What is Facebook Pixel (Meta Pixel)? What you need to know

Facebook Pixel is a powerful online marketing tool from Facebook, and it has become an essential part of advertising strategy on social media this platform. But sometimes the concept of Facebook Pixel confuses people. So, What is Facebook Pixel? In this article, MONA Media will take you deeper into Facebook Pixel, from the basic concept to how to use it and the benefits it brings your business.

What is Facebook Pixel?

Facebook Pixel is an online marketing tool provided by Facebook. It is a piece of JavaScript code installed on your website to track what users do there. Fb Pixel lets you collect data about user behaviour and measure how well your ads perform on Facebook.

>>See also: Facebook advertising terms you should know

How Facebook Pixel works

Facebook Pixel is the link between your website and Facebook, tracking and recording the number of customers and everything they do on your site. Specifically, it works by setting and triggering cookies. When a user takes an action on your website, such as adding a product to the cart, Facebook Pixel records it, then analyzes and reports on how your Facebook Ads strategy is performing. You can see these records and reports in “Events Manager“.

What are the benefits of adding Pixel to your website?

Facebook Pixel brings several important benefits to a business. Here are the main ones MONA has put together:

Track ad performance easily and quickly

Pixel gives detailed information on conversions, revenue and customer value. This lets you judge your ad campaigns accurately and adjust your strategy for better results.

Build an audience of potential customers

By storing user behavior such as viewing products, adding to cart or converting, you can create custom audience lists to target your ads. This helps you reach and engage important users again, raising the chance of conversion and building long-term relationships.

Optimize your ads

The data collected by Fb Pixel lets you optimize ad campaigns. By analyzing user behavior, you understand your target audience, their interests and habits better. That helps you create tailored ads, target precisely and deliver engaging content, which improves conversion rate and the performance of the campaign.

Track ads across platforms

As MONA noted, Facebook Pixel is not limited to tracking ads on Facebook. It also lets you track ad performance on other platforms. This gives you a full view of your advertising and lets you optimize campaigns across channels, reaching a wider target audience effectively.

Stronger retargeting

With Facebook Pixel, you can use features such as Remarketing and Lookalike Audiences to strengthen retargeting. By aiming ads at users who have interacted with your website or behave in similar ways, you raise the chance of conversion and get better results from your marketing campaign.

Buying Adding a pixel to your website is also simple and easy to do. Read on below to learn how to create a Facebook Pixel and install it on your website.

>>Explore now: How to target Facebook audiences

How does Pixel affect Facebook Ads?

From this definition, we can see Pixel has a considerable effect on Facebook Ads. Here are some typical ways Pixel affects a Facebook Ads strategy:

• Helps optimize and rebuild a better marketing strategy
• Builds target audience lists to support targeting
• Scales ad campaigns effectively

To help you see how Pixel affects ad performance, MONA has put together 2 examples of optimizing Ads with Facebook Pixel:

Case 1: Retargeting website visitors

You visit the Tiki website to look for the book “Năng đoạn kim cương”. After reading a bit, you leave without intending to buy right then. A while later, while scrolling Facebook and reading your newsfeed, you suddenly see a retargeting ad offering a percentage discount on the product you looked at. This is how Tiki uses Facebook Pixel to market to customers again.

Case 2: Advertising to customers acquired from other channels

To get the most from Facebook advertising, combine several traffic sources. For example, if you have an online store getting traffic from Google thanks to SEO or Google Ads, using Fb Pixel will work even better.

Imagine you search Google for the keyword “men's patterned Zara shirt” and land on a product page on the website of the store Somehow. Right after, you get retargeted with related ads on that store's Facebook. This makes you notice the brand more and strengthens your wish to buy that shirt.

At MONA, we provide Facebook Ads advertising professional Facebook Ads services, helping individuals and businesses reach as many potential customers as possible and improve their online sales. With years of experience in advertising and online marketing, and a highly qualified, experienced team that runs a wide range of ad campaigns, we are confident we can offer you top-quality Facebook Ads plans. If you are looking for an running Facebook ads agency that is trusted and delivers results, please CONTACT US with MONA via Hotline 1900 636 648 for fast, detailed advice.

