How to Sign Up for and Use Google Tag Manager

Google Tag Manager optimizes users, search volume and affects the SEO process. Every professional website today needs Google Tag Manager. By using Google Tag Manager you reduce the pressure on administrators and the business. Tag coding tasks are done quickly without manual work.

Higher accuracy, and fewer tag coding errors. This keeps your website from making basic mistakes in use. Marketing and monitoring become easy. You can create more tags and track all of them to collect information and carry out marketing strategy. To understand more about how Google Tag Manager is used and how it works, read the content below.

What is Google Tag Manager?

Google Tag Manager is a tool for managing tags on a website. This application is designed to solve website management problems in managing marketing strategy, tracking activity and managing JavaScript tags and HTML…

The Google Tag Manager "dashboard" helps SEOers and marketing staff control online SEO processes and media marketing more easily. Since 2021, Google Tag Manager has kept developing its features and become the tool used by the most customers.

The impact of Google Tag Manager on SEO

Google Tag Manager has a strong impact on understanding user behavior on a website. From there you can set up the website to suit users so that you and turn more visitors. Google Tag Manager supports tracking, testing, and easy duplicating and re-using of templates to improve traffic and customer conversion. Its features are completely free and can be used on both Sub Domain or Cross Domain, so it is convenient to manage.

In SEO, Google Tag Manager helps you insert schema into your website or attach user tracking and keep changing the experience SEO content quality, web UX/UI… Using Google Tag Manager on your website is good in every way.

Consult Analytics metrics to measure user behavior from Google Tag Manager. When you understand users, you know where to place CTAs that are striking and encourage buyers to convert. Issues with Time On Site and Bounce Rate are also easy to solve.

See how to improve Time On Site HERE

In particular, if you want to code automation scripts, you can use auto tags to save time on Schema JSON-LD.

How to install Google Tag Manager

Installing Google Tag Manager is very easy. To install it, the web administrator just follows the instructions below:

Create a Google Tag Manager account

• Go to Google Tag Manager at: https://tagmanager.google.com. Then sign in to your Google account and create a Google Tag Manager account.
• Next, choose set up account and fill in the required information. You can use any account name, but for easier long-term management, use your company name or website name.

Create and set up a Container

• Once the Google Tag Manager account is created, go to the "Container name" feature and do the same as when creating the account.
• Then choose "Target platform" and click the options you want, such as: web, iOS, AMP, Android.
• When the information is complete, click "To create”.

Add the Google Tag Manager code to your website

• After you click "Che Google Tag Manager terms of service agreement" will appear. Just click "Have". This agreement is mandatory if you want to use GTM.
• Once this step is done, the 2 container code snippets will appear. When you see them, copy the code and paste it into the first Google Tag Manager code block.
• Khi the Tag Manager tag is yellow or green you have installed Google Tag Manager. If the Tag Manager tag shows red it means you made a mistake at this step. Just check that the tag is in the right place and fix it.

How to use Google Tag Manager in detail

How to set up Google Tag Manager

Setting up Google Tag Manager takes 5 main steps:

• Create a new tag
• Google Analytics
• Define the tag structure
• Activate triggers
• Name the tag

Create a tag after finishing account creation

Once the account is created, just go to your Google Tag Manager account and choose “Tags” -> “New”. Then choose Google Analytics and select Universal or Classic in this section.

Choose Analytics: Universal or Classic Analytics

Choose either Universal or Classic Analytics to finish this step of using GTM. Universal is usually chosen more because it is the newer feature of GTM. Then simply choose "Continue" and fill in the page view information to be sent.

Define the Google Tag Manager tag structure

Enter your ID exactly. This step needs someone who knows how to get the ID. If you don't know how to use the ID yet, look it up to get the right ID and complete this next step.

Define the Triggers

Activate "trigger" so Google Tag Manager knows when to fire this tag. Then choose All Pages to fire all the triggers already set up on your sites.

Set up and name the tag

• After choosing "All Page", choose "Create tag" to name the new tag. The name depends on how you manage things. Use whatever is easy for you to remember and recognize.
• Professional SEOers and administrators usually save tags in the syntax: "GA – Page view". That way the tags for Google Analytics sit in the same group and are easy to find.

How to use Google Tag Manager

Google Tag Manager is built from 3 main components: tags, Triggers and Variables. To use Google Tag Manager easily, read on below:

Install the Google Analytics tracking code

• Go to Google Analytics, open Admin and choose Admin. Then choose "Property settings" and save the tracking ID. The ID looks like "UA-xxxxxxxxx-x".
• Go to the Google Tag Manager account connected to your website.
• Choose "Add a new tag"
• Set up the Analytics tag (choose Universal Analytics), reconfigure the tag type and choose a new variable. Enter the tracking ID exactly.
• Choose "Track type" and select "Page view"
• Choose Save the Analytics Website tag -> Submit -> Publish and choose "Continue" to finish the setup.

Install and configure WebMaster tools – Google Search Console

To connect with Google Search Console you must first finish connecting with Google Tag Manager. Follow the 3 steps below in order:

• Open https://www.google.com/webmasters
• Log in and choose "add website”
• Then choose: "URL prefix". Next, enter the website URL in the "Enter URL" field. Once entered, click "Continue”.
• Ownership verification

You have up to 5 ownership options on Google Search Console to choose from. If you don't choose one, you can hide the verification.

Using Google Tag Manager for Google Remarketing ads

The Google Remarketing tag is created through Google Tag Manager with these steps: Tags -> New -> Google Ads Remarketing tag. Then activate it by choosing All Pages, save, and submit.

See more: What remarketing is and how to run it effectively

Installing the Facebook Pixel through Google Tag Manager

To install the Facebook Pixel, follow these steps:

• Create a custom HTML tag on your website
• Add the Facebook Pixel code to your website with Google Tag Manager
• Choose a trigger, select All Pages, then Add, and name the tag "FB pixel".
• Test it in Preview Mode to check that it works before you finish.
• Once the test shows the Facebook Pixel is firing, click Submit and Publish.

See more: How to add the Meta Pixel to your website

Event tracking with Google Tag Manager

With this feature you can see how many people click your hotline, how many press a button, how many read a page to the end, which content interests them and which content they only skim, so you know how to improve your content.

Event tracking: clicks on Call and Button

Event tracking also uses the features already set up in Variables. To track clicks on Call and Button, follow these steps:

• Go to Variables and choose Configure.
• Go to Triggers and create a new one.
• Name each element.
• Run “click+contains+tel:phone-number”

Google Tag Manager can be tricky the first time because there are so many steps. Once you get used to them, though, it becomes easy. It is one of the features that both SEOers and website administrators need to learn to use on their own sites. We hope this article from MONA Media helps you sign up for and use Google Tag Manager as easily as possible.