce content that gets customers to buy.

The MONA team produces many kinds of content: email marketing, case studies, fanpages, websites and more. Whatever your needs, contact us for detailed advice on our Content Marketing services.

Business Page Profile Picture

Facebook has changed the profile picture for business pages. The image now shows on the left side of the screen. This new layout makes Facebook Business Pages stand out from ordinary personal accounts. The sizes are the same, but the image appears a little differently.

Image details:

• At least 180 x 180 pixels.
• On desktop the image displays at 170 x 170 pixels, 128 x 128 pixels on smartphones and 36 x 36 on basic phones.
• The small profile picture shown across Facebook is 32 x 32 pixels.
• A Business Page image is still cropped to a square like a personal profile picture.

Cover photo

Unlike the profile picture, which is shrunk and shown all over Facebook, the cover photo appears only on your own page. It is much larger than the profile picture.

Image details:

• Displays on the page at 820 x 312 pixels. If your image is smaller, it will be stretched.
• The minimum size is 400 x 150 pixels.
• On desktop it displays at 820 x 312 pixels, and at 640 x 360 pixels on smartphones.
• It does not display on basic phones.
• It is best to upload an sRGB JPG under 100KB.
• Images with a logo or text work best as PNG.
• A Business Page cover photo is the same size as a personal account's.

Full-scope SEO at Mona delivers safe, lasting value. For difficult industries, ranking for the main keywords is the best way to promote the brand. One business started with barely any traffic. After just 3 months of SEO with Mona Media, it went from zero to more than 20,000 organic visits, which lifted its conversion rate.

Whatever your field, we can do it. Here are some of our case studies.

When you choose full-scope SEO at Mona, we include FREE marketing strategy consulting for free. Before any marketing method, building a strategy is a step no business can skip.

Sharing images

Image details:

• The recommended upload size is 1200 x 630 pixels.
• In the News Feed the image appears at a maximum width of 470 pixels (maximum ratio 1:1).
• On a Page it appears at a maximum width of 504 pixels (maximum ratio 1:1).

Sharing links

Facebook has a link sharing tool similar to image sharing but with more options. You can share a link with a small thumbnail on the left and text on the right, or a large rectangular image on top with text below.

Image details:

• The recommended upload size is 1200 x 628 pixels.
• Square image in News Feed: minimum 154 x 154 pixels.
• Square image on a Page: minimum 116 x 116 pixels.
• Rectangular image in News Feed: minimum 470 x 246 pixels.
• Rectangular image on a Page: minimum 484 x 252 pixels.
• Facebook scales images to the minimum size. For better results, increase the resolution of an image with the same ratio as the minimum size.

Event photo

A Facebook event photo catches the eye of anyone scrolling past, and it is only a cover photo.

Image details:

• Facebook shrinks the image to the minimum size: 470 × 174 pixels.
• News Feed displays the image at: 470 × 174 pixels.

FACEBOOK STANDARD IMAGE SIZES AT A GLANCE

Follow the standard image sizes so your brand fanpage looks good. But when you run Facebook ads, size is not the only thing to get right; the image content matters too. Health and medical businesses also face limits on wording. So you need a partner with real experience and deep Facebook knowledge to be sure your ads aren't banned.

Facebook advertising services from Mona Media can help. With more than 100+ staff working on different projects, our campaigns are built to increase engagement for business fanpages.

Instagram Image Sizes

Besides Facebook, Instagram is also a popular social network in Vietnam. With up to 600 million users worldwide, Instagram is where people freely share their creativity and daily life through photos and videos.

Profile Picture

On Instagram, follow the size guidelines so your profile picture is more recognizable and easier for users to find.

Image details:

• It appears on your page at: 320 x 320 pixels.
• Square image: keep a 1:1 aspect ratio.

Thumbnails

When users visit your profile, all your images appear in rows as thumbnails. Thumbnails of your photos and videos expand when clicked, where users can comment.

Image details:

• Thumbnails are: 161 x 161 pixels.
• Square image: keep a 1:1 ratio.

Image size

Instagram gives higher resolution when you shoot with the phone's native app. If you upload photos or videos from other devices, the resolution will certainly be much lower.

Image details:

• Instagram image size has been raised to 1080 x 1080 pixels.
• Instagram still scales images to 612 x 612 pixels.
• Images in the News Feed display at 510 x 510 pixels.
• Square or rectangular images: keep the ratio between 1.91:1 and 4:5.
• A small header image displays at 204 x 204 pixels; a large featured header image at 409 x 409 pixels.

Instagram story size

Image details:

• Recommended resolution: 1080 x 1920.
• Minimum resolution: 600 x 1067.
• Frame ratio 9:16.
• Maximum file size 4GB.

INSTAGRAM STANDARD IMAGE SIZES AT A GLANCE

YouTube Image Sizes

With more than 1 billion unique users a month, YouTube is seen by 1 million brands as a great platform for reaching their fans.

Profile picture

YouTube lets users choose different borders for profile images while keeping the same size.