How to create, install and add the Facebook Pixel code to your website

To create and install Pixel on Facebook, you first need a website and your company's Facebook Business account. Then follow the steps below from MONA.

How to create a Facebook Pixel

• Step 1: Go to your business account manager (Facebook Business) and select Pixel.
• Step 2: Then click Create Pixel.
• Step 3: Enter the Pixel name you want, tick agree to the terms, and create the Facebook Pixel.

How to install Facebook Pixel

There are 3 ways to install Facebook Pixel: copy and paste the code, use an integration, or use a tag manager. However, copy-and-paste is the most common way to install Fb Pixel. With this method, Facebook gives you a code snippet that includes the Facebook Pixel User ID. The Pixel ID is a string of digits, as in the image below.

How to add the Facebook Pixel code to your website

Adding Facebook Pixel to your website lets you track website performance easily and quickly. Two platforms are popular today:

• WordPress: To add the Facebook Pixel code to a WordPress website, first install the Head & Footer Code plugin, then copy the Facebook pixel script into the Head code section of the plugin, as shown below.
• Shopify: To add the pixel on a Shopify website, go to setting in the admin interface, then click online store. A Facebook pixel ID window will appear; just copy the ID and paste it into the field as shown below.

Actions Facebook Pixel can track

Here are some important actions Facebook Pixel can track:

• Page views (PageView): Facebook Pixel records when a user visits and views a specific page on your website. This shows you traffic and how interested users are in particular pages.
• Purchase (Purchase): Pixel records when a user completes a purchase on your website. By tracking order details, quantity and value, Pixel helps you measure revenue and ad campaign performance.
• Add to cart (AddToCart): Pixel can also record when a user adds a product to the cart on your website. This lets you track the conversion rate from product views to add-to-cart and optimize your ad campaigns.
• Order completed (InitiateCheckout): Pixel records when a user proceeds to payment and completes the ordering process on your website. By logging this event, you can measure the conversion rate from cart to completed order and optimize your ads.
• Sign-up (Lead): Pixel can record when a user submits contact details, for example signing up for a newsletter, downloading a document or registering on your site. This helps you measure marketing campaign performance and build a list of potential customers.
• Search (Search): Pixel also records when users use the search function on your website. This helps you understand which keywords and products users are interested in and search for on your site.

How to test whether Pixel is working

To test whether Facebook Pixel is installed and working on your website, a simple way is to use a browser add-on called Facebook Pixel Helper in the Chrome browser.

When the add-on shows a green indicator, and clicking it shows your Pixel ID and the actions being tracked, your Pixel is installed successfully and working as configured for the audience you want to track.

How to share Facebook Pixel between accounts

The person you share your Facebook Pixel with can see the whole script, including your Pixel ID. This lets them access and manage the Pixel in their own ad account.

Sharing a Facebook Pixel is available in business ad accounts. To share a Pixel, do the following:

• Go to Business Settings.
• Under Data Sources -> select Pixels.
• Choose the pixel you want to share, then select Add People.
• On this screen you can set the permissions for the person you share the pixel with.

Frequently asked questions about Facebook Pixel

Can a personal ad account create an Fb Pixel?

A personal ad account can create a Facebook Pixel, but is limited to 1 pixel per account. A business ad account (business account) can create many pixels, up to 100.

What is Pixel nurturing?

The concept of “nurturing a Pixel” (Pixel nurturing) is about building an engagement audience list from Facebook Pixel data. Once you have collected data from the Pixel, you can use it to rebuild an engaged audience. By targeting ads at this audience, you can raise the chance of conversion and reconnect with important users who have interacted with your website.

How many websites can one Facebook Pixel code be placed on?

One Pixel code can be placed on several different websites. However, only one Pixel code can be used per website. You can reuse the same Pixel code on multiple websites by inserting the code into each one correctly. Using the same Pixel code across multiple websites lets you collect data and manage tracking for all your sites from a single source.

The Facebook Pixel, you have the chance to optimize your ads, raise conversions and build long-term relationships with customers. We hope the new information MONA Media shared above helps you make better use of this tool and succeed in your Facebook ad campaigns. Good luck.