How to Close Sales Effectively and Grow Revenue Fast

Every business wants sales staff in its sales department who have strong closing skills. So what are closing skills? How are effective ways to close a sale carried out? Once you know how to improve your closing skills, salespeople will not worry about finding a good, well-paid job. Mona Media will share all of the above with you in the article below.

What is closing a sale?

Closing is the deciding step in the sales process. It is the moment every seller waits for, because one of 2 things will happen: either the customer agrees to buy from you, or the customer refuses. Many factors affect a customer's decision to buy, and the seller's closing skill is one of the important ones. That is why sales staff in a company's sales department must practice skills that help them close online sales and orders successfully, so that the business performs well.

Failing at closing sales? Why?

Why is closing the deciding step in the sales process? Many sellers do very well in the earlier steps, but when it is time to close, the customer starts to think:

• They feel they are losing something, perhaps because they have to pay money or worry about paying too much.
• They hesitate, unsure whether this is really what they need.
• Is this purchase a wise decision?
• Should I look around elsewhere?
• Can this seller really be trusted?
• Can the company's after-sales policy and quality promises really be trusted?

Skills that help you close sales successfully

Build trust with customers

The first thing to do is know the product you are selling inside out. Without that, you cannot close an order. There are many customers, but surely all of them care about and need advice on the product. So to sell, you need an effective way to close. Study the product carefully so you can advise customers and build their trust. People generally want to buy from reputable, well-known places on a website or fanpage rather than from places with no name. Customers always carry doubts when buying, and this cuts the closing rate noticeably. So what do you need to do to build customer trust?

• Your fanpage must have complete basic information: Click the About section and fill in all of this information. If you do not have a store address yet, use your workshop's address to add credibility.
• Make your fanpage look many times bigger than it really is: Usually, over 90% of shops are small businesses with limited finances, economic strength and facilities. So you need to exaggerate reality a little and look professional. Make customers see that your website and fanpage are highly professional (at least by impression).
• A website is essential for selling online: customers trust you much more when you have a website.
• Lean on the “big names”: Customers' trust in branded products clearly needs no proof from you. Selling these products is only a question of whether the features and price suit consumers. If you do not have much experience yet, start by selling branded goods.
• Provide proof for your products: A big mistake sellers make is selling products with no proof. So prepare proof for your products in advance, such as: What brand is the product? Do its ingredients match the features and effects claimed? Give convincing evidence. Product certificates from organizations. Photos and videos of people who have used the product (famous, reputable people). Videos showing the effects, materials, benefits, features and characteristics of the product, and so on.

If you cannot build the above, you will only sell to people you know. Strangers will not be convinced enough, unless you create fake proof.

Don't be pushy – advise with care

Avoid the following to sell effectively:

• If a customer chats a short message, reply with a short message. Do not send too much information at once. If there is a lot to explain, ask for the customer's phone number to advise in more detail instead of chatting.
• Do not rush to close the order. Advise first, and when your advice is right, the customer will take the initiative to buy.
• A fast reply may make customers think you are professional and have a standing team, but sometimes you should not do that. Set an auto-reply such as: “Please wait a moment, our online chat channels are busy because many customers are contacting us! Thank you.” Then reply to the customer about 3-4 minutes later. This shows that this customer is not the only one, that many people are waiting, and customers will see your shop's credibility, so their trust rises.

Once you have built initial trust with customers, you will face fewer demands for proof, and the person advising will find it easier to handle later issues.

Get customers to decide quickly

To do this, you need to play on the customer's “greed”, the fear of losing something even before it is theirs. Use visual descriptions right in your ad, on your fanpage cover, or in the first post on your fanpage, such as:

• Buy fast before it sells out
• The promotion is about to expire
• Set up a made-up condition so customers feel lucky. You can hire a chat Bot to automatically read the customer's age in their personal profile, then automatically ask them to confirm their birth year and receive a promotional gift when they buy.

See more: Tips for writing an attractive, engaging Call to Action

Advise with charm

Not every business person has a knack for selling. Someone with charm can sell many times more than someone without it, even if their advice is poor.