Image details:

• Recommended: 800 x 800.
• Displayed at 98 x 98.
• Image types: JPG, PNG, GIF or BMP.

Cover photo

Image details:

• Recommended size is 2560 x 1440 pixels.
• Safe area for web and mobile (no logo or text that gets cropped): 1235 x 338 pixels.
• Maximum file size: 4MB.
• Image types: JPG, PNG, GIF or BMP.

On other devices:

Users can stream to YouTube from many other devices and platforms, so your brand artwork should be optimized for each device.

• Tablet: 1855 x 423.
• Mobile: 1546 x 423.
• TV: 2560 x 1440.
• Desktop: 2560 x 423 (1546 x 423 pixels is always shown). Flexible area (may be shown): 507 pixels to the left and 507 pixels to the right of the safe area.

Uploaded video

Video details:

• Keep videos at a 16:9 aspect ratio.
• To qualify for Full HD, the size must be at least 1280 x 720 pixels.

YOUTUBE STANDARD IMAGE SIZES AT A GLANCE

Twitter Image Sizes

Profile picture size

Image details:

• The standard profile picture size is 400 x 400 pixels.
• It is shrunk to 200 x 200 pixels.
• Maximum file size is 2MB.
• Supported formats are PNG, JPG and GIF.

Cover photo

Image details:

• Cover photo size: 1500 x 500 pixels.
• GIF is not supported for cover photos.
• It's best to use the maximum size so it still meets the standards later on.
• The cover photo ratio is 3:1.
• The cover photo displays differently depending on the screen or browser the user is on.

Twitter in-stream images

• Recommended 1600 x 900 pixels.
• Minimum image size: 600 x 335 pixels
• Recommended frame ratio: between 2:1 and 1:1 on desktop, 16:9 on mobile
• Supported formats: JPG, PNG and GIF.
• Maximum file size: 5MB for images and GIFs on mobile. Up to 15MB on web.

Twitter card images

Twitter can recognize a Tweet containing a URL. It then crawls that website and pulls its content, including the image, for the summary card (which holds the link description, title and thumbnail).

• Minimum image size: 120 x 120 pixels
• Supported formats: JPG, PNG and GIF.
• Maximum file size: 1MB

Twitter fleet images

A fleet is a tweet that disappears within 24 hours. At present, fleets are only available on mobile.

• Size for Twitter fleet images: 1080 x 1920 pixels.

Twitter ad images

• Tweets with one or several images: minimum 600 x 335 pixels, but larger images give the best results.
• Images for website cards: 800 x 418 pixels at 1.91:1; 800 x 800 pixels at 1:1.
• Maximum file size is 20MB.
• Images for app cards: 800 x 800 pixels at 1:1. 800 x 418 pixels at 1.91:1.
• Maximum file size is 3MB.
• Carousel: 800 x 800 pixels at 1:1; 800 x 418 pixels at 1.91:1.
• Maximum file size is 20MB for 2 to 6 image cards.
• Images for Direct Message cards: 800 x 418 pixels at 1.91:1.
• Maximum file size is 3MB.
• Images for Conversation cards: 800 x 418 pixels at 1.91:1.
• Maximum file size is 3MB.

TWITTER STANDARD IMAGE SIZES AT A GLANCE

TikTok Image Sizes

Vertical size

• The standard vertical size for a phone is 720 x 1280 pixels (9:16 ratio).
• Equivalent standard sizes: 720 x 1280 px or 1080 x 1920 px.

Horizontal size

• The standard horizontal TikTok video ratio is 4:3 or 16:9.
• Equivalent sizes for 4:3 are 720 x 540 pixels, 1080 x 810 pixels and 1920 x 1440 pixels.
• For 16:9: 1280 x 720 pixels, 1440 x 810 pixels, 1920 x 1080 pixels…
• The minimum size at 4:3 is 426 x 240 pixels.
• The maximum size at 4:3 is 3840 x 2160 pixels.

We hope this article helped you understand the sizes for each popular social platform. Pick and use the right social media image sizes sizes to get the best image and video quality.

On social networks you have to adjust post, thumbnail and cover sizes to get them to display clearly. On a website, every image displays sharply down to the pixel at all kinds of sizes. You only need to choose a reputable, quality website design company, sketch out what you want, and wait for delivery.

If you also need a solution for a TV commercial your products or business, MONA is a strong choice there too. We offer a range of plans for corporate filming, product advertising videos, company reviews and more.

At Mona, we are a website design company with more than 10 years of experience. Our projects integrate the special features each type of website needs. 100% hand-written code: we don't use drag-and-drop shortcuts or build sites from ready-made templates, which look dull. You can ask for changes to any detail of your website.

See more:

• What is the standard image size
• The Most Standard Website Banner Sizes
• Which Image Format Should You Choose to Optimize Website Design?

Please contact us via:

• Hotline: 1900 636 648
  
• Email: info@themona.global
  
• Address: 1073/23 Cach Mang Thang Tam, Ward 7, Tan Binh, Ho Chi Minh City