5 types of promotions for education centers

One secret to an education center's success comes not only from course quality but also from promotions. So what are the most common ways for an education center to run promotions? Read on as MONA Media find out in this article!

Types of promotions at education centers

Unlike promotions in other fields, education has two common terms:

• Scholarships for schools.
• Promotions for education centers.

That said, you can still combine the two terms when talking about promotion types.

In addition, there are many promotion types at training centers today to encourage students to enroll in courses. They include

Course discounts

Some training providers run promotions on holidays or discount campaigns for back to school. However, this kind of education center promotion is usually limited in quantity, for example an offer for the first 100 customers.

Creating promotions for existing students is also a form training centers often use. Depending on the program, students may get a promotion for first-time course enrollment, for students in difficult circumstances, for students who live far from the center, for early enrollment and so on.

Coupon and voucher promotions

• Education center promotion by coupon A coupon is a document, discount slip or discount code that manufacturers and retailers release to buyers during promotions. At training centers, a coupon usually applies a percentage discount to the amount a student has to pay. However, centers usually cap coupons, for example 50% off up to 3,000,000 VND, to limit how much they spend on promotions.
• Education center promotion by voucher is a type of shopping slip or gift certificate within the category of exchange and discount transactions. A voucher is worth a set amount of money that can pay for a specific service or product. Education centers issue vouchers such as 100,000 VND or 200,000 VND off, in limited quantities. Training providers can also use vouchers to sponsor university competitions, which brings in student registration data and encourages purchases through voucher giveaways.

Promotions for students who refer new students

Education centers use this type of promotion to encourage students to refer many new students and to boost center marketing. It rewards not only the referrer but also the people referred, with vouchers for course discounts, books, textbooks and other services to drive sales.

Combo promotions

This combo promotion is used very often at education centers. For example, a course priced at 10,000,000 VND drops to 25,000,000 VND when bought as a 3-course combo.

Some centers also charge by the month instead of by the course. Students buy a monthly combo. For this education center combo promotion, if the center manages well, refunding students who switch classes or defer their enrollment is no trouble at all. The center can easily work out how many lessons a student hasn't attended and refund the money, or issue it as a voucher so the student can register for another course at the center.

Giving physical gifts

This is also a type of education center promotion, because giving physical gifts also costs the center money. Centers usually give away items like helmets and backpacks, with the aim of bringing their brand closer to customers.

This article has shared in detail the education center promotions that are commonly used. If your center has grown or is growing in scale, apply the promotion types above to your a business plan for a foreign language center to increase the number of students enrolling in your courses.