What Is Google MCC? How to Create and Link a Google Ads MCC Account

Google MCC account is one of the key account types for advertising campaigns. Online advertising professionals, and businesses running online strategies, all need an MCC account. Information about Google My Client Center is MONA Media covered in detail in this topic.

What is a Google MCC / Google Ads MCC account?

MCC is an abbreviation of the English term (My Client Center). In Vietnamese it is rendered as “Trung tâm khách hàng của tôi” (My Client Center). A Google MCC account is where users log in once. They can then manage, control and coordinate their other accounts.

An MCC is built on Google Adsense, an essential account type for centralizing data and managing accounts more easily. Using an MCC account professionally saves individuals and businesses a lot of time when running Digital Marketing.

Benefits of using a Google MCC account

In every Marketing Online strategy, in any industry, having an MCC account makes work more effective. Google MCC brings users many benefits. The main benefits include:

Manage multiple accounts at once

Through an MCC account, strategists and marketers can closely follow their advertising strategies. They can track several of their accounts. From there it is easy to adjust Google Ads campaigns to keep budget and ad performance under control. Managing all accounts in one place at the MCC also saves a lot more time.

Every action happens quickly in the MCC

All information and tasks can be controlled from the MCC, so users can follow everything happening across many different accounts.

Bring your Google ad accounts together in one place

Instead of logging in to many separate Google accounts, you only need to log in to the MCC account to manage the different accounts. This brings your accounts together in the best way. It lets you manage ads professionally and work more efficiently.

Pay invoices from one account quickly

When your Google MCC account has built up enough credibility, you become a Google Partner. All payments are consolidated in one invoice, which makes paying faster, more convenient and easier.

It is a real advantage to manage your other accounts in one professional MCC manager. You can check all your Google AdWords accounts and move between them and manage every function whenever you need to. It is worth learning about and creating an MCC account so that all your online marketing runs as smoothly as possible.

->See more: SEO vs. Google AdWords: which brings long-term results?

Differences between an MCC account and a regular account

An MCC account works differently from a regular account. The simplest comparison is that an MCC is like a “parent account” while regular accounts are “child accounts”.

A Google MCC account is created to link child accounts. It makes it easier to control and manage these smaller accounts. Users only need to log in to the MCC account to link all their smaller accounts and manage their advertising campaigns.

Types of Google Ads MCC accounts

A Google Ads MCC account is the main account used to link the Google Adsense accounts you have. Users need only one click to manage them. Or to work on and control tasks related to advertising campaigns. Editing a page, pausing ads or controlling the ad budget can all be done with the MCC Ads account alone.

How a Google MCC account works

When you create an MCC account and link it to your Google AdWords accounts, you can control and handle the information of those Google AdWords accounts, all through a single login to Google MCC.

While you use it, you get notified when any Google AdWords account has a problem with its ads. Whenever a change appears, the MCC system also sends you a notification.

The MCC account's dashboard lets you share access, so team members can open and use it together. Google MCC can also run automatic reports and automate a few tasks you set up.

->See more: What is Google Analytics? How to use Google Analytics effectively

Who uses an MCC account?

An MCC brings many benefits as you use it. Below are the people who should not skip using an MCC account to keep their online marketing workload under control.

• Digital marketing experts with marketer expertise. They need an MCC to carry out their advertising strategies.
• People who specialize in online advertising need an MCC account. It helps them control ad budgets and track ad performance from Google MCC.
• Business managers who are interested in online advertising, or who are learning and running their own online promotion.
• In addition, advertisers or agencies still need Google MCC to find and manage clients and to expand Marketing their own knowledge.

Steps to create an MCC account

The simplest way to create an MCC account is to upgrade your Google Ads account to an MCC Client. Or you can create a new MCC account from your own Gmail, as long as you haven't used that email to run ads before. Creating an MCC from an email is very simple. The steps are:

• Step 1: Create a brand new email and use that email to “Sign up for MCC”.
• Step 2: Click the link: https://ads.google.com/intl/vi_vn/home/tools/manager-accounts/. Then choose “Sign up for a manager account”.
• Step 3: Once you have opened the link above, click “Create a manager account”.
• Step 4: The system will show a form titled “Confirm your business information”.
• Step 5: Fill in all your business information and click “Submit”.

When registration succeeds, you will see the message “registration successful”. You can then go to the Explore section of Google MCC to look at its features. Link the MCC to your Google Ads accounts so you can oversee and manage all the information and control and coordinate the activity of those accounts.

How to link a Google Ads account to Google MCC

To link Google Ads accounts to Google MCC, managers can follow these steps:

• Step 1: Log in to the account Google Ads Manager.
• Step 2: Go to the dashboard to manage all the admin information of MCC.
• Step 3: Then find the “Settings” feature at the top of the page and choose “Sub Account Settings”. When you find “Sub Account Settings” click on it and click the “plus sign”.
• Step 4: When you finish this step, the “Link Existing Accounts” ” feature will appear.

At the same time, you also need to find and get the Google Ads Customer ID. Without the Google Ads Customer ID, you cannot link Google Ads to an MCC. Keep the ID secure to protect your system. Each Google Ads account has only one ID. If you have several Google Ads accounts to link to the MCC, press “Enter” after each ID to enter the next one.

When you complete the step of linking the Google Ads account with Google MCC, you will receive an email from Google. You can accept or decline these invitations, and they are all in the folder “Pending Invitations”. Once registration is complete and successful, the Google MCC dashboard will show you a notice.

->See more: Google advertising policies – the latest Google Ads policies

Things to keep in mind when using a Google MCC account

You must follow the policies set by MCC to earn a high level of trust. In addition, transactions and management of this system should be easy. When registering for and using an MCC account, managers should pay attention to a few points:

• An MCC account is also designed to support users, helping them manage small Google Ads accounts more easily and efficiently. You will not get any priority from Google for using an MCC account.
• While you use an MCC, all child accounts must stay in good standing. If one child account violates a policy, Google may suspend the MCC account for review. In other words, Google is measuring the credibility of the manager account to decide whether to keep providing the MCC service to that manager.
• Child accounts with minor violations can still work with Google MCC. But if these small accounts violate too many Google policies, you may lose your account and no longer be able to use your Google MCC account to advertise.
• If an account is locked for violating one of Google's policies, pay attention here: do not create any other account related to the old one. If it is related, Google will keep locking, or even delete, your MCC account.

Common questions about MCC Ads

Managing Google Ads through an MCC account has been used for years by many experts, administrators and marketers. Still, people who come to MCC accounts for the first time always have questions, such as:

1. Can you pay with several different cards within one MCC account?

Within the same MCC account, managers can still pay using several different payment accounts. This makes it easier to manage your finances and does not affect how the MCC account operates.

However, managers should set up the payment methods that are most convenient for them. Do this before deciding which payment method is the most convenient.

2. Does a suspended child account affect the MCC account?

Whether a suspended child account affects the MCC account depends on the child account's violation. If the child account's violation is related to payment, the billing profile and cards of the whole MCC system will be affected.

3. Why is a Google Ads MCC account suspended?

You need to check the notifications in your email, or the notification area of the account. The account has most likely been temporarily locked because it violated Google's policies. Note that you should not create a new account at this point.

We hope this information about Google MCC that MONA Media shared here, we hope it has helped you. In particular, it may help people who are new to Google MCC. We wish all managers a successful registration and the best way to manage their child accounts, quickly!

In addition, you can look at the Google Ads services plans offered by MONA Media. With years of experience, MONA is confident in committing to results when running running Google ads across many industries. CONTACT US to get a quote and detailed advice from the MONA team!