Why Your Business Should Adopt Digital Asset Management

Large enterprises typically have high-tech systems that integrate their website with offline stores or store chains, including connections to user data, business management systems, and extended marketing systems. Highly complex technology systems require closer coordination between many departments, but that same complexity gives the business scalability and consistency at the enterprise level. All of this comes down to digital asset management. In the article below, we explain Mona Media will help you understand what digital asset management is and why it matters.

What is digital asset management (DAM)?

Digital Asset Management (DAM) is a system that lets businesses and organizations easily store, organize, search, manage, distribute, and analyze digital assets. When needed, an organization or business can quickly roll out a digital library to give customers, employees, friends, or any partner access to digital files. Digital assets can be videos, images, audio, slides, documents…

DAMs also include content linked to metadata, making it easy to see the information you want before using the content. For example, how long the business has the right to use an image, whether the legal team has approved video content, and whether infographics have been approved to make sure they follow brand design standards.

DAMs can be used in many different ways depending on the type of business. For marketing agencies, using a DAM helps keep internal content and partner-developed ad content consistent. For B2B businesses, they use a DAM for the benefit of a central hub that holds all kinds of sales collateral.

CDN vs. DAM

A CDN serves static files to optimize load time and response time, while a DAM is typically used to manage and store data about a product or service (which can be video, images, audio…).

Benefits of digital asset management

One of the benefits digital asset management brings a business is professionalism. Whether a business is large or small, a DAM still helps teams stay organized. A DAM platform helps a business get the most out of its assets and makes sure it presents itself well when communicating with the media, potential customers as well as with outside partners.

The 10 benefits of Digital Asset Management (DAM) include:

1. Finding digital assets and digital files more easily
2. More intuitive content navigation
3. Less unused digital content
4. Access and share digital files anytime on any device
5. Helps businesses distribute content across more channels, including social media, third-party marketplaces, content management systems…
6. Keeps the business brand consistent.
7. Identifies opportunities to repurpose digital assets
8. Analyzes content performance, who is using the content, and where it is being used
9. Improves knowledge management and turns tacit knowledge into explicit knowledge
10. Reduces recreating content that already exists.

How digital asset management supports SEO effectively

Compress images without losing data

Like a content delivery network (CDN), most DAMs today offer image compression easily.

Lossless image compression is a method of reducing image file size without affecting image quality, so it cuts the file size you need to upload or transfer when loading a web page. Compressing image size is just one of the factors in optimizing images for search engines and user experience.

Typically, lossless compression is done by a third-party tool to remove unnecessary metadata from the image file.

However, a key benefit of a DAM system is that it can import and manage image metadata from a central hub. This means administrators need to understand the website's needs from an SEO speed optimization standpoint and set the configuration accordingly.

Optimize image size

When it comes to image optimization, the first thing to focus on is the file size of the image, and checking how image size affects page load speed.

However, for e-commerce websites , product image quality is a central concern, and high-quality images matter. Images delivered through a DAM can shorten the time it takes to display a full page.

The difference between a complete page and a fully displayed page is that with a complete page, in theory, users can navigate and use the functions on it. With a fully displayed page, all content, including images, has been rendered on the page.

Automatically resizing images to fit the user's device can cause some problems.

Some CMS websites have solved this by asking administrators to upload separate images at every size for each type of user device, such as laptop, smartphone, and tablet.

However, most DAM systems can automate this process and automatically resize images to fit the user's frame. Advances in AI also help a DAM detect the main focal point of an image, so that when it is cropped the image still conveys its intended message.

Metadata and file renaming

To image optimization SEO standards for your website, you should pay attention to:

• Optimize image names
• Optimize image captions.
• Writing Alt Text tags SEO-ready

However, doing this by hand across a large product catalog takes a huge amount of time. Today, most DAMs are built to fully automate rewriting product file names and metadata such as text, captions, and alt text. This is very useful when you need to optimize images at scale.

Protect your assets

Images are an extremely important asset in e-commerce and luxury goods. Businesses often invest heavily in product images to make sure products reach users looking polished and attractive.

Quality images not only raise conversion rates but also let users judge whether a product fits their needs. With a digital asset management system, you can easily apply watermarks automatically to images, videos, and more.

This plays an important role in stopping bad actors who want to imitate or steal your brand, or even use your images to scam users with fake transactions.

Digital asset management (DAM) will help your business improve SEO performance, because Google always favors websites with fast page load speed and a user-friendly experience. Optimizing digital files is an important part of build an effective marketing strategy, and brand SEO, to get good results.