Google August 2024 Core Update: MONA Media’s Take

Recently, Google launched a Core Update on August 15, 2024, marking a new step in optimizing the search algorithm. This is the next major update of the year, aimed at improving the quality and accuracy of search results worldwide. As usual, the rollout will take about 1 month, so SEOers and website administrators need to monitor and assess the impact carefully. In this article, MONA Media will give you detailed information about the update and analyze the potential effects it may have on your websites.

Overview of the core update of August 2024

In August 2024, Google officially rolled out its core update (Core Update) to keep improving the quality of search results for users. This update focuses on showing content that is truly helpful to users and reducing content made only to optimize for search.

Google's August 2024 Core Update also reflects feedback from the content creator community and SEO experts over the past few months. Google's main goal remains connecting users with quality websites, including small or independent sites with unique and useful content.

Google aims to better recognize improvements on your websites, so users always reach the best content. Understanding and adapting to the changes in Google's August update will help SEO professionals optimize published content more effectively.

The most detailed guide to the August 2024 Core Update

To make it easier to picture, you can follow the key points of Google's August Core Update below:

What should you do about Google's August 2024 update?

Every time Google releases a core update (Core Update), SEOers worry and wonder what to do to keep or improve their rankings on the SERPs. The August 2024 Core Update is no exception. To make sure your website keeps performing well after this update rolls out, you can follow the guidance MONA shares below:

Check traffic in Google Search Console

First, check whether your website has dropped in traffic traffic or ranking positions. If so, compare the numbers before and after Google's August core update was rolled out. You can decide whether your content needs adjusting through 4 steps below:

• Confirm when the update finishes: Check Google Search Status Dashboard to see the start and end dates of the update.
• Compare the right time frames: Wait about 1 week after Google finishes the update before analyzing your website on Google Search Console. Then compare the metrics with the 1 week before the update was rolled out, so you can pinpoint exactly what changed on your website.
• Review the rankings of your top pages: If your website's rankings dropped significantly, run a deeper evaluation in the next step. If the drop is slight, MONA thinks you don't need to change much on your website, because your content is still performing well.

Re-evaluate your website's content when rankings drop a lot

If you notice a significant ranking drop, take another look at the content on the most affected pages. Make sure your content is still helpful, trustworthy and focused on user insight. This is a good time to update, improve or remove content that no longer fits, with 2 notes sau:

• Look at the whole website objectively: You can assess it yourself using the material Google provides HERE or ask an outsider for the most objective opinion on your website.
• Analyze and evaluate the most affected pages: These pages also need a close review to find better ways to optimize, using questions similar to those above.

→ A guide to that works

A few big notes when changing content

Look at how things changed for each type of search, such as web, image, video or news search. This helps you understand the change better and find a way to fix it.

• Don't rush changes: Avoid “quick fix” changes. Instead, focus on improving content in ways that bring lasting value to users.
• Care more about how useful and meaningful the content is: You can rewrite, reorder or restructure it so viewers find it easier to understand, read and navigate.
• Deleting content is the last resort: Consider it only when your content is hard to save.

By applying these steps, you can handle any change from Google's August update and keep good rankings on the search engine. The update is still rolling out, and MONA will share more details after Google's August 2024 Core Update is complete. If you want sustainable growth and to lead on Google, MONA is always ready to help. Contact our team of experts for detailed advice and to get a website SEO quote quote as soon as possible.