• The salesperson's zodiac element matches the owner's, and element matters a lot in business.
• Their age must suit running a business and trading. Usually people of the signs Aries, Leo, Capricorn and Aquarius are said to suit business well.
• Are they friendly and liked by many people? You can find out through her/his contacts.

Ask for the phone number and close the order (TeleSale)

Closing an order by phone is a form of selling through indirect communication. Since you cannot see each other, it is hard to read the other person's attitude. You must find every way to connect with and persuade the potential customer so they decide to buy. To do this:

What skills does a telesaler need?

• A pleasant voice, no speech problems, no appearance requirements.
• Present clearly, persuasively and in an easy-to-understand way.
• Ask open questions to learn the customer's needs.
• Handle situations flexibly to build the customer's trust.

What does a telesaler prepare before selling by phone?

• A clear understanding of the product
• Set the goal: where are they, and what do they do?
• Collect customer information: name, mobile, company, and so on.
• Information about competitors' products/services.
• The difference between you and your competitors.
• Build a script, scenarios and flexible ways to handle them.

What is the goal of Telesale?

• Contact the buyer and introduce your product.
• A successful Telesale result is selling the product, setting a meeting with the customer, closing the order, or getting the customer to sign up to buy.

It does not always have to be a sale. What matters is building a relationship with the customer, with a meeting at a specific time and place.

Always understand your customers

Whatever product you sell, your customers come from many backgrounds, social situations, economic conditions and cultures. When selling through Facebook, visit the customer's personal Facebook page to see their age, situation and personality. Once you know their gender, economic condition, recent mood and so on, you will have a better feel for how to advise them.

Re-market to customers

Facebook clearly supports tabs that help you classify and mark customers. Classify customers into groups and re-market to them (once every 2 weeks) about new products, discounts, policies and so on. In essence, once a customer has contacted you, they surely intended to buy from you. For some reason, though, they have not been able to buy yet. Re-marketing brings it back to mind and stimulates their desire to buy. In particular, when you re-market, pay attention to the following:

• Re-market to customers by sending messages.
• Use attractive advertising and marketing messages: promotions, new products and so on.
• Re-market about once every 1-2 weeks so customers do not get annoyed. Choose a time when customers are resting to reach them.

Offer A or B, not Yes or No

When advising or talking with customers, prepare at least 2 options for them to choose from, and do not ask a Yes or No question. Look at this example: Customer: I want to buy a product that suits me, but product A looks a bit expensive! Shop owner: You chose product A well, and you can also look at product B to see whether you prefer A or B. Rather than: Shop owner: So would you like to buy product A?

Pretend to misunderstand the customer

Act as if the deal is already done. You need to build trust and a close relationship between buyer and seller before trying to end the deal. Once you get a positive response from the customer, just step in and say “OK, we can start the project on Thursday.” Example: Customer: I really like this product, it's so beautiful! Shop owner: Yes! It's very beautiful, isn't it! Could you please message me your address and phone number so I can send it to your home.

If you cannot advise well, don't do it

Not everyone can advise and close orders well. However, if you cannot afford to hire staff or do not have the time, use Facebook's automatic message reply, fill in as much information as you can in the auto-reply section, and leave a phone number so customers who want to buy right away can contact you by phone. You can use a ChatBot tool. This is an automatic advice reply tool supported by Facebook. It takes some time to set up, upgrade and adjust, but it brings you many benefits.

Follow up and take care of customers

When a customer agrees to take the goods, you have only completed 50% of the sale. The final result of closing is that the customer receives the goods and pays you. Many businesses do not pay attention to this, which leads to many cancelled orders. So what should you do?

• Search Google and Facebook for the customer's phone number to see whether this customer is highly reliable.
• Call the customer to confirm the address again and tell them your delivery time.
• Call to tell the customer when the goods have just been sent and the expected arrival time.
• Call to tell the customer the goods have arrived at the post office for pickup.
• Call the customer to ask about the condition of the goods and their feedback after they receive them.

The information shared above gives effective ways to close sales and increase sales quickly that we have applied with great results. We hope this heartfelt article gives you useful knowledge